You're $65.00 away from free shipping

Your cart is empty!
Let's add some products!

SHOP NOW

Save 55% | Free US Shipping on every order

SAVE UP TO 58% Best Sellers Tanners

LIMITED TIME UPGRADES

Paquete Clean & Clear
$57.98 $36.96

Self Tanner Kabuki Brush Set
$30.98 $23.24

Customers also bought

autobronceador

autobronceador

$33.00

Mousse Autobronceador (Medio a Oscuro)

Mousse Autobronceador (Medio a Oscuro)

$35.99

Body wash shower gel peppermint tea tree tube with 'Beauty by Earth' branding

Gel de ducha corporal

$18.99

Self Tanning Application Kit (3-Piece Set)

Kit de aplicación de autobronceador (juego de 3 piezas)

$18.99

Blue exfoliating gloves with packaging on a beige background

Guantes Exfoliantes (Exfoliación Pesada)

$11.99

Items subtotal $0.00
Shipping Calculated at next step
Estimated total $0.00
* Final shipping and taxes applied at checkout.
60-DAY Money back guarantee
Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background
Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!'
Hand holding a kabuki facial brush with a close-up of the self tanning facial serum texture on the brush
Woman applying self tanning facial serum with a kabuki facial brush and holding a bottle of Beauty by Earth self tanning facial serum in hand.
Before and after comparison of a woman applying a Beauty by Earth self tanning facial serum product to her face. One application, lasting results!
Person holding a bottle of Beauty by Earth self tanning serum and a kabuki facial brush against a neutral background
Before and after comparison of a woman's face after using self tanning facial serum with text 'One application, Lasting Results!'
Self tanning face serum product application process with text instructions on a beige background
Beauty by Breimey self tanner face serum with a kabuki facial brush on a marble surface.
Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background
Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!'
Hand holding a kabuki facial brush with a close-up of the self tanning facial serum texture on the brush
Woman applying self tanning facial serum with a kabuki facial brush and holding a bottle of Beauty by Earth self tanning facial serum in hand.
Before and after comparison of a woman applying a Beauty by Earth self tanning facial serum product to her face. One application, lasting results!
Person holding a bottle of Beauty by Earth self tanning serum and a kabuki facial brush against a neutral background
Before and after comparison of a woman's face after using self tanning facial serum with text 'One application, Lasting Results!'
Self tanning face serum product application process with text instructions on a beige background
Beauty by Breimey self tanner face serum with a kabuki facial brush on a marble surface.

Paquete de suero facial autobronceador y cepillo facial Kabuki

Shade: Medio a oscuro

Choose a shade

Find Your Perfect Shade

These shades match your natural skin tone — not the tan result you want.

Examples More match cues & before/afters
Savannah — Light Shade (1 application)
Savannah Light Shade (1 application)
Krista — Light Shade (2 applications)
Krista Light Shade (2 applications)
Alex Jo — Light Shade (1 application)
Alex Jo Light Shade (1 application)

These before-and-after photos show real results on skin tones like yours. Use all eight match cues below — hair, eyes, undertone, sun reaction, and more — to confirm you are in the right formula.

Self tanner works with your natural skin tone, not how deep you want your tan to be.

Too much DHA (the active ingredient) or layering too quickly can turn any skin tone orange.

Start with one thin, even coat — you can always build gradually.

Hair
Blonde, red, or light brown
Eyes
Blue, gray, or green
Skin tone
Fair, porcelain, or pale
Burns
Easily
Veins
Blue or purple
Jewelry
Looks best in silver or platinum
Tans
Hard to tan — burns before color develops
Freckles
Often
Examples More match cues & before/afters
Danielle — Medium Shade (1 application)
Danielle Medium Shade (1 application)
Laura — Medium Shade (1 application)
Laura Medium Shade (1 application)
Jessica — Medium Shade (1 application)
Jessica Medium Shade (1 application)
Alyssa — Medium Shade (1 application)
Alyssa Medium Shade (1 application)
Sharon — Medium Shade (2 applications)
Sharon Medium Shade (2 applications)

These before-and-after photos show real results on skin tones like yours. Use all eight match cues below — hair, eyes, undertone, sun reaction, and more — to confirm you are in the right formula.

