Shopping Cart

Your shopping cart items and checkout options

You're $65.00 away from free shipping

Your cart is empty!
Let's add some products!

SHOP NOW

Save 55% | Free US Shipping on every order

Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background
A side-by-side comparison of a woman modeling a light blue bikini top, with text at the bottom reading 'Sun-Kissed, Never Orange. Brynlee is using Medium shade (2 applications).
A woman with long wavy red hair holds a tube of Self Tanner Lotion against a beige background with promotional text.
Beauty by Earth Self Tanner Tanning Lotion tube displayed with a halved coconut, butter, and sugar on a stone slab against a warm beige background, with text highlighting shea butter, coconut oil, and DHA ingredients.
A smiling woman with red hair holds a tube of Beauty by Earth Self Tamer in front of her face. The image includes a five-star rating and a customer quote from Carly H.
A woman in a black one-shoulder top holds a tube of Self Tanner Tanning lotion. The image features text overlays detailing a 'Streak-free Tan Routine' with steps to exfoliate, apply, and develop the tan.
Beauty by Earth Self Tanner Tanning Lotion results.
A promotional comparison graphic titled 'A Better Way to Self-Tan' with a product bottle labeled Self Tanner Tanning Lotion at the bottom left and a feature comparison table against typical self tanners.
A hand holds a brown and white tube of Beauty by Earth Tanning Lotion. The background is a warm beige with text highlighting product benefits like dermatologically tested, pregnancy safe, vegan, and cruelty free.
A comparison infographic titled 'Whats the difference?' comparing BBE Self Tanners The graphic features a detailed table below comparing finish, depth, key benefits, application, and skin type.
Self-tanner products arranged inside an open silver suitcase with travel items, including a sweater, sunglasses, a cap, a pouch, and a phone cable. Text at the bottom reads, 'Made for Travel.
Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background
A side-by-side comparison of a woman modeling a light blue bikini top, with text at the bottom reading 'Sun-Kissed, Never Orange. Brynlee is using Medium shade (2 applications).
A woman with long wavy red hair holds a tube of Self Tanner Lotion against a beige background with promotional text.
Beauty by Earth Self Tanner Tanning Lotion tube displayed with a halved coconut, butter, and sugar on a stone slab against a warm beige background, with text highlighting shea butter, coconut oil, and DHA ingredients.
A smiling woman with red hair holds a tube of Beauty by Earth Self Tamer in front of her face. The image includes a five-star rating and a customer quote from Carly H.
A woman in a black one-shoulder top holds a tube of Self Tanner Tanning lotion. The image features text overlays detailing a 'Streak-free Tan Routine' with steps to exfoliate, apply, and develop the tan.
Beauty by Earth Self Tanner Tanning Lotion results.
A promotional comparison graphic titled 'A Better Way to Self-Tan' with a product bottle labeled Self Tanner Tanning Lotion at the bottom left and a feature comparison table against typical self tanners.
A hand holds a brown and white tube of Beauty by Earth Tanning Lotion. The background is a warm beige with text highlighting product benefits like dermatologically tested, pregnancy safe, vegan, and cruelty free.
A comparison infographic titled 'Whats the difference?' comparing BBE Self Tanners The graphic features a detailed table below comparing finish, depth, key benefits, application, and skin type.
Self-tanner products arranged inside an open silver suitcase with travel items, including a sweater, sunglasses, a cap, a pouch, and a phone cable. Text at the bottom reads, 'Made for Travel.

Loción corporal autobronceadora (tamaño de viaje)

Glow on the go — take your tan,...

Agotado

Shade: Medio a oscuro

Choose a shade

Purchase:

Bronzing
Quick-Dry
Non-Sticky
Hydrating
Vegan
Cruelty-Free

No te pierdas las fotos perfectas de tus vacaciones, los días de playa o simplemente sentirte segura de ti misma cada día. Descubre el secreto para un bronceado perfecto con nuestra loción autobronceadora corporal, ahora en un práctico formato de viaje.

Dile adiós a los químicos agresivos y hola a ingredientes nutritivos como el aceite de coco, la manteca de karité y los arándanos, combinados con DHA derivado de la remolacha azucarera para un bronceado natural. Esta loción es más que un autobronceador; es un tratamiento hidratante para la piel que te deja una sensación de frescura y luminosidad.

DHA (sugar cane-derived)

DHA (sugar cane-derived) (Dihydroxyacetone) Vegan

Native To: Germany

Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.

