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Self Tanner Face Serum - Fair to Medium / Single - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - Fair to Medium / Single - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
Self Tanner Face Serum - {{variant_title}} - Beauty by Earth

Self Tanner Face Serum (Fair to Medium) - EC

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Bronzing
Quick-Dry
Non-Sticky
Vegan
Cruelty-Free
Clinically Tested

No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours.

Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence!

Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.

DHA (sugar cane-derived)

DHA (sugar cane-derived) (Dihydroxyacetone) Vegan

Native To: France

Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.

Also Found in:

Witch Hazel

Witch Hazel (Hamamelis Virginiana) Vegan

Native To: North America

Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).

Also Found in:

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Hyaluronic Acid

Hyaluronic Acid Vegan

Native To: USA

Benefits: the ingredient you’ll want more of in all of your skincare products. To get a little technical on you, hyaluronic acid is actually a sugar molecule that occurs naturally in your skin already. However, applying it regularly to your face has some serious benefits, especially as our skin ages and tends to produce less of it. It promotes healthier and more supple skin, all while keeping you *way* hydrated. Additionally, this ingredient has been shown to help with inflammation, and keep skin plump due to its ability to help retain moisture.

Also Found in:

Aloe Vera

Aloe Vera (Aloe Barbadensis) Vegan

Native To: North America + Southern Europe

Benefits: Brimming with antioxidants Vitamin A, Vitamin C, and enzyme. Aloe Vera fights inflammation and soothes irritated and dry skin. Aloe also helps combat acne and eczema. Help nourish and soothe sunburns and small cuts. It has anti-inflammatory effects so it works great for inflammatory forms of acne, eczema, and psoriasis flare-ups.

Also Found in:

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Green Tea Flower Extract

Green Tea Flower Extract (Camellia Sinesis) Vegan

Native To: Japan

Benefits: Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.

Also Found in:

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We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

45k+ 5-Star Reviews
  • 5 stars: 123 (84%)
  • 4 stars: 10 (7%)
  • 3 stars: 6 (4%)
  • 2 stars: 3 (2%)
  • 1 star: 5 (3%)
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
G
Gleidy V.R. (Santiago de los Caballeros, 25)
Medium
Excellent product

Im so in love with the results. My skin looks amazing and with a perfect glow ✨✨✨✨

Thank you so much for sharing your positive experience with our Self Tanner Face Serum. We're thrilled to hear that you're loving the results and have a gorgeous glow. Your satisfaction is our top priority and we truly appreciate your support. Keep shining ✨✨✨✨

A
Anna M.
Awesome tanner!

Love the color and easy application!!

S
Sundee P. (Wooster, OH)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Natural looking tan. Not orange hues
So far I am liking this tanner

So far I am liking this tanner. Does not fade from daily washing. I apply to face, neck and declate 1x week.

H
HENRY H.

Love

B
Brenda

I really like how I can put this on under my makeup, so my face stays nice and bronzey.

That’s great to hear, it’s exactly what we designed it for 😊

It should layer nicely under makeup and keep a natural-looking glow throughout the day. Thanks for sharing your experience!

D
Debra

Thabk you 🤩

M
Meg

Did absolutely nothing! I have never thrown a full product away but after using it for weeks and seeing no difference i threw this bottle away 😭

Oh no, we're sorry this happened. It seems like you need to shade up and use the medium. Please reach out to our customer service, you could've returned the products and get the exchange or a refund. :D We'd love to help if possible. <3

D
Diane P. (Naples, FL)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The color looked natural.
Improvements: More details on the tube in the bottle
I'm not sure what the long tube in the bottle was for

I'm not sure what the long tube in the bottle was for. There wasn't any way to disperse the product except apply the product with the tube. Was there supposed to be something else to apply the tanner with. I did love the color, except it was splotchy because of the way I applied it.

V
Vicki

Awesome product

Thank you so much, we really appreciate your review <3

S
Sharon S. (Coatesville, PA)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Product delivered everything it said it would.
Improvements: Nothing
I was so pleased to have a self tanned that didn’t make me orange

I was so pleased to have a self tanned that didn’t make me orange. This product is awesome

A
Angelique

This smells nice, but it unfortunately gives my face a bit of an orange yellowish tone to it. It also made the few dark spots I have, much darker and more noticeable.

Hi there! We're so sorry you were not satisfied with our product. We'd be happy to send you a return label for an exchange or refund. Please reach out to info@ so we can get you taken care of! Thanks!

