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Hyaluronic Acid Serum
$29.99 $22.49

Barrier Protection Mineral Sunscreen Duo (SPF 50)
$57.98 $43.48

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  • Self Tanner Kabuki Brush Set kabuki-bristles-design 31% OFF
    Self Tanner Kabuki Brush Set (CART DEAL)
    $21.59
    Achieve a flawless, streak-free tan with our Self Tanner Kabuki Brush Set. Designed for precision and smooth blending, this duo makes applying self-tanner effortless—whether it’s your face or your body. This set includes: Kabuki Body Blending Brush: Soft, dense bristles ensure even, streak-free coverage on arms, legs, and torso. Kabuki Face Brush: Perfectly sized for the face, blending your self-tanner seamlessly for a natural, radiant glow. Crafted to deliver professional-quality results at home, this brush set makes tanning simple, precise, and luxurious. Say goodbye to streaks and hello to your most flawless glow yet.
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC
    $0.00
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!' 3% OFF
    Self Tanner Facial Serum and Kabuki Facial Brush Bundle
    $44.99
    Medium
  • Beauty by Earth self tanning mousse and face tanner lotion medium. Self Tanner Mousse Duo – Face & Body Bundle 16% OFF
    Self Tanner Mousse Duo – Face & Body Bundle
    $54.99
    Light
  • Beauty by Earth Eucalyptus Mint Shower Steamers packaging with tablets on a beige background additional-10% TOP GIFT
    Shower Steamers (14-Pack)
    $30.00
  • Feel Good Citrus Deodorant Woman holding three bottles of Beauty by Earth deodorant.
    Magnesium Deodorants (NEW)
    $20.00
  • Face Wash - EC Face Wash - {{variant_title}} - Beauty by Earth
    Face Wash - EC
    $0.00
    Give that pretty face of yours the treatment it deserves with our Natural Face Wash made with Superfruits & Sea Kelp. Loaded with nourishing fruit oils and extracts, this natural facial cleanser gently cleanses and supports combination and oily skin!
  • Two tubes of 'Beauty by Earth' skincare products on a beige background Before and after comparison of a person's face with acne on the left and clear skin on the right. LIMITED EDITION 🌸 16% OFF
    Clean & Clear Bundle
    $49.28
    Achieve your best skin yet with the ultimate duo for a refreshed and glowing complexion! Our Beauty by Earth Face Wash and Face Scrub Bundle is designed to tackle all your skincare needs, providing a perfect blend of gentle cleansing, deep exfoliation, and nourishing hydration. Cleansing Face Scrub Say goodbye to blackheads, blemishes, and breakouts! Our 2-in-1 Face Scrub, with chlorophyll and pumice, gently cleanses and exfoliates at the same time. It's like a juice cleanse for your face, leaving your skin smooth, clear, and fresh. Face Wash Cleansing Gel Refresh and brighten your face with every wash using our Face Wash. Packed with nourishing fruit oils and extracts, this daily ritual purifies and deeply cares for your skin. Specially formulated for combination and oily skin, it leaves your skin soft, clean, and glowing.
  • Self Tanner Face Serum 60ml Medium to Dark Self Tanner Face Serum (Medium to Dark) - Before and After
    Self Tanner Face Serum (Medium to Dark)
    $20.89
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner (Medium to Dark)
    Face Self Tanner (Medium to Dark)
    $29.99
    Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨
  • Self Tanner Mousse Discovery Kit Self Tanner Mousse Discovery Kit
    Self Tanner Mousse Discovery Kit
    $34.99
    Dark
  • Set of jade tools including a roller, gua sha tool, and face roller on a beige background. 3 Tool Bundle - 3 Tool Bundle - Rose Quartz Roller - Beauty by Earth SALE 43% OFF
    3 Tool Bundle
    $31.99
  • Self Tanning Water Bronzing Face Mist (Medium to Dark) Self Tanning Water Bronzing Face Mist (Medium to Dark) - Beauty by Earth - Before and After
    Self Tanning Water Bronzing Face Mist (Medium to Dark)
    $29.99
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium)
    $29.99
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage. 
