You're $65.00 away from free shipping

Your cart is empty!
Let's add some products!

SHOP NOW

Save 55% | Free US Shipping on every order

BUNDLE BUILDER Best Sellers Tanners

LIMITED TIME UPGRADES

Hyaluronic Acid Serum
$29.99 $22.49

Barrier Protection Mineral Sunscreen Duo (SPF 50)
$57.98 $43.48

Customers also bought

Self Tanner Tanning Drops

Self Tanner Drops - Customizable Face Tanner

$33.00

Self Tanner Body Mousse

Self Tanner Body Mousse

$35.99

Shower steamers orange & cinnamon

Orange Spice Shower Steamers -7 Pack (Limited Edition)

$21.00

Tube of Beauty by Earth Face Tanner Lotion on a beige background

Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin

$29.99

Body wash shower gel peppermint tea tree tube with 'Beauty by Earth' branding

Body Wash Shower Gel

$18.99

Self Tanning Application Kit (3-Piece Set)

Self Tanning Application Kit (3-Piece Set)

$18.99

Blue exfoliating gloves with packaging on a beige background

Exfoliating Gloves (Heavy Exfoliation)

$11.99

Items subtotal $0.00
Shipping Calculated at next step
Estimated total $0.00
* Final shipping and taxes applied at checkout.
60-DAY Money back guarantee

Best Glow Of Your Life

99% of customers surveyed would recommend Beauty by Earth

Shop Valentine's Day Prep Essentials

4.8 ★★★★ • Based on 14,689 reviews

Filter

Filter By:

