You're $65.00 away from free shipping

Your cart is empty!
Let's add some products!
BBE VIP CUSTOMER COLLECTIVE

BBE VIP CUSTOMER COLLECTIVE

JOIN NOW

Get early access, insider perks, and a say in what we launch next

15% OFF + Free Shipping For Life NEW BUNDLE BUILDER Best Sellers Tanners

LIMITED TIME UPGRADES

Self Tanner Kabuki Brush Set
$30.98 $21.59

Clean & Clear Bundle
$45.69 $31.89

Customers also bought

Beige card with 'Sun-Kissed Society' text on a beige background

Sunkissed Society (BBE Membership)

$20.00

Self Tanner Tanning Drops

Self Tanner Drops - Customizable Face Tanner

$33.00

Invisible matte barrier defense ceramide sunscreen serum SPF 30 - BEAUTY BY EARTH

Invisible Matte Barrier Defense Ceramide Sunscreen Serum Face Serum (SPF 30)

$29.99

Self Tanner Body Mousse

Self Tanner Body Mousse

$35.99

Two tubes of 'Beauty by Earth' sunscreen on a beige background

Barrier Protection Mineral Sunscreen Duo (SPF 50)

$57.98

Hyaluronic Acid Serum bottle with blue label on beige background

Hyaluronic Acid Serum

$29.99

Items subtotal $0.00
Shipping Calculated at next step
Estimated total $0.00
* Final shipping and taxes applied at checkout.
60-DAY Money back guarantee

Best Glow Of Your Life

99% of customers surveyed would recommend Beauty by Earth

Shop Low Stock

4.8 ★★★★ • Based on 14,689 reviews

Filter

Filter By:

