Self Tanner

4.9 out of 5 based on 143 customer ratings
(143 customer reviews)

$ 25.99

4.9 out of 5

Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our natural self tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the potentially dangerous chemicals used in conventional self tanners.

In stock

Product Description

  • SAY GOODBYE TO GHOSTLY WHITE SKIN: Pale, lifeless skin really isn’t your best look. But that’s why we’re here. Our vegan, cruelty-free, and all-natural tanning lotion transforms even the palest skin from “meh” to “marvelous.” Build your tan one layer at a time to get your ideal level of bronze (and cover up blemishes, veins, or imperfections) without any of those nasty streaks, blotches, or dark spots.
  • GET A SUN-KISSED TAN WITHOUT THE SUN DAMAGE: Love that sun-kissed glow but hate the thought of sunburns, early aging, and skin cancer? We think that sounds pretty reasonable. We also think that you don’t have to put up with dangerous sun exposure to get the tan you want. Our self tanning lotion harnesses the power of natural ingredients to give you a beautiful, natural looking tan – no radiation required.
  • DO YOUR SKIN A FAVOR: Ever read the back of a conventional tanner? You need a PhD to pronounce all those ingredients. We use only simple, natural ingredients in our self tanning lotion, so you’ll never have to worry about what you’re putting on your body. With ingredients like organic shea butter, organic coconut oil, and Japanese green tea leaf extract, your skin will thank you by looking and feeling incredible.
  • SAFE FOR EVERYONE (Even You, Mama!) AND YOU WONT BE AN ORANGE OOMPA LOOMPA: If you have sensitive skin, maintaining that summer glow can be uncomfortable. Our self tanner’s meticulously crafted formulation is free of anything toxic, so everyone can enjoy the confidence that comes from knowing your skin looks amazing. And who wants to look like an Oompa Loompa? Not you. Our self tanner gives you a glow so convincing your friends will wonder when you had time to go on a trip to the Bahamas.
  • GUARANTEE – LOVE IT OR LET US KNOW: We know you’re gonna love what our self tanning lotion can do. We’re so confident that we’ll even guarantee it. Every product we sell comes with a 30 Day, 100% Customer Satisfaction Guarantee. If at any point over the next month you don’t love your self tanner, send it back and we’ll give you a full refund – no awkward questions required.

The Most Beautiful Thing You Can Wear is Confidence

Kick pale, pasty skin to the curb and greet the world with confidence with the best self tanner out there. When you’re rocking a safe, natural tan, you’ll face life with the certainty that comes from knowing you look your best. And when you use our natural, vegan, cruelty-free tanning lotion you’ll have the added bonus of knowing your beauty will never cost you your health or your integrity.

So what makes our sunless tanner the quickest way to a brand new you? It starts with a few carefully chosen ingredients. We collect high quality, nourishing, and natural ingredients from around the world to create a tanner that gives natural color without exposing your body to anything harmful. Ingredients like organic shea butter, organic green tea extract, and organic coconut oil care for your skin while supporting a streak-free sunless tan. Add color one application at a time to build a glow that will make everyone wonder when you had time to take a tropical vacation.

We know you’re picky about what you put on your skin. So are we! That’s why we offer a 100% customer satisfaction guarantee. If you’re not completely satisfied with your self tanning experience, just let us know.

We’ll give you a full refund up to a month after your purchase. And if you’re still not convinced, take a look at what other discerning tanning enthusiasts have to say. With over 1000 rave reviews, we’re pretty sure we’re doing something right! Remember – there’s only a limited amount of our sunless tanner available, so don’t wait any longer to add us to your cart and say “adios” to that ghostly skin.

How to Use Your Self Tanner

1. Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan lasts as long as possible. It’s also a good idea to paint your nails before applying your tanner – unless you like orange-y nails, that is. Give your feet a little moisturizing love beforehand to help make sure they don’t end up darker than your body. Finally, wait a day or two after shaving before using our self tanner. If you apply to newly shaved skin, all of your pores will show up as little orange dots.

2. When you’re ready, apply a thin layer of self tanner evenly over your legs, arms, torso, and face (avoid your eyes). Be careful when working on loose areas of skin (such as the elbows and knees). These areas are more absorbent, so it’s easy to overdo it and end up with dark spots. Wearing latex gloves can help you get a more even tan, and will prevent colored palms. If you decide not to wear gloves, wash your hands immediately after tanning.

3. Your skin should reach your desired color within six hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin!

Additional Information

Weight 9.2 oz
Dimensions 8.5 x 2.25 x 2.25 in
INGREDIENTS

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Cane Derived), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera, (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract
Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract
Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract

143 reviews

  1. 5 out of 5

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    I ordered this product after randomly finding it on Amazon and redirected to the website to learn more about the company– to my surprise, they are a pretty small company working out of Texas– I thought it would be a large corporatin. The company has AMAZING customer service. I ordered on a Sunday and realized I put the wrong address. Called them and left a voicemail. They responded to my call within hours and via email– I honestly thought my order would be lost forever, but they helped me right away! And then shipping only took two days to arrive.

    As for the lotion, I am so incredibly pleased with the product. I’ve used hundreds of different products and brands (mousse, lotion, drops, sprays, etc) over the past decade and nothing ever left my skin feeling so soft, moisturized, and clean. I’ve been looking for a product that is better for my skin and less harmful.

    I have no smell with application or in the following days. I had no streaks either. I apply using the mitt. The mitt set is also incredibly well made and soft. There is a slight rubber smell, but after airing out of the packing for an hour, it was gone.

    The color development looks natural and it builds well. I applied two days in a row with a shower in between. On day 3 (no shower this morning) and it still looks great. While it is January, it gives me a nice glow that doesn’t look fake (I’m really pale and so having a bit of extra color throughout the winter makes me feel that I’m not a ghost). Make sure to follow directions, exfoliate, and put a regular lotion on dry patches (elbows, knees, armpits, ankles, etc) before applying the tanner. A little goes a long way. I read some reviews about it not soaking into skin… I think those people were using too much. Use little bits at a time and apply in circular motions all over your body until you cover all the skin you want darkened.

    I wore white clothing after applying and nothing came off on my clothes– though that comes with warning. Be sure to be entirely dry and that you don’t sweat (a lot) while wearing it, otherwise the color will wipe off onto clothes.

    I’ve never left a review for a self tanner before, but I honestly couldn’t be happier with a product. I’m ordering my second bottle now! They have a new loyal customer.

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      Wow! Thank you so much for your feedback. We love to hear this.

  2. 5 out of 5

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    In my lifetime, I have probably tried well over 30 different types of self tanners. THIS is my favorite of all time! It does not have that stink like other self tanners-that chemical smell. There is no streaking. IT LOOKS SO natural on me. Brown not orange. I have been using this self tanner for a year. People truly believe I lay out in the sun-but I don’t. A little bit goes a long way. There is no stickiness, and my skin is so soft after applying it.

  3. 5 out of 5

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    i just received this product and i absolutely love it! no streaking, no orange color, and no harmful chemicals! what more can you ask for in a self tanner?!

  4. 5 out of 5

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    I just received this tanner and cannot believe how much I love it! I decided to look for something very healthy and chose this based on information on EWG and reviews from Amazon. I’m so glad I chose this company! The color is natural and it looks like I’ve been “kissed” by the sun! There were no streaks, no funny coloring, and no strange smells. The color was a natural brown…..very pretty!!! Also, when reading the list of ingredients, I definitely feel so good about putting this on my skin! These ingredients are a FAR contrast to other self tanners I had been using. I wish I’d found this company sooner!!! So…I love the product, will continue using it!!! It’s my newfavorite Self Tanner!!!!

