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Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt
A split-panel lifestyle image showing a woman modeling a black one-piece swimsuit against a plain light background. The left panel shows her in profile, and the right panel shows her smiling.
A woman holds two tubes of Beauty By Earth self tanners against a warm beige background with promotional text.
3 black beauty mitts arranged on a warm beige background with text labels: exfoliating mitt, tanning mitt, and face mitt. The image includes the headline 'Everything You Need To Glow.
Beauty by Earth Self Tanner Tanning Lotion and Face Tanner Lotion tubes displayed on a beige background with text highlighting ingredients (shea butter, coconut oil, DHA) and decorative tanning stone, butter, and coconut props.
A woman holding a tube of Beauty by Earth Self Tanner Tanning Lotion next to a quote graphic on a warm beige background.
A woman in a black crop top holds a tube of self tanner. Text on the left reads 'How To Get Your Glow' with bullet points about exfoliating, applying, and developing the product, which is said to give a full glow in 12-24 hours.
A shade-finding infographic showing four panels of a model wearing white tank tops and white shorts, labeled BEFORE and AFTER for light and medium skin tones under the heading 'Find Your Shade'.
A before-and-after shade guide showing a woman's face and hair in four panels labeled for light and medium undertones, with the headline 'Find Your Shade' and usage notes on a soft white draped background.
An informational comparison graphic titled 'A Better Way to Self-Tan' with a product bottle shown in the lower left and a table comparing features versus typical duo-bundle approaches. The product appears to be a black-and-white Self Tan Trimming Lotions bottle with brown shade labels.
Beauty by Earth Face Tanner Lotion, featuring a white and brown design with a splash of lotion, set against a beige background with promotional text and certification badges.
A comparison infographic titled 'Whats the difference?' showing side-by-side product details for Self Tanner Body Lotion and Self Tanner Mousse, including texture, key benefits, application, and skin type, with product tubes pictured at the top of each column.
A comparison infographic titled 'Whats the difference?' comparing three skincare products: Face Tanner Lotion, Bronzing Face Mist, and Tanning Drops. The graphic uses a three-column layout with product photos, key benefits, application instructions, and suitability for dry or mature skin, set against a neutral beige background.
Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt
A split-panel lifestyle image showing a woman modeling a black one-piece swimsuit against a plain light background. The left panel shows her in profile, and the right panel shows her smiling.
A woman holds two tubes of Beauty By Earth self tanners against a warm beige background with promotional text.
Self Tanner Lotion Ultimate Bundle
3 black beauty mitts arranged on a warm beige background with text labels: exfoliating mitt, tanning mitt, and face mitt. The image includes the headline 'Everything You Need To Glow.
Beauty by Earth Self Tanner Tanning Lotion and Face Tanner Lotion tubes displayed on a beige background with text highlighting ingredients (shea butter, coconut oil, DHA) and decorative tanning stone, butter, and coconut props.
A woman holding a tube of Beauty by Earth Self Tanner Tanning Lotion next to a quote graphic on a warm beige background.
A woman in a black crop top holds a tube of self tanner. Text on the left reads 'How To Get Your Glow' with bullet points about exfoliating, applying, and developing the product, which is said to give a full glow in 12-24 hours.
A shade-finding infographic showing four panels of a model wearing white tank tops and white shorts, labeled BEFORE and AFTER for light and medium skin tones under the heading 'Find Your Shade'.
A before-and-after shade guide showing a woman's face and hair in four panels labeled for light and medium undertones, with the headline 'Find Your Shade' and usage notes on a soft white draped background.
An informational comparison graphic titled 'A Better Way to Self-Tan' with a product bottle shown in the lower left and a table comparing features versus typical duo-bundle approaches. The product appears to be a black-and-white Self Tan Trimming Lotions bottle with brown shade labels.
Beauty by Earth Face Tanner Lotion, featuring a white and brown design with a splash of lotion, set against a beige background with promotional text and certification badges.
A comparison infographic titled 'Whats the difference?' showing side-by-side product details for Self Tanner Body Lotion and Self Tanner Mousse, including texture, key benefits, application, and skin type, with product tubes pictured at the top of each column.
A comparison infographic titled 'Whats the difference?' comparing three skincare products: Face Tanner Lotion, Bronzing Face Mist, and Tanning Drops. The graphic uses a three-column layout with product photos, key benefits, application instructions, and suitability for dry or mature skin, set against a neutral beige background.