Self tanner works with your natural skin tone, not how deep you want your tan to be.

Too much DHA (the active ingredient) or layering too quickly can turn any skin tone orange.

Start with one thin, even coat — you can always build gradually.

Hair
Light to dark brown or black
Eyes
Hazel or brown
Skin tone
Beige, olive, or light caramel
Burns
Occasionally to rarely
Veins
Greenish, or hard to see
Jewelry
Looks best in gold or rose gold
Tans
Builds a gradual tan in the sun
Freckles
Sometimes
Examples More match cues & before/afters
Laura — Dark Shade (1 application)
Laura Dark Shade (1 application)
Anell — Dark Shade (1 application)
Anell Dark Shade (1 application)

These before-and-after photos show real results on skin tones like yours. Use all eight match cues below — hair, eyes, undertone, sun reaction, and more — to confirm you are in the right formula.

Self tanner works with your natural skin tone, not how deep you want your tan to be.

Too much DHA (the active ingredient) or layering too quickly can turn any skin tone orange.

Start with one thin, even coat — you can always build gradually.

Hair
Dark brown or black
Eyes
Hazel, brown, or dark
Skin tone
Caramel, bronze, or deep brown
Burns
Rarely
Veins
Hard to see
Jewelry
Looks best in gold or warm metals
Tans
Tans deeply and easily in the sun
Freckles
Rarely

Still unsure?
Bronzing
Quick-Dry
Non-Sticky
Vegan
Cruelty-Free
Clinically Tested
  • Face tan that fits your moisturizer routine — customize depth with every drop or serum step
  • Anti-aging ingredients for a healthy-looking glow
  • Application brush included for an even, blended finish
  • Keeps your skincare routine intact while you tan
  • Vegan formulas with natural and clean ingredients
No más hornear tu cara al sol. Este paquete incluye el cepillo de bronceado facial kabuki y el suero bronceador. Este suero facial autobronceador tiene todo el brillo de un bebé bronceado sin el daño solar. Simplemente aplique este suero, siga con su humectante o aceite facial favorito, ¡y estará listo para BRILLAR! Consigue un bronceado hermoso y de aspecto natural en tan solo unas horas. 
Organic Aloe Vera

Organic Aloe Vera (Aloe Barbadensis) Vegan

Native To: North Africa + Southern Europe

Benefits: Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.

Also Found in:

View 5 more Show less
Hyaluronic Acid

Hyaluronic Acid (Sodium Hyaluronate) Vegan

Native To: United States

Benefits: A wonderful hydrator, Hyaluronic Acid helps your skin soak up moisture like a sponge soaking up water. As we age, the amount of Hyaluronic Acid produced by our bodies tends to decrease. This nourishing ingredient helps prevent fine lines and wrinkles, helping keep that youthful glow. It's hydrating and aids in reducing redness or irritation on the skin. Adding this natural substance back into our skincare products helps our overall skin health tremendously!

Also Found in:

View 3 more Show less
DHA (sugar cane-derived)

DHA (sugar cane-derived) (Dihydroxyacetone) Vegan

Native To: Germany

Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.

Also Found in:

View 5 more Show less
Green Tea Flower Extract

Green Tea Flower Extract (Camellia Sinesis) Vegan

Native To: Japan

Benefits: Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.

Also Found in:

Vanilla Fruit Essential Oil

Vanilla Fruit Essential Oil (Vanilla Planifolia) Vegan

Native To: South/Central America

Benefits: Vanilla is filled with anti-inflammatory agents so it works to soothe the skin and help treat inflammatory acne. It has anti-aging properties as well so it keeps your skin young and beautiful! Vanilla helps skin infections with their healing process and overall promotes healthy skin!