  5. 5 out of 5

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    Used this for the second time on my legs. It’s awesome, very easy to use and smells great. I’ve already recommend this to family and friends.

  6. 5 out of 5

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    This product works great on my skin, I’m fairly sensitive and its hasn’t bothered me at all. It also doesn’t make me look like an oompa loopma!! I really like that it doesn’t have a bunch of chemicals.

  7. 5 out of 5

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    I have a problem with fragrances making me sick so when I saw all of this was an organic self tanner excited to try it out! Especially since I bought it at a discounted rate in exchange for my honest review.

    I really liked. It does give you a hint of orange. But that might be because my legs were so white!

    In order to try this out, I exfoliated my legs before hand. I paid special attention to my knees. I should have paid special attention to the back of my ankles as well. I did apply less to my knees where it was was dry. I had forgotten about the back of my ankles and therefore I looked like I had dirty ankles. Totally my fault in application.

    It did come out streak free and since I immediately washed my hands afterward I had no problem with it discoloring my hands. As far as the smell goes it does not have any fragrance added. But because of the natural ingredients it does have a faint smell to it. To me it smelled somewhat like suntan lotion. Because I am highly sensitive to smells it did bother me a tiny bit. I did have shorts on so maybe next time I will wear pants and see how it turns out.

    I was able to really scrub my “dirty” ankles and it came off, but not without effort.

    The picture below is of my leg before and after one application. This part of my leg does not see the sunshine so it darkened quite a bit. The bottom half of my legs darkened more subtly.

  8. 5 out of 5

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    This has a nice coconut smell. I am very fair so this did take a couple of applications to get a nice tan color. This didn’t streak at all, but I was careful to make sure I applied it evenly. You do need to wash you hands after application as they will turn an orangey shade if you forget, but a firm scrub will get rid of it.
    I received this product for a reduced price for a honest unbiased review

  9. 5 out of 5

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    This self tanner impresses me. I have tried numerous tanning lotions/creams and sprays over the years. I live in Florida so I see enough of the sun just walking back and forth to my car everyday! When I first moved here I spent lots of time at the beach because I had never lived so close to one and I wanted to be super tan. After I had been here for a few years I realized that most of us (Floridians) are smart enough to know to use self-tanners instead of baking in the sun and it is really the out-of-towners / tourists who bake in our sun. I am in my early thirties and I have been working hard for the past eight years to try to preserve my skin … not fry it out like I did as a teenager and in my early twenties. This is why I have tried so many of the self- tanners.

    With self-tanners you face many issues- Although a lot of the solution or formulas have gotten better over the years, there is always the possibility of turning orange, palms tanning, yucky smell or when it is coming off it comes off in patches- just to name a few. You have your goes on tan colors and your clear and turns tan formulas. This self-tanner was like that.

    Here is what I love about this self-tanner. First, I like the smell. There was a light self-tanner scent but initially when putting it on it had also smelled mixed with a nice light perfumed scent. I normally cannot stand the smell of my own skin and know that anyone who gets close to me can smell it too-when I am using any kind of spray tan or lotion.

    I also loved that this appeared to be like a real lotion. I am always talking about creams and lotions being thick like you would imagine they would be and feeling like there is some type of absorption that goes beyond the first layer of your skin. This tanner acts as a real lotion as well. It is completely safe and made with awesome and organic ingredients. I felt like I had lubed myself up with something nice. I literally put a thin layer of this lotion on, slept in bed and woke up tan with no stains on my bed or anything.

    Just like the other self-tanners, if you have dry skin in certain areas, you should really do some sloughing off of the dead skin prior to application. You should wash the palms of your hands well so there is no discoloration. This tends to happen anyhow with some tanners. I did not face that at all with this tanning lotion. I loved the bronzed color I got. I did not wake up crazy tan this morning, I woke up a notch up from a nice base tan. The box tells me that if I want to tan a little more to add it again the next day. I will not end up doing that because I like the color I am. Personally, It is the perfect tan. I imagine that I could get super dark with another application.

    I added photographs of my face before and after (of course the lighter one is before) as well as the side of my foot which is not perfect but no tanner I have tried yet is. I thought maybe I would give this four stars because the perfect five star tanning lotion would be able to figure out the skin on my foot and not give me a jagged or patchy tan where the color ends on the side of my foot and the light part begins.. but I gave it five stars because I was impressed that it was not THAT bad. All I had to do was wet my foot a bit in the morning and a little of that color came off. So know that you probably aren’t going to get the perfect tan at the bottom of your feet- but it will come really close to looking normal! Since I have never encountered something perfect the fact that it was not that bad keeps it at five stars.

    This type of tanner feels and appears to be the type that will come off evenly. I am all about taking care of my skin these days and I feel like I am doing that while at the same time getting nice and bronzed. I was given the opportunity to receive this item at a promotional rate in exchange of an honest review. It was important to me to cover all of the bases and that is why it seems that you have just read a small novella because when I test products at a promotional rate I really try to take the time to test them. I will buy this product again and I now highly recommend it as a self-tanner and that is the truth. To me it is worth twice as much as they are charging at full price so I may just have to stick with this as my special occasion tanner- or just went I feel like I need a pop of color in my life.

  10. 5 out of 5

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    Beauty by Earth’s self-tanning lotion applies silky smooth and has a coconut smell that is not at all overbearing. This self tanner smells a heck of a lot better than any other tanner I have used. I am very impressed because the color is tan, not orange! I tested the lotion on my hand and fingers because I usually have orange hands and feet with other tanners, but I am very happy that my fingers are tan. Donald Trump needs to try this self tanner! I really like it when the seller adds a card or small note of appreciation with their order. This product came with a thank you note and an offer of 20% off the next order which I will definitely be purchasing another tube. This small act of kindness adds a personal touch. Disclosure: I received this product at a discount in exchange for my honest review.
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  11. 5 out of 5

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    I have never found another sunless tanning lotion made of organic and natural ingredients, and this really works very well. My skin is very pale and this gives it a very nice, healthy-looking glow. It smells soooo good – all other natural tanners I have tried smell very bad. It is very moisturing and a little on the thicker side, but think luxurious feeling and silky, and soaks right in my skin. A little goes a long way. I’m thrilled I found this product and will definitely reorder it. I received this at a discounted price for an honest and unbiased review.

  12. 5 out of 5

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    I love you so much I bought myself another one I have the perfect color perfect tan recommend

  13. 5 out of 5

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    Great color! No streaking! This product fades gradually and evenly. No initial smell of self tanner, but does develop a very slight smell after a few hours. Not nearly as strong as other products. Very pleased, will be reordering.

  14. 5 out of 5

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    I tried this last night it states overtime takes 6hrs to show maximum results I can tell a small difference, I didn’t turn orange and no streaks, I’m going to re apply tonight and hope for better results doesn’t show up a ton the first application I will take pics and update tommorrow with the new results

  15. 5 out of 5

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    This stuff really works. It takes about 8 hours to see the full color. It doesn’t stink, or smell bad at all like other self tanners. It doesn’t stain your clothes. Just shave, and exfoliate in the shower. Then apply before bed making sure to rub in well. The lotion comes ou white so you can tell if it is all rubbed in. Then wash your hands to make sure you don’t have tan palms, and wake up in the morning tan!

  16. 5 out of 5

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    I got this for my daughter and she’s just used it for the first time so I’ll have to come back with an update on that part but the product went on smoothly and doesn’t have a bad smell. She’s thoroughly pleased so far! I received this item at a discounted price for an honest review.