Self Tanner Lotion Ultimate Bundle

Shade: Medium

Choose a shade

Find Your Perfect Shade

These shades match your natural skin tone — not the tan result you want.

Fair Skin Tones

Start here if your natural skin is fair or pale and you burn before you tan.

Hair
Blonde, red, or light brown
Eyes
Blue, gray, or green
Skin tone
Fair, porcelain, or pale
Burns
Easily
Examples More match cues & before/afters
Savannah — Light Shade (1 application)
Savannah Light Shade (1 application)
Krista — Light Shade (2 applications)
Krista Light Shade (2 applications)
Alex Jo — Light Shade (1 application)
Alex Jo Light Shade (1 application)

These before-and-after photos show real results on skin tones like yours. Use all eight match cues below — hair, eyes, undertone, sun reaction, and more — to confirm you are in the right formula.

Self tanner works with your natural skin tone, not how deep you want your tan to be.

Too much DHA (the active ingredient) or layering too quickly can turn any skin tone orange.

Start with one thin, even coat — you can always build gradually.

Hair
Blonde, red, or light brown
Eyes
Blue, gray, or green
Skin tone
Fair, porcelain, or pale
Burns
Easily
Veins
Blue or purple
Jewelry
Looks best in silver or platinum
Tans
Hard to tan — burns before color develops
Freckles
Often

Medium Skin Tones

Start here if your natural skin is beige to olive and you tan gradually.

Hair
Light to dark brown or black
Eyes
Hazel or brown
Skin tone
Beige, olive, or light caramel
Burns
Occasionally to rarely
Examples More match cues & before/afters
Danielle — Medium Shade (1 application)
Danielle Medium Shade (1 application)
Laura — Medium Shade (1 application)
Laura Medium Shade (1 application)
Jessica — Medium Shade (1 application)
Jessica Medium Shade (1 application)
Alyssa — Medium Shade (1 application)
Alyssa Medium Shade (1 application)
Sharon — Medium Shade (2 applications)
Sharon Medium Shade (2 applications)

These before-and-after photos show real results on skin tones like yours. Use all eight match cues below — hair, eyes, undertone, sun reaction, and more — to confirm you are in the right formula.

Self tanner works with your natural skin tone, not how deep you want your tan to be.

Too much DHA (the active ingredient) or layering too quickly can turn any skin tone orange.

Start with one thin, even coat — you can always build gradually.

Hair
Light to dark brown or black
Eyes
Hazel or brown
Skin tone
Beige, olive, or light caramel
Burns
Occasionally to rarely
Veins
Greenish, or hard to see
Jewelry
Looks best in gold or rose gold
Tans
Builds a gradual tan in the sun
Freckles
Sometimes

Dark Skin Tones

Start here if your natural skin is deep caramel to rich brown and you tan easily.

Hair
Dark brown or black
Eyes
Hazel, brown, or dark
Skin tone
Caramel, bronze, or deep brown
Burns
Rarely
Examples More match cues & before/afters
Laura — Dark Shade (1 application)
Laura Dark Shade (1 application)
Anell — Dark Shade (1 application)
Anell Dark Shade (1 application)

These before-and-after photos show real results on skin tones like yours. Use all eight match cues below — hair, eyes, undertone, sun reaction, and more — to confirm you are in the right formula.

Self tanner works with your natural skin tone, not how deep you want your tan to be.

Too much DHA (the active ingredient) or layering too quickly can turn any skin tone orange.

Start with one thin, even coat — you can always build gradually.

Hair
Dark brown or black
Eyes
Hazel, brown, or dark
Skin tone
Caramel, bronze, or deep brown
Burns
Rarely
Veins
Hard to see
Jewelry
Looks best in gold or warm metals
Tans
Tans deeply and easily in the sun
Freckles
Rarely

Still unsure?

