Self Tanner Face Serum

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No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follo...

No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours.

Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence!

Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.

Self Tanner Face Serum

  • DHA - Icon

    DHA (Dihydroxyacetone (Derived from Sugar Beets))

    Our DHA is derived by non-gmo sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.

  • Witch Hazel - Icon

    WITCH HAZEL (Hamamelis Virginiana)

    Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

  • Hyaluronic Acid - Icon


    the ingredient you’ll want more of in all of your skincare products. To get a little technical on you, hyaluronic acid is actually a sugar molecule that occurs naturally in your skin already. However, applying it regularly to your face has some serious benefits, especially as our skin ages and tends to produce less of it. It promotes healthier and more supple skin, all while keeping you *way* hydrated. Additionally, this ingredient has been shown to help with inflammation, and keep skin plump due to its ability to help retain moisture.

  • Aloe Vera - Icon

    ALOE VERA (Aloe Barbadensis)

    Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.

  • Green Tea Flower Extract - Icon

    GREEN TEA FLOWER EXTRACT (Camellia Sinesis)

    Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.

Self Tanner Face Serum Ingredients: 

*Aloe Barbadensis (Aloe Vera) Leaf Juice, Hyaluronic Acid, Dihydroxyacetone, *Glycerin, *Chamomilla Recutita (Matricaria) Flower Extract, *Calendula Officinalis (Marigold)  Flower Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Zingiber Officinale (Ginger) Root Extract, *Camellia Sinesis (Green Tea) Flower Extract, *Punica Granatum (Pomegranate), Extract Leuconostoc/Radish Root, Ferment Filtrate, Xanthan Gum, Citrus Grandis (Grapefruit) Peel Oil, *Citrus Sinensis (Sweet Orange), Oil Vanilla Tahitensis (Vanilla) Fruit Extract 

Prep your skin by cleansing and exfoliating.

 This is a major key to getting an even, natural looking glow. Which is why you’ll want to use your favorite BBE cleanser and/or exfoliator to get rid of any dry skin, and to ensure you’ll get the smoothest application of self tanner.

Rub the product into your skin (we recommend using a trusty self tanner mitt for this step).

Although this nourishing self tanner absorbs into the skin easily, we want you to be streak free, always babe. Once you’re done spritzing, gently rub the product into your skin as you typically would any other self tanner. If you’re not using a mitt, rinse off your palms as soon as you’re done!

Wait 4-6 hours for your glow to appear!

Letting our self tanner face serum develop will never feel like torture, we promise. Forget sitting around with the funky smell of regular self tanner. Our self tanner face serum goes on just like any other facial serum but, and will have you glowing up a storm, real quick. After you’ve waited 4-6 hours, feel free to wash your face as usual!

  • Never, babe. Our plant-based products are great for sensitive skin, and this self tanner face serum is no exception.

  • Babe, of course. We created this serum with you in mind, too! If you’re fair skinned, applying a few drops of our self tanning serum to your regular moisturizer is the best way to ensure you’re getting natural looking results. 

  • No chance. This self tanner serum is *way* easy to apply, blends seamlessly into the skin, and will never leave streaky or blotchy results behind. We always recommend cleansing and exfoliating your face before application to ensure the best results possible.

  • Nope. Our lightweight self tanner serum will sink into your skin and dry quickly, so you don’t have to worry about ruining your pillowcase! 

  • Our self tanner serum smells like sweet orange oil with hints of luscious vanilla. The smell won’t linger for long after you’ve applied it to your face, and have let it dry.

  • For sure. If you choose to use our self tanner serum multiple times a week, you’ll notice that you get a deeper, lusher tan. What’s more, applying our self tanner serum to your face every 2 days is a sure way to maintain the best results.

  • Nope. We don’t mess with those.

  • Yes, yes, yes. This self tanner serum is nourishing for your skin, and won’t take forever to absorb. Meaning, you can move on to other steps in your skincare or makeup routine after you’ve applied it!

  • We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

  • Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

    The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!


We're so sure you'll love your BBE order, we offer 60-days money back guarantee. If you do return your product, though, we'll give you a full refund. That's because we believe hassle-free returns are always the way to go. 

Please note the following items are non-refundable:

  1. Original Shipping Charges & Package Protection
  2. Gift Cards
  3. Freebies
  4. Promotional Gifts

If you have any questions or concerns, we’d love for you to reach out!


Please follow this link to our Returns Portal to complete your return. 