  17. 5 out of 5

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    where has this stuff been all my life!!! Finally a non toxic self tanner that works. Came into work today on a Monday morning and got asked if I spent the weekend at the beach:):) Love it and so glad I found it. Very natural color and dries quickly. No streaking either. Word of warning, a little goes a long way.

  18. 5 out of 5

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    I waited a few weeks to review this product because I wanted to see how my skin reacted over time to it. First of all, I have to say- this is an AMAZING self-tanner. I’ve used many many self-tanners but was searching for one that wasn’t full of chemicals since I have an 11 month old I’m constantly carrying. First of all, this tanner smells nice! It’s got a subtle floral scent to it and it doesn’t smell like your typical tanner. (Over the course of a few hours the “tanning” smell comes through a little bit but it’s still very subtle.)
    I’m naturally already a bit tan but I’ve got an olive undertone and my skin gets pale and uneven in the winter. This product gives me such a golden glow that it looks like I’ve been laying in the sun or I’ve just got a spray tan. It evens out my skin pretty nicely and the best part is it doesn’t rub off on my clothes!

    There is no bronzer in this product so it comes out of the bottle as a white lotion and when I rub it on, it has the consistency of sunblock, but rub it in and it disappears. It dries in about 3 or 4 minutes and I got no streaks at all. I didn’t use gloves and washed my hands right away-and I got no staining on my hands.

    I applied it once in the morning after my shower where I lightly exfoliated, and all day my tan got deeper until It was a nice golden tan color. I waited approx. 4 days without applying any more tanner (just regular lotion) and my tan is still here! It’s faded a tiny bit and the smell is gone. -but I’m still darker. I shower every day and haven’t exfoliated.

    All in all, this is pretty great stuff! I don’t think I’ll use another tanning product as this one fits all my needs and is safe for my skin! A++++!!!

  19. 5 out of 5

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    After having a pre-cancerous spot removed at 26, I have resorted to self-tanner for life. I have tried many tanning lotions/sprays, and this is the best so far! I just received it and used it last night…and was amazed- No Self Tanner Odor!! At last, my prayers are answered– naturally-derived ingredients, affordable, very natural color (that is supposed to last), very easy to put on/no streaking, and no tanning odor!! It absorbed easy and the color gradually developed over a few hours, as it says on the label.

    When first applied, it smelled lightly like sunscreen so I was a little disappointed that it was going to be like all the other self-tanning lotions I had tried, but I woke up in the morning I was delighted to find that I smelled completely fresh, no tanning or sunscreen odor whatsoever! ALSO this is the first self tanning lotion that has ever lasted on the backs of my hands, despite frequent washing! No more white hands that go into tan wrists :)! Hallelujah!

  20. 5 out of 5

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    This product is quite good! It does not have a color guide so it is best for people who are skilled at sunless tanning application. It has a nice fragrance–something like baby powder or vanilla–and it is subtle. The bronzing factor is stronger than some brands so you don’t need a heavy amount to get a noticeable result. The after-fragrance–what develops as the color appears is also subtle so you don’t have to worry about that funky smell that comes with other products. I am fair skinned and I have tried many sunless tanning products. This is one of the better ones. It may replace California North for me as my favorite. We’ll see, I need to spend a little more time with it.

  21. 5 out of 5

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    I got this for a friend. She is extremely happy with it. I’m told it does not have a bad odor at all. She also likes the fact that it is a natural product. And yes, it does give a tan look without looking orange!!
    I was given this item at a reduced price in exchange for a fair and honest review.

  22. 5 out of 5

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    I have had this product for two weeks I really love it it looks natural without looking orange!I’ve tried many tanners and this is the best so far I plan on purchasing it again thankyou

  23. 5 out of 5

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    Bought this for my wife to replace the self tanner she has used for about 3 years. Was looking for something with natural ingredients that actually worked. She is VERY pleased with this product, in fact she says it is better than her old one which was significantly more expensive.

  24. 5 out of 5

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    Love it. Smells great and is effective!

  25. 5 out of 5

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    Nice color and pleasant smell compared to other tanners.

  26. 5 out of 5

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    I love that this is a natural product and no silicone! It gives a nice medium color and more than those gradual tanners. It seems to last longer for some reason. I really like and blends well. I have used self tanner for years and know how to use and blend them. This one is a keeper! Has that normal self tanner smell several hours later as it develops, but not but overwhelming or strong. I don’t think you will find any that don’t have this if they actually work. I love this moisturizing nongreasy tanner!

  27. 5 out of 5

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    some tanners are very oily, this rubs in nicely and gave a nice color. I would recommend it.

  28. 5 out of 5

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    Overall I like this natural self tanner. It works good (and like any self tanner lotion you definitely need to rub it in thoroughly) I had better,more subtle results adding a little bit to my regular lotion and then blending in well. Mine came in a pump bottle so it was easy to apply without making a mess! It doesn’t leave streaks like some (just go very light on the knees and elbows and blend it in well) No harsh chemicals either!! It does contain coconut oil, so if you have an allergy to coconut,you might want to avoid this product. It definitely delivers results and I would recommend! Great quailty and a little goes a long way!! Great way to tan without the sun or chemicals! 5 STARS!

    Item was provided at a lesser amount for my honest review

  29. 5 out of 5

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    I am a big self tanner user!!!! tried ALOT of different products…gotta say this one is number one in my book..no funky smell (YAY) and a true natural color..no streaks. just follow directions and enjoy your beautiful tan

  30. 5 out of 5

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    This product was great! I used it for my sister’s wedding. Tons of comments on how natural it looked! i read so many reviews, I was very pleased with this tan!

  31. 5 out of 5

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    The best selfless tanner lotion I ever tried!

  32. 5 out of 5

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    Love it excellent product and second time I’ve used it in two weeks.

  33. 5 out of 5

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    Love that’s it organic! The color is great. No orange tint. I will be a regular customer

  34. 5 out of 5

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    I just used it a couple of time, I already love it. My skin looks tan like I went to the beach and not yellow. Plus its chemical free so this is what I was looking for

  35. 5 out of 5

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    Before finding Beauty by Earth Self Tanner I used St Tropez, which worked best for my pale skin compared to the other choices out there. But now,,after trying this self tanner, which is Organic, creamy white and goes on so perfectly, for over a month, I am beyond happy at the result, the softness of my skin and the look is rich! I plan to buy this going forward and have told my family and friends. This self tanner feels and looks amazing!! and is good for you. I used to worry about what was in the other self tanners,,now,,that is a concern no longer. LOVE IT!!

  36. 4 out of 5

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    It does the task desired, but it does take time to provide the tan color.

  37. 5 out of 5

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    Great Product!

  38. 5 out of 5

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    Tried this self-tanner because it had all-natural products. Wasn’t sure if it would work. I’m pleased to say that it really does work very well. I have a nice tan on my legs, which is the main area that I like to keep up. It has a very nice smell and I am very sensitive to perfume smells which can give me a headache. I would highly recommend the product and plan to buy more when I run out.

  39. 5 out of 5

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    Works good. Not fake looking. Adds just a hint of the tan look without being fake looking. No streaking. No orange color.

  40. 5 out of 5

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    I was looking for some natural color-not too dark for winter. This is great. No weird smell and easy on the skin.

  41. 5 out of 5

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    nice

  42. 5 out of 5

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    best self tanner out there , thank you

  43. 5 out of 5

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    This tanner gives me a nice golden color with minimal application and NO STREAKING! I used latex gloves to apply so I didn’t have palm staining and this tan looks GREAT! It’s been on for 3 days now and still going strong. I love this product!