Purchase

60-Day Happiness Guarantee · Free shipping over $65
Bronzing
Quick-Dry
Non-Sticky
Hydrating
Vegan
Cruelty-Free
  • Lotion that goes on white so you can see exactly where you’ve applied — beginner-friendly
  • Silky and ultra hydrating — ideal for dry, mature, or sensitive skin
  • Buildable color plus the tools/products you need for an even, streak-free glow
  • Great for normal skin too
  • Vegan formulas with natural and clean ingredients

Choose your perfect formula: "Fair to Medium" for lighter skin tones or "Medium to Dark" for deeper tones. 

  • Ultra-light formula. 
  • Non-Sticky. No Stinky Smells!
  • Plant-Based Ingredients. No Dyes, sulfates, or parabens. 
  • Results in just 6-8 hours.
  • ZERO Orange.
  • Easy, no-fuss application with our NEW 3pc Application Kit.

 

 

Coconut Oil

Coconut Oil (Cocos nucifera) Vegan

Native To: Philippines

Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.

Also Found in:

View 5 more Show less
Organic Witch Hazel

Organic Witch Hazel (Hamamelis Virginiana) Vegan

Native To: North America

Benefits: Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

Also Found in:

View 1 more Show less
Cranberry Extract

Cranberry Extract (Vaccinium Macrocarpon) Vegan

Native To: North America

Benefits: Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

Aloe Vera

Aloe Vera (Aloe Barbadensis) Vegan

Native To: North America + Southern Europe

Benefits: Brimming with antioxidants Vitamin A, Vitamin C, and enzyme. Aloe Vera fights inflammation and soothes irritated and dry skin. Aloe also helps combat acne and eczema. Help nourish and soothe sunburns and small cuts. It has anti-inflammatory effects so it works great for inflammatory forms of acne, eczema, and psoriasis flare-ups.

Also Found in:

View 5 more Show less
Shea Butter

Shea Butter (Butyrospermum Parkii) Vegan

Native To: Africa

Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.

Also Found in:

View 5 more Show less
Vanilla

Vanilla (Vanilla Planifolia) Vegan

Native To: Central/South America

Benefits: Vanilla is filled with anti-inflammatory agents so it works to soothe the skin and help treat inflammatory acne. It has anti-aging properties as well so it keeps your skin young and beautiful! Vanilla helps skin infections with their healing process and overall promotes healthy skin!

Also Found in:

View 4 more Show less

Self Tanner Body Lotion Ingredients:

Water (Aqua), *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (DHA, sugar cane-derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel (Argan) Oil, Propanediol, Ethylhexylglycerin, Potassium Sorbate, Cocos Nucifera (Coconut) Fruit Extract, Vanilla Planifolia Fruit Extract. *Indicates Certified Organic Ingredients
  • Step 1 — Prep
    Begin with gentle exfoliation using a loofah, exfoliating pad, or body scrub to remove dead skin cells for an even, longer-lasting result. Apply a light layer of moisturizer to feet, ankles, wrists, and elbows beforehand, as these areas absorb product more readily. Allow one to two days after shaving before application.
  • Step 2 — Apply
    Dispense a quarter-size amount onto a mitt or applicator brush. Begin at the legs and work upward in long, sweeping motions for a seamless finish. Use a lighter touch on wrists, ankles, and hands, blending carefully. For the back, a back applicator helps ensure even coverage. Wash hands thoroughly if applying without a mitt.
  • Step 3 — Develop
    Wait at least one hour before showering, swimming, or exercising. Full color develops within 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  • Step 4 — Kit
    Use the included applicators and brushes as directed on each product label for face and body application.

This kit includes a body Self Tanner Lotion, a Face Self Tanner lotion, a body applicator mitt, a face/finger applicator mitt, an exfoliating mitt, and a custom cotton draw string bag.

While it is not certified organic, our Self Tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.

The active ingredient in our self tanner is Dihydroxyacetone (DHA, sugar cane-derived), which gives the top layer of the skin a bronzed glow. It’s 100% natural and non-GMO. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

Step One: Do Everything Else
There are a lot of things that can mess with your self tanner if you don’t do them first. Painting your nails, coloring your hair, and shaving your legs can all remove the tanner before it has time to do its work, so make sure you get these tasks done beforehand.
...but not too close beforehand.

