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Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background
Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!'
Hand holding a kabuki facial brush with a close-up of the self tanning facial serum texture on the brush
Woman applying self tanning facial serum with a kabuki facial brush and holding a bottle of Beauty by Earth self tanning facial serum in hand.
Before and after comparison of a woman applying a Beauty by Earth self tanning facial serum product to her face. One application, lasting results!
Person holding a bottle of Beauty by Earth self tanning serum and a kabuki facial brush against a neutral background
Before and after comparison of a woman's face after using self tanning facial serum with text 'One application, Lasting Results!'
Self tanning face serum product application process with text instructions on a beige background
Beauty by Breimey self tanner face serum with a kabuki facial brush on a marble surface.
Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background
Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!'
Hand holding a kabuki facial brush with a close-up of the self tanning facial serum texture on the brush
Woman applying self tanning facial serum with a kabuki facial brush and holding a bottle of Beauty by Earth self tanning facial serum in hand.
Before and after comparison of a woman applying a Beauty by Earth self tanning facial serum product to her face. One application, lasting results!
Person holding a bottle of Beauty by Earth self tanning serum and a kabuki facial brush against a neutral background
Before and after comparison of a woman's face after using self tanning facial serum with text 'One application, Lasting Results!'
Self tanning face serum product application process with text instructions on a beige background
Beauty by Breimey self tanner face serum with a kabuki facial brush on a marble surface.

Sérum autobronzant pour le visage et ensemble pinceau kabuki pour le visage

Épuisé
Quantity
Select the quantity you want to purchase
Bronzing
Quick-Dry
Non-Sticky
Vegan
Cruelty-Free
Clinically Tested
  • Face tan that fits your moisturizer routine — customize depth with every drop or serum step
  • Anti-aging ingredients for a healthy-looking glow
  • Application brush included for an even, blended finish
  • Keeps your skincare routine intact while you tan
  • Vegan formulas with natural and clean ingredients
Fini les séances de bronzage au soleil ! Ce coffret comprend un pinceau kabuki pour le visage et un sérum autobronzant. Ce sérum autobronzant pour le visage vous offre un teint hâlé et lumineux sans les méfaits du soleil. Appliquez simplement le sérum, puis votre crème hydratante ou huile pour le visage préférée, et le tour est joué ! Obtenez un bronzage naturel et sublime en quelques heures seulement.
Organic Aloe Vera

Organic Aloe Vera (Aloe Barbadensis) Vegan

Native To: North Africa + Southern Europe

Benefits: Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.

Also Found in:

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Hyaluronic Acid

Hyaluronic Acid (Sodium Hyaluronate) Vegan

Native To: United States

Benefits: A wonderful hydrator, Hyaluronic Acid helps your skin soak up moisture like a sponge soaking up water. As we age, the amount of Hyaluronic Acid produced by our bodies tends to decrease. This nourishing ingredient helps prevent fine lines and wrinkles, helping keep that youthful glow. It's hydrating and aids in reducing redness or irritation on the skin. Adding this natural substance back into our skincare products helps our overall skin health tremendously!

Also Found in:

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DHA (sugar cane-derived)

DHA (sugar cane-derived) (Dihydroxyacetone) Vegan

Native To: Germany

Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.

Also Found in:

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Green Tea Flower Extract

Green Tea Flower Extract (Camellia Sinesis) Vegan

Native To: Japan

Benefits: Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.

Also Found in:

Vanilla Fruit Essential Oil

Vanilla Fruit Essential Oil (Vanilla Planifolia) Vegan

Native To: South/Central America

Benefits: Vanilla is filled with anti-inflammatory agents so it works to soothe the skin and help treat inflammatory acne. It has anti-aging properties as well so it keeps your skin young and beautiful! Vanilla helps skin infections with their healing process and overall promotes healthy skin!

  • Step 1 — Prep
    Begin with gentle exfoliation using a loofah, exfoliating pad, or body scrub to remove dead skin cells for an even, longer-lasting result. Apply a light layer of moisturizer to feet, ankles, wrists, and elbows beforehand, as these areas absorb product more readily. Allow one to two days after shaving before application.
  • Step 2 — Apply
    Dispense a quarter-size amount onto a mitt or applicator brush. Begin at the legs and work upward in long, sweeping motions for a seamless finish. Use a lighter touch on wrists, ankles, and hands, blending carefully. For the back, a back applicator helps ensure even coverage. Wash hands thoroughly if applying without a mitt.
  • Step 3 — Develop
    Wait at least one hour before showering, swimming, or exercising. Full color develops within 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  • Step 4 — Kit
    Use the included applicators and brushes as directed on each product label for face and body application.
We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

The Ultimate Glow - Results Don't Lie

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves. Check it out!
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*

*of those surveyed

Naturally, the best tan you've ever had.

Flawless Glow

Potent Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days

Customers praised this facial tanning serum and brush bundle for delivering natural-looking color with easy application. Many loved the "warm glow" and how it "goes on so smoothly." However, some noted it may accentuate dark spots and provide insufficient color for pale skin. The brush received high marks for quality and hands-free application.