Also Found in:

View 5 more Show less
Coconut Oil

Coconut Oil (Cocos nucifera) Vegan

Native To: Philippines

Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.

Also Found in:

View 5 more Show less
Witch Hazel

Witch Hazel (Hamamelis Virginiana) Vegan

Native To: North America

Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).

Also Found in:

View 6 more Show less
Shea Butter

Shea Butter (Butyrospermum Parkii) Vegan

Native To: Africa

Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.

Also Found in:

View 6 more Show less
  • Step 1 — Prep
    Begin with gentle exfoliation using a loofah, exfoliating pad, or body scrub to remove dead skin cells for an even, longer-lasting result. Apply a light layer of moisturizer to feet, ankles, wrists, and elbows beforehand, as these areas absorb product more readily. Allow one to two days after shaving before application.
  • Step 2 — Apply
    Dispense a quarter-size amount onto a mitt or applicator brush. Begin at the legs and work upward in long, sweeping motions for a seamless finish. Use a lighter touch on wrists, ankles, and hands, blending carefully. For the back, a back applicator helps ensure even coverage. Wash hands thoroughly if applying without a mitt.
  • Step 3 — Develop
    Wait at least one hour before showering, swimming, or exercising. Full color develops within 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

The Ultimate Glow - Results Don't Lie

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*

*of those surveyed

The Routine

PERFECT APPLICATION

A quarter-sized amount is all it takes — a little goes a long way. Sweep on with the mitt in long, even strokes to blend, buff and lock in streak-free color. Start sheer; you can always build.

Shop Flawless Application Set blend, buff, glow

Flawless Application Set

Naturally, the best tan you've ever had.

Flawless Glow

Potent Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days

Customers said this sunless tanner delivers "beautiful and natural" results with a pleasant scent and smooth application. Most praised the "very even" tan without streaks or orange tint. However, some shoppers experienced orange discoloration and streaking. The lotion absorbs well without staining sheets. A few noted uneven results on different body areas and skin irritation.

  • A few hours later, I had a very even beautiful tan!
  • Beautiful and natural tan. No staining on clothes, absorbs well.
  • It looks so natural and is easy to apply!
  • 5 stars: 2453 (78%)
  • 4 stars: 258 (8%)
  • 3 stars: 157 (5%)
  • 2 stars: 100 (3%)
  • 1 star: 175 (6%)
Some of the reviews shown are from related products the merchant grouped with this one.
M
Mollee M. (Norwell, MA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The easy blending and beautiful shade of brown.
Improvements: Just keep the pricing low enough so I can use it daily.
I love the shade of brown this product creates

I love the shade of brown this product creates. I put it on and then put on a white bathing suit on and no transfer. I notice it doesn’t brown my face as much so I may need more intense drops.

M
Melinda S. (Oak Park, MI)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was as described. Does not smell and it delivered quickly.
Improvements: I can’t think of anything.
The best tanner I’ve found

The best tanner I've found. It does not transfer and I’ve gotten so many compliments on the color. I’ve tested 4 other products for my daughter and I for her wedding. It’s important it looks natural and doesn’t transfer. I highly recommend.

Hi Melinda, we're thrilled to hear you love our Self Tanner Body Lotion! Thank you for sharing your experience and for recommending us. Wishing you and your daughter a beautiful wedding day!

J
Jenni (Austin, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Liked that it went on white so u could tell where u were applying it.
Improvements: Everything
Don’t waste your money

Don’t waste your money. I have used just about every self tanner on the market, and had really high hopes for this one based on the instagram ad and several influencer recommendations…they clearly are sponsored because there’s no way they would recommend this if they weren’t. I am pale/milky white. This give me absolutely NO color whatsoever! I’ll stick with my tried and true Loving Tan.

K
Krystal H. (Roanoke, VA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was easy and on sale
Amazing self tanner

This tanner, by far, is the easiest to use. It looks natural and doesn’t smell awful. It never streaks and rubs right in. Thanks for actually making one that works!

S
Shannon W. (Vancouver, WA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: How natural it looks when applied.
Improvements: Packaging for shipping
I love this product, but…

I’m a regular user of this self-tanning lotion, so I was so excited when I found it on sale with a BOGO deal. When it arrived today, both tubes had been smashed in transit and the entire inside of the package was covered in lotion. Not a great deal when there’s more lotion on the outside of the tubes than on the inside.

C
Crystal M. (Kansas City, MO)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: No stains!!!
AMAZING!!!