Before I knew how to apply self tanner I didn’t realize that it’s not a great idea to shave right before you use it. I ended up with all of my pores showing up as little orange dots. Not very classy. I definitely recommend waiting several hours after you shave before applying any self tanner.
Step Two: Exfoliate
Self tanner has a way of sinking in to dry skin and creating weird little dark patches.

You can make sure you skip this problem by exfoliating your skin before applying self tanner. Use a natural exfoliating scrub to slough off any flakes, paying special attention to your knees, elbows, ankles, and other rough areas. Use a gentle exfoliator to make sure your face is clear as well.
Step Three: Start From the Bottom
If you start by applying self tanner to your shoulders and torso, you may end up with some weird streaks when you bend over to do your legs.

Make sure you get a nice, even tan by starting from the bottom and working up.
Step Four: Use Circles
Squeeze a small amount of self tanner (about a teaspoon or so) into a clean hand. If you prefer, you can wear latex gloves. Work the lotion into your skin using a circular motion.

I usually apply tanner to my legs, arms, torso, and face, being careful to avoid sensitive areas like my eyes.
Step Five: Tread Carefully
Be especially cautious when applying self tanner to areas where skin tends to be loose and dry. This includes elbows, knees, and the areas around your nose and top lip.

The skin in these areas tends to pick up more color than the surrounding skin, making it easy to end up with dark spots.
It is always a good idea to moisturize these types of areas prior to applying self tanner so you get a more even look. It will also help ensure these areas don’t come out darker than everywhere else.
Step Six: Wash Up
If you decided not to use gloves to apply your self tanner, wash your hands immediately afterwards.

This will keep you from ending up with off-color palms. If you end up with streaks or splotches, don’t fear – rub the area with half a lemon then buff it away with a damp towel. It’ll be like it never happened.
Step Seven: Repeat as Needed
You should reach your desired color within six hours.

If you don’t, just reapply the following day. I usually end up reapplying every 4-7 days to keep my color consistent, but that number may vary based on what works best for you.
Step Eight: Don’t Forget Sunscreen – Self tanner does not protect against UV radiation.

If you plan to spend any time in the sun after using a self tanner, be sure to apply sunscreen.

Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of what we do (and don’t) include on our product page.

Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa quality self tanner applicator mitts are your best bet. Even better of course is saving a few bucks by picking up our self tanner and applicator mitts in this self tanner bundle!

Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery.

And don’t even get us started on the cancer risk… No way around it – self tanning with a Self Tanner is the best way to go.

Our self tanner is filled with natural ingredients that are gentle on sensitive skin—especially when paired with a moisturizer/lotion your skin already loves. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas.

As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

Great question! The short answer is faster absorption and fewer hydrating ingredients. Our mousse absorbs faster into your skin than our tanner lotion. However, it doesn’t have some of the hydrating ingredients present in our body self tanner, like coconut oil, aloe vera, and shea butter.

So if you’re looking for a quicker, even tan, you’ll love this tanning mouse! If you’re needing more hydration and aren’t in a rush, try our tanning lotion instead.
Also, many people find the self tanner mousse tans a bit darker than the lotion.

We sure do! Drop us a line at [email protected] and we’ll get you taken care of.

We're so sure you'll love your products that we offer a 60-day money-back guarantee and free, easy returns.
What customers say

The Ultimate Glow - Results Don't Lie

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
  • 93% felt more confident in their own skin after using our self tanner.**
  • 93% experienced a significant improvement in their overall skin glow.**
  • 86% rated the texture of our lotion as excellent.**
  • 100% experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.**
  • 92% rated this self tanner as excellent compared to other tanners they’ve used in the past.**

*of those surveyed

Naturally, the best tan you've ever had.

Flawless Glow

Potent Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing.

