LIMITED TIME OFFER

Self Tanner Kabuki Brush Set (DEAL)
$30.98$21.59

Clean & Clear Bundle (DEAL)
$48.98$31.89
Self Tanner Mousse Ultimate Bundle
- Ultra-light formula.
- Non Sticky. No Stinky Smells!
- Plant-Based Ingredients
- No Dyes, sulfates or parabens
- Results in just 6-8 hours
- Easy, no-fuss application with our NEW 3pc Application Kit
- Buildable tan - want darker results? Just reapply after 1 hour.
Self Tanner Mousse Ultimate Bundle
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ORGANIC WITCH HAZEL (Hamamelis Virginiana)
Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.
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CRANBERRIES (Vaccinium Macrocarpon)
Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.
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ALOE VERA (Aloe Barbadensis)
Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.
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SHEA BUTTER (Butyrospermum Parkii)
Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation.
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VANILLA (Vanilla Planifolia)
Vanilla is filled with anti-inflammatory agents so it works to soothe the skin and help treat inflammatory acne. It has anti-aging properties as well so it keeps your skin young and beautiful! Vanilla helps skin infections with their healing process and overall promotes healthy skin!
Ready to tan? Start by exfoliating your skin. Use a loofah, dry brush, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan.
This will help make sure your tan lasts as long as possible. It’s also a good idea to paint your nails before applying your tanner – unless you like orange-y nails, that is. Give your feet a little moisturizing love beforehand to help make sure they don’t end up darker than your body.
Finally, wait a day or two after shaving before using our self tanner. If you apply to newly shaved skin, all of your pores will show up as little orange dots.
When you’re ready, apply a thin layer of self tanner evenly over your legs, arms, torso, and face (avoid your eyes). Be careful when working on loose areas of skin (such as the elbows, feet, hands and knees). These areas are more absorbent, so it’s easy to overdo it and end up with dark spots. Wearing latex gloves can help you get a more even tan, and will prevent colored palms if you don't have a mitt. If you decide not to wear gloves, wash your hands immediately after tanning.
Your skin should reach your desired color within six hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin!
While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.
The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).
We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 4-6 days.
Step One: Do Everything Else
There are a lot of things that can mess with your self tanner if you don’t do them first. Painting your nails, coloring your hair, and shaving your legs can all remove the tanner before it has time to do its work, so make sure you get these tasks done beforehand.
...but not too close beforehand. Before I knew how to apply self tanner I didn’t realize that it’s not a great idea to shave right before you use it. I ended up with all of my pores showing up as little orange dots. Not very classy. I definitely recommend waiting several hours after you shave before applying any self tanner.
Step Two: Exfoliate
Self tanner has a way of sinking in to dry skin and creating weird little dark patches. You can make sure you skip this problem by exfoliating your skin before applying self tanner. Use a natural exfoliating scrub to slough off any flakes, paying special attention to your knees, elbows, ankles, and other rough areas. Use a gentle exfoliator to make sure your face is clear as well.
Step Three: Start From the Bottom
If you start by applying self tanner to your shoulders and torso, you may end up with some weird streaks when you bend over to do your legs. Make sure you get a nice, even tan by starting from the bottom and working up.
Step Four: Use Circles
Squeeze a small amount of self tanner (about a teaspoon or so) into a clean hand. If you prefer, you can wear latex gloves. Work the lotion into your skin using a circular motion. I usually apply tanner to my legs, arms, torso, and face, being careful to avoid sensitive areas like my eyes.
Step Five: Tread Carefully
Be especially cautious when applying self tanner to areas where skin tends to be loose and dry. This includes elbows, knees, and the areas around your nose and top lip. The skin in these areas tends to pick up more color than the surrounding skin, making it easy to end up with dark spots.
It is always a good idea to moisturize these types of areas prior to applying self tanner so you get a more even look. It will also help ensure these areas don’t come out darker than everywhere else.
Step Six: Wash Up
If you decided not to use gloves to apply your self tanner, wash your hands immediately afterwards. This will keep you from ending up with off-color palms. If you end up with streaks or splotches, don’t fear – rub the area with half a lemon then buff it away with a damp towel. It’ll be like it never happened.
Step Seven: Repeat as Needed
You should reach your desired color within six hours. If you don’t, just reapply the following day. I usually end up reapplying every 4-7 days to keep my color consistent, but that number may vary based on what works best for you.
Step Eight: Don’t Forget Sunscreen – Self tanner does not protect against UV radiation. If you plan to spend any time in the sun after using a self tanner, be sure to apply sunscreen.
Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of what we do (and don’t) include on our product page.
Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa quality self tanner applicator mitts are your best bet. Even better of course is saving a few bucks by picking up our self tanner and applicator mitts in this self tanner bundle!
Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.
Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk... No way around it – self tanning with a natural tanner is the best way to go.
Our self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.
As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.
Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.
Great question! The short answer is faster absorption and fewer hydrating ingredients. Our mousse absorbs faster into your skin than our tanner lotion. However, it doesn’t have some of the hydrating ingredients present in our body self tanner, like coconut oil, aloe vera, and shea butter. So if you’re looking for a quicker, even tan, you’ll love this tanning mouse! If you’re needing more hydration and aren’t in a rush, try our tanning lotion instead.
Also, many people find the self tanner mousse tans a bit darker than the lotion.
We sure do! Drop us a line at [email protected] and we’ll get you taken care of.
60-Day Money Back Guarantee
We're so sure you'll love your products that we offer a 60-day money back guarantee! If you're not obsessed with your purchase, we'll give you a full refund for up to 60-days from your purchase date.*
For questions or help with subscription returns, please email [email protected].
Refer to our Returns policy for more details. *Freebies, promotional gifts, and gift cards are not returnable.
SHIPPING
Shipping Charges are a flat rate based on the method of shipment.
United States (continental)
- - Standard Shipping (5-8 Business Days):
- FREE on orders $65+*
- $5.49 on orders under $65*
- - Expedited Shipping (2 Days):
- $8.95 - - Express Shipping (1 Day):
- $35
For all other shipping questions, please refer to our shipping policy. *Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.
For subscription returns, please email [email protected]. Freebies, promotional gifts, and gift cards are not returnable.
If you have any questions or concerns, we’d love for you to reach out!
SHIPPING POLICY
Shipping Charges are a flat rate based on the method of shipment as follows:
Continental United States
- Standard Shipping (5-8 Business Days) FREE on orders $65+*
- Standard Shipping (5-8 Business Days) $5.49
- Expedited Shipping (2 Days) $8.95
- Express Shipping (1 Day) $35.00
*Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.
For all other shipping info, visit our shipping page.
Results Don't Lie.
They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*
*of those surveyed.
Naturally, the best tan you've ever had.
Flawless Glow

Potant Botanicals
Lasts for Days
100% Happiness Guarantee
Made in Small Batches in the USA
Glow On. Confidence On.
No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our silky mousses, rich lotions, and light-weight sprays and drops. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
100% Money-Back Guarantee
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
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You'll be shocked how many people will think your tan is the real thing.

45k+ 5-Star Reviews

Fast Shipping from Carrollton, TX
Free & Easy Returns

Excellent Customer Service

Try it for 60 Days
Free Shipping $65+
Get free shipping on USA* orders $65 & up
60-Day Guarantee
We're so sure you'll love it, we give you a 60-day money-back guarantee.
Free & Easy Returns:
No hassle returns. We make it easy!