  44. 5 out of 5

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    It’s so easy to apply! I apply it with my bare hands and I scrub my hands afterwards. It gives me a very nice golden tone that doesn’t look overdone. Will definitely repurchase. Thank you for this amazing product!

  45. 5 out of 5

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    This is the first time of using a Beauty by Earth product and it’s good! Has a nice scent and a good color and works fast. I apply it at night and then the next morning and it is a nice brown. I would buy it again!

  46. 5 out of 5

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    This tanning lotion works great! Just be careful around your knees, elbows,and toes! Smells great and isn’t sticky. I put on after my bath and went to bed an hour later and didn’t stain my white sheets. I recommend this product.

  47. 5 out of 5

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    This is the best self tanner I have used, and I have tried many! I have fair, freckled skin and this tanner created a surprisingly realistic golden tan. It only took a small amount smoothed in (vs. drugstore brands which need to be thickly applied). Also, none of the color transferred to my sheets the first night (vs. other brands plus hotflashes!). There is that “usual smell” the first day but it is milder than other brands, and disappears with the first shower. The tan tone lasted about 5 days before fading. This is a great product, as are all Beauty by Earth products. I sincerely recommend this….plus it is as close to natural as we can get!

  48. 5 out of 5

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    As a Floridan, I always have some color, but after these past months in Northern
    Wisconsin, I felt very pale. The self tanner by “Beauty by Earth” gave me just a little healthy
    color for my Grandson’s wedding. It was easy to apply, even color, and a nice fragrance!
    I will keep it on hand. I Iove it!!

  49. 5 out of 5

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    Very impressed by this product!! It leaves you with a natural, beautiful glow and streak free 🙂

  50. 5 out of 5

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    I am writing this off my brothers Amazon account. This tanner was super easy to use and there was no noticeable fake tan smell or streaking. I have yet to do a full body tan but have been using it on my face to match my body. So far I like it. The only thing is that there is no instant bronzer so you cannot see where you have applied the product. Otherwise I love the ingredients and would buy again.

  51. 5 out of 5

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    I really love this product… it is full of super nourishing ingredients… and it doesn’t smell funny! It gives a subtle, natural looking colour. Definitely recommend it 🙂

  52. 5 out of 5

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    Best

  53. 5 out of 5

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    Smells great and is very effective. I highly recommend!

  54. 4 out of 5

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    Only used once but I like it so far!

  55. 3 out of 5

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    Works fairly well, even tone. Lasts 3 days. Smells a little weird for first 2 days.

  56. 5 out of 5

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    This self tanner is the best i have used so far i have tried about 20 others and havent had the look i have gotten with this one. i have been using this sunless tanning lotion for a few weeks now its goes on very easy it does not leave streaks or anything on you bidy once applied. Thsi sunless tanning lotion does make your skin have that orange look like many other brands will do to you.I love that this stuff is made of natural ingidients no addative ingidients in it. I received this at a discount in exchange for my honest review.

  57. 5 out of 5

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    I researched MANY self tanning options and am so pleased I chose this one! I love knowing this isn’t full of toxins and the color is exactly as I hoped. I also really appreciated the email follow up providing tips on application. This kind of product from this kind of company deserves your $$ and support. A+ all around!

  58. 5 out of 5

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    Love love love!!!! Best tanner ever !!! Telling all my friends

  59. 5 out of 5

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    I recieved this product at a discount for my open and honest review. I just want to start off by saying I am extremely pale. I have used so many different self tanners out on the market and I frequently get spray tans. So far this is my favorite! It is very easy to apply and it goes on super even. I had no streaking and a perfect brown glow… No orange! I highly recommend.

  60. 5 out of 5

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    great smell. great color. exfoliate and put lotion around ankles and knees and you get a beautiful even tan. thanks!

  61. 5 out of 5

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    Amazing!! I’m not a fan of self tanners because I have very reddish/clear/pale skin and they usually streak. This was so easy to spread evenly. No streaks! No orange. I’m in love 🙂

  62. 5 out of 5

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    Shipped quickly and smells great. Easy to use and no streaks!

  63. 5 out of 5

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    Best self tanning lotion I have used. I have used a ton of products that leave you orange and stinky. This smells good, moisturizers well and most important leave a natural looking tan. This is not for some one looking to get extreme color however.

  64. 5 out of 5

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    Gray product !

  65. 5 out of 5

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    This tanner dried quickly, quicker than any other I have tried in the past. The color is a true tan color, no orange look. I didn’t detect any unpleasant smell. The pump makes for easy dispensing. Applied with tanning glove and got an even natural looking healthy glow in only 2 applications. Lasts awhile, but if you shave your legs you may need to apply more often. I used 1 application on face and got a nice glow without any irritation to my skin. I tried this in exchange for my honest review.

  66. 5 out of 5

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    Works awesome without the awful smell or fake orange look!

  67. 5 out of 5

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    I have tried so many self tanners, not jus ones in cvs or local stores, I would read reviews and order online.. Some are expensive!! I found this one on Amazon and decided to try this one out considering it does sound safer. I only tried it once but it goes on like body lotion and does not smell like the self tanner at all!! The color is awesome!! the owners emailed me right away with care. I def recommend!

  68. 5 out of 5

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    Have only used it a couple times but am very pleased with it so far.

  69. 5 out of 5

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    I have tried several self tanners,this one is by far the best! Great color.smells wonderful,and leaves a nice color on the skin. I would definitely recommend this to someone.

  70. 5 out of 5

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    I have very pale skin – I tan slowly if at all. I decided to try this product – I liked the natural ingredients and being a 2 time cancer survivor I try to use only natural/organic. This lotion is very creamy – not runny. Very easy to put it just where you want it and easy to spread. The smell is nice – never too much. I used a very little amount the first time I used it – worried it might get too dark based on the on-line info I read. I was happy about how quickly the color developed and how realistic the color was. Last night I used it on my upper arms. Those will take a second treatment but this product – for me – does what it says it will.

  71. 5 out of 5

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    BEST. STUFF. EVER. I could not be any more pleased with this product. It applies very smoothly and the results are *perfect*. A beautiful, subtle glow after one application, and a deep, golden tan after the second. I like the results MUCH better than my $35-a-piece spray tans! This product is honestly one of the best I have ever used, and will be part of my beauty regimen moving forward. The fact that it is organic is just the icing on the cake. THANK YOU for making such a stellar product! Do not hesitate, buy it now, thank me later!

  72. 4 out of 5

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    It really did work! Goes on very easy, but does have a bad smell in my opinion. The end results were worth it though. Got a nice tan all over, no orange!

  73. 5 out of 5

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    I’ve used self tanners continuously for years. I’ve been through more than I can count, but have had a particular favorite for the past few years. When it was discontinued this month, I was back on the hunt for a decent tanner again. I decided to try this brand because I have bought other products from them that I like, and I’m glad I did… It’s awesome. It does have a little of the normal tanner smell, but not as strong as the others I’ve tried. I like that the lotion is white instead of brown, because I don’t have the issue of it getting on my clothes. I am normally pretty pale but I like a nice dark tan, so I had to use this twice before I was happy with the color. It doesn’t look orange at all, the color is actually a nice tan color, like you would get from the sun. I can’t say how long it lasts yet, because I just did it for the second time yesterday, but when I showered last night, the color didn’t seem to fade at all. This is definitely my new favorite tanner!

