Shopping Cart

Your shopping cart items and checkout options

You're $65.00 away from free shipping

Your cart is empty!
Let's add some products!

SHOP NOW

Save 55% | Free US Shipping on every order

Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt
Before and after model using self tanning lotion with body applicator mitt and the results after using medium to dark
Self tanning lotion texture macro shot
Model holding self tanner tanning lotion medium to dark and body applicator mitt on hand
Before and after model using self tanning lotion with body applicator mitt and the results after using fair to medium
Face self tanning lotion white texture on model face with face applicator mitt
Before and after model white background
a model holding self tanner tanning lotion in hand and putting it on black applicator mitt
no nasty smell, no orange color, streak-free, naturally derived no dyes zero transfer, model holding face self lotion in hand and squeezing white lotion on face black applicator mitt
Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt
Before and after model using self tanning lotion with body applicator mitt and the results after using medium to dark
Self tanning lotion texture macro shot
Model holding self tanner tanning lotion medium to dark and body applicator mitt on hand
Before and after model using self tanning lotion with body applicator mitt and the results after using fair to medium
Face self tanning lotion white texture on model face with face applicator mitt
Before and after model white background
a model holding self tanner tanning lotion in hand and putting it on black applicator mitt
no nasty smell, no orange color, streak-free, naturally derived no dyes zero transfer, model holding face self lotion in hand and squeezing white lotion on face black applicator mitt

Lotion autobronzante ultime

Épuisé
Bronzing
Quick-Dry
Non-Sticky
Hydrating
Vegan
Cruelty-Free
  • Lotion that goes on white so you can see exactly where you’ve applied — beginner-friendly
  • Silky and ultra hydrating — ideal for dry, mature, or sensitive skin
  • Buildable color plus the tools/products you need for an even, streak-free glow
  • Great for normal skin too
  • Vegan formulas with natural and clean ingredients

Choisissez la formule idéale pour vous : « Clair à moyen » pour les teints clairs ou « Moyen à foncé » pour les teints plus foncés.

  • Formule ultra-légère.
  • Non collant. Sans mauvaises odeurs !
  • Ingrédients d'origine végétale. Sans colorants, sulfates ni parabènes.
  • Résultats en seulement 6 à 8 heures.
  • ZÉRO Orange.
  • Application facile et sans tracas grâce à notre NOUVEAU kit d'application en 3 pièces.

Coconut Oil

Coconut Oil (Cocos nucifera) Vegan

Native To: Philippines

Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.

Also Found in:

View 5 more Show less
Organic Witch Hazel

Organic Witch Hazel (Hamamelis Virginiana) Vegan

Native To: North America

Benefits: Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

Also Found in:

Cranberry Extract

Cranberry Extract (Vaccinium Macrocarpon) Vegan

Native To: North America

Benefits: Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

Aloe Vera

Aloe Vera (Aloe Barbadensis) Vegan

Native To: North America + Southern Europe

Benefits: Brimming with antioxidants Vitamin A, Vitamin C, and enzyme. Aloe Vera fights inflammation and soothes irritated and dry skin. Aloe also helps combat acne and eczema. Help nourish and soothe sunburns and small cuts. It has anti-inflammatory effects so it works great for inflammatory forms of acne, eczema, and psoriasis flare-ups.

Also Found in:

View 5 more Show less
Shea Butter

Shea Butter (Butyrospermum Parkii) Vegan

Native To: Africa

Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.

Also Found in:

View 5 more Show less
Vanilla

Vanilla (Vanilla Planifolia) Vegan

Native To: Central/South America

Benefits: Vanilla is filled with anti-inflammatory agents so it works to soothe the skin and help treat inflammatory acne. It has anti-aging properties as well so it keeps your skin young and beautiful! Vanilla helps skin infections with their healing process and overall promotes healthy skin!

