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Best Glow Of Your Life

99% of customers surveyed would recommend Beauty by Earth

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4.8 ★★★★ • Based on 14,689 reviews

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  • Self Tanner Mousse (Dark) Self Tanner Mousse (Dark)
    Self Tanner Mousse (Dark)
    $34.99
  • Self Tanner Mousse (Dark) - EC Self Tanner Mousse (Dark) - EC
    Self Tanner Mousse (Dark) - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Dark or Deeply Tanned Skin Tones (Warm - Olive Undertones) - The Extra Dark self tanners are perfect for people with olive or warm undertones and dark or deeply tanned skin tones. Not sure if this is you? You will likely want this formula if you rarely burn, tan very easily, and have dark eyes or hair.
  • Beauty by Earth - Self Tanner Mousse - Single / Fair to Medium - 221ml Self Tanner Mousse (Light)
    Self Tanner Mousse (Light)
    $34.99
  • Self Tanner Mousse (Fair to Medium) - 7.5 oz / Single - Beauty by Earth Self Tanner Mousse (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Light) - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Fair - Medium skin tones (cool undertones) - The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 
  • Beauty by Earth - Self Tanner Mousse - Single / Medium to Dark - 221ml Self Tanner Mousse (Medium to Dark) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Medium)
    $34.99
  • Self Tanner Mousse (Medium) - EC Self Tanner Mousse (Medium to Dark) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Medium) - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Medium to Dark skin tones. NOTE:  For Medium to Dark skin tones (Warm Undertones) - The Medium to Dark self tanners are perfect for people with green - olive or warm undertones, darker skin, who don't easily freckle or burn. If you're rocking a fair to medium complexion, please try our Fair to Medium formula. 
  • Self Tanner Mousse (Travel Size) - Extra Dark - EC Self Tanner Mousse (Travel Size) - Extra Dark - EC
    Self Tanner Mousse (Travel Size) - Extra Dark - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Dark or Deeply Tanned Skin Tones (Warm - Olive Undertones) - The Extra Dark self tanners are perfect for people with olive or warm undertones and dark or deeply tanned skin tones. Not sure if this is you? You will likely want this formula if you rarely burn, tan very easily, and have dark eyes or hair.
  • Self Tanner Mousse (Fair to Medium) - 3.3 oz / Single - Beauty by Earth Self Tanner Mousse (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Travel Size) - Fair to Medium - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Fair - Medium skin tones (cool undertones) - The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 
  • Self Tanner Mousse (Travel Size) - Medium to Dark - EC Self Tanner Mousse (Medium to Dark) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Travel Size) - Medium to Dark - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Medium to Dark skin tones. NOTE:  For Medium to Dark skin tones (Warm Undertones) - The Medium to Dark self tanners are perfect for people with green - olive or warm undertones, darker skin, who don't easily freckle or burn. If you're rocking a fair to medium complexion, please try our Fair to Medium formula. 
  • Beauty by Earth self Tanner mousse, mitt, and packaging on a beige background Before After Self Tanner Body Mousse Basics Bundle
    Self Tanner Mousse Basics Bundle
    $42.99
    Light / 7.5oz
  • Beauty by Earth self tanning mousse and face tanner lotion medium. Self Tanner Mousse Duo – Face & Body Bundle 16% OFF
    Self Tanner Mousse Duo – Face & Body Bundle
    $54.99
    Light
  • Beauty by Earth self tanning mousse and face lotion fair to medium bundle with application kit black body and face mitt, and exfoliation glove on a beige background. Woman wearing a white bodysuit against a plain background showing before and after results of self tanning mousse and face lotion bundle.
    Self Tanner Mousse Ultimate Bundle
    $74.99
    Medium
  • Two bottles of 'Beauty by Earth' self-tanner and a kabuki brush on a beige background Radiant Self Tanner Bundle Image 16% OFF
    Self Tanner Radiant Bundle
    $68.82
    Light
  • Beauty by Earth self-tanning water bronzing face mist bottle Before and after comparison of a woman's face with a natural glow, showing long-lasting effect.
    Self Tanning Water Bronzing Face Mist
    $29.99
    Medium
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium)
    $29.99
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage. 
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC
    $0.00
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanning Water Bronzing Face Mist (Medium to Dark) Self Tanning Water Bronzing Face Mist (Medium to Dark) - Beauty by Earth - Before and After
    Self Tanning Water Bronzing Face Mist (Medium to Dark)
    $29.99
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanning Water Bronzing Face Mist (Medium to Dark) - EC Self Tanning Water Bronzing Face Mist - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Medium to Dark) - EC
    $0.00
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Shaving soap bar with a logo on a beige background Shaving Soap Bar - {{variant_title}} - Beauty by Earth
    Shaving Soap Bar - EC
    $0.00
    It’s time to toss those cans of blue goo! Shave simply with our shaving soap bar. A careful balance of natural ingredients makes a creamy lather perfect for all your shaving needs.
  • Logo of package protection with a box and checkmark on a beige background Logo of package protection with a box and shield icon on a beige background
    Shipping Protection PLUS
    $0.98
  • ST - BUY 2 GET 1 FREE
    ST - BUY 2 GET 1 FREE
    $0.00
  • Collection of Beauty by Earth skincare products including scrub, drops, cream, and brush on a beige background. Sunkissed Bundle
    Sunkissed Bundle
    $110.96
    Unleash your glow with our Sunkissed Bundle! This bundle features our Self Tanner Drops - Medium, Face Kabuki Brush, Facial Scrub, and Hyaluronic Acid Cream for a flawless, sun-kissed complexion.Gently exfoliate, hydrate, and blend to reveal a seamless, sun-kissed finish. Achieve the ultimate bronzed vacay look with ease, perfect for any skin type!
  • Face wash cleansing gel bottle Before and after comparison of a woman's face with acne on the left and clear skin on the right. BEST-SELLER
    Superfruit & Sea Kelp Face Wash Gel for Oily & Combination Skin
    $17.99
  • Ultimate Self Tanner Kit - Fair to Medium Ultimate Self Tanner Kit - Fair to Medium 50% OFF
    Ultimate Self Tanner Kit - Fair to Medium
    $54.49
    Get the flawless, sun-kissed glow you’ve always wanted—without the sun. Our Ultimate Self Tanner Kit has everything you need for a streak-free, natural-looking tan from head to toe, tailored for fair to medium skin tones. This all-in-one kit includes: Self Tanner Lotion: Hydrating, streak-free, full-body tan. Face Self Tanner: Gentle formula for a natural, radiant glow. Self Tanner Drops: Customize your tan intensity with ease. Self Tanner Body Spray: Quick, convenient, and mess-free application. 3-Piece Application Set: Brushes, mitts, and tools for flawless blending. Infused with nourishing, clean ingredients, this kit hydrates and rejuvenates your skin while delivering a gorgeous, natural-looking tan. Perfect for beginners and tan pros alike, it’s your complete solution for a radiant, healthy glow—anytime, anywhere.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
[email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.