Clear All
clear
  • Bottle of Beauty by Earth Nail & Cuticle Oil on a beige background Before and after comparison of nails with organic, non-toxic, and mineral oil-free labels. 11% OFF
    Nail & Cuticle Oil
    $16.99
    Do dry and raggedy cuticles have you wishing for a manicurist (or a miracle)? Our cuticle oil hydrates and protects with the perfect combination of organic oils and extracts to keep your nail beds looking *way* fresh. Trust us babe, this cuticle oil is your ticket to healthy, shiny, and long nails!
  • 4-Tool Gift Set - 4 Tool Bundle - Rose Quartz Roller - Beauty by Earth 4-Tool Gift Set - {{variant_title}} - Beauty by Earth SALE 7% OFF
    4-Tool Gift Set
    $75.99
  • Set of jade tools including a roller, gua sha tool, and face roller on a beige background. 3 Tool Bundle - 3 Tool Bundle - Rose Quartz Roller - Beauty by Earth SALE 43% OFF
    3 Tool Bundle
    $31.99
  • Bakuchiol Face Serum Two bottles of 'Beauty by Earth Youth Restoration Bakuchiol Face Serum , one with an old pump and the other with a new dropper, on a beige background. ANTI-AGING
    YouthRestoration Bakuchiol Face Serum
    $29.99
    Harness the power of Bakuchiol the natural alternative to Retinol! This silky serum helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! It fights wrinkles, fine lines, evens out your skin tone, and can even ease breakouts. Other guys out there are a little too harsh for our liking. Bakuchiol is the real MVP when it comes to achieving skincare greatness.
  • YouthRestoration Bakuchiol Face Toner BEFORE AFTER ACNE ANTI-AGING
    YouthRestoration Bakuchiol Face Toner
    $29.99
    Harness the power of Bakuchiol, the natural alternative to Retinol! This lightweight toner helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! Loaded with antioxidants and anti-inflammatory properties, this effective yet gentle ingredient will take your skincare game to the next level in an easy-to-apply toner! 
  • Hyaluronic Acid Face Toner & Facial Mist bottle on a beige background Before and after HA Acid face toner 65% OFF
    Hyaluronic Acid Face Toner and Facial Mist
    $10.00
    This hyaluronic acid toner is one step in your routine that you'll never want to skip. Hyaluronic acid works to retain the moisture and elasticity in our skin. Spritz your way to a tighter, firmer, and more youthful-looking complexion. Oh and, don't forget to pair this gem with its equally amazing hyaluronic sidekicks from BBE.
  • Boar bristle hair brush with packaging on a beige background Person using a wooden hairbrush on their hair
    100% Boar Bristle Hair Brush
    $19.99
    Give your hair a health and shine boost with this 100% boar bristle hair brush. Natural beauties love boar bristles for their ability to decrease frizz and breakage, stimulate hair growth, and redistribute your head's natural oils. Unlike our Boar Bristle Hair Brush with detangling nylon bristles, this brush is made exclusively with boar bristles. With a few gentle strokes, you'll be moving oils from the top of your head down through your strands, moisturizing those lovely tresses. No more breakage, no more split ends, not more frizz: just strong, healthy, beautiful hair!
  • Boar Bristle Paddle Hair Brush with Detangling Pins from Beauty by Earth on a beige background Person holding a hairbrush with bristles against their hair, blurred background
    Paddle Boar Bristle Hair Brush
    $18.99
    Want shiny, healthy, manageable hair? No sweat. Our Boar Bristle Paddle Hair Brush detangles as it distributes the natural oils from your roots to the tip of your hair. No more breakage, no more split ends, not more frizz: just strong, healthy, beautiful hair.
  • Mask Applicator & Face Brush - Beauty by Earth Mask Applicator & Face Brush 41% OFF
    Mask Applicator & Face Brush
    $5.99
    Looking for an easy and hygienic way to apply your facial masks? This handy little, pink-bubblegum tool features a silicone applicator on one end and a brush on the other, making it easy to get every nook and cranny of your face. Plus, the soft bristles help to remove all of the mask residue so you can achieve that flawless finish.
  • Tube of Hyaluronic Acid Eye Gel on a beige background Before and after comparison of a woman's eye area with text indicating reduction of puffiness and fine lines. 65% OFF
    Hyaluronic Acid Eye Gel
    $10.00
    Looking to erase the signs of aging around your eyes? This Hyaluronic Acid Eye Gel is just what you need! The antioxidant-rich formula helps to smooth out puffiness and fine lines, while the cooling stainless steel applicator provides a soothing sensation.  So say goodbye to those tired-looking eyes and hello to youthful-looking skin!
  • Three skincare products from Beauty by Earth on a beige background Hyperactive Anti-Aging Vitamin C Trio 11% OFF
    Hyperactive Anti-Aging Vitamin C Trio
    $116.97
    Infused with our exclusive HyperActive Anti-Aging Blend, this potent trio—serum, toner, and moisturizer—delivers everything your skin needs to stay resilient, radiant, and youthful. Each product in this collection is crafted to strengthen your skin’s natural barrier, helping it to defend against environmental damage and free radicals that contribute to premature aging. The serum penetrates deeply to smooth the appearance of fine lines and wrinkles, while the toner gently balances and refreshes, preparing your skin for optimal moisture absorption. The moisturizer seals in hydration, restoring firmness and elasticity for a plump, youthful look. Together, these formulas work in harmony to address signs of aging, leaving your skin with a luminous, natural glow that radiates health and vitality. Get ready to embrace your most radiant skin yet!