I had exactly zero faith in this tanner because it's such a clean formula, but it's awesome!!! I didn't tan my stomach so I could compare, and it's actually SO DARK!!! I bought medium. It doesn't stain white clothes, the ingredients are ultra clean, barely any smell to it except a hint of a coconut smell, super hydrating, and it's goes on white so you see any spot you've missed, and most of all, it's NOT STICKY when you sleep in it!!! I HATE sticky tanners. This is almost as pretty of a color as my Loving Tan mousse, but that one always stains my clothes.

Hi Crystal, thank you so much for your wonderful review! We're thrilled to hear you love the self tanner and appreciate its clean ingredients and ease of use. Your feedback means a lot to us. Enjoy your beautiful glow!

A
Ajoyfulglow (Albuquerque, NM)

Thank you for your positive rating, Jenny! We're glad you love the Self Tanner Body Lotion. Feel free to reach out if you need any assistance.

M
Monique B. (San Diego, CA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Nothing
Improvements: Your product
Starting with a 2 star will update if I see a

Starting with a 2 star will update if I see a difference.
Why 2 star?
1. I look like an oompaloompa definitely orange.
2. Sure it smells good goin on and then immediately smells of sunless tanner or as my husband says “you used tanner again huh, you smell like cat piss”
3. This isn’t their fault but no base color means missed spots no matter how hard you try.
4. Those classic orange dried out looking palms and feet, yay.

Oh and I did two stars because you can see a difference it’s just a non desirable difference.

Pros. It didn’t stain my white sheets ( that’s where it stops)

Hi Mo, thank you for sharing your honest feedback. We're sorry to hear the tan didn't meet your expectations. If you'd like, we can offer some tips to help achieve a more even and natural look. Please feel free to reach out! We appreciate your input and hope to improve your experience.

J
Julie K. (Fort Wayne, IN)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was quick delivery and I was impressed with the product.
Great product.

Great product. Goes on white and rubs in easy. I start noticing color within a couple of hours. Definitely one of the best self tanning lotion I have tried.

Hi Julie, thank you so much for your wonderful feedback! We're thrilled to hear you love the self tanner and that it works so well for you. Enjoy your beautifully bronzed skin!

F
Farrah G. (Davenport, IA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Safe for skin
Improvements: More shade options
Mother Daughter Trail

My daughter and I tried this product together. She found out this past year that she has skin cancer at 21. she was devastated and she loved being out in the sun however she needed to find an alternative that was safe. it has been a great alternative for her. She enjoys the product. However, it’s a little bit too dark for my taste. Since I have mature skin, it tends bring out, age spots more than I would like. Other than that great product goes on smooth enjoy the fact that it does not smell like you are wearing tanning lotion all day. My daughter will be purchasing this product again.

Hi Farrah, thank you for sharing your experience. We're glad to hear your daughter enjoys the product and that it provides a safe alternative. We appreciate your feedback on the shade and will take it into consideration. Wishing you both the best!

S
Shari K. (Concord, CA)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Improvements: Although it doesn’t smell as others, wish it didn’t smell at all. Won’t stop me from using or buying more.
Love this tanning lotion, love that I can see

Love this tanning lotion, love that I can see where I’m putting it and can get dressed right away, no transfer.

Hi Shari! We're so glad you love our Self Tanner Body Lotion and appreciate the easy application and transfer-free formula. Thanks for sharing your experience!

R
Rana R. (McAllen, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product works, and the sale made it affordable.
Improvements: There is a smell that follows me when I wear it for the day.
Glowing Skin.....

It's so easy to use and goes on evenly. It leaves a beautiful bronze glow. My skin looks beautiful without exposing it to the sun

Hi Rana! We're thrilled to hear you're loving your self tanner and the beautiful glow it gives. Thanks for sharing your experience with us!

S
Staci N. (Phoenix, AZ)
Medium
Love it!It is such a natural looking

Love it!
It is such a natural looking tan!

Hi Staci! We're so happy to hear you love the natural glow from our Self Tanner Body Lotion. Thanks for sharing your wonderful feedback!

S
Sharon B. (Cullman, AL)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy to order
It is like the others I have used

It is like the others I have used. Leaves to dark places elbow and feet. It smells so much better than the others.

Hi there! Thanks for sharing your experience. We're glad you like the scent and hope you continue to enjoy the product. If you have any questions or need tips for a more even tan, feel free to reach out!