Results Don't Lie.

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.

93%

felt more confident in their own skin after using our self tanner.*

93%

experienced a significant improvement in their overall skin glow.

86%

rated the texture of our lotion as excellent.*

100%

experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*

92%

rated this self tanner as excellent compared to other tanners they’ve used in the past.*

*of those surveyed.

Naturally, the best tan you've ever had.

Flawless Glow

Potant Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Side-by-side comparison of a woman's legs labeled 'Before' and 'After'. showing her tan

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.

Potent Botanicals

Potent Botanicals

Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.

Hand applying cream onto a makeup brush by a pool.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

Happiness Guaranteed

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of glowing reviews

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

 Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing. 

45k five star reviews

45k+ 5-Star Reviews

Fast shipping from Carrollton, TX

Fast Shipping from Carrollton, TX

Free & Easy Returns

Excellent Customer Service

Excellent Customer Service

Try it for 60 Days

Customer Reviews

Based on 1371 reviews
87%
(1198)
7%
(102)
2%
(32)
2%
(23)
1%
(16)
R
R.M.

great

C
Carrie

Great color and lasts a week!

G
Gayla

My Fav. Never streaks, perfect color tone, zero chemical smell and moisturizes very well.

Thank you so much!! We appreciate your support <3

S
Shannon M. (Kent, OH)

I was using the foam for several years. I tried the lotion and like it more! The application seems to last longer and the coverage seems more of a tan color.

Hi there! Thank you for your feedback on our Self Tanner Body Lotion. We're so happy to hear that you prefer the lotion over the foam. It's great to know that the application lasts longer and gives a more natural tan color. We appreciate your support and hope you continue to enjoy our product. Have a wonderful day!

p
p.b.

Great tanner!

Thank you! <3

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