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Self Tanner Kabuki Brush Set
$30.98 $21.59

Barrier Protection Mineral Sunscreen Duo (SPF 50)
$57.98 $46.38

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  • Self tanning lotion with kabuki body brush applicator on a light gray background Before and after with a blonde model holding Beauty by Earth self tanning body lotion in the after picture.
    Self Tanner Body Lotion Brush Bundle
    $53.99
    Medium
  • Two tubes of 'Beauty by Earth' tanning lotion on a beige background Side-by-side comparison of a woman before and after using self tanning body lotion wearing a black sports bra and leggings against a neutral background. 16% OFF
    Self Tanner Lotion Duo – Face & Body Bundle
    $54.99
    Light
  • Beauty by Earth self-tanning water bronzing face mist bottle Before and after comparison of a woman's face with a natural glow, showing long-lasting effect.
    Self Tanning Water Bronzing Face Mist
    $29.99
    Medium
  • Beauty by Earth - Self Tanner Mousse - Single / Fair to Medium - 221ml Self Tanner Mousse (Light)
    Self Tanner Mousse (Light)
    $34.99
  • Self Tanner Face Serum - Medium to Dark Before - After. One application, lasting results.
    Self Tanner Face Serum
    $29.99
    Medium
  • Self Tanner Tanning Drops Before and after comparison of a woman with long blonde hair, wearing a black headband. TRENDING
    Self Tanner Drops - Customizable Face Tanner
    $33.00
    Light
  • Self Tanner Body Tanning Spray - Medium to Dark Before - After. Develops in 6 hours.
    Self Tanner Body Spray
    $29.99
    Light
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin BEST-SELLER
    Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin
    $29.99
    Light
  • Rose Quartz facial roller Woman using a face roller on her face with a blurred background 69% OFF
    Rose Quartz Roller
    $5.00
    Enhance your daily routine with our quartz roller. High-quality and a joy to use, our roller is the perfect way to show your skin a little extra love. It's the ideal self-care and relaxation gift for all the natural beauties on your list!
  • Green jade gua sha tool with 'Beauty by Earth' Person using a green gua sha tool on their skin 41% OFF
    Jade Gua Sha
    $11.99
    Gua Sha is the perfect way to take a moment and focus on yourself a little each day. Each of our gua sha stones are as unique as you. 
  • ICE ROLLER Before and after comparison of a woman's face with text about cooling relief for puffiness, dark circles, and redness. 41% OFF
    Ice Roller
    $11.99
    Say goodbye to puffy, tired skin with our Ice Roller! This icy-cool addition to your skincare routine will leave you feeling refreshed and relaxed. Say hello to smoother, calmer skin!
  • Three skincare products from Beauty by Earth on a beige background Hyperactive Anti-Aging Vitamin C Trio 11% OFF
    Hyperactive Anti-Aging Vitamin C Trio
    $116.97
    Infused with our exclusive HyperActive Anti-Aging Blend, this potent trio—serum, toner, and moisturizer—delivers everything your skin needs to stay resilient, radiant, and youthful. Each product in this collection is crafted to strengthen your skin’s natural barrier, helping it to defend against environmental damage and free radicals that contribute to premature aging. The serum penetrates deeply to smooth the appearance of fine lines and wrinkles, while the toner gently balances and refreshes, preparing your skin for optimal moisture absorption. The moisturizer seals in hydration, restoring firmness and elasticity for a plump, youthful look. Together, these formulas work in harmony to address signs of aging, leaving your skin with a luminous, natural glow that radiates health and vitality. Get ready to embrace your most radiant skin yet!
  • Two skincare products, a serum and a facial toner spray, from Beauty by Kairo on a light gray background. Before and after comparison of a woman's eye area with text promoting skin firmness.
    Hyperactive Anti-Aging® Vitamin C Duo
    $74.99
    Formulated with our exclusive HyperActive Anti-Aging blend, this powerful serum and toner duo gives your skin a barrier-boost to fend off environmental damage & free radicals, improve the appearance of fine lines, wrinkles, and loss of firmness. Get ready for that natural skin glow!
  • Hyaluronic Acid Trio Bundle from Beauty by Earth Before and after comparison of a woman's face with acne treatment showing clear skin after 3 weeks. 11% OFF
    Hyaluronic Acid Trio Bundle
    $89.99
    Hyaluronic acid works to retain the moisture and elasticity in your skin. A simple 1-2-3 routine that will keep your skin hydrated and glowing.  The hyaluronic acid trio bundle includes a toner, serum, and moisturizing cream.
  • Collection of Beauty by Earth skincare products on a beige background Hyaluronic Acid Quad Bundle 4% OFF
    Hyaluronic Acid Quad Bundle
    $129.99
    This should be your go-to for your skincare routine. The quad bundle works together to keep your skin hydrated by retaining moisture and improving elasticity in your skin. The hyaluronic acid quad bundle includes a toner, serum, moisturizing cream, AND eye gel.
