We’re so honored to have been featured in many of the world’s best beauty, style, and news publications. Here are just a few mentions of note.


The Los Angeles Tribune

"Creating a skincare line for everyone seems simple doesn’t it? You would think so until you are faced with factors such as skin type, skin tone, age, and now words like “non-toxic” and “vegan” are added to the search bar. Nowadays, leading a healthy lifestyle doesn’t just include what you’re putting into your body but also what you’re applying on the outside. That’s where Beauty by Earth comes in; a skincare brand that is designed to be effective, non-toxic, cruelty free, and sustainable. Yes – you heard us!" — THE TRIBUNE EDITORIAL TEAM, Beauty by Earth: The Skincare Brand That’s Becoming A Household Name (2021)

Unsustainable Magazine

"One of the nicest things about the Beauty by Earth site is how easy it is to use and how informative it is. Their writing is upbeat, non-judgmental, and their models are diverse. They enumerate all the ingredients in each product, their source, purpose, product use instructions, testimonials, FAQ, and which products work well with each other." - Ellen Rubin, A Review of Beauty By Earth: Clean & Fresh Beauty


"Prudence Millsap is the Founder of Beauty by Earth, a family-owned, Dallas based, personal care products company devoted to natural ingredients and sustainable packaging." - Jerome Knyszewski, Prudence Millsap of Beauty by Earth: “Don’t let perfect get in the way of possible”

Featured Magazine

"The amazingness of these products has gotten countless positive reviews from the clients themselves. Plenty of shoppers have expressed their reviews both on Beauty By Earth’s website and even on social media! One client exclaimed, “This smells soooo good and feels amazing on your skin!”, another said, “This tanner never disappoints. I can be careless even and I never look orange, and I don’t ever have bad lines or streaks. I will repurchase it over and over”." - , Beauty By Earth: Amazingness Yesterday, Today & Tomorrow

Happy Whole You Podcast

Clean, Safe, Affordable Body Products with CEO Prudence Millsap of Beauty By Earth - Listen to Podcast

Kivo Daily

"One of our favorites? Beauty By Earth Vitamin C Serum. This light-weight serum is the perfect way to brighten and firm skin, while also reducing signs of aging like those pesky fine lines. Antioxidant powerhouses work together for radiant results that will give you Ellen DeGeneres worthy confidence in no time!" — Beauty By Earth: the Best New Year’s Resolution to Beautiful, Healthy Skin


"Prudence Millsap, a founder of skin care brand Beauty by Earth, which sells its products through sites including Amazon, Target, and Walmart, says one change Amazon could make so that users are better informed is to require that sellers make their products' country of origin more visible to shoppers. She notes that her company pays a premium to manufacture its products within FDA guidelines, and that competitor brands manufactured in places like China, and sold on Amazon at discounted prices, generally don't meet the same standards. She thinks this is a safety issue for all consumers, especially young ones." -



"If you're new to self-tanning, this lotion is a great starting point. Made with clean ingredients like aloe vera and green tea leaf extract, this gradual tanner won't leave you with streaky and orange skin. Assistant partnerships editor Lauren Witonsky has tried many tanners and said, 'I've never had a lotion give me such a nice color, almost as dark as a [traditional mousse tanner]. I don’t have to use a mitt to apply or shower it off before wearing it out since it’s a regular white lotion.'" — The BEAUTY AWARDS SHOP TODAY, The Best 15 Body Care Products (2023)



“With more than 6,000 Amazon reviews and a 4.5 star rating this self-tanner lotion wins the popularity contest. The formula forgoes chemical additives for all-natural ingredients, including DHA derived from sugar cane, aloe vera, shea butter, green tea extract and coconut oil. It’s already a super-nourishing body moisturizer—and the self-tanner aspect is the big bonus.” — Rebecca Dancer and Alexis Gaskin, Best Self Tanner



“Along with providing an even streak-free glow, the beloved product is also infused with ingredients like organic shea butter, organic green tea extract, and organic coconut oil, which work together to hydrate your skin while enhancing your sunless tan. It is also vegan, cruelty-free, and formulated to work on all skin tones.” — Rebecca Carhart, Beauty by Earth Self Tanner



A Whole Lot Of People Swear By This Natural Tanning Lotion

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RollingStone Magazine

"Beauty By Earth’s self tanner facial lotion is vegan and certified cruelty-free. It’s formulated for sensitive skin and includes organic aloe vera, which is a soothing anti-inflammatory ingredient, plus shea butter for softness, and anti-aging ingredients." - SRI RAIN STEWART, 6 Self Tanners for Your Face to Get a Better, More Natural Glow


“The Vegan Self Tanner
We live for an indie find, and Beauty By Earth’s sleeper hit hasn’t been lost on the more than 3,000 folks who have reviewed it on Amazon. Even better: Botanical ingredients like organic aloe vera leaf juice, shea butter, and green tea extract make it extra gentle on skin.”

