Face Self Tanner (Medium to Dark)

"Only buying this from now on!" - Lisa K.


Face Self Tanner (Medium to Dark)

US orders $40+ ship free!

Ships Same Day from Texas


Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost.

✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!

  • Aloe Vera - Icon

    ALOE VERA (Aloe Barbadensis)

    Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.

  • Shea Butter - Icon

    SHEA BUTTER (Butyrospermum Parkii)

    Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.

  • Cranberry Fruit Extract - Icon

    CRANBERRY FRUIT EXTRACT (Vaccinium Macrocarpon)

    Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

  • Japenese Green Tea - Icon

    JAPENESE GREEN TEA (Camellia Oleifera)

    Japanese Green Tea does wonders for sensitive skin! Pumped with antioxidants, Green Tea contains six different types of catechins (a fancy science term for a molecular super-hero that combats aging, cancer, and cell death). It’s your skin’s BFF for reducing redness, irritation, and premature aging.

  • Witch Hazel Extract - Icon

    WITCH HAZEL EXTRACT (Hamamelis Virginiana)

    Relieves Inflammation and skin irritation, fights acne, shrinks pores, helps remove excess oil, wards off infections and protects against skin damage. Witch Hazel leaves skin feeling light and refreshed. ALSO IN Facial Toner with Rose Water Natural Face Self Tanner

  • Pomegranate Extract - Icon

    POMEGRANATE EXTRACT (Punica Granatum)

    Rich in vitamins A and C essential for collagen production, pomegranates also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

Face Self Tanner Ingredients

Water, *Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Vegetable), Dihydroxyacetone (DHA), Dicaprylyl Carbonate, Cetearyl Olivate (and) Sorbitan Olivate, Isostearyl Isostearate, *Butyrospermum Parkii (Shea Butter), *Camellia Oleifera (Japenese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, *Argania Spinosa (Argan) Kernel Oil, Magnesium Stearate, Radish Root Ferment Filtrate, Citric Acid, Vanilla Tahitensis (Vanilla) Fruit Extract *Certified Organic Ingredients

“It works so well! Is beginner friendly. It goes on like a regular white lotion so you know where it is going.”
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100% Happiness Guarantee

If you're not obsessed with your purchase, it's on us. Items purchased within the last 60 days are returnable. For subscription returns, please email [email protected]. Freebies, promotional gifts, and gift cards are not returnable.

If you have any questions or concerns, we’d love for you to reach out!

Submit a return request

Click the profile icon in the store's navigation, or go to the refund policy or a returns page, and then request a return.

For One-Time Purchase Orders

1. Log in to your account:

 -  In the Email field, enter your email address, and then click Continue.

 - In your email account, open the email sent from our store and copy the six-digit verification code included in the email.

 - Go back to the online store, and then enter a six-digit verification code.

2. Click the order that you want to submit the return for.*

3. If your order has more than one item, then select the items that you want to return.

4. Select a return reason and add a note for the store.

5. Click Request return.

If your return request is approved and requires shipping, then you receive an email with shipping instructions and a return shipping label. After the product is returned, you receive a refund.

*Please note, the order must be fulfilled or partially fulfilled for return eligibility.

For Subscription Purchase Orders

1: Click this link to view your active subscriptions.

2: Click on the subscription you would like to cancel. 

3: On the left-hand side, click the link at the bottom of the sidebar that says, "Cancel Subscription." Next, select why you're canceling and click "cancel subscription."

That's it! Now you're canceled.

Manage Subscriptions


Shipping Charges are a flat rate based on the method of shipment as follows:

Continental United States

  1. Standard Shipping (5-8 Business Days) FREE on orders $40+
  2. Standard Shipping (5-8 Business Days) $4.99
  3. Expedited Shipping (2-4 Days) $15.95
  4. Express Shipping (1 Day) $35.00

Alaska/Hawaii / Puerto Rico

  1. Standard Shipping (5-7 Days) $14
  2. Expedited Shipping (2-4 Days) $19
  3. Express Shipping (1 Day) $40.00

Canada & Mexico

  1. Economy International (5-10 Days) $18


  1. International Flat Shipping (3-10 Days) $28.00

Note: Shipping charges are assessed at a flat rate however any duties & taxes charges that become due in order to receive the shipment are the responsibility of the consignee to pay so the shipment can be delivered.


Currently, we are unable to offer shipping options serving the United Kingdom (UK).

*Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.

BBE Package Protection

Get peace of mind with Delivery Guarantee. If your order is damaged, stolen, or lost during transit, we will send you a new one right away for just a small percentage of your order's value. If you select this service, you’ll pay a variable fee (depending on your order total) at checkout for the confidence that we will fix any issues you experience with your order free of charge. This includes a full replacement of any items damaged, lost, or stolen in transit.

This shipping protection is completely optional and not required to purchase. The option to remove this is at the bottom of the checkout page on the shipping stage of checkout.