Self Tanner Face Serum Ingredients: 

 

*Aloe Barbadensis (Aloe Vera) Leaf Juice, Hyaluronic Acid, Dihydroxyacetone, *Glycerin, *Chamomilla Recutita (Chamomile) Flower Extract, *Calendula Officinalis (Marigold)  Flower Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Zingiber Officinale (Ginger) Root Extract, *Camellia Sinesis (Green Tea) Flower Extract, *Punica Granatum (Pomegranate) Extract, Xanthan Gum, *Citrus Grandis (Grapefruit) Peel Oil, *Citrus Sinensis (Sweet Orange) Oil, Vanilla Tahitensis (Vanilla) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate

*Certified Organic Ingredients

 

Kabuki Body Blending Tanner Brush: 

 

Bamboo handle, vegan bristles. 
  • Step 1 — Prep
    Begin with gentle exfoliation using a loofah, exfoliating pad, or body scrub to remove dead skin cells for an even, longer-lasting result. Apply a light layer of moisturizer to feet, ankles, wrists, and elbows beforehand, as these areas absorb product more readily. Allow one to two days after shaving before application.
  • Step 2 — Apply
    Dispense a quarter-size amount onto a mitt or applicator brush. Begin at the legs and work upward in long, sweeping motions for a seamless finish. Use a lighter touch on wrists, ankles, and hands, blending carefully. For the back, a back applicator helps ensure even coverage. Wash hands thoroughly if applying without a mitt.
  • Step 3 — Develop
    Wait at least one hour before showering, swimming, or exercising. Full color develops within 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  • Step 4 — Kit
    Use the included applicators and brushes as directed on each product label for face and body application.
We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

The Ultimate Glow - Results Don't Lie

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves. Check it out!
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*

*of those surveyed

Naturally, the best tan you've ever had.

Flawless Glow

Potent Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days

Customers praised this facial tanning serum and brush bundle for delivering a "natural glow" and "warm, sun-kissed color." The brush received high marks for easy, hands-free application. However, some noted it may accentuate dark spots and provide minimal color on pale skin. Shoppers appreciated the clean ingredients and pleasant scent.

  • Smells amazing and love that it has clean ingredients! Gives a natural glow!
  • Sun kissed without the sun and wrinkles!
  • The brush makes the application hands free!
  • 5 stars: 129 (82%)
  • 4 stars: 10 (6%)
  • 3 stars: 8 (5%)
  • 2 stars: 3 (2%)
  • 1 star: 7 (4%)
Some of the reviews shown are from related products the merchant grouped with this one.
G
Gleidy V.R. (Santiago de los Caballeros, 25)
Medium
Excellent product

Im so in love with the results. My skin looks amazing and with a perfect glow ✨✨✨✨

Gleidy V.R. review photo

Thank you so much for sharing your positive experience with our Self Tanner Face Serum. We're thrilled to hear that you're loving the results and have a gorgeous glow. Your satisfaction is our top priority and we truly appreciate your support. Keep shining ✨✨✨✨

A
Anna M.
Awesome tanner!

Love the color and easy application!!

Anna M. review photo
K
Kelly

Love it 🤎

D
Despina

Terrible. Does not work.

Hi there! We're so sorry you were not satisfied with our product. We'd be happy to send you a return label for an exchange or refund. Please reach out to info@ so we can get you taken care of! Thanks!

M
Mandy C. (Chesterfield, MO)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: great products. Look natural
Improvements: I paid a lot extra to get it by a certain day and it was not delivered by that time and like a week later.
Great Serum

Great Serum. Gives a nice natural glow that goes on smooth.

Hi Mandy, we're so happy to hear you love the serum! Thanks for sharing your experience and for choosing Beauty by Earth.

M
Maria T. (Columbus, OH)
Tips!

Shake it up before using and you'll be good to Glow ;)

Hi there! Thanks for the tip and for sharing your glow! We're thrilled you're happy with the serum. Keep shining!