  • Tube of Beauty by Earth Cleansing Face Scrub on a beige background Before and after comparison of a woman applying a skincare product to her face. STAFF PICK
    Vegan Cleansing Face Scrub (2-in-1 Exfoliating Scrub for Acne & Blackheads)
    $28.99
  • Face wash cleansing gel bottle Before and after comparison of a woman's face with acne on the left and clear skin on the right. BEST-SELLER
    Superfruit & Sea Kelp Face Wash Gel for Oily & Combination Skin
    $28.99
  • Shaving soap bar with a logo on a beige background Before and after comparison of smooth skin on legs with text 'Silky Smooth Precision' and 'Say goodbye to razor burns!'.
    Shave Bar for Sensitive Skin
    $12.99
    Experience a close, comfortable shave with our Shave Bar, formulated for sensitive skin and eco-conscious routines. This plant-derived bar creates a rich lather that cushions skin and minimizes razor burn, thanks to saponified sunflower seed and coconut oils. Vegan and free from synthetic fragrances and colorants, it hydrates and soothes while reducing environmental impact with minimal packaging. Key Benefits Sensitive Skin Friendly: Formulated without sulfates, parabens, or synthetic additives; minimizes irritation. Plant-Based Oils: Sunflower seed oil and coconut oil provide a creamy lather for smoother glide and softer skin post-shave. Eco-Conscious Packaging: Bar format reduces single-use plastics; recyclable paper wrap conforms to sustainable standards. Multi-use: Suitable for legs, face, underarms, and body, ideal for all genders and ages. How to Use Wet the shaving bar and area to be shaved. Lather directly onto damp skin or with a shaving brush. Shave as usual; rinse and moisturize as desired. Comparison Table: Shaving Soap Bar vs. Canned Foam Feature Natural Shaving Soap Bar Canned Foam Ingredients Natural oils, no propellants, USDA Certified Organic Propellants, synthetic additives Eco Impact Biodegradable, low waste Single-use plastic/tin Skin Health USDA certified organic ingredients May contain irritants Lather Quality Creamy, long-lasting Quick, can dry fast Frequently Asked Questions   Is a shaving soap bar better for sensitive skin than shaving cream? Our shaving soap bar uses plant-based oils and contains no propellants, artificial fragrances, or dyes—preferred for sensitive skin and less likely to cause irritation compared to conventional shaving creams or foams. What are the benefits of using a natural shaving soap bar over canned foam? A natural shaving soap bar delivers a rich lather with gentle, non-irritating ingredients and sustainable packaging. It avoids aerosols and synthetic chemicals found in canned foams, making it better for both skin and planet. How do you use a shaving soap bar for a close shave? For best results, soak the bar and a shaving brush or hands in warm water, lather onto cleansed damp skin, shave, then rinse. Brush application intensifies lather and lift. Does shaving soap help prevent razor burn or bumps? Yes, a shaving bar cushions the skin and softens hair, promoting a smoother glide that can help prevent razor burn and bumps—especially with saponified natural oils and proper lathering technique.
  • Self Tanning Back Applicator Before and after comparison of a person's back with 'Silky, even glow' text.
    Self Tanning Back Applicator
    $12.99
    Skip the streaks and missed spots! This silky-soft self tanner back applicator helps you achieve the perfect sunless tan for even those hard-to-reach spots. No more wooden spoon hacks or awkward help from friends. . . With this baby, you can self tan with ease, even on the tricky spots!
  • Kabuki facial brush on a beige background Side-by-side comparison of a woman with and without makeup on a neutral background
    Self Tanner Kabuki Facial Brush
    $18.99
    Sometimes, the most difficult part about getting a great tan is achieving even coverage. Trust this silky-soft brush to make it easy for you! Just apply some of our vegan self tanner and blend with ease. Poof - you can have a beautiful tan year around in no time. Our vegan self tanners pair perfectly with this kabuki facial brush. The facial tanner brush features a sustainably sourced bamboo handle and 100% vegan bristles.
  • Bottle of Beauty by Earth Nail & Cuticle Oil on a beige background Before and after comparison of nails with organic, non-toxic, and mineral oil-free labels. 11% OFF
    Nail & Cuticle Oil
    $16.99
    Do dry and raggedy cuticles have you wishing for a manicurist (or a miracle)? Our cuticle oil hydrates and protects with the perfect combination of organic oils and extracts to keep your nail beds looking *way* fresh. Trust us babe, this cuticle oil is your ticket to healthy, shiny, and long nails!
  • Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!' 3% OFF
    Self Tanner Facial Serum and Kabuki Facial Brush Bundle
    $44.99
    Medium
  • Self Tanner Face Serum 60ml Medium to Dark Self Tanner Face Serum (Medium to Dark) - Before and After
    Self Tanner Face Serum (Medium to Dark)
    $20.89
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Self Tanner Face Serum (Fair to Medium) Self Tanner Face Serum (Fair to Medium - Before and After
    Self Tanner Face Serum (Fair to Medium)
    $29.99
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.