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Self Tanner Body Lotion

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Feel confident in your body with a tan that's luxuriously hydrating and leaves skin bronzed and glowing🌟 We've infused our best selling tanner loti...

Feel confident in your body with a tan that's luxuriously hydrating and leaves skin bronzed and glowing🌟 We've infused our best selling tanner lotion with nature's finest, like coconut oil, shea butter, cranberries, and a sugar-beet derived DHA. The tanning lotion doesn't just tan — it rejuvenates, hydrates, and cares for your skin deeply.

As you smoothly apply our lotion, you'll feel the rich, creamy texture pampering every inch of your skin. The subtle, natural scent of coconuts transports you to beach-side vistas while skin transforms to bronzed. Reveal a gorgeous, natural-looking tan that looks and feels as if you've just returned from a tropical holiday.

The best part? You're nurturing your skin with every application, thanks to our commitment to clean, skin-loving ingredients! Join the 500,000+ glowing customers who have transformed their look with our Self Tanner. It's time to get the best tan of your life.

Self Tanner Body Lotion

  • DHA (Dihydroxyacetone)

    DHA is the core tanning ingredient in nearly every self tanner out there. Our DHA is uniquely derived from non-GMO sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.

  • Coconut Icon - Ingredients

    COCONUT OIL (Cocos nucifera)

    Infuses skin with moisture, enhancing shine, elasticity, and youthful glow to hair and skin.

  • Witch Hazel Icon - Ingredients

    WITCH HAZEL (Hamamelis Virginiana)

    Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

  • Shea Butter Icon - Ingredients

    SHEA BUTTER (Butyrospermum Parkii)

    Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.

Self Tanner Body Lotion Ingredients:

Aqua, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, *Argania Spinosa Kernel (Argan) Oil, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract 
 *Certified Organic Ingredients


Step: 1

Exfoliate!

Exfoliate!

Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan last as long as possible. Give your feet, ankles, wrists and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas). PRO TIP: wait a day or two after shaving before using our self tanner.

Step: 2

Apply Self Tanner:

Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

Step: 3

Let your tan develop!

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour.

Step: 4

Maintain Tan:

Help your tan last by daily applying moisturizer to your skin.

EXFOLIATE!

Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan last as long as possible. Give your feet, ankles, wrists and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas). 

PRO TIP: wait a day or two after shaving before using our self tanner.  

Apply Self Tanner

Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

Let Your Tan Develop:

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour. Most people wait about 4-7 days before reapplying to maintain the perfect glow, but do what works for you. Apply lotion daily for longest lasting results.

Maintain that GLOW!

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour.

  • While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any potentially harmful additives.

  • The Fair to Medium Self Tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

    The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your veins are greenish or invisible when you look at the underside of your wrist, this is likely the formula for you. 

    As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

    (Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

  • The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

  • We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

  • Prep Your Skin:

    Exfoliate: For an even tan, start with smooth skin. Shower and gently exfoliate your skin, focusing on dry areas like elbows, knees, and ankles.

    Moisturize Trouble Spots:  Once your skin is dry, lightly moisturize areas that tend to soak up more tanner lotion, such as elbows, knees, feet and hands. This prevents the tanner from absorbing too much and turning those areas darker than the rest of your body.


    Apply Self Tanner:

    Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

    Wait for Tan To Develop:

    For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour. 

    Maintain Tan:

    Help your tan last by daily applying moisturizer to your skin. 

  • Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of ingredients here:

    Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

  • Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

  • Absolutely, but if you’d rather, try out our natural Face Self Tanner—specially formulated for the unique needs of your face. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hairline, your neck and ears too.

  • Our Self Tanner is perfectly safe for expectant women. Though if there is ever a question or concern it is always best to check in with your Doctor or Midwife. 


  • Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

  • Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

  • We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

  • Our self tanner is filled with natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

  • As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

  • Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

RETURNS

We're so sure you'll love your BBE order, we offer 60-days money back guarantee. If you do return your product, though, we'll give you a full refund. That's because we believe hassle-free returns are always the way to go. 

Please note the following items are non-refundable:

  1. Original Shipping Charges & Package Protection
  2. Gift Cards
  3. Freebies
  4. Promotional Gifts

If you have any questions or concerns, we’d love for you to reach out!

HOW TO MAKE A RETURN

Please follow this link to our Returns Portal to complete your return. 

START A RETURN

FINDING YOUR ORDER NUMBER

Your order number is the seven-digit number that begins with an S included in your Order and Shipping Confirmation emails. It is also located on your order's packing slip and in your Beauty by Earth Account. If you cannot find these records, please reach out. We'd be happy to help!

All returns and exchanges must be processed through our Returns Portal within 60 days of the original purchase. In the event of aBeauty by Earth will provide a pre-paid shipping label to send your item(s) back. SEE FULL RETURN DETAILS

SHIPPING

All in-stock items ship within 24 hours of order receipt Monday through Friday and usually same day if order placed by Noon . . . we’re pretty fast!