Make the switch

45,000+ five-star reviews

  • 60-Day Happiness Guarantee
  • Free & easy returns
  • Fast shipping from Carrollton, TX
  • Excellent customer service

Customers praised this bundle for delivering natural-looking, streak-free tans without harsh chemicals or strong odors. Many said "Best self tanner I've ever used" and appreciated the easy application with included mitts. Some noted streaking with improper technique, and a few experienced uneven fading or needed frequent reapplication every 3-4 days to maintain color.

  • Best product I have found. Worth the purchase.
  • You wake up a new beauty. No orange just a perfect summer glow.
  • It checks all the boxes! No streaking and smells like coconut!
  • 5 stars: 2580 (78%)
  • 4 stars: 268 (8%)
  • 3 stars: 168 (5%)
  • 2 stars: 109 (3%)
  • 1 star: 199 (6%)
Some of the reviews shown are from related products the merchant grouped with this one.
S
Shelby H. (Snow Hill, NC)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: My mom has already bought some too!
Improvements: Nothing
It’s the best I have ever tried

It’s the best I have ever tried. My husband even said it doesn’t stink and the color is best yet! I’m fair skinned but used medium and it’s perfect!

Shelby H. review photo

Hi Shelby! We're so happy to hear you love the self tanner and that it works perfectly for you. Thanks for sharing your experience and for choosing Beauty by Earth!

A
Anonymous (Houston, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: How easy it is to use and how lightweight it is
Improvements: Make a bigger bottle
I absolutely love this product

I absolutely love this product. I have tried so many tanning lotions, foams gels. This is by far the best I have ever used to date. It’s a little thick when it goes on, but once you rub it in it dries quickly, it does not get on your clothes or bleed or drip off your skin when you sweat. The color is perfect and it lasts for days. It’s also buildable and lightweight. It doesn’t smell. Once it dries within a few minutes. You’re good to go for the rest of the day.

Anonymous review photo

Hi there! We're thrilled to hear you love our Self Tanner Body Lotion and that it works so well for you. Thank you for sharing your experience and for choosing Beauty by Earth!

B
Becki (Branchdale, PA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy application, no mess, no stained hands and feet, affordable.
Improvements: Just keep the buy one get one sale going!!
It is worth the try!!!

I was skeptical but decided to buy it for my daughter because she is fair skinned and loves a natural tan look all year round. I couldn’t take looking at the orange fingers, toes, elbows, and knees from all the expensive creams! THIS product is so great! Goes on smooth and leaves you feeling moisturized but not at all oily. Within hours it has you looking like you spent the afternoon in the sun. No orange tone, no orange stains left on skin or clothes. I use it now and I have so many friends that are now using it after commenting on my beautiful tan!

Becki review photo

Hi Becki, thank you so much for sharing your wonderful experience! We're thrilled to hear that you and your friends are loving the natural tan look without any mess or orange tones. Your kind words made our day! If you or your daughter need anything else, we're here to help.

S
Shoogscatering (Aledo, TX)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The color it gives
Improvements: Can’t think of anything
I’ve used many self tanners and this one by far

I’ve used many self tanners and this one by far is the best smelling and most natural color I’ve used! Will definitely continue to buy this product!

Shoogscatering review photo

Hi Amanda! We're so happy to hear you love our Self Tanner Body Lotion. Thank you for your kind words and for trusting us with your self-tanning routine. We look forward to your next purchase!

A
Angela (Marietta, GA)
Love how clean this formula is and low odor!

Love how clean this formula is and low odor! However, very much not streak proof. Not much of a tan as I was hoping.

Angela review photo

Hi Angela, thank you for your feedback! We're glad you appreciate the clean formula and low odor. We're sorry to hear the tan wasn't as streak-free or as tan as you'd hoped. Your comments are helpful, and we'll pass them along to our team. If you need any tips or assistance, feel free to reach out!

L
Lisa W. (Salt Lake City, UT)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy
Improvements: Nothing
I love this stuff! Do you want to know why? The

I love this stuff! Do you want to know why? The color is not fake looking, it’s s rich tan color and the other reason is the scent is a subtle and pure. It’s awesome and I’ve already bought 2 bottles! Highly recommend!

