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99% of customers surveyed would recommend Beauty by Earth

Shop Self Tanner - EC

4.8 ★★★★ • Based on 14,689 reviews

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  • Self Tanner tanning lotion 222ml Self Tanner - {{variant_title}} - Beauty by Earth
    Self Tanner Body Lotion (Fair) - EC
    $0.00
    Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our clean Self Tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow. 222ml / 7.5 fl.oz
  • Self Tanner Body Lotion (Medium) - EC Self Tanner - {{variant_title}} - Beauty by Earth
    Self Tanner Body Lotion (Medium) - EC
    $0.00
    Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our clean Self Tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow. This product was previously called "Self Tanner Body Lotion (Medium to Dark)." 222ml / 7.5 fl.oz
  • Face Self Tanner (Fair to Medium) - EC Natural Face Self Tanner
    Face Self Tanner (Fair to Medium) - EC
    $0.00
    Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨
  • Self Tanner Mousse (Fair to Medium) - 7.5 oz / Single - Beauty by Earth Self Tanner Mousse (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Light) - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Fair - Medium skin tones (cool undertones) - The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 
  • Self Tanner Mousse (Medium) - EC Self Tanner Mousse (Medium to Dark) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Medium) - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Medium to Dark skin tones. NOTE:  For Medium to Dark skin tones (Warm Undertones) - The Medium to Dark self tanners are perfect for people with green - olive or warm undertones, darker skin, who don't easily freckle or burn. If you're rocking a fair to medium complexion, please try our Fair to Medium formula. 
  • Self Tanner Drops - Single / Fair - Beauty by Earth Self Tanner Drops - {{variant_title}} - Beauty by Earth
    Self Tanner Drops (Light) - EC
    $0.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Self Tanner Drops - Single / Medium - Beauty by Earth Self Tanner Drops - {{variant_title}} - Beauty by Earth
    Self Tanner Drops (Medium) - EC
    $0.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Self Tanner Drops - Single / Dark - Beauty by Earth Self Tanner Drops - {{variant_title}} - Beauty by Earth
    Self Tanner Drops (Dark) - EC
    $0.00
    Add a few drops of this self tanner to your favorite BBE moisturizer, then apply in a circular motion with your fingertips or kabuki facial brush. (Yes, you can use it on your full body with a favorite lotion too.) An effortless, lightweight bronzed glow without the worries of streaks.
  • Self Tanning Water Bronzing Face Mist (Medium to Dark) - EC Self Tanning Water Bronzing Face Mist - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Medium to Dark) - EC
    $0.00
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Spray (Fair to Medium) - EC Self Tanner Body Spray - {{variant_title}} - Beauty by Earth
    Self Tanner Body Spray (Fair to Medium) - EC
    $0.00
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Lotion (Travel Size) - Medium to Dark - EC A before and after image of a gitl after using the Beauty By Earth Self Tanner
    Self Tanner Body Lotion (Travel Size) - Medium to Dark - EC
    $0.00
    Don't miss out on perfect vacation photos, beach days, or just feeling confident in your everyday skin. Discover the secret to a perfect, sun-kissed glow with our Self Tanner Body Lotion, now in a travel-friendly size. Say goodbye to harsh chemicals and hello to nourishing ingredients like coconut oil, shea butter, and cranberries, blended with sugar-beet derived DHA for a natural tan. This lotion is more than just a self-tanner; it's a hydrating skin treatment that leaves you feeling refreshed and radiant.
  • Self Tanner Body Lotion (Travel Size) - Fair to Medium - EC A before and after image of a gitl after using the Beauty By Earth Self Tanner
    Self Tanner Body Lotion (Travel Size) - Fair to Medium - EC
    $0.00
    Don't miss out on perfect vacation photos, beach days, or just feeling confident in your everyday skin. Discover the secret to a perfect, sun-kissed glow with our Self Tanner Body Lotion, now in a travel-friendly size. Say goodbye to harsh chemicals and hello to nourishing ingredients like coconut oil, shea butter, and cranberries, blended with sugar-beet derived DHA for a natural tan. This lotion is more than just a self-tanner; it's a hydrating skin treatment that leaves you feeling refreshed and radiant.
  • Self Tanner Mousse (Travel Size) - Medium to Dark - EC Self Tanner Mousse (Medium to Dark) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Travel Size) - Medium to Dark - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Medium to Dark skin tones. NOTE:  For Medium to Dark skin tones (Warm Undertones) - The Medium to Dark self tanners are perfect for people with green - olive or warm undertones, darker skin, who don't easily freckle or burn. If you're rocking a fair to medium complexion, please try our Fair to Medium formula. 
  • Self Tanner Mousse (Fair to Medium) - 3.3 oz / Single - Beauty by Earth Self Tanner Mousse (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Travel Size) - Fair to Medium - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Fair - Medium skin tones (cool undertones) - The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 
  • Self Tanner Mousse (Travel Size) - Extra Dark - EC Self Tanner Mousse (Travel Size) - Extra Dark - EC
    Self Tanner Mousse (Travel Size) - Extra Dark - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Dark or Deeply Tanned Skin Tones (Warm - Olive Undertones) - The Extra Dark self tanners are perfect for people with olive or warm undertones and dark or deeply tanned skin tones. Not sure if this is you? You will likely want this formula if you rarely burn, tan very easily, and have dark eyes or hair.
  • Self Tanner Mousse (Dark) - EC Self Tanner Mousse (Dark) - EC
    Self Tanner Mousse (Dark) - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Dark or Deeply Tanned Skin Tones (Warm - Olive Undertones) - The Extra Dark self tanners are perfect for people with olive or warm undertones and dark or deeply tanned skin tones. Not sure if this is you? You will likely want this formula if you rarely burn, tan very easily, and have dark eyes or hair.
  • Face Self Tanner (Medium to Dark) - EC Natural Face Self Tanner
    Face Self Tanner (Medium to Dark) - EC
    $0.00
    Give your face that beach glow without leaving home. Our vegan and cruelty-free face self tanner lets you build your tan one layer at a time to get your ideal level of bronze without any dyes or harsh fragrance. Best of all, it won’t clog pores or trigger breakouts. You’ll get a oh-so-forgiving glow that will hide acne, scars, and discoloration while giving you a confidence boost. ✨ Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC
    $0.00
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Spray (Medium to Dark) - EC Self Tanner Body Spray - {{variant_title}} - Beauty by Earth
    Self Tanner Body Spray (Medium to Dark) - EC
    $0.00
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.