Your order number is the seven-digit number that begins with an S included in your Order and Shipping Confirmation emails. It is also located on your order's packing slip and in your Beauty by Earth Account. If you cannot find these records, please reach out. We'd be happy to help!

All returns and exchanges must be processed through our Returns Portal within 60 days of the original purchase. In the event of aBeauty by Earth will provide a pre-paid shipping label to send your item(s) back. SEE FULL RETURN DETAILS


All in-stock items ship within 24 hours of order receipt Monday through Friday and usually same day if order placed by Noon . . . we’re pretty fast!


Shipping Pricing

Shipping Charges are a flat rate based on the method of shipment as follows:

Continental United States

  • Standard Shipping (5-8 Business Days) FREE on orders $40+*
  • Standard Shipping (5-8 Business Days) $4.99
  • Expedited Shipping (2-4 Days) $15.95
  • Express Shipping (1 Day) $35.00

 *Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.

Alaska / Hawaii / Puerto Rico

  • Standard Shipping (5-7 Days) $14
  • Expedited Shipping (2-4 Days) $19
  • Express Shipping (1 Day) $40.00


  • Standard International Economy Shipping (6 - 10 Business Days)  $8.99


  • Economy International (5-10 Days)  $18


  • International Flat Shipping (3-10 Days) $28.00

Note: Shipping charges are assessed at a flat rate however any duties & taxes charges that become due in order to receive the shipment are the responsibility of the consignee to pay so the shipment can be delivered.


Currently, we are unable to offer shipping options serving the United Kingdom (UK). We hope this will change soon, though. 


We offer optional shipping protection on all of our shipments. If you select this service, you’ll pay a variable fee (depending on your order total) at checkout for the confidence that we will fix any issues you experience with your order free of charge. This includes a full replacement of any items damaged, lost, or stolen in transit. This shipping protection is completely optional and not required to purchase. The option to remove this is at the bottom of the checkout page under the Terms and Conditions box.



Standard Shipping by the US Postal Office is usually about 3-10 business days to the contiguous states of USA. Sadly, we use USPS to carry out our shipping and shipping times are not guaranteed. For more information on shipping time frames, please checkout their website linked below for more information:


If you need it faster, that’s no problem – just select one of the shipping methods below when placing your order:

  • Standard Shipping (5-7 Business Days) $5.49
  • Expedited Shipping (2-4 Business Days) $16.95
  • Express Shipping (1-2 Business Days) $40

(All orders are processed and shipped from our warehouse Monday-Friday)

Please note: Orders placed with Expedited or Express shipping are also processed Monday-Friday. The shipping estimate above is how swiftly it should be delivered once the order is processed.) 


Order Tracking

As soon as your order ships we’ll send you an email/text with the details including your tracking number.

Self Tanner Face Serum
Achieve a Bronzed glow everyday everywhere
Easy application
Won't clog pores
Quick Absorption:
Soaks in quickly
Which Color To Choose?
Fair to Medium
• No base tan
• Fair skin tone
• Pink undertones
Medium to Dark
• Strong base tan
• Medium skin tone
• Olive undertones
*Even after choosing the right color for you, our serum is buildable.
You can apply twice for deeper color and more dramatic results.
Reasons Why You'll Love Us!
100% Vegan
Female Founded
Plastic Neutral
Made in USA
Always made without these toxins:
Sulfates • Parabens • Phthalates • Svnthetic Dves /Fragrances
• Triclotsan • Petroleum • Gluten
3 Easy Steps for a Natural Looking Tan
Step 1. Wash
Prep your skin by cleansing and exfoliating for a longer lasting tan.
Step 2. Apply
Apply 1-2 pumps onto your finger or Kabuki Face Brush.
Step 3. Blend
Blend into your skin, including into your hair line and down your neck. Wait 4-6 hours for color to fully develop.
The Best Organic Tanner!
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Person holding three tubes of self-tanning lotion with visible brand name.

Customer Reviews

Based on 116 reviews

Best self tanner I’ve ever used! Very natural and comfortable!!

Thanks!!! <3


Love it! Works so well on the first application. Beautiful color!

Your support means a world to us! <3


Goes on so smoothly

Yay!! Thank you!


Very mild smell. Still has a smell for sure but it’s not the same BO smell that the others smell like!!

Thank you! Your support means a world to us!!! <3


This is the first face fake tan that hasn’t broken me out! Bonus that it’s clean!! Woohoo!

Thank you! Your support means a world to us!!! <3

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Get free shipping on USA* orders over $40

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

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