#1 Plant Based Self Tanner



★★★★★ 4.9


★★★★★ 4.7


★★★★★ 4.8


★★★★★ 5.0

Love this product! It hasn’t made my face breakout which typically self tanners do! I didn’t blend my neck enough this last time and it left a pretty good streak but easily fixable! Overall 10 for the product!

★★★★★ - Chelsea

Verified Customer

I'm so glad I found this stuff! I realized the self tanner I've been using for decades had harmful chemicals so I was so happy to know there was a clean version out there. I love that it's subtle yet noticeable and smells SO good!

★★★★★ - Arlie

Verified Customer

This is super easy to use and gives your face the perfect tanned look. It even smells good and doesn’t have that tanner smell.

★★★★★ - Jaimi

Verified Customer

Ahh I am obsessed with the face tanner. I was so nervous to use it, because I didn’t wanna breakout & it did not! The color is great it’s so natural looking!

★★★★★ - Kaitlin T.

Verified Customer

Clean & Exfoliate Your Face

Start by exfoliating your face. Use a facial scrub or cleansing brush to gently get rid of dead skin cells (try our facial scrub for a great, natural exfoliator). This will help make sure your facial tan lasts as long as possible.

Apply Face Self Tanner

When you’re ready, apply a thin layer of face self tanner lotion evenly over your face and all the way up into your hairline. Don’t forget your neck and blend behind your ears and all the way down to your chest. If you have very blonde hair, it is a good idea to put a moisturizer into your hairline. For application, we recommend using our self tanning application kit or a makeup brush for easier application and to avoid your hands getting product on them. Always wash your hands immediately after tanning. Your skin should reach your desired color within six hours.

MAINTAIN that glow!

Moisturize and hydrate your skin morning and night. This will help your tan last longer. Your tan lasts as long as your skin cells, so when they turn over (exfoliate) the tan will start to fade. We find that reapplying your face self tanner every 3-4 days is best for maintaining color, but do what works best for you. Enjoy!

We’re devoted to promoting people and the planet through clean beauty.

  • Best clean ingredients
  • Recyclable packaging
  • Plastic Neutral partnership
  • Leaping Bunny cruelty-free certified
  • Powered by clean air
  • Minimal Waste
Learn More
  • While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any harmful additives.

  • The active ingredient in our face self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love some extra antioxidants in their self tanner?).

  • Our face self tanner is formulated for specially for the needs of the face and is non-comedogenic, has a slightly lower amount of DHA, and doesn't contain coconut oil. For skin prone to breakouts, coconut oil can be too heavy, hence our removing it from our face self tanner formula. The face forumla also tends to feel a bit lighter than the body tanner. If you have sensitive or acne-prone skin, we highly recommend trying the face self tanner for your face.

  • We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 3-5 days. Since your face's skin tends to cycle at a faster rate than the rest of your body, be prepared to reapply to your face before needing to reapply to your body.

  • Any self tanner will leave streaks if it’s not used correctly, but with good technique, our face self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

  • You can absolutely try! It won’t hurt :) Our face self tanner is formulated for the face as its non-comedogenic, has a slightly lower DHA, and no coconut oil. But you can use it on your body if you’d prefer :)

  • Our face self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

  • Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

  • Our face self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a patch test before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

  • As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 3-5 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

  • Nope. This baby won't stain clothing, towels, or pillowcases since it has no dyes of any kind. However, if you want to wash it off, feel free to! Just make sure you've let it sit on your face for at least 15 minutes.

Bronze up
With Beauty by Earth
Face Self Tanner Lotion
clean ingredients
Evens out discolorations
NO harsh chemicals
• No base tan
• Fair skin tone
• Pink undertone

• Strong base tan
• Olive undertones
• Medium skin tone
How to use:
1. Clean & Exfoliate your face
2. Apply in circular motions with hands, mitt or kabuki brush
3. Always wash your hands immediately after tanning
4. Your skin should reach your desired color within 6 hours
5. Moisturize for a lasting tan
Green tea extract, Shea butter, Pomegranate extract, Aloe vera, Argan oil, DHA
As seen on
Before / after

real results

Customer Reviews

Based on 273 reviews

I love this…it’s so natural looking and safe.

OMG thanks! We appreciate it. <3


Absolutely LOVE! I burn really easily so getting out in the sun is a no for me. I got this hoping that the claims of it not smelling were true. While there is VERY slight smell, I goes away quickly and the color is awesome! I love that you can build on it the next day for a deeper color! The glove is amazing for the application and the price is in point! I'll be able to use this again and again!

Thank you so much!!!! We're beyond happy to hear that <3


I love this product l will buy again.

Thank you so much! <3

Roxanne E.G.
Happy with results

This product was so easy to use and the results were very satisfying. No streaks or swirls, even coverage. Yay!

Thank you so much! <3


Nice color. I will order again.

Thank you!! <3