  74. 5 out of 5

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    Best self tanner ever

  75. 5 out of 5

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    I highly recommend this tanner. I have tried so many over the years and most turn you orange and/or streak. This product gives you a nice golden brown tan without streaking. It doesn’t have much of a smell at first, but as it works you do get that smell that all tanners have, but once you shower the smell is completely gone.

  76. 5 out of 5

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    I was pretty skeptical about this because self tanning lotions can really be hit or miss. This was a hit. It definitely gives you a tan color and I can tell because I missed some spots but that’s not the tanners fault. It smells wonderful also.

  77. 5 out of 5

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    This lotion had a great smell. I was skeptical that it would work since its natural but it works! It’s a natural looking tan that takes time to develop. No streaking or orange and no stinking for hours after application. It’s easy to apply and dispenses nicely. Great product if you need a little extra color. I received this product at a discounted rate in exchange for a honest review.

  78. 5 out of 5

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    This is the most natural and pleasant-smelling self-tanner I’ve ever used. It rubs in easily (post-exfoliation), has a subtle tropical scent, and develops a gorgeous burnt caramel colour in a few hours. My holy grail!

  79. 5 out of 5

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    Fantastic product! I have fair skin and don’t tan easily so I have been using sunless tanners for years. I had resigned myself to knowing these products would always have a somewhat unpleasant odor so I was shocked and pleased to find out this product is the exception! It has a very light pleasant scent…like a body lotion. Color develops in a few hours. The only thing as good as this product not smelling bad is the fact it is all natural! So glad I found it! I will be a regular customer now.

  80. 5 out of 5

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    Wow. Is all I can say. This stuff is perfect for me! I am sooo happy I finally found what I was looking for. This product has NO nasty dha smell it actually has a really nice coconut smell. After a few hours you can smell a TINY bit but that’s it . The main reason I tried this was bc it was all natural and made with great pure ingredients that I don’t feel I have to worry about. Over th e last few years I’ve been slowly phasing out alot of toxic househould things in my life and make up and beauty were definitely the hardest I feel. Well I will be a lifetime buyer of this! Please never change the formula or mess with the ingredients. I’ve tried a ton of different “natural organic self tanners” that have even won awards….I couldn’t get over the smell and the semi ok results. This has both qualities and develops a good color on me. I will say I am about as pale as it gets…so it doesn’t take much. But if I apply two coats I’m pretty good. I’m happier with the stuff then I was with st. Tropez or anything nasty like. That and I love that it’s from a smaller company. Hats off to all of you over there btw! It’s really great to stumble upon a product that’s natural and effective and worth the money. I hope everyone has the same experience and I’ll be letting everyone I know know about this great safe product 🙂

  81. 5 out of 5

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    I was very skeptical of trying a self tanner product that doesn’t contain chemicals. I thought how can that even work. Well it works great! The lotion is white and easy to apply. It has a nice scent that’s not overpowering. It left my skin feeling soft and silky not greasy. Within about 4 hours I began to notice a nice golden tan developing. It wasn’t streaky or orange. Just a nice even color. I own several Beauty by Earth products and this company never fails to amaze me. Their products are always good quality and being all natural is a huge bonus. I love all of their products that I’ve tried so far. I will continue to use their items. I was able to receive this product during a promotional period in exchange for my unbiased review.

  82. 5 out of 5

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    i have used different bronzers over the years. They are either messy, streaking, or they smell!
    I cannot say enough great things about this product! It goes on easily, no streaking, no smell! And it will last for several days!
    this product is very much worth the price!! Highly reccomend!

  83. 5 out of 5

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    This is the best self tanner I’ve ever used. While it doesn’t go on as easily as some of the others, the tan it provides is FAR more natural and totally worth the harder application. I don’t even notice a smell, which is a HUGE improvement from the others I have tried. This stuff is really great and very natural looking.

  84. 5 out of 5

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    Absolutely love this self tanner, very light and soft and smells delicious!

  85. 5 out of 5

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    I have been getting spray tans for special events for a couple of months now…and I love being tan but it gets pricey after a while. I read all the reviews on this product and decided to try it. So far I am very impressed! I used it two days in a row and loved the color. The initial smell isn’t bad but after a day your skin gets a strange smell…it’s tolerable though. So far the tan has lasted a couple of days and still looks awesome!

  86. 5 out of 5

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    Everything all of the other reviewers said is true and it makes me so happy! I can’t stand being pastey white, but I’m also adamantly against nasty chemicals and crap going into my body. I’ve actually been the hugest fan of Natures Gate med skin tone self tanner but they’ve been out of stock everywhere all summer. I was getting desperate, hence the switch. The product smells divine, tanned me up nice and evenly, and was actually the first tanner I have ever used that gave me a tan on my legs that actually matched the natural tan I have on my arms!!!!!

  87. 5 out of 5

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    I consider myself an expert on faux tanning after 10 years of trying new ones as they get better and better, after rubbing in the cream in well I can say this is the best colour I’ve gotten in only 6 hours ever…it smelled good until about 8 hours and then had a tiny smell but I put on my coconut lotion and no more smell…….looked great for 4 days and just reapplied………best organic tanned ever!!!

  88. 5 out of 5

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    Unbelievable product! Love it when something actually does what it says! Bought this to bring back some color for my daughter’s wedding and was so pleased with the results – and fast – I only had 2 weeks- it was great in 2 applications! Keep up the good work on your all natural products! I plan to check out what else you make! 🙂

  89. 5 out of 5

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    This worked great! It gave me a soft glow and looked natural 🙂

  90. 5 out of 5

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    I am astonished to see the super quick result of this Self Tanner. It shows its result within a few hours only and the effect lasts for a long time.
    I received this item for a discounted rate for my unbiased review.

  91. 5 out of 5

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    Love this product. The lotion is smooth and absorbs quickly. I’ve been looking for a self tanner that has nice color after one application so I wouldn’t have to reapply everyday. This one is perfect. I don’t spend much time in the sun, so I’m pretty light complected. One application gives me a nice sun kissed look. I apply about once a week to maintain.

  92. 5 out of 5

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    Love this self tanner! I was always scared to try a self tanner with the fear of being orange. This one does not make you orange at all! It gives you a warm all over glow. I even tried applying again the next day for a little darker color and it worked! No streaky color and no orange! It’s a must have! It has a wonderful scent and does not make you smell like a tanning salon. Great price and great customer service from Beauty by Earth. You will not be disappointed with this sunless tanner!

  93. 5 out of 5

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    This is by far the best self tanner I have ever come across! It is not streaky and the fragrance is lovely. I also agree with a previous reviewer that stated that it does not stain clothing. It creates a very natural glow to the skin. What a great product!!

  94. 5 out of 5

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    Great product. I have used self tanners before but this is by far the best.

  95. 5 out of 5

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    I NEVER write reviews but this is necessary. I’m pale. I’ve experimented with all self tanners and typically use the Jergens glow occasionally to not look so pastey. I was shopping around and read the reviews for this and figured to give it a chance and liked that it was organic. Especially if it’s going into my body often. Well I applied it the other day and it dries so quickly and the smell isn’t bad at all. By that night I had a nice light brown color all over and not streaky. It applies in sort of a white sunblock texture and then disappears when blended. The smell got a little worse as the day went on but after the first day it was gone. So worth it either wAy! I will be in a wedding in a few weeks and I’m saving the rest for the week of that.. So nice to find somethig that is organic and also works finally!