  • I love the warm glow the serum gives me! Sun kissed without the sun and wrinkles!
  • I love how this gets darker through the day and looks natural!
  • Smells amazing and love that it has clean ingredients!! Gives a natural glow!
  • 5 stars: 123 (84%)
  • 4 stars: 10 (7%)
  • 3 stars: 6 (4%)
  • 2 stars: 3 (2%)
  • 1 star: 5 (3%)
Some of the reviews shown are from related products the merchant grouped with this one.
G
Gleidy V.R. (Santiago de los Caballeros, 25)
Medium
Excellent product

Im so in love with the results. My skin looks amazing and with a perfect glow ✨✨✨✨

Thank you so much for sharing your positive experience with our Self Tanner Face Serum. We're thrilled to hear that you're loving the results and have a gorgeous glow. Your satisfaction is our top priority and we truly appreciate your support. Keep shining ✨✨✨✨

A
Anna M.
Awesome tanner!

Love the color and easy application!!

S
Sundee P. (Wooster, OH)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Natural looking tan. Not orange hues
So far I am liking this tanner

So far I am liking this tanner. Does not fade from daily washing. I apply to face, neck and declate 1x week.

H
HENRY H.

Love

B
Brenda

I really like how I can put this on under my makeup, so my face stays nice and bronzey.

That’s great to hear, it’s exactly what we designed it for 😊

It should layer nicely under makeup and keep a natural-looking glow throughout the day. Thanks for sharing your experience!

D
Debra

Thabk you 🤩

M
Meg

Did absolutely nothing! I have never thrown a full product away but after using it for weeks and seeing no difference i threw this bottle away 😭

Oh no, we're sorry this happened. It seems like you need to shade up and use the medium. Please reach out to our customer service, you could've returned the products and get the exchange or a refund. :D We'd love to help if possible. <3

D
Diane P. (Naples, FL)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The color looked natural.
Improvements: More details on the tube in the bottle
I'm not sure what the long tube in the bottle was for

I'm not sure what the long tube in the bottle was for. There wasn't any way to disperse the product except apply the product with the tube. Was there supposed to be something else to apply the tanner with. I did love the color, except it was splotchy because of the way I applied it.

V
Vicki

Awesome product

Thank you so much, we really appreciate your review <3

S
Sharon S. (Coatesville, PA)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Product delivered everything it said it would.
Improvements: Nothing
I was so pleased to have a self tanned that didn’t make me orange

I was so pleased to have a self tanned that didn’t make me orange. This product is awesome

A
Angelique

This smells nice, but it unfortunately gives my face a bit of an orange yellowish tone to it. It also made the few dark spots I have, much darker and more noticeable.

Hi there! We're so sorry you were not satisfied with our product. We'd be happy to send you a return label for an exchange or refund. Please reach out to info@ so we can get you taken care of! Thanks!

I
I.S.

This is my second bottle. I love this stuff it’s amazing. I love that its clean and comes in a glass bottle and I use it on my whole body!

Hearing that this is your favorite so far truly means a lot to us 💖

S
Sammi

Love this product. Feels great on the skin, looks natural and smells great.

Thank you for taking the time to leave a comment! We’re glad to hear that you’re satisfied. 😊

L
L.B.

Really love this product! Gives a great natural glowing tan.

T
Tina

Love it

So happy to hear this!! Thank you for sharing!

K
Katarina

This is a great product if you’re looking for a subtle change, but doesn’t match super well when paired with the body tanner. I also experienced minor acne breakouts after applying, so I recommend applying generous amounts of moisturizer prior to applying the tanner. Overall a good product!

Hi there!! Thank you for sharing this feedback! If you have acne prone skin, you might like out Face Lotion better as it is non-comedogenic. Hope this helps!

J
Jessica

Great color but also a huge transfer onto clothing after hours of wear.

Hi there! So glad you are loving the color!! It takes about 6-8 hours for full development. - You would not want to sweat, shower or go swimming during the development timeframe. We dont use dyes so there is nothing that would transfer as far as the product goes. If the skin isn't exfoliated prior to application then there could be dead skin cells rubbing off. Hope this helps!

P
Pam

Cant wait to try it

Yeeaa!! We're excited for you to try it! Cant wait to hear feedback!

J
Jerilyn

Love all Beauty By Earth products. Great customer service too.

The BEST feedback we can receive! Thank you so much for the kind words!!

W
Wendy

Little to no odor. Nice effect

Thank you so much! <3

P
Patricia

Clean and safe products to use on your skin. Gives a nice glow and I really like the serum.

Thank you! <3

L
Leanne

So far so good it goes on nice but I’m not seeing a lot of color.

Glad to hear it's going on smoothly so far! Sometimes the color builds more subtly over the first 6–8 hours, especially with the first layer. A second application the next day can really boost the depth. Are you going for a light glow or hoping for something a bit deeper?

G
Gigi W. (Asbury Park, NJ)
Medium

Works fantastic will definitely be purchasing more in the future

Thank you so much for your glowing review of our Self Tanner Face Serum. We're thrilled to hear that it worked fantastically for you and that you'll be purchasing more in the future. That's exactly what we want for all of our customers - a great product that they'll continue to love. Thanks again for your support and we look forward to serving you again in the future!

J
Joleen

The best face tanner I've found. Keeps you looking natural and you need less makeup while using it.

Thank you so much! <3

A
Alexandra S. (Scottsdale, AZ)
Medium
Perfect for touch ups

This is amazing to use here and there as my face is always a little more pale than my body. Love it!

Thank you for your wonderful review! We're so happy to hear that our Self Tanner Face Serum has been the perfect solution for touch ups and helps your face match your body. We appreciate your support and hope you continue to love our product!

J
Julie B.

Is the facial tanning serum non-comedogenic?

Beauty by Earth

Every skin type reacts differently to ingredients, both on their own and when combined with other ingredients. That being said, our ingredients are not found to be comedogenic. We also provide a Satisfaction Guarantee on all of our Natural and Organic products.