Clear All
clear
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin BEST-SELLER
    Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin
    $29.99
    Light
  • Two tubes of 'Beauty by Earth' tanning lotion on a beige background Side-by-side comparison of a woman before and after using self tanning body lotion wearing a black sports bra and leggings against a neutral background. 16% OFF
    Self Tanner Lotion Duo – Face & Body Bundle
    $54.99
    Light
  • Facial Cleansing Brush (FREE) Facial Cleansing Brush - Beauty by Earth 100% OFF
    Facial Cleansing Brush (FREE)
    $0.00
    Treat your skin to a deep cleanse with our facial cleansing brush! This cleansing brush has a single mode, which pulsates approximately 8,000 times per minute. Enjoy a deep cleanse with 3 different touchpoints that will leave your skin glowing!
  • Self Tanner Body Tanning Spray - Medium to Dark Before - After. Develops in 6 hours.
    Self Tanner Body Spray
    $29.99
    Medium
  • Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt Before and after model using self tanning lotion with body applicator mitt and the results after using medium to dark
    Self Tanner Lotion Ultimate Bundle
    $77.99
    Light
  • Face Self Tanner - Fair to Medium - Beauty by Earth Natural Face Self Tanner 21% OFF
    Face Self Tanner (VIP DEAL)
    $23.99
    Light
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC
    $0.00
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Spray (Fair to Medium) - EC Self Tanner Body Spray - {{variant_title}} - Beauty by Earth
    Self Tanner Body Spray (Fair to Medium) - EC
    $0.00
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!' 3% OFF
    Self Tanner Facial Serum and Kabuki Facial Brush Bundle
    $44.99
    Medium
  • Beauty by Earth self tanning mousse and face tanner lotion medium. Self Tanner Mousse Duo – Face & Body Bundle 16% OFF
    Self Tanner Mousse Duo – Face & Body Bundle
    $54.99
    Light
  • Feel Good Citrus Deodorant Woman holding three bottles of Beauty by Earth deodorant.
    Magnesium Deodorants (NEW)
    $20.00
  • Self Tanning Back Applicator - {{variant_title}} - Beauty by Earth Self Tanning Back Applicator - {{variant_title}} - Beauty by Earth 24% OFF
    Self Tanning Back Applicator (VIP DEAL)
    $9.99
    Skip the streaks and missed spots! This silky-soft self tanner back applicator helps you achieve the perfect sunless tan for even those hard-to-reach spots. No more wooden spoon hacks or awkward help from friends. . . With this baby, you can self tan with ease, even on the tricky spots!
  • Ultimate Self Tanner Kit - Medium to Dark (SECRET DEAL) Ultimate Self Tanner Kit - Medium to Dark (SECRET DEAL) 51% OFF
    Ultimate Self Tanner Kit - Medium to Dark (SECRET DEAL)
    $54.39
    Get the flawless, sun-kissed glow you’ve always wanted—without the sun. Our Ultimate Self Tanner Kit has everything you need for a streak-free, natural-looking tan from head to toe, tailored for fair to medium skin tones. This all-in-one kit includes: Self Tanner Lotion: Hydrating, streak-free, full-body tan. Face Self Tanner: Gentle formula for a natural, radiant glow. Self Tanner Drops: Customize your tan intensity with ease. Self Tanner Body Spray: Quick, convenient, and mess-free application. 3-Piece Application Set: mitts for flawless blending. Infused with nourishing, clean ingredients, this kit hydrates and rejuvenates your skin while delivering a gorgeous, natural-looking tan. Perfect for beginners and tan pros alike, it’s your complete solution for a radiant, healthy glow—anytime, anywhere.
  • YouthRestoration Bakuchiol Face Moisturizer - EC YouthRestoration Bakuchiol Face Moisturizer - EC
    YouthRestoration Bakuchiol Face Moisturizer - EC
    $0.00
    Looking for a gentle, vegan retinol alternative? This lightweight bakuchiol moisturizer that provides deep hydration for a refreshed, youthful look. This skin-nourishing cream is designed to help revitalize even sensitive skin for a bright, toned, and moisturized look. Pair this with YouthRestoration serum and toner!
  • Facial Sunscreen - SPF 20 - EC Facial Sunscreen - SPF 20 - {{variant_title}} - Beauty by Earth
    Facial Sunscreen - SPF 20 - EC
    $0.00
    Your face deserves a little love. Keep it safe and happy with our Mineral Facial Sunscreen. We skipped the parabens, phthalates, and nano-particles to give you just what your lovely complexion needs: SPF 20 protection without any fillers, drying ingredients, or silicones. 
  • Rose Quartz facial roller Woman using a face roller on her face with a blurred background 100% OFF
    Rose Quartz Roller (FREE EC)
    $0.00
    Enhance your daily routine with our naturally soothing jade roller. High-quality and a joy to use, our roller is the perfect way to show your skin a little extra love. It's the perfect selfcare gift for the natural beauties on your list!
  • Self Tanner Face Serum 60ml Medium to Dark Self Tanner Face Serum (Medium to Dark) - Before and After
    Self Tanner Face Serum (Medium to Dark)
    $20.89
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Ultimate Self Tanner Prep Kit (DEAL) self-tanning-mitt-trio 30% OFF
    Ultimate Self Tanner Prep Kit (DEAL)
    $32.18
    Perfect skin starts with the perfect prep. Our Ultimate Self Tanner Prep Kit gives you everything you need to create a smooth, flawless canvas for your sunless tan. This kit includes: 3-Piece Application Set:  Mitts for even, streak-free coverage. Back Applicator: Reach every curve effortlessly for a flawless back tan. Medium Exfoliator Glove: Buff away dry, dull skin to reveal smooth, radiant skin ready for tanning. Designed to prep and perfect, this kit ensures your self-tanner glides on evenly and lasts longer—giving you a streak-free, natural-looking glow every time.
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner (Medium to Dark)
    Face Self Tanner (Medium to Dark)
    $29.99
    Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨
  • Face Self Tanner (Medium to Dark) - EC Natural Face Self Tanner
    Face Self Tanner (Medium to Dark) - EC
    $0.00
    Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨
  • Set of jade tools including a roller, gua sha tool, and face roller on a beige background. 3 Tool Bundle - 3 Tool Bundle - Rose Quartz Roller - Beauty by Earth SALE 43% OFF
    3 Tool Bundle
    $31.99
  • Face Tanner - Medium to Dark (DEAL) Tube of Beauty by Earth Face Tanner Lotion on a beige background 21% OFF
    Face Tanner - Medium to Dark (DEAL)
    $23.99
    Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨
  • Magnesium Deodorant Wild Mint - {{variant_title}} - Beauty by Earth Magnesium Deodorant Wild Mint - {{variant_title}} - Beauty by Earth
    Magnesium Deodorant Wild Mint - EC
    $0.00
    Looking for a gentle, natural deodorant that really works? Our Wild Mint Deodorant is perfect for you! With its refreshing wild mint scent, you can fight funk while skipping the junk. Our wild mint scent invigorates and refreshes tired underarms.
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium)
    $29.99
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage. 
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.