Lisa W. review photo

Hi Lisa, thank you so much for your lovely review! We're thrilled to hear you love our Self Tanner Body Lotion and appreciate the natural color and scent. Thanks for recommending us and for your continued support!

A
Anonymous (Milton, FL)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product
Improvements: Nothing
This is the best product on the market by far! I

This is the best product on the market by far! I have used a lot of products and they all turned me orange BUT beauty by earth is amazing NO ORANGE!!

Anonymous review photo

Hi there! We're thrilled to hear you love our Self Tanner Body Lotion and that it gives you a beautiful, natural glow without any orange tones. Thanks so much for your kind words and support!

M
Mollee M. (Norwell, MA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The easy blending and beautiful shade of brown.
Improvements: Just keep the pricing low enough so I can use it daily.
I love the shade of brown this product creates

I love the shade of brown this product creates. I put it on and then put on a white bathing suit on and no transfer. I notice it doesn’t brown my face as much so I may need more intense drops.

Mollee M. review photo

Hi Mollee! We're so glad you love the shade and that it works well for you. If you're looking for a more intense color on your face, the drops are a great option to customize your tan. Thanks for sharing your experience!

A
Anonymous (Chicago, IL)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: easy application
Improvements: orange
leaves skin very orange if you try to reapply too soon

leaves skin very orange if you try to reapply too soon, but nice that you can do it with clothes on

Anonymous review photo

Hi there, thank you for sharing your experience. We’re glad you appreciate the convenience of reapplying with clothes on, but sorry to hear about the orange tint. For best results, try spacing out applications and following the instructions. We appreciate your feedback!

H
Hjohnson (Crescent City, CA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Nothing
Improvements: Responding to your emails
Worst ordering experience I have ever had

Worst ordering experience I have ever had. I ended up getting the product three months later and it was not even earthy beauty. It was some offbrand that you can buy online for $18. In the span of the three months they charged me for another order that I never received. I have tried to get a hold of them multiple times. No one will respond to me. No one will get back to me if you really want this product order it on Amazon I wish I would’ve known it was on Amazon.

Hjohnson review photo

Hi Hollee, we're sorry to hear about your experience. Please contact our customer service team directly so we can resolve this issue promptly. Thank you for bringing this to our attention.

M
Melinda S. (Oak Park, MI)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was as described. Does not smell and it delivered quickly.
Improvements: I can’t think of anything.
The best tanner I’ve found

The best tanner I've found. It does not transfer and I’ve gotten so many compliments on the color. I’ve tested 4 other products for my daughter and I for her wedding. It’s important it looks natural and doesn’t transfer. I highly recommend.

Melinda S. review photo

Hi Melinda, we're thrilled to hear you love our Self Tanner Body Lotion! Thank you for sharing your experience and for recommending us. Wishing you and your daughter a beautiful wedding day!

J
Jenni (Austin, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Liked that it went on white so u could tell where u were applying it.
Improvements: Everything
Don’t waste your money

Don’t waste your money. I have used just about every self tanner on the market, and had really high hopes for this one based on the instagram ad and several influencer recommendations…they clearly are sponsored because there’s no way they would recommend this if they weren’t. I am pale/milky white. This give me absolutely NO color whatsoever! I’ll stick with my tried and true Loving Tan.

Jenni review photo
K
Krystal H. (Roanoke, VA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was easy and on sale
Amazing self tanner

This tanner, by far, is the easiest to use. It looks natural and doesn’t smell awful. It never streaks and rubs right in. Thanks for actually making one that works!

Krystal H. review photo
B
Brenda

I'm confused because the ads for the body lotion say you do not need gloves and then I see the glove everywhere. Do you need the glove or not?

Beauty by Earth

a tanning mitt can make application easier and help achieve a more even finish, especially if you're new to self-tanning. If you apply with your hands, just be sure to wash them thoroughly afterward to avoid staining your palms.❤️

V
Vittoria M.

Can the Self Tanner Tanning Lotion be used on the face?

Beauty by Earth

Yes, it can—but since facial skin is more delicate, we usually recommend the face-specific lotion or drops for the best results. Want help choosing between the drops and face lotion?