5 reasons why millions choose tanner

5 Reasons Why Millions Are Trying Self Tanner

Meet the ultra-hydrating lotion that will change your mind about tanning.

Two SETU skincare product boxes with a flower and orange slice on a marble surface.

60-DAY RISK-FREE

2 MILLION+ TRANSFORMATIONS

AWARD-WINNING FORMULA

HOLIDAY SALE. • LIMITED TIME

Woman smiling while holding a tube of self-tanner in her hand.

Instant Confidence

There’s nothing quite like the magic of a healthy, sun-kissed glow to transform your look and boost your confidence. It enhances your natural beauty effortlessly, giving you that radiant, fresh-faced vibe without the need for makeup or endless routines. A glowing complexion not only turns heads but makes you feel unstoppable—and now, it’s easier and safer than ever to achieve. Why settle for anything less when you can glow like this?

Person holding Beauty by Earth self-tanner against their leg.

Beautiful Coverage

Our self tanners do more than just give you a flawless glow—they even out skin tone and blur imperfections like acne, scars, cellulite, and stretch marks. Unlike heavy products that clog pores and weigh your skin down, our formula lets your skin breathe, leaving it fresh and radiant. The result? A camera-ready, confidence-boosting glow that lasts all day (and night). It’s not just a tan—it’s your skin, perfected.

Woman in sunlight with golden hoop earrings and minimal makeup.

Youthful Skin

People are choosing self tanner because they’re done risking their health for a tan. Natural sun tanning and tanning beds cause premature aging and increase the risk of skin cancer—two things no one wants.

A natural self tanner offers a safe, easy alternative for achieving the same radiant glow, without the dangers. It’s how more and more people are keeping their skin youthful and glowing all year long. Safe, beautiful, and effortless—it’s no wonder self tanner is the new go-to!

Natural Ingredients

We believe tanning should be as good for your skin as it is for your confidence. That's why our tanners exclusively use the best natural ingredients. You'll never see additives like talc, parabens, phthalates, dyes, or synthetic fragrances in our formulas. We use ingredients that are good for skin and are easy to pronounce, like Shea Butter, Coconut Oil, Cranberries, Aloe Vera, and Sugar Beet-derived DHA.

A woman wearing a bikini top holds a self-tanner bottle, surrounded by text reviews.

1 Million+ Strong

With 1 million+ glowing customers and tens of thousands of 5-star reviews, it’s clear why the self-tanning revolution is unstoppable! For the first time ever, thousands are ditching their doubts and discovering a natural, sun-kissed glow they never thought possible—all with zero risk, thanks to our 60-day guarantee.

Every day, we hear the same thing: “Why didn’t I try this sooner?!” Don’t wait to join the movement. Let us transform your glow and show you why everyone’s falling in love with their skin again.

WHAT THEY'RE SAYING

"This tanner had the best reviews on Amazon, which is why I decided to try it. I decided I loved it SO much that I HAD to leave a review for other gingers out there looking for any self tanner that's been reviewed by another ginger. I'm naturally strawberry blonde (for people looking for a ginger's opinion and I have seriously seriously pale skin/blue eyes. I have to say, this stuff is seriously awesome. And it fades really well so it won't look splotchy."

Gina T., Verified Customer