– KARINA HOSHIKAWA, "Best Self Tanner Reviews"


Good Housekeeping

The 10 Beauty Products Our Readers Couldn’t Stop Buying in 2019

19 Best Self-Tanners to Get a Streak-Free Glow


Huff Post

"This is the best on the market! It’s so hydrating and keeps color for a long time. I love how it doesn’t streak and has a very pleasant smell. The application is as easy as it gets for self tanner. I’ve purchased about 5 bottles so far and will continue to purchase! I would definitely recommend trying this out!" - Maddie

25 Winter Beauty Products That Actually Do What They Say They Will


Oprah Daily

"Amazon reviewers—more than 6,000, to be exact!—can't get enough of this self tanner. It has a cleaner ingredient list and delivers deep, dark color over the course of a week." - Brigitt Earley, 20 Best Self Tanners

US Magazine

The 10 Best Long-Lasting Self Tanners



"This hydrating self tanning lotion has become a favorite on Amazon, with a 4.3-star rating based on 13,000 reviews. Customers love it for the natural ingredients and the effective finish." - By Katy Lindenmuth‍, Wesley Horvath‍, The Best Self Tanners for A Streak-Free, Healthy Glow This Season



"Natural beauty lovers, this is one is for you. As the best natural self-tanner, Beauty by Earth’s self-tanning lotion made exclusively with clean ingredients and never any dyes or toxins. It’s formulated with organic aloe vera, shea butter and loads of botanical extracts with hydrating perks. Delivering a sun kissed glow, it can even be used on the face." - Celia Shatzman, The 20 Best Self-Tanners to Use on Your Face and Body



"This sunless tanner from Beauty by Earth has amassed more than 11,000 five-star reviews on Amazon, thanks to its skin-loving ingredients list (including shea butter and aloe vera) and dye-free formulation, which makes it easier to see where you've applied the lotion and leads to fewer streaks and splotches." - By Sarah Jacoby and Sarah Madaus, The 23 Best Self-Tanners to Get a Healthy Glow at Home


"Earning 11,000+ five-star ratings at Amazon, along with near-perfect averages at retailers like Walmart and Target, Beauty by Earth's self-tanner is clearly a crowd-pleaser. Loaded with aloe vera, shea butter and other hydrating ingredients, this sunless tanning lotion works overtime to leave your skin glowing and smooth." - By Camryn La Sala and Aly Walansky, 22 affordable self-tanners that'll leave you sun-kissed and streak-free


Prime Women



Good Housekeeping

"Nervous about putting self-tanner on your face? Don't be. Not only do reviewers share that this face tanning product smells great, but it's also packed with moisturizing ingredients like shea butter and glycerin. "It has a nice smell, unlike most tanners and a really natural glow," says one GH staffer. "I use it year-round." - By April Franzino and Catherine Malzahn, 18 Best Self-Tanners for a Healthy Glow (2023)

Entertainment Tonight

"Use this organic lotion to welcome a gorgeous bronzed look that you can use on both face and body. It applies clear and begins to develop in about two hours, and if you do happen to spill any on your clothes, there won't be any staining. Plus, you can feel good about using it with its natural ingredients." - By ETonline Staff, 25 Best Self-Tanners for a Year-Round Glow . . ., (2024)


"What I love about self-tanning lotions is that they do double duty in hydrating my flake-prone skin while also delivering a dose of color. I’ve also found that it’s a lot easier to apply these types of products evenly for streak-free results.

What drew me to this particular lotion is that it contains no synthetic colors, parabens, or sulfates, and the DHA is derived from sugar beets. Many of the ingredients are organic, including aloe leaf juice, green tea leaf extract, pomegranate extract, and cranberry extract. There aren’t any artificial fragrances, either — the lotion’s scent comes from real vanilla fruit extract. And if your skin is especially dry like mine, the coconut oil, shea butter, and jojoba seed oil in this formula are sure to deliver some much-needed moisture.