  96. 5 out of 5

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    I love his stuff! Ive used a lot of different self tanners over the yrs & definitely would consider this one of the best. My main issue with the others is all the chemicals included. I kept using them but wasn’t happy about the ingredients. This stuff works perfectly & is free of harsh chemicals! Finally I’ve found one! I love the smell too. The color is perfect and I get compliments all the time on how nicely tanned I am! (Andrew’s wife writing)

  97. 5 out of 5

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    Surprised me at how much I liked the tone of the tan. It did take a while for the tan to come through. I will make sure to apply it the day before I need it. I would buy it again.

  98. 5 out of 5

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    Just tried this product and love it! It really does create a golden tan and moisturizes at the same time. It’s hard to find good organic self Tanners so I am thrilled to have found this one.

  99. 5 out of 5

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    I’m a fan. This worked perfectly. It doesn’t show right away so make sure you don’t over do it. I put it on at night and when I woke up I had a beautiful tan. And it didn’t leave any marks on my sheets which was a plus. 🙂

  100. 3 out of 5

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    I like this tanner, it is easy to apply and the color is very natural. I only noticed a slight coco-like scent the next day.

  101. 5 out of 5

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    I am super impressed! This is the only self tanner I have ever tried, EVER that did not leave me smelling like old french fries for days! It REALLY does not have that lingering self tanner odor! I mean if you put your nose right onto your skin you can kind of barely tell you have self tanner on, but you really have to try instead of just smelling it all day like I have experienced with all of the other self tanners I have tried! I have tried many different ones from drug stores & department stores & even airbrush tanning from a salon and had given up on self tanner with all the chemicals and odor. I decided to give this a try since it was made with natural ingredients but did not expect much. I am amazed at how it works as well, I did not have a stark or dark splotch at all. I just put a little regular lotion on dryer areas such as knees, and ankles and I got a nice natural color with no issues with streaking or strange marks! WOW!

  102. 4 out of 5

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    Pros: Easy application, smells really good upon application, even color. I definitely feel more “bronze” the day after applying. All the ingredients are natural/organic and great for your skin. Way faster results than store brand “daily glow moisturizers.”

    Cons: I have olive skin and this looks slightly orange with my first application, it’s not that noticeable but probably would be with a few layers. I washed with regular soap about 14 hours after applying and then moisturized and now it smells like your typical tanning lotion.

    I would recommend buying a glove(s) to apply this with as it says on the instructions because it did stain my palms and around my fingernails.

  103. 5 out of 5

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    Great item at a GREAT price!

  104. 5 out of 5

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    Perfect tan and wonderful smell. It’s a true Medium Tan, very natural.

  105. 5 out of 5

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    This was a perfect no-fuss self tanner. It went on very smoothly, has a delightful light coconut smell and was just as easy as applying any lotion. I put it on, according to the instructions. I also contacted the seller to clarify that there were no restrictions as far as staying out of the sun after application (common with most self tanners). I waited a short while, until I felt it was “dry” and then got dressed. I didn’t notice the difference until a day or two later – where my upper thigh farmers tan had been evened out in a nice subtle way. I could do a few more applications but I am very happy with the product from my first application. I love that the ingredients are natural as I am very conscious about what I expose my 2 year old to – this makes me feel happy in all ways.

  106. 5 out of 5

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    Just tried this last night and I really like the color. It’s the first self tanner I’ve used that gave me a nice natural color (not orange). It also smells really nice. I’m a mother of two, more naturally inclined and feel great being able to use a product like this to enhance my skin tone naturally. – Chelsea Dubin

  107. 4 out of 5

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    I really like this product. It took 2 applications before I could see results. I have fair skin and the tan looks natural.

  108. 4 out of 5

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    This lotion smells wonderful. It leaves your skin feeling soft and silky. This lotion gradually adds some color to your skin. Like some self tanners you dont have to worry about the tiger stripe effect, or orange spots or orange knees. This doesnt make you look like you just stepped off a cruise ship, just adds a bit of color. Great for summer outings where you dont want to be the only one without some color. I received this item at a discount in order to leave an honest unbiased review

  109. 5 out of 5

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    I have been searching for a self tanner that didn’t smell like chemicals and wasn’t filled with toxins. I was thrilled to find this one. And I was even happier when I tried it. It has a pleasant light scent, no weird tanning booth smell. It goes on very even and my legs felt nice and moisturized. The tan came on slowly over the next few hours. It looked totally natural and lasted several days. I am so excited to have found this product and I plan to keep a supply on hand at all times!

  110. 5 out of 5

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    What a yummy smelling organic sunless tanning lotion. It reminds me of the beach when I apply it because I think of coconut when I’m at the beach. It’s not overpowering or offensive like some other sunless tanning products are that I have used in the past. I’m very pale and it takes a lot to get a tan on my body. This product is easy to apply and absorbs well into my skin. I’ve used it every night after bathing and exfoliating for the past week and I can already see a difference. Each time I apply it, my skin becomes tanner. It’s a nice golden glow and doesn’t look fake like some other products have made me look. The lotion is white which is a bit of a change from other sunless tanning products I’ve used in the past. I love the pump which allows me to administer just the right amount of lotion to suit my needs. I’ve made sure to wash my hands so I don’t get any tanned palms. I received this product at a discount in exchange for my honest and unbiased review.

  111. 5 out of 5

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    This Self Tanner is actually very nice. It has no harsh smells or that yucky coconut or self tanner smell, it only has a very light nice smell to it. I hate things that have strong smells because they give me migraines and this was just fine for me. I applied this after showering and giving my body a light exfoliation. Applying it was very easy and it goes on like a lotion and is kind of white so you can see where it is that your applying it. It then absorbs quickly into the skin and I went about my day. They next morning I had a nice light glow to my skin that look really nice.

    I wanted to see how it would look a little darker so I applied it again the next night and I certainly had a darker glow to my skin it looked really nice after the first day. The first day was a little too orange looking for me but once it faded a bit the next day I had a really nice glow to my skin and I no longer looked like I have never seen the sun. I don’t usually hang out in the sun because I get migraines and allergies from being out in it, so this is my only option to look like I have a tan. I love that the ingredients are natural and non toxic for my body and Beauty by earth makes so really good products. I have a few of there other items and love everyone of them.

    I did receive this at a discount in exchange for my hones unbiased review of the product.

  112. 5 out of 5

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    I was looking for something to extend my tan now that the summer months are winding down. I have used this Beauty By Earth self tanner twice and it looks like I’ve been in the sun 24/7. It has all organic ingredients and smells heavenly. Apply evenly on desired areas. Re-apply until desired color is reached. A great product that really works! I’m happy to have received this product with a promotional coupon and share my honest and unbiased opinion.

  113. 5 out of 5

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    I remember using self-tanners in the 80’s and ending up looking like and Oompa Loompa. I’m so glad things have changed. I prefer to protect my skin from the sun. That means that I don’t get a tan. We were going to a special event and I wanted to have a nice bronze look to my skin, without the worry of skin cancer. I decided to give this self tanner from Beauty by Earth a try. I liked the idea that it was organic and natural, and wouldn’t expose me to damaging UV rays. I was a little worried about how I would look so I did a test a few days before to make sure that I wouldn’t look streak or orange. I took a hot shower and exfoliated my skin. I think that is an important step. I waited for about an hour after my shower to apply the lotion. I didn’t want the moisture from ,my shower to cause streaking. I used gloves to apply the lotion evenly to my skin. I only applied a thin layer and I took extra care to make sure that I spread it evenly. Later that afternoon I happened to look in the mirror and I could tell that I had a more bronzed look. There were no streaks, and I didn’t have that orange look that some self tanners can give you. I decided to go ahead and do another application the following day, and when I was done I had a nice bronze glow. According to the directions, you only need to apply ever 4-5 days to keep a healthy glow. While I will admit, that my skin does not look like it has been kissed by the actual sun, I do like the bronzed look. It is much more natural than self tanners have been in the past, and it’s organic! What could be better? I’m thrilled that I was able to purchase this product at a discount in exchange for my honest and unbiased review.