Also Found in:

View 3 more Show less
  • Step 1 — Prep
    Begin with gentle exfoliation using a loofah, exfoliating pad, or body scrub to remove dead skin cells for an even, longer-lasting result. Apply a light layer of moisturizer to feet, ankles, wrists, and elbows beforehand, as these areas absorb product more readily. Allow one to two days after shaving before application.
  • Step 2 — Apply
    Dispense a quarter-size amount onto a mitt or applicator brush. Begin at the legs and work upward in long, sweeping motions for a seamless finish. Use a lighter touch on wrists, ankles, and hands, blending carefully. For the back, a back applicator helps ensure even coverage. Wash hands thoroughly if applying without a mitt.
  • Step 3 — Develop
    Wait at least one hour before showering, swimming, or exercising. Full color develops within 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  • Step 4 — Kit
    Use the included applicators and brushes as directed on each product label for face and body application.
We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

The Ultimate Glow - Results Don't Lie

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*

*of those surveyed

The Routine

PERFECT APPLICATION

A quarter-sized amount is all it takes — a little goes a long way. Sweep on with the mitt in long, even strokes to blend, buff and lock in streak-free color. Start sheer; you can always build.

Shop Flawless Application Set blend, buff, glow

Flawless Application Set

Naturally, the best tan you've ever had.

Flawless Glow

Potent Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days

Customers praise this tanner for its natural-looking color, easy application with included mitts, and pleasant scent. Many highlight it's streak-free, non-orange, and works well on sensitive skin with clean ingredients. Some note it requires reapplication every 3-4 days, can be subtle with single application, and proper exfoliation is key to avoid streaking.

  • No orange just a perfect summer glow
  • It looks really natural...I really do love this product and recommend it highly
  • Hands down the best self tanning lotion I have ever used
  • 5 stars: 2463 (78%)
  • 4 stars: 258 (8%)
  • 3 stars: 158 (5%)
  • 2 stars: 101 (3%)
  • 1 star: 177 (6%)
Some of the reviews shown are from related products the merchant grouped with this one.
M
Mollee M. (Norwell, MA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The easy blending and beautiful shade of brown.
Improvements: Just keep the pricing low enough so I can use it daily.
I love the shade of brown this product creates

I love the shade of brown this product creates. I put it on and then put on a white bathing suit on and no transfer. I notice it doesn’t brown my face as much so I may need more intense drops.

H
Hjohnson (Crescent City, CA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Nothing
Improvements: Responding to your emails
Worst ordering experience I have ever had

Worst ordering experience I have ever had. I ended up getting the product three months later and it was not even earthy beauty. It was some offbrand that you can buy online for $18. In the span of the three months they charged me for another order that I never received. I have tried to get a hold of them multiple times. No one will respond to me. No one will get back to me if you really want this product order it on Amazon I wish I would’ve known it was on Amazon.

M
Melinda S. (Oak Park, MI)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was as described. Does not smell and it delivered quickly.
Improvements: I can’t think of anything.
The best tanner I’ve found

The best tanner I've found. It does not transfer and I’ve gotten so many compliments on the color. I’ve tested 4 other products for my daughter and I for her wedding. It’s important it looks natural and doesn’t transfer. I highly recommend.

Hi Melinda, we're thrilled to hear you love our Self Tanner Body Lotion! Thank you for sharing your experience and for recommending us. Wishing you and your daughter a beautiful wedding day!

J
Jenni (Austin, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Liked that it went on white so u could tell where u were applying it.
Improvements: Everything
Don’t waste your money

Don’t waste your money. I have used just about every self tanner on the market, and had really high hopes for this one based on the instagram ad and several influencer recommendations…they clearly are sponsored because there’s no way they would recommend this if they weren’t. I am pale/milky white. This give me absolutely NO color whatsoever! I’ll stick with my tried and true Loving Tan.

K
Krystal H. (Roanoke, VA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was easy and on sale
Amazing self tanner

This tanner, by far, is the easiest to use. It looks natural and doesn’t smell awful. It never streaks and rubs right in. Thanks for actually making one that works!

S
Shannon W. (Vancouver, WA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: How natural it looks when applied.
Improvements: Packaging for shipping
I love this product, but…

I’m a regular user of this self-tanning lotion, so I was so excited when I found it on sale with a BOGO deal. When it arrived today, both tubes had been smashed in transit and the entire inside of the package was covered in lotion. Not a great deal when there’s more lotion on the outside of the tubes than on the inside.