J
Janet V. (Panama City Beach, FL)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Ease of ordering, the way the product made my skin feel (older skin)
Improvements: Nothing
I love it

This serum is very moisturizing to the face, I got the fair shade and it is a subtle look, just ordered the medium, I think that will be better. The big surprise is the richness and feel of this product

Hi Janet, we're so glad you love the serum! It’s great to hear you're enjoying the subtle glow. Hope the medium shade works even better for you. Thanks for sharing your experience!

T
Tammy

Did not work very well

Hi there! We're so sorry you were not satisfied with our product. We'd be happy to send you a return label for an exchange or refund. Please reach out to info@ so we can get you taken care of! Thanks!

M
Meagan

Loce this super easy to use product! Goes on soomth and doesn’t turn my skin orange! I have even used without lotion when applying!

D
Debra

Love it♥️

We love hearing that! 🥰❤️ So glad you’re loving it! Thanks for sharing! ✨

A
Anonymous (Cincinnati, OH)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: it works
It's ok

It's ok. It goes on easily, but I don't find it's as effective as the self tanner lotion. I need to apply more frequently to really see the impact, maybe every day, or every other.

Hi there, thank you for sharing your experience. We appreciate your feedback and hope you find the best routine for your skin. If you have any questions or need assistance, feel free to reach out!

A
Anonymous (Lincoln, NE)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Spreads easily with lotion
Improvements: Less orange. More staying power
Kind of orange

Kind of orange. Washes off after 1 day. Spreads nicely with lotion though

Hi there! Thanks for sharing your feedback. We're glad you like the application process, and we recommend trying a different amount or blending technique to help reduce the orange tint. Feel free to reach out if you need further tips!

S
Sundee P. (Wooster, OH)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Natural looking tan. Not orange hues
So far I am liking this tanner

So far I am liking this tanner. Does not fade from daily washing. I apply to face, neck and declate 1x week.

Hi Sundee, we're thrilled to hear you're enjoying the Self Tanner Face Serum! It's great to know it stays with you through daily washes. Thanks for sharing your experience!

H
HENRY H.

Love

B
Brenda

I really like how I can put this on under my makeup, so my face stays nice and bronzey.

That’s great to hear, it’s exactly what we designed it for 😊

It should layer nicely under makeup and keep a natural-looking glow throughout the day. Thanks for sharing your experience!

D
Debra

Thabk you 🤩

M
Meg

Did absolutely nothing! I have never thrown a full product away but after using it for weeks and seeing no difference i threw this bottle away 😭

Oh no, we're sorry this happened. It seems like you need to shade up and use the medium. Please reach out to our customer service, you could've returned the products and get the exchange or a refund. :D We'd love to help if possible. <3

D
Diane P. (Naples, FL)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The color looked natural.
Improvements: More details on the tube in the bottle
I'm not sure what the long tube in the bottle was for

I'm not sure what the long tube in the bottle was for. There wasn't any way to disperse the product except apply the product with the tube. Was there supposed to be something else to apply the tanner with. I did love the color, except it was splotchy because of the way I applied it.

V
Vicki

Awesome product

Thank you so much, we really appreciate your review <3

S
Sharon S. (Coatesville, PA)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Product delivered everything it said it would.
Improvements: Nothing
I was so pleased to have a self tanned that didn’t make me orange

I was so pleased to have a self tanned that didn’t make me orange. This product is awesome

A
Angelique

This smells nice, but it unfortunately gives my face a bit of an orange yellowish tone to it. It also made the few dark spots I have, much darker and more noticeable.

Hi there! We're so sorry you were not satisfied with our product. We'd be happy to send you a return label for an exchange or refund. Please reach out to info@ so we can get you taken care of! Thanks!

I
I.S.

This is my second bottle. I love this stuff it’s amazing. I love that its clean and comes in a glass bottle and I use it on my whole body!

Hearing that this is your favorite so far truly means a lot to us 💖

S
Sammi

Love this product. Feels great on the skin, looks natural and smells great.

Thank you for taking the time to leave a comment! We’re glad to hear that you’re satisfied. 😊