  114. 5 out of 5

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    The other reviewers did not steer me wrong. Product was easy to apply and color was noticeable but subtle enough to appear natural. Very pleased. I’ve just decided to stop tanning and wanted to find the healthiest and most natural alternative to that, and I think this is it!

  115. 5 out of 5

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    It works!! I just put it on last night before i went to bed and i woke up golden!! But make sure you rub it in good enough and remember a little goes a long way. Ill be sticking w this product!

  116. 5 out of 5

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    My go-to self tanner from now on! I am not pale, I am see-through, so if a tanner streaks at all, it’s a no go for me. I love that this is organic and natural since I always resisted slathering myself in chemicals. This tanner is a thickish lotion which allows time to rub in evenly. The color isn’t overly orange, which is great, because who wants to be one of those orange people! It also has a very subtle pleasant smell with is a bonus! I received this product at a discount for testing purposes for my honest and unbiased review.

  117. 5 out of 5

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    Oh my goodness!!! I will never use anything else again!!!
    Love love love!!! Need it by the crate load!!
    Smells amazing and your tan in a day!! No orange or streaking!!!
    Will be ordering a lot!!!

  118. 5 out of 5

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    This is the first self tanner I have tried that is made with all natural and organic ingredients. It smells great, and I am so pleased with the results, even after a short period of use. After first application, the color of my tan from the lotion was already accelerated and natural looking. It takes a few hours to notice a difference, I noticed the maximum effects the next day. The lotion is pretty thick while rubbing into skin, so only a little bit per area is necessary. I like the thickness of the lotion because it gives a better visual of when it is actually absorbed and whether or not it has been applied evenly. Because it works so quickly, it will only need to be put on a couple times per week to keep an even tan. I was given the opportunity to purchase this self tanner at a discounted price in exchange for my honest and unbiased review.

  119. 4 out of 5

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    I was really impressed with this product. I could tell instantly with the lotion that my skin was darker, but not too dark of a shade. I am super pale, almost alabaster, and this was a nice increase to my color. I highly recommend this! I wrote this honest review in exchange for a discounted item.

  120. 5 out of 5

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    I am very fair and have a allergy to the sun so thought this might be helpful! Well, it sure was. First, might I say the scent of this is tropical and very nice. The lotion itself is very easy to work with. It is very smooth and easy to blend entirely into the areas you are working on. Because of my skin color I did need to apply a few times for the color I wanted. One of the great things about this product is there are no chemicals just all organic ingredients.
    As stated I did apply this a few times and was impressed that there was no staining on my clothing or bed linen. You do need to wash your hands after applying as most of these products tell you and you can see results in 4 hours.
    I also can say there was no streaking or missed spots on my new tan!! I received this product at a discount in exchange for my honest and unbiased opinion.

  121. 5 out of 5

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    I got this at a discount price to give an honest review. I have been looking for a self tanning lotion with no chemicals so I was excited to get this product and try it. I’ve tried other Beauty by Earth product and I’ve fallen in love with all that I’ve tried. And this is another that I will add to my list of must haves!!! It has a very nice smell unlike a lot of other self tanning products I’ve used. It comes out of the bottle white so it’s very easy to put on you can see it which I really like. Within four hours I could see that I was getting a nice tan to my skin and like other products like this that I’ve used it did not leave any color on my cloths or bed sheets. I have no streaks or lines from this product just a nice even perfect tan color.

  122. 5 out of 5

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    The best self tanner I’ve ever used – very natural, non streak and no artificial orange tint. Did not use on my face but it was great on my legs and was terrific in helping me even out my “farmers tan” from working in the garden with a tank top on. Highly recommend the product and the service gets an A+ in my book. Thanks to Beauty by Earth.

  123. 5 out of 5

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    I am so excited that there is a self tanner that is made with natural and organic ingredients and not full of chemicals. I used to use sunless tanners all the time many years ago, but stopped because we have tried to omit as many chemicals as possible in our house. The first thing I noticed when I opened the bottle was the smell. This product has a nice, light smell, more like a scented lotion. I had my daughter smell it and she loves it. I still remember how horrid every self tanner I used in the past smelled. The product went out easily, not too thick. It absorbed fast and I was able to dress within minutes instead of waiting for it to dry like other products I have used. I noticed this product gave me a night, natural glow. I am in South Florida and still have a summer tan. I will use this during the winter months when I don’t get in the sun quite so much. Very happy with this product and would recommend it. *I received this product at a discount in exchange for my honest and unbiased review.

  124. 5 out of 5

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    When it comes to self tanner, I’m normally pretty happy as long as I’m not orange and streaky at the end of the application process. This product far exceeded my expectations. I love that it is organic and has a mild, pleasant smell. It is easy to apply and has a nice texture. I’m a very pale girl, so I was pleased to see that I definitely looked tanner, but it was a very natural looking tan and no one would guess that it came from a bottle! This is a great option if you want a glowing tan, but worry about the harmful effects of sun exposure. I’ll definitely continue to use it!
    I received this product at a discount in exchange for my honest and unbiased review.

  125. 5 out of 5

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    OMG this tanner is the bomb! It leaves my skin soft and my face doesn’t look “flat and dry” like it did with other tanners. It doesn’t streak- YAY and creates a really natural bronze/golden tan within a few hours. I apply a few hours before bedtime and wake up looking gorgeous!!! Thank you for such a terrific product at such a reasonable price!

  126. 5 out of 5

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    I received this in an amazon box and then in another box. I was excited to try this as soon as possible. I live in Florida and don’t get out to the beach as much as I would like.. I opened the box with ease. When I opened it I took the top off to smell it and it was very refreshing and not over [powering. I love the fact there is not a lot of chemicals in it. I took a shower and applied it right after and washed my hands good. I took a before picture and will post after I take the after picture tonight or tomorrow as it says you need 4 hours. I am so excited to see the results. With the way it went on and the smell I am sure it will work. I actually see a difference in my color already and its only 2 hours. I received this at a discounted rate for my honest unbiased opinion. I would recommend this to anyone looking for a streak free, chemical free product.
    UPDATE: I went out with my daughter today and she could not believe how tan I looked. She said its so natural looking. Best product ever.

  127. 5 out of 5

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    I’ve tried a lot of self tanners over the years and never really fell in love with any until now. This one is great! It smells really great when you put it on and only has a slight odor when it activates a few hours later. It’s a really pretty color, not orange at all. And it last a long time. I put my last application on a week ago today and my mom made a comment this morning about my legs looking dark.

  128. 2 out of 5

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    Well, I wanted to try this product, since I really like the idea of a natural (well, as natural as possible!) self tanner. I find this to be exceedingly difficult to smooth into the skin, and the “tan” color comes off looking very orange on me. Could just be my particular skin tone, which is what I would call a light/medium tone. I exfoliated like a mad woman for two days prior to applying this product, and also put a water based moisturizer on the typical dry areas (i.e., knees/elbows/tops of feet), and all of those areas still picked up too much product, and came out looking orange, and very, very unnatural. I have found that if I mix a few pumps of this with my Tarte Brazillian tan, that I can achieve a pretty nice color, that looks relatively natural. For all of the extra effort that I’ve had to put into just using this product, it is definitely not worth my time, and I feel that this was a poor purchase. Sounds like many other consumers have had good results, so this is just a product that did not work out well for me.