  • Magnesium Deodorant (2-Pack) – Aluminum Free, Sensitive Skin Friendly Woman applying beauty by earth deodorant to her armpit on a plain background
    Magnesium Deodorant (2-Pack) – Aluminum Free, Sensitive Skin Friendly
    $40.00
  • Two bottles of 'Beauty by Earth' self-tanner and a kabuki brush on a beige background Radiant Self Tanner Bundle Image 16% OFF
    Self Tanner Radiant Bundle
    $68.82
    Light
  • Sea Salt Spray Hair Texturizer Duo Bundle with Ocean Breeze and Citrus Breeze scents, for beachy waves Sea Salt Spray Hair Texturizer bottle for natural volume and texture, vegan formula, on beige backdrop 10% OFF
    Sea Salt Spray Hair Texturizer Duo – Beach Waves & Volume
    $35.99
    Sea Salt Spray Hair Texturizer Duo – For Effortless Beach Waves & Volume Answer in Short: Achieve natural, textured beach waves and fuller hair at home with our sea salt spray duo, crafted with plant-based ingredients and suitable for all hair types—including kids and sensitive scalps. Key Features Textures and Volumizes: Sea salt adds structure and lift to fine, flat, or frizzy hair, creating natural waves without crunchiness. Results visible within 1 use. Natural Ingredients: Formulated with sea salt, aloe vera, and radish root to nourish hair and scalp. Free from sulfates and synthetic fragrances. Vegan. Dermatologist tested. Dual Scent Bundle: Includes Ocean Breeze and Citrus Breeze scents for flexible, everyday styling. Kid & Sensitive Scalp Friendly: Lightweight formula reviewed by customers with delicate hair and skin. Clean, Sustainable Beauty: Packaged responsibly; over 95% naturally derived content. Real-World Use Case Comparison Texturizing Spray Mousse Light, non-crunchy texture; enhances natural waves Thicker hold; can weigh down fine hair Ideal for daily touch-ups; air or blow dry Best for structured styles or curls Plant-based; low residue Often contains synthetic polymers Frequently Asked Questions Will this help add beachy waves to fine hair?Yes, the sea salt formula boosts texture and volume even for fine, limp strands. Is this spray suitable for children or sensitive scalps?Yes, it is free from harsh chemicals and reviewed by parents for gentle performance. How does this compare to mousse?Sea salt sprays are lighter, providing natural, touchable texture rather than stiff hold. Are the ingredients certified organic?The formula includes organic components but is not fully certified. All ingredients meet strict safety and sustainability standards.
  • Face self tanner, water bronzing mist and brush 2% OFF
    Self Tanner Face Mist Ultimate Bundle
    $72.99
    We've got the ULTIMATE glow-up for your facial needs! Our Self Tanner Face Mist Ultimate Bundle is the perfect way to get a radiant, sun-kissed complexion - no sun exposure required! Packed with a Face Self Tanner, Face Mist and Kabuki Facial Brush, this bundle will help you achieve the perfect, all-natural tan and boost your confidence in no time! Vegan and cruelty free, you'll be receiving VIP treatment without compromising your ethical standards. Get glowing!
  • Two kabuki brushes with bristle heads on a beige background kabuki-bristles-design
    Self Tanner Kabuki Brush Set
    $30.98
    Achieve a flawless, streak-free tan with our Self Tanner Kabuki Brush Set. Designed for precision and smooth blending, this duo makes applying self-tanner effortless—whether it’s your face or your body. This set includes: Kabuki Body Blending Brush: Soft, dense bristles ensure even, streak-free coverage on arms, legs, and torso. Kabuki Face Brush: Perfectly sized for the face, blending your self-tanner seamlessly for a natural, radiant glow. Crafted to deliver professional-quality results at home, this brush set makes tanning simple, precise, and luxurious. Say goodbye to streaks and hello to your most flawless glow yet.
  • Ultimate Self Tanner Prep Kit self-tanning-mitt-trio
    Ultimate Self Tanner Prep Kit
    $45.97
    Perfect skin starts with the perfect prep. Our Ultimate Self Tanner Prep Kit gives you everything you need to create a smooth, flawless canvas for your sunless tan. This kit includes: 3-Piece Application Set: Brushes, mitts, and tools for even, streak-free coverage. Back Applicator: Reach every curve effortlessly for a flawless back tan. Medium Exfoliator Glove: Buff away dry, dull skin to reveal smooth, radiant skin ready for tanning. Designed to prep and perfect, this kit ensures your self-tanner glides on evenly and lasts longer—giving you a streak-free, natural-looking glow every time.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.