C
Crystal M. (Kansas City, MO)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: No stains!!!
AMAZING!!!

I had exactly zero faith in this tanner because it's such a clean formula, but it's awesome!!! I didn't tan my stomach so I could compare, and it's actually SO DARK!!! I bought medium. It doesn't stain white clothes, the ingredients are ultra clean, barely any smell to it except a hint of a coconut smell, super hydrating, and it's goes on white so you see any spot you've missed, and most of all, it's NOT STICKY when you sleep in it!!! I HATE sticky tanners. This is almost as pretty of a color as my Loving Tan mousse, but that one always stains my clothes.

Hi Crystal, thank you so much for your wonderful review! We're thrilled to hear you love the self tanner and appreciate its clean ingredients and ease of use. Your feedback means a lot to us. Enjoy your beautiful glow!

A
Ajoyfulglow (Albuquerque, NM)

Thank you for your positive rating, Jenny! We're glad you love the Self Tanner Body Lotion. Feel free to reach out if you need any assistance.

M
Monique B. (San Diego, CA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Nothing
Improvements: Your product
Starting with a 2 star will update if I see a

Starting with a 2 star will update if I see a difference.
Why 2 star?
1. I look like an oompaloompa definitely orange.
2. Sure it smells good goin on and then immediately smells of sunless tanner or as my husband says “you used tanner again huh, you smell like cat piss”
3. This isn’t their fault but no base color means missed spots no matter how hard you try.
4. Those classic orange dried out looking palms and feet, yay.

Oh and I did two stars because you can see a difference it’s just a non desirable difference.

Pros. It didn’t stain my white sheets ( that’s where it stops)

Hi Mo, thank you for sharing your honest feedback. We're sorry to hear the tan didn't meet your expectations. If you'd like, we can offer some tips to help achieve a more even and natural look. Please feel free to reach out! We appreciate your input and hope to improve your experience.

J
Julie K. (Fort Wayne, IN)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was quick delivery and I was impressed with the product.
Great product.

Great product. Goes on white and rubs in easy. I start noticing color within a couple of hours. Definitely one of the best self tanning lotion I have tried.

Hi Julie, thank you so much for your wonderful feedback! We're thrilled to hear you love the self tanner and that it works so well for you. Enjoy your beautifully bronzed skin!

F
Farrah G. (Davenport, IA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Safe for skin
Improvements: More shade options
Mother Daughter Trail

My daughter and I tried this product together. She found out this past year that she has skin cancer at 21. she was devastated and she loved being out in the sun however she needed to find an alternative that was safe. it has been a great alternative for her. She enjoys the product. However, it’s a little bit too dark for my taste. Since I have mature skin, it tends bring out, age spots more than I would like. Other than that great product goes on smooth enjoy the fact that it does not smell like you are wearing tanning lotion all day. My daughter will be purchasing this product again.

Hi Farrah, thank you for sharing your experience. We're glad to hear your daughter enjoys the product and that it provides a safe alternative. We appreciate your feedback on the shade and will take it into consideration. Wishing you both the best!

S
Shari K. (Concord, CA)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Improvements: Although it doesn’t smell as others, wish it didn’t smell at all. Won’t stop me from using or buying more.
Love this tanning lotion, love that I can see

Love this tanning lotion, love that I can see where I’m putting it and can get dressed right away, no transfer.

Hi Shari! We're so glad you love our Self Tanner Body Lotion and appreciate the easy application and transfer-free formula. Thanks for sharing your experience!

R
Rana R. (McAllen, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product works, and the sale made it affordable.
Improvements: There is a smell that follows me when I wear it for the day.
Glowing Skin.....

It's so easy to use and goes on evenly. It leaves a beautiful bronze glow. My skin looks beautiful without exposing it to the sun

Hi Rana! We're thrilled to hear you're loving your self tanner and the beautiful glow it gives. Thanks for sharing your experience with us!

S
Staci N. (Phoenix, AZ)
Medium
Love it!It is such a natural looking

Love it!
It is such a natural looking tan!

Hi Staci! We're so happy to hear you love the natural glow from our Self Tanner Body Lotion. Thanks for sharing your wonderful feedback!