I
I.S.

This is my second bottle. I love this stuff it’s amazing. I love that its clean and comes in a glass bottle and I use it on my whole body!

Hearing that this is your favorite so far truly means a lot to us 💖

S
Sammi

Love this product. Feels great on the skin, looks natural and smells great.

Thank you for taking the time to leave a comment! We’re glad to hear that you’re satisfied. 😊

L
L.B.

Really love this product! Gives a great natural glowing tan.

T
Tina

Love it

So happy to hear this!! Thank you for sharing!

K
Katarina

This is a great product if you’re looking for a subtle change, but doesn’t match super well when paired with the body tanner. I also experienced minor acne breakouts after applying, so I recommend applying generous amounts of moisturizer prior to applying the tanner. Overall a good product!

Hi there!! Thank you for sharing this feedback! If you have acne prone skin, you might like out Face Lotion better as it is non-comedogenic. Hope this helps!

J
Jessica

Great color but also a huge transfer onto clothing after hours of wear.

Hi there! So glad you are loving the color!! It takes about 6-8 hours for full development. - You would not want to sweat, shower or go swimming during the development timeframe. We dont use dyes so there is nothing that would transfer as far as the product goes. If the skin isn't exfoliated prior to application then there could be dead skin cells rubbing off. Hope this helps!

P
Pam

Cant wait to try it

Yeeaa!! We're excited for you to try it! Cant wait to hear feedback!

J
Jerilyn

Love all Beauty By Earth products. Great customer service too.

The BEST feedback we can receive! Thank you so much for the kind words!!

W
Wendy

Little to no odor. Nice effect

Thank you so much! <3

P
Patricia

Clean and safe products to use on your skin. Gives a nice glow and I really like the serum.

Thank you! <3

L
Leanne

So far so good it goes on nice but I’m not seeing a lot of color.

Glad to hear it's going on smoothly so far! Sometimes the color builds more subtly over the first 6–8 hours, especially with the first layer. A second application the next day can really boost the depth. Are you going for a light glow or hoping for something a bit deeper?

G
Gigi W. (Asbury Park, NJ)
Medium

Works fantastic will definitely be purchasing more in the future

Thank you so much for your glowing review of our Self Tanner Face Serum. We're thrilled to hear that it worked fantastically for you and that you'll be purchasing more in the future. That's exactly what we want for all of our customers - a great product that they'll continue to love. Thanks again for your support and we look forward to serving you again in the future!

J
Joleen

The best face tanner I've found. Keeps you looking natural and you need less makeup while using it.

Thank you so much! <3

A
Alexandra S. (Scottsdale, AZ)
Medium
Perfect for touch ups

This is amazing to use here and there as my face is always a little more pale than my body. Love it!

Thank you for your wonderful review! We're so happy to hear that our Self Tanner Face Serum has been the perfect solution for touch ups and helps your face match your body. We appreciate your support and hope you continue to love our product!

G
Gigi G. (Bedford, IN)
Medium
Face serum and body lotion

Love the product! Love the natural look and tan without the toxic ingredients! Smell is a little strong at first but I use it at night then shower off in the morning and don’t notice the smell anymore. I’ve used their products before but never the face serum. I have extremely sensitive skin and have had horrific acne for years. After the first use I did get a healthy glow and have not noticed any active breakouts from the serum. I used it at night after normal facial routine. I then washed off in morning with my face cleanser and followed my normal morning skin routine. The only issues I have had with Beauty by Earth was shipping. This was due to UDPS though NOT Beauty by Earth. I contacted them and customer service replied speedily. Unfortunately, USPS had messed up my order and it took much longer to ship than normal. Customer service offered to give me a replacement or money back. Luckily, after I had contacted customer service USPS figured out their mistake and I received my products. I did appreciate that Beauty By Earth still communicating with me and being willing to solve the issue even though it was not their company that caused the shipping delay.

Hi Gigi! Thank you so much for taking the time to leave a review for our Self Tanner Face Serum. We are thrilled to hear that you love the natural look and tan without the harmful ingredients. We understand that the scent may be strong at first, but we are glad to hear that it dissipates after a shower. We are also happy to hear that the serum did not cause any breakouts for your sensitive skin.

Once again, we apologize for any issues you experienced with shipping, but we are glad to hear that everything worked out in the end. Thank you for your support and we hope you continue to enjoy our products. Take care!