It’s also worth noting that this vegan, female-founded, dermatologist-tested line has a slew of other spectacular products, including a self-tanning mousse for your body as well as self-tanner serum and self-tanner drops for your face." - Rebecca Strong | 6 Clean Self-Tanners That Leave Sensitive Skin Streak & Irritation Free (2024)


The Zoe Report

"This gorgeously packaged box contains six individually wrapped bath bombs from Beauty By Earth that are made with ingredients like epsom salt, Dead Sea salt, shea butter, cocoa butter, oat flour, clay, lavender oil, and chamomile. As for what they don’t contain? Sulfates, parabens, gluten, synthetic fragrance and dyes, and other chemical additives that tend to upset sensitive skin." - ANDREA PYROS, The Best Bath Bombs For Sensitive Skin



"These adorably-packaged and labeled bath bombs are formulated to target different needs like muscle relief, relaxation, sleep, joint pain, and impending illnesses. They’re also organic and made with only the purest of ingredients so that sensitive skin sufferers should be able to pamper themselves without the fear of breaking out in acne, rashes, or rosacea." - Joey Skladany

Best Bath Bombs for Men


The New York Times

“I do a super-quick shower. If I’m at the gym, I use whatever is in the pump dispenser. There’s a steam room there, and I love to do a short steam. Then I’ll shave. […] I use this toner after shaving called Beauty by Earth facial toner.”

– Chris O’Neill, the chief executive of Evernote, From, How One Silicon Valley C.E.O. Masters Work-Life Balance, (2018)




"The quest for clean formulas—as it pertains to any type of beauty product—can be challenging. That’s why seeking out distinct certifications, such as USDA Organic, is always a smart shortcut. This squeaky clean formula has that distinction and is also Leaping Bunny-certified, so you can feel confident knowing it’s also cruelty-free. Bonus points for the squeeze bottle with a pointed tip, which makes a targeted application at the root easier than ever." - MELANIE RUD, 10 Natural Dry Shampoos That Really Do Work—We Promise



"This pick is USDA-certified organic, leaping bunny certified, and made in the U.S. This formula is nontoxic and free of parabens, pegs, SLS, SLES, and synthetic dyes or fragrances. It’s also free of soy."- 12 Best Natural and Organic Dry Shampoos



"No way around it — we love this roller. The brand promises this roller will never squeak or squeal — and they really mean it...You’ll see this brand on our list a few times, and for good reason: They make honest products. Beauty By Earth is a small business with a commitment to vegan, organic ingredients." - Breanna Mona, The 9 Best Face Rollers to Rev Up Your Skin Care Game in 2022, (2022)




"This coffee eye cream is like a cup of joe for your under-eye area. It soothes puffy eyes and reduces bags, which is just what I need in the mornings. Plus, it's made with all-natural products, including coffee seed extract and natural oils and butters." - Kayla Kitts, Managing Editor

Our 40 Favorite Skincare Products Under $25



"Beauty By Earth is a favorite because it smells delicious and leaves you with fresh-faced, moisturized, and glowing skin with one quick application. People comment on how quickly it sinks in, leaving dewy skin without a sticky aftermath." - Here Are the 8 Best Aloe Vera Gels of 2022, (2022)



"To provide the skin some extra love, Beauty By Earth adds small quantities of vitamins C & E to the After Sun Natural Aloe-vera Gel. However it steers obvious of additives like parabens, sulfates, phthalates, oil, and fragrances. Note this formula’s natural qualities being an antibacterial, anti-yeast, and anti-septic tool, so have a bottle inside your first-aid package, too."

7 Best Organic Aloe Vera Brands For Nourishing Your Skin!



"This facial sunscreen from Beauty By Earth is perfect for daily use, with a non-greasy formula that gently moisturizes as it protects skin from sun damage." - Emily Estep, 9 Weird Things You Should Be Doing After You Shower



"The Beauty by Earth Facial Sunscreen with SPF 20 is made with zinc and organic ingredients like hydrating aloe vera and sunflower oil. It contains no GMOs, gluten, or soy. It's a combination mineral sunscreen and moisturizer, so unless you have very dry skin, most skin types can get away with using this to serve both purposes. Reviews say this lotion never leaves them feeling or looking greasy, gives skin a "matte" finish, and that it may feel "thick," but doesn't make sensitive skin types break out." - Lisa Fogarty, The 9 Best Sunscreens for Sensitive Skin (2022)



 Twelv Magazine

"This sulfate-free cleanser will penetrate your pores for a deep cleanse and helps prevent excess oil production and sebum production. The aloe vera leaf juice will naturally draw out the toxins that help keep the breakouts away and tea tree oil for detoxification and anti-inflammatory properties." - Dr. Ioanna T. MD, Best Face Wash for Oily Skin to Effectively Cleanse


D Magazine

"You’ll love the way this wash feels on your face, with its soft foam and refreshing fruity scent. Within a couple of weeks, you should start noticing the effects of this natural formula, like stronger, smoother skin, oil control, and a clearer complexion." - Custom Art Reviews, 22 Best Natural Face Washes for Men in 2022

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