Search Products
Shopping Cart
LIMITED TIME OFFER
Self Tanner Kabuki Brush Set (DEAL)
$30.98$21.59
Clean & Clear Bundle (DEAL)
$48.98$31.89
Face Self Tanner Lotion
Beachy glow, no sun needed—build your perfect bronze....
Shade: Fair to Medium
Quantity
A luxurious facial tanner designed for sensitive, dry, or breakout-prone skin.
This silky, light-weight facial lotion illuminates your face with a gentle, bronzed glow. It's hand-crafted with natural and vegan ingredients that hydrate and repair skin without clogging pores or causing breakouts.
Deepen your bronze one layer at a time until you reach your prefect shade. The weightless, soft formula melts seamlessly into skin—never greasy, irritating, or pore-clogging. In 6 to 8 hours, a soft radiance develops—subtle, believable, and confidence-boosting.
Crafted with potent botanicals—witch hazel to refine, pomegranate to defend, aloe vera to soothe, and sugar beet–derived DHA for the most natural-looking color—it nourishes while it tans. Free from synthetic dyes, harsh chemicals, or artificial fragrances, it’s gentle enough for sensitive, dry, or breakout-prone skin. Instead of nasty chemical smells, enjoy an essential-oil infused whisper of coconut.
Select the formula that flatters your natural complexion: Fair to Medium for cooler undertones, Medium to Dark for warmer undertones. For the ultimate experience, pair it with our Self Tanner Body Lotion for a seamlessly bronzed finish from head to toe.
While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any harmful additives.
The active ingredient in our face self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love some extra antioxidants in their self tanner?).
Our face self tanner is formulated for specially for the needs of the face and is non-comedogenic, has a slightly lower amount of DHA, and doesn't contain coconut oil. For skin prone to breakouts, coconut oil can be too heavy, hence our removing it from our face self tanner formula. The face forumla also tends to feel a bit lighter than the body tanner. If you have sensitive or acne-prone skin, we highly recommend trying the face self tanner for your face.
We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 3-5 days. Since your face's skin tends to cycle at a faster rate than the rest of your body, be prepared to reapply to your face before needing to reapply to your body.
Any self tanner will leave streaks if it’s not used correctly, but with good technique, our face self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.
You can absolutely try! It won’t hurt :) Our face self tanner is formulated for the face as its non-comedogenic, has a slightly lower DHA, and no coconut oil. But you can use it on your body if you’d prefer :)
Our face self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.
Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.
Our face self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a patch test before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.
As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 3-5 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.
Nope. This baby won't stain clothing, towels, or pillowcases since it has no dyes of any kind. However, if you want to wash it off, feel free to! Just make sure you've let it sit on your face for at least 15 minutes.
Start by exfoliating your face. Use a facial scrub or cleansing brush to gently get rid of dead skin cells (try our facial scrub for a great, natural exfoliator). This will help make sure your facial tan lasts as long as possible.
When you’re ready, apply a thin layer of face self tanner lotion evenly over your face and all the way up into your hairline. Don’t forget your neck and blend behind your ears and all the way down to your chest. If you have very blonde hair, it is a good idea to put a moisturizer into your hairline. For application, we recommend using our self tanning application kit or a makeup brush for easier application and to avoid your hands getting product on them. Always wash your hands immediately after tanning. Your skin should reach your desired color within six hours.
Moisturize and hydrate your skin morning and night. This will help your tan last longer. Your tan lasts as long as your skin cells, so when they turn over (exfoliate) the tan will start to fade. We find that reapplying your face self tanner every 3-4 days is best for maintaining color, but do what works best for you. Enjoy!
ALOE VERA (Aloe Barbadensis)
Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.
DHA (Dihydroxyacetone)
DHA is the core tanning ingredient in nearly every self tanner out there. Our DHA is uniquely derived from non-GMO sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.
SHEA BUTTER (Butyrospermum Parkii)
Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.
CRANBERRY FRUIT EXTRACT (Vaccinium Macrocarpon)
Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.
JAPANESE GREEN TEA (Camellia Oleifera)
Japanese Green Tea does wonders for sensitive skin! Pumped with antioxidants, Green Tea contains six different types of catechins (a fancy science term for a molecular super-hero that combats aging, cancer, and cell death). It’s your skin’s BFF for reducing redness, irritation, and premature aging.
WITCH HAZEL EXTRACT (Hamamelis Virginiana)
Relieves Inflammation and skin irritation, fights acne, shrinks pores, helps remove excess oil, wards off infections and protects against skin damage. Witch Hazel leaves skin feeling light and refreshed. ALSO IN Facial Toner with Rose Water Natural Face Self Tanner
POMEGRANATE EXTRACT (Punica Granatum)
Rich in vitamins A and C essential for collagen production, pomegranates also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.
Results Don't Lie.
They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*
*of those surveyed.
Naturally, the best tan you've ever had.
Flawless Glow

Potant Botanicals
Lasts for Days
Happiness Guarantee
Made in Small Batches in the USA
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
60-Day Happiness Guarantee
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
Switch to a Better Tan
You'll be shocked how many people will think your tan is the real thing.

45k+ 5-Star Reviews

Fast Shipping from Carrollton, TX
Free & Easy Returns

Excellent Customer Service

Try it for 60 Days
Your Sun-Kissed Glow Awaits