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A hand reaching towards a pile of foundation bottles against a pink background with a large yellow '5'.

5 Reasons Why Women are Breaking Up With Makeup

Discover the glow-up your skin deserves with natural-ingredient bronzing water.

1. Foundation clogs pores & causes acne.  

Foundation can trap oils and dirt, leading to acne and irritation. The better coverage it gives, the more skin suffers from clogged pores and breakouts.

Our face tanning bronzing water won't cause breakouts or weigh down skin. It evens out your skin tone, while letting your skin breathe, making your face camera ready all day (and night) long.

Person with acne looking at reflection in a mirror.
Text stating '56% of foundations contain toxins' over a purple background.

2. It's filled with toxic ingredients

A recent study by University of Notre Dame found that 56% of foundations  sold in the U.S. contain high levels of toxins linked to severe health issues, such as cancer and hormone disruption. They included ingredients like PFAS—e.g. “forever chemicals” found in nonstick cookware—talc, parabens, phthalates, and synthetic dyes & fragrances. These chemical additives are not only irritating to the skin but have also been linked to long-term health concerns. 

Choosing a natural alternative like plant-based self tanner allows your skin to breathe, glow, and thrive without exposing it to harmful chemicals. Our tanning bronzing water gives your skin a natural glow with skin-nourishing ingredients, like Witch Hazel, Green Tea, Aloe Vera, and Sugar Beet-derived DHA.

3. It Ends Up Looking Cakey, Patchy, or Cracked

Foundation often settles into fine lines, clings to dry patches, and separates on oily areas, leaving skin looking uneven and cakey by the end of the day. Instead of enhancing your complexion, it can exaggerate flaws and feel heavy, diminishing its fresh, flawless appeal.

Self tanner, on the other hand, blends seamlessly into your skin, leaving a smooth, even glow that never looks flaky or unnatural. Like foundation, self tanner evens skin tone, hides scars, acne, and discoloration. Aren't you ready for an all-week glow that covers without the cake-look? 


cakey foundation
Receipt showing purchase of cosmetics and total amount of $138.18.

4. It's expensive 

Using foundation is not only time-consuming but also an expensive beauty habit. Achieving an even finish requires multiple steps—priming, blending, setting, and frequent touch-ups—each product ringing up between $18-34. High-quality foundations also come with steep price tags, too, and their short lifespan means you’ll find yourself constantly restocking. 

Skip the daily foundation application and enjoy an easy, streak-free glow that lasts all week with self tanner that only costs $0.30 per day. Unlike foundation, which can fade, crease, or melt, face self tanner stays put and keeps you glowing for days without constant reapplication.

5. Foundation Falls Short

Foundation often disappoints. It clogs pores and causers breakouts, it's filled with toxic ingredients, it wears off unevenly, and instead of enhancing your natural beauty, it can leave your skin looking flat and artificial. When so many people are raving about a better, longer-lasting alternative, it’s time to rethink your routine.

4.8/5 stars • Thousands of glowing transformations

No More Makeup! Doesn’t cause zits!

"It eliminated my need to wear makeup because it gives my face such a nice color. No more foundation!!! I just wear tinted SPF and lipstick now! My skin as a result is so healthy."

Brandy T.

Woman holding a bottle of self-tanning water, smiling.

Toss the Foundation. Level Up Your Glow.