Shopping Cart

Your shopping cart items and checkout options

You're $65.00 away from free shipping

Your cart is empty!
Let's add some products!

SHOP NOW

Save 55% | Free US Shipping on every order

Best Glow Of Your Life

99% of customers surveyed would recommend Beauty by Earth

Shop EXCLUDE FROM AI-RECOMMENDATIONS

4.8 ★★★★ • Based on 14,689 reviews

Filter

Filter By:

  • Self Tanner Body Lotion (Travel Size) - Fair to Medium - EC A before and after image of a gitl after using the Beauty By Earth Self Tanner
    Self Tanner Body Lotion (Travel Size) - Fair to Medium - EC
    $0.00
    Don't miss out on perfect vacation photos, beach days, or just feeling confident in your everyday skin. Discover the secret to a perfect, sun-kissed glow with our Self Tanner Body Lotion, now in a travel-friendly size. Say goodbye to harsh chemicals and hello to nourishing ingredients like coconut oil, shea butter, and cranberries, blended with sugar-beet derived DHA for a natural tan. This lotion is more than just a self-tanner; it's a hydrating skin treatment that leaves you feeling refreshed and radiant.
  • Self Tanner Body Lotion (Travel Size) - Medium to Dark - EC A before and after image of a gitl after using the Beauty By Earth Self Tanner
    Self Tanner Body Lotion (Travel Size) - Medium to Dark - EC
    $0.00
    Don't miss out on perfect vacation photos, beach days, or just feeling confident in your everyday skin. Discover the secret to a perfect, sun-kissed glow with our Self Tanner Body Lotion, now in a travel-friendly size. Say goodbye to harsh chemicals and hello to nourishing ingredients like coconut oil, shea butter, and cranberries, blended with sugar-beet derived DHA for a natural tan. This lotion is more than just a self-tanner; it's a hydrating skin treatment that leaves you feeling refreshed and radiant.
  • Self tanning lotion with kabuki body brush applicator on a light gray background Before and after with a blonde model holding Beauty by Earth self tanning body lotion in the after picture.
    Self Tanner Body Lotion Brush Bundle
    $53.99
    Medium
  • Self Tanner Body Spray (Fair to Medium) Self Tanner Body Spray (Fair to Medium) - Before and After
    Self Tanner Body Spray (Fair to Medium)
    $29.99
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Spray (Fair to Medium) - EC Self Tanner Body Spray - {{variant_title}} - Beauty by Earth
    Self Tanner Body Spray (Fair to Medium) - EC
    $0.00
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Spray (Medium to Dark) Self Tanner Body Spray (Medium to Dark) - Beauty by Earth - Before and After
    Self Tanner Body Spray (Medium to Dark)
    $29.99
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Spray (Medium to Dark) - EC Self Tanner Body Spray - {{variant_title}} - Beauty by Earth
    Self Tanner Body Spray (Medium to Dark) - EC
    $0.00
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Drops (Dark) Self Tanner Drops - {{variant_title}} - Beauty by Earth
    Self Tanner Drops (Dark)
    $33.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Self Tanner Drops - Single / Dark - Beauty by Earth Self Tanner Drops - {{variant_title}} - Beauty by Earth
    Self Tanner Drops (Dark) - EC
    $0.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Self Tanner Drops (Light) Self Tanner Drops - {{variant_title}} - Beauty by Earth
    Self Tanner Drops (Light)
    $33.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Self Tanner Drops - Single / Fair - Beauty by Earth Self Tanner Drops - {{variant_title}} - Beauty by Earth
    Self Tanner Drops (Light) - EC
    $0.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Self Tanner Drops - Single / Medium - Beauty by Earth Self Tanner Drops - Single / Medium - Beauty by Earth - Before and After
    Self Tanner Drops (Medium)
    $33.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Self Tanner Drops - Single / Medium - Beauty by Earth Self Tanner Drops - {{variant_title}} - Beauty by Earth
    Self Tanner Drops (Medium) - EC
    $0.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Face self tanner, water bronzing mist and brush 2% OFF
    Self Tanner Face Mist Ultimate Bundle
    $72.99
    We've got the ULTIMATE glow-up for your facial needs! Our Self Tanner Face Mist Ultimate Bundle is the perfect way to get a radiant, sun-kissed complexion - no sun exposure required! Packed with a Face Self Tanner, Face Mist and Kabuki Facial Brush, this bundle will help you achieve the perfect, all-natural tan and boost your confidence in no time! Vegan and cruelty free, you'll be receiving VIP treatment without compromising your ethical standards. Get glowing!