 

Shipping Pricing

Shipping Charges are a flat rate based on the method of shipment as follows:

Continental United States

  • Standard Shipping (5-8 Business Days) FREE on orders $40+*
  • Standard Shipping (5-8 Business Days) $4.99
  • Expedited Shipping (2-4 Days) $15.95
  • Express Shipping (1 Day) $35.00

 *Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.

Alaska / Hawaii / Puerto Rico

  • Standard Shipping (5-7 Days) $14
  • Expedited Shipping (2-4 Days) $19
  • Express Shipping (1 Day) $40.00

Canada

  • Standard International Economy Shipping (6 - 10 Business Days)  $8.99

Mexico

  • Economy International (5-10 Days)  $18

International

  • International Flat Shipping (3-10 Days) $28.00

Note: Shipping charges are assessed at a flat rate however any duties & taxes charges that become due in order to receive the shipment are the responsibility of the consignee to pay so the shipment can be delivered.

United Kingdom – UNAVAILABLE FOR SHIPMENTS

Currently, we are unable to offer shipping options serving the United Kingdom (UK). We hope this will change soon, though. 

SHIPPING PROTECTION

We offer optional shipping protection on all of our shipments. If you select this service, you’ll pay a variable fee (depending on your order total) at checkout for the confidence that we will fix any issues you experience with your order free of charge. This includes a full replacement of any items damaged, lost, or stolen in transit. This shipping protection is completely optional and not required to purchase. The option to remove this is at the bottom of the checkout page under the Terms and Conditions box.

 

ORDER ARRIVAL TIMES

Standard Shipping by the US Postal Office is usually about 3-10 business days to the contiguous states of USA. Sadly, we use USPS to carry out our shipping and shipping times are not guaranteed. For more information on shipping time frames, please checkout their website linked below for more information:

https://faq.usps.com/s/article/Delayed-Mail-and-Packages

If you need it faster, that’s no problem – just select one of the shipping methods below when placing your order:

  • Standard Shipping (5-7 Business Days) $5.49
  • Expedited Shipping (2-4 Business Days) $16.95
  • Express Shipping (1-2 Business Days) $40

(All orders are processed and shipped from our warehouse Monday-Friday)

Please note: Orders placed with Expedited or Express shipping are also processed Monday-Friday. The shipping estimate above is how swiftly it should be delivered once the order is processed.) 

 

Order Tracking

As soon as your order ships we’ll send you an email/text with the details including your tracking number.

Bronze Up with Beauty by Earth Self Tanner Body Lotion - Clean Ingredients
Easy Application Self Tanner Body lotion
Beauty by Earth - Cruelty Free - Vegan - Organic and Natural Ingredients - Made in the USA - Happiness Guarantee
Which formula is right for you? Fair skin that freckles or burns easily? Try Fair to Medium. Olive tones or tan really easily? Try Medium to Dark
1 - Exfoliate 2- rinse 3- moisturize trouble areas 4- apply 5- wait 6-8 hours 6- reapply moistruzier to maintain glow
So many happy fans!
Skin loving natural ingredients - *GREEN TEA EXTRACT - Evens out discoloration
*SHEA BUTTER Keeps skin moisturized radiant
Find the right formula for you: Beginners or dry skin - Self Tanner Body Lotion. Pro tanner - Self Tanner Mousse or Body spray. Forgiving formula - Self Tanner Body Spray
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Customer Reviews

Based on 1191 reviews
88%
(1048)
7%
(88)
2%
(21)
2%
(21)
1%
(13)
P
Patricia

I absolutely love this self tanner. It has no smell and doesn’t rub off on clothes. Beautiful tan color not orange.

Thank you!! <3

B
Bridget E. (Phoenix, AZ)
Great coverage without streaks.

Nice scent. Covers evenly. No color transfer.

We're thrilled to hear that you had a great experience with it – no streaks, a nice scent, and even coverage with no color transfer. That's exactly what we aim for with our products. Thank you for choosing us and we hope you continue to love our self tanner lotion. Have a great day!

L
Laura M. (Calgary, AB)
The most natural looking tan yet!

This is my new favourite self tanner. I’ve used a handful of the other top brands, but this one is the best. I was looking for one to use while pregnant so I changed it up for the cleaner ingredients with this one, and it did not disappoint!! My new go-to.

Yaaay, you just made our day! Thank you so much, congrats on your pregnancy. <3 We're so happy knowing this is your new go-to. <3

C
C.

Great self tanner! No Orange! No streaks!

Thank you SO much <3

S
Stephanie (Chicago, IL)
Self tanning lotion

I love this Tanner! Smells wonderful and gives great even color! The exfoliating glove and application glove were helpful too! Will be ordering more!

Oooooh thank you so much!!! Love your photo!!

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We're so sure you'll love it, we give you a 60-day money-back guarantee.

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