  • Hyaluronic Acid Trio Bundle from Beauty by Earth Before and after comparison of a woman's face with acne treatment showing clear skin after 3 weeks. 11% OFF
    Hyaluronic Acid Trio Bundle
    $89.99
    Hyaluronic acid works to retain the moisture and elasticity in your skin. A simple 1-2-3 routine that will keep your skin hydrated and glowing.  The hyaluronic acid trio bundle includes a toner, serum, and moisturizing cream.
  • Collection of Beauty by Earth skincare products on a beige background Hyaluronic Acid Quad Bundle 4% OFF
    Hyaluronic Acid Quad Bundle
    $129.99
    This should be your go-to for your skincare routine. The quad bundle works together to keep your skin hydrated by retaining moisture and improving elasticity in your skin. The hyaluronic acid quad bundle includes a toner, serum, moisturizing cream, AND eye gel.
  • Beauty by Earth Coffee Bean Eye Cream tube Before and after comparison of eye area with text indicating product's effect on puffiness and dark circles. AWARD-WINNER
    Coffee Bean Eye Cream for Dark Circles & Puffiness, Vegan Formula
    $25.99
    Target under-eye dark circles and puffiness with Coffee Bean Eye Cream—a vegan solution formulated for sensitive skin, designed to brighten and hydrate using natural, certified ingredients. This clean beauty essential helps revitalize tired-looking eyes in as little as two weeks, supporting healthy skin renewal without synthetic chemicals. Key Features & Specs Primary ingredients: Organic coffee seed extract (caffeine), aloe vera leaf juice, cranberry extract, vitamin A, jojoba oil Benefits: Reduces visible dark circles and puffiness; hydrates and strengthens the delicate eye area; brightens tired-looking eyes Skin compatibility: Tested suitable for all skin types, including sensitive and mature skin. Vegan & cruelty-free: No animal-derived ingredients, never tested on animals Save to use: Free from parabens, sulfates, synthetic dyes, and artificial fragrance.  Texture: Lightweight, fast-absorbing cream for daily AM/PM use Recommended Use Cases Daily brightening and hydration for those with mild to moderate under-eye circles Reducing appearance of puffiness after poor sleep or extended screen time Soothing and revitalizing for sensitive or mature skin seeking gentle, certifiably clean ingredients Layering under makeup to smooth the eye area without residue Long-term maintenance for users preferring vegan and cruelty-free skincare Frequently Asked Questions What makes coffee bean eye cream effective for dark circles and puffiness? Coffee seed extract delivers natural caffeine, supporting microcirculation and visibly reducing dark circles and under-eye puffiness. Aloe vera and antioxidants further soothe and hydrate, as confirmed by clinical customer surveys. How does this compare to aloe vera-based or retinol eye creams? Coffee bean eye cream offers targeted anti-puffiness and brightening without synthetic actives or risk of irritation—ideal for beginners and those with sensitive skin—while retinol/peptide formulas focus on wrinkle reduction but may increase sensitivity. Is this eye cream safe for very sensitive skin? Yes, the formula is dermatologist-reviewed for sensitive skin and free from synthetic fragrance, dyes, parabens, and sulfates. Always patch test before first use. How soon can I expect visible results? Most customers see brighter, less puffy eyes in 14–21 days with daily use. Are multipacks more cost-effective for long-term use? Multipack options offer a lower per-unit cost and ensure consistent use, which supports best results for long-term skin health. Packaging is fully recyclable.
  • Self Tanner Body Lotion (Fair) Self Tanner Body Lotion (Fair to Medium) - Before and After
    Self Tanner Body Lotion (Fair)
    $35.99
    Want that sun-kissed glow but don‚t want to spend hours baking in the sun? Our clean Self Tanner is the solution you are looking for! You'll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow. 222ml / 7.5 fl.oz
  • Self Tanner Body Lotion (Medium) Self Tanner - {{variant_title}} - Beauty by Earth
    Self Tanner Body Lotion (Medium)
    $34.99
    Want that sun-kissed glow but don't want to spend hours baking in the sun? Our clean Self Tanner is the solution you are looking for! You'll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow. 222ml / 7.5 fl.oz
  • Face Self Tanner (Fair to Medium) Natural Face Self Tanner
    Face Self Tanner (Fair to Medium)
    $29.99
    Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner (Medium to Dark)
    Face Self Tanner (Medium to Dark)
    $29.99
    Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨
  • Self Tanner Face Serum (Fair to Medium) Self Tanner Face Serum (Fair to Medium - Before and After
    Self Tanner Face Serum (Fair to Medium)
    $29.99
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Self Tanner Face Serum 60ml Medium to Dark Self Tanner Face Serum (Medium to Dark) - Before and After
    Self Tanner Face Serum (Medium to Dark)
    $20.89
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Self Tanner Body Spray (Fair to Medium) Self Tanner Body Spray (Fair to Medium) - Before and After
    Self Tanner Body Spray (Fair to Medium)
    $29.99
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Spray (Medium to Dark) Self Tanner Body Spray (Medium to Dark) - Beauty by Earth - Before and After
    Self Tanner Body Spray (Medium to Dark)
    $29.99
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium)
    $29.99
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage. 
  • Self Tanning Water Bronzing Face Mist (Medium to Dark) Self Tanning Water Bronzing Face Mist (Medium to Dark) - Beauty by Earth - Before and After
    Self Tanning Water Bronzing Face Mist (Medium to Dark)
    $29.99
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.