  • Self Tanner Face Serum (Fair to Medium) Self Tanner Face Serum (Fair to Medium - Before and After
    Self Tanner Face Serum (Fair to Medium)
    $29.99
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Self Tanner Face Serum - Fair to Medium / Single - Beauty by Earth Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
    Self Tanner Face Serum (Fair to Medium) - EC
    $0.00
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Self Tanner Face Serum 60ml Medium to Dark Self Tanner Face Serum (Medium to Dark) - Before and After
    Self Tanner Face Serum (Medium to Dark)
    $20.89
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Self Tanner Face Serum (Medium to Dark) - EC Self Tanner Face Serum (Medium to Dark) - {{variant_title}} - Beauty by Earth
    Self Tanner Face Serum (Medium to Dark) - EC
    $0.00
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!' 3% OFF
    Self Tanner Facial Serum and Kabuki Facial Brush Bundle
    $44.99
    Medium
  • Two kabuki brushes with bristle heads on a beige background kabuki-bristles-design
    Self Tanner Kabuki Brush Set
    $30.98
    Achieve a flawless, streak-free tan with our Self Tanner Kabuki Brush Set. Designed for precision and smooth blending, this duo makes applying self-tanner effortless—whether it’s your face or your body. This set includes: Kabuki Body Blending Brush: Soft, dense bristles ensure even, streak-free coverage on arms, legs, and torso. Kabuki Face Brush: Perfectly sized for the face, blending your self-tanner seamlessly for a natural, radiant glow. Crafted to deliver professional-quality results at home, this brush set makes tanning simple, precise, and luxurious. Say goodbye to streaks and hello to your most flawless glow yet.
  • Self Tanner Kabuki Brush Set Close-up of a hand with a manicured nail touching dark fur.
    Self Tanner Kabuki Brush Set
    $30.98
    Achieve a flawless, streak-free tan with our Self Tanner Kabuki Brush Set. Designed for precision and smooth blending, this duo makes applying self-tanner effortless—whether it’s your face or your body. This set includes: Kabuki Body Blending Brush: Soft, dense bristles ensure even, streak-free coverage on arms, legs, and torso. Kabuki Face Brush: Perfectly sized for the face, blending your self-tanner seamlessly for a natural, radiant glow. Crafted to deliver professional-quality results at home, this brush set makes tanning simple, precise, and luxurious. Say goodbye to streaks and hello to your most flawless glow yet.
  • Self Tanner Kabuki Brush Set kabuki-bristles-design 31% OFF
    Self Tanner Kabuki Brush Set (CART DEAL)
    $21.59
    Achieve a flawless, streak-free tan with our Self Tanner Kabuki Brush Set. Designed for precision and smooth blending, this duo makes applying self-tanner effortless—whether it’s your face or your body. This set includes: Kabuki Body Blending Brush: Soft, dense bristles ensure even, streak-free coverage on arms, legs, and torso. Kabuki Face Brush: Perfectly sized for the face, blending your self-tanner seamlessly for a natural, radiant glow. Crafted to deliver professional-quality results at home, this brush set makes tanning simple, precise, and luxurious. Say goodbye to streaks and hello to your most flawless glow yet.
  • Kabuki facial brush on a beige background Side-by-side comparison of a woman with and without makeup on a neutral background
    Self Tanner Kabuki Facial Brush
    $18.99
    Sometimes, the most difficult part about getting a great tan is achieving even coverage. Trust this silky-soft brush to make it easy for you! Just apply some of our vegan self tanner and blend with ease. Poof - you can have a beautiful tan year around in no time. Our vegan self tanners pair perfectly with this kabuki facial brush. The facial tanner brush features a sustainably sourced bamboo handle and 100% vegan bristles.
  • Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt Before and after model using self tanning lotion with body applicator mitt and the results after using medium to dark
    Self Tanner Lotion Ultimate Bundle
    $77.99
    Medium
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
[email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.