  129. 5 out of 5

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    Love this one. Works great.

  130. 5 out of 5

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    I am in love with this product. I only tan my legs, which are usually whiter than the rest of me. This stuff goes on easy, covers perfectly with literally no streaking and looks amazingly natural. The hardest part is excitedly waiting for the tan to mature, so I try to put it on in the evening and in the morning it is perfect. No more uneven, smelly, chemical filled, orange color tans for me! I never thought it was possible without airbrush. It’s actually better than airbrush because it doesn’t rub off or have to be washed up after a few hours, it seems to last longer through showers and pool use, and best of all doesn’t require an appointment, childcare and standing naked in front of a stranger for 30 mins straight. Oh and it’s a fraction of the cost.

  131. 5 out of 5

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    Works great. After two applications I was at the color that I wanted. The tanner smells great. I have tried other ones and so far this is the best one yet. Very easy to apply.

  132. 5 out of 5

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    The Best! Mild coconut smell and goes on smooth and even and doesn’t feel like you are rubbing chemicals into your skin. Very similar to the Aveda sunless tanner but this one smells better and is Organic!! OMG I am in LOVE!!!

  133. 5 out of 5

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    Great self-tanning lotion. Very easy to apply it for a nice even tan. After just one application, my skin looked like I spent few days on the beach. Also it has very light pleasant fragrance. And most of all – its chemical free! It has only organic ingredients. Highly recommend.

  134. 5 out of 5

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    Such a great product! Will definitely continue to use.

  135. 5 out of 5

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    I LOVE this self tanner, no staining your bed sheets, no rubbing off on your clothes, no weird spots/streaks on your knees and feet. The fact that it has no chemicals, along with the no streaking factor is amazing. I have a beautiful golden glow. I was looking for a self tanner that was not toxic and organic. And I’m blown away with the results. I recently have been getting sun rashes and have been forced to stay out of the sun. So this is my perfect solution to having a great tan! Thank you Beauty by Earth, another great product!

  136. 5 out of 5

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    I recently threw away my drug store self-tanner because I’m trying not to put chemicals on my body anymore. It is awesome to have a replacement that is all natural and actually way better than the self-tanners I’ve tried in the past. I have olive skin and tan easily but my legs are still pretty white. After two applications my legs have a very natural looking tan. I washed my hands right away after and have no staining. It has a light, pleasant fragrance, not overpowering. I love it!

  137. 5 out of 5

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    Really liked this self tanner!!! I was able to use while I’m nursing and not worry about putting chemicals on my body! Perfect for a wedding I have coming up! Went on just like lotion and gradually showed darker. No weird smells, very faint smell but didn’t smell bad or anything. Would definitely recommend!

  138. 5 out of 5

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    I love it! The lotion comes out white so it’s streak free. I put it on per the instructions (had to apply twice to get the shade) and it’s looks like a natural sun kissed glow. I love even more that it has organic ingredients for this health conscious mamma.

  139. 5 out of 5

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    First of all, this self tanner smells delicious! Seriously. Secondly, I was a bit skeptical that a self tanner without chemicals and nasty ingredients would really work. But since I had the opportunity to try it at a discounted rate in exchange for an honest review I thought “What the heck?” Well I’ve definitely been pleasantly surprised. It works really well! I’ve used it twice and no longer look like I haven’t seen the light of day in years, lol. I wish I had taken before and after pics. I love this product and am so proud of my “tan.” My husband thinks I’m crazy because I can’t stop gushing about it haha! If you are considering getting this product, do it! You will love it.

  140. 5 out of 5

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    This is the most natural self tanner I have found. I put it on last night before going swimming today which is terrifying since there’s always a streak or line or dark spot somewhere. This one is the most natural looking color and even results I have seen. I can’t believe it. I checked my pajamas and sheets this morning for the inevitable tanning lotion left behind but there was nothing there! I washed my hands after applying it and nothing was left behind unlike some other tanners I have tried.
    Also it smells nothing like self tanner. Usually in the morning after applying the night before I have to shower to rinse the tanner smell off haha. So today I’m happy to report I’m not doing that because it’s truly non-existent!
    My feet are already darker from living in flip flops so I needed it on my legs and stopped at my ankles. Also did my stomach and I am just so impressed. Totally even results.
    If you are trying to find a self tanner that won’t leave streaks or have the tanning lotion smell this is the one to get!

  141. 5 out of 5

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    Super great product!

    This self tanner is awesome. I love the smell. I love the bottle and packaging and I love that it is the color white when you apply it! It works great and goes on very smoothly, both the lotion and the color. Beauty by Earth products are one for one all great. I love all the natural ingredients.

  142. 5 out of 5

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    Great self tanner, Amazing Price!

    Such a killer price for a quality product! I’m mixed-race so my skin is naturally a little darker then some but when I get bad tan lines I have to do something about it! Many self-tanners that I’ve seen cost a small fortune and the ingredients are NOTHING like what you get from Beauty By Earth! The organic ingredients make me feel good about putting something on my skin that won’t harm me. Doesn’t leave streaks and it’s easy to put on evenly to match areas that are already darker.

  143. 5 out of 5

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    Get this self tanner!

    This is the most natural self tanner I have found. I put it on last night before going swimming today which is terrifying since there’s always a streak or line or dark spot somewhere. This one is the most natural looking color and even results I have seen. I can’t believe it. I checked my pajamas and sheets this morning for the inevitable tanning lotion left behind but there was nothing there! I washed my hands after applying it and nothing was left behind unlike some other tanners I have tried.

    Also it smells nothing like self tanner. Usually in the morning after applying the night before I have to shower to rinse the tanner smell off haha. So today I’m happy to report I’m not doing that because it’s truly non-existent!

    My feet are already darker from living in flip flops so I needed it on my legs and stopped at my ankles. Also did my stomach and I am just so impressed. Totally even results.

    If you are trying to find a self tanner that won’t leave streaks or have the tanning lotion smell this is the one to get!

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Product FAQ

Question: Is this an organic self tanner?

Answer: While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.

Question: What natural self tanner ingredients are used in this product?

Answer: The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. It’s 100% natural and non-GMO. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

Question: How long does the color from this self tanning lotion last?

Answer: We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

Question: How do I use self tanner?

Answer: We get this question all the time! So often, in fact, that we wrote a blog post about it. Check it out here.

Question: Does this self tanning cream contain any parabens?

Answer: Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of what we do (and don’t) include on our product page.

Question: Will my skin end up blotchy or streaked after using this self tanner?

Answer: Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa quality self tanner applicator mitts are your best bet.

Question: Is this self tanner made with SPF or do I need to use sunscreen also?

Answer: Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

Question: Can using a natural self tanner help prevent the signs of aging?

Answer: Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

Question: Is this a good self tanner for sensitive skin?

Answer: Our self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

Question: How often can I use your self tanner?

Answer: As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

Question: How do I extend the life of my self tan?

Answer: Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

Question: Can this be used as a face self tanner?

Answer: Absolutely. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hair line, your neck and ears too.

Question: Do you wholesale your self tanner?

Answer: We sure do! Drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

SHIPPING: ALL US orders for $50 or more ship FREE! All in stock items ship within 24 Hours of order receipt (Monday through Friday) and usually same day if order placed by Noon . . . we’re pretty fast! Have other questions? Check out our Shipping FAQ for additional information.


RETURNS: Handle Returns in 3 easy steps. Check out our Returns FAQ for more details.

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