You're $65.00 away from free shipping

Your cart is empty!
Let's add some products!

SHOP NOW

Save 55% | Free US Shipping on every order

BUNDLE BUILDER Best Sellers Tanners

LIMITED TIME UPGRADES

Hyaluronic Acid Serum
$29.99 $22.49

Barrier Protection Mineral Sunscreen Duo (SPF 50)
$57.98 $43.48

Customers also bought

Self Tanner Tanning Drops

Self Tanner Drops - Customizable Face Tanner

$33.00

Self Tanner Body Mousse

Self Tanner Body Mousse

$35.99

Shower steamers orange & cinnamon

Orange Spice Shower Steamers -7 Pack (Limited Edition)

$21.00

Tube of Beauty by Earth Face Tanner Lotion on a beige background

Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin

$29.99

Body wash shower gel peppermint tea tree tube with 'Beauty by Earth' branding

Body Wash Shower Gel

$18.99

Self Tanning Application Kit (3-Piece Set)

Self Tanning Application Kit (3-Piece Set)

$18.99

Blue exfoliating gloves with packaging on a beige background

Exfoliating Gloves (Heavy Exfoliation)

$11.99

Items subtotal $0.00
Shipping Calculated at next step
Estimated total $0.00
* Final shipping and taxes applied at checkout.
60-DAY Money back guarantee
Two women sitting on a couch with Beauty by Earth Products

Secret 40% OFF

Get the best products at an unbelievable discount before they disappear.

Use code: OVERSTOCK
INFO

Shop overstock items and get up to 40% off when you use code: OVERSTOCK. 
Some exclusions apply. 

Filter

Filter By:

Clear All
clear
  • Rose Quartz facial roller Woman using a face roller on her face with a blurred background $7.99 OFF • code OVERSTOCK 50% OFF
    Rose Quartz Roller
    $15.99 $8.00 (50% OFF)
    Enhance your daily routine with our quartz roller. High-quality and a joy to use, our roller is the perfect way to show your skin a little extra love. It's the ideal self-care and relaxation gift for all the natural beauties on your list!
  • Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt Before and after model using self tanning lotion with body applicator mitt and the results after using medium to dark $15.59 OFF • code OVERSTOCK 20% OFF
    Self Tanner Lotion Ultimate Bundle
    $77.99 $62.40 (20% OFF)
    Medium
  • 4-Tool Gift Set - 4 Tool Bundle - Rose Quartz Roller - Beauty by Earth 4-Tool Gift Set - {{variant_title}} - Beauty by Earth SALE $20.19 OFF • code OVERSTOCK 25% OFF
    4-Tool Gift Set
    $80.99 $60.80 (25% OFF)
  • Beauty by Earth self tanning mousse and face lotion fair to medium bundle with application kit black body and face mitt, and exfoliation glove on a beige background. Woman wearing a white bodysuit against a plain background showing before and after results of self tanning mousse and face lotion bundle. $14.99 OFF • code OVERSTOCK 20% OFF
    Self Tanner Mousse Ultimate Bundle
    $74.99 $60.00 (20% OFF)
    Medium
  • Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!' $9.98 OFF • code OVERSTOCK 22% OFF
    Self Tanner Facial Serum and Kabuki Facial Brush Bundle
    $45.98 $36.00 (22% OFF)
    Medium
  • Green and white skin care tool with a container on a beige background Facial Tools Basics Bundle - {{variant_title}} - Beauty by Earth SALE $12.99 OFF • code OVERSTOCK 29% OFF
    Facial Tools Basics Bundle
    $44.99 $32.00 (29% OFF)
    Get ready for some TLC. Our derma rollers use the natural healing power of micro-needling to keep your skin at its best. Roll regularly to painlessly reduce wrinkles, fine lines, and the appearance of acne scars. Pair with our Ice Roller for the ultimate fight against redness and inflammation.
  • Set of jade tools including a roller, gua sha tool, and face roller on a beige background. 3 Tool Bundle - 3 Tool Bundle - Rose Quartz Roller - Beauty by Earth SALE $30.39 OFF • code OVERSTOCK 55% OFF
    3 Tool Bundle
    $55.99 $25.60 (55% OFF)
  • Boar bristle hair brush with packaging on a beige background Person using a wooden hairbrush on their hair $3.99 OFF • code OVERSTOCK 20% OFF
    100% Boar Bristle Hair Brush
    $19.99 $16.00 (20% OFF)
    Give your hair a health and shine boost with this 100% boar bristle hair brush. Natural beauties love boar bristles for their ability to decrease frizz and breakage, stimulate hair growth, and redistribute your head's natural oils. Unlike our Boar Bristle Hair Brush with detangling nylon bristles, this brush is made exclusively with boar bristles. With a few gentle strokes, you'll be moving oils from the top of your head down through your strands, moisturizing those lovely tresses. No more breakage, no more split ends, not more frizz: just strong, healthy, beautiful hair!
  • Self Tanning Application Kit (3-Piece Set) Before and after comparison of a woman in a brown bikini against a neutral background. $3.79 OFF • code OVERSTOCK 20% OFF
    Self Tanning Application Kit (3-Piece Set)
    $18.99 $15.20 (20% OFF)
    Skip the streaks – get the natural-looking tan you want with our self tanner mitts. This professional-grade applicator kit includes everything you need for a perfect tan, including self tanner applicator mitts for the body and face and an exfoliating mitt. VERSATILE 3-PIECE SET - The tanning mitt set features a mitt for self tanner, tanning glove for face application, and an exfoliating mitt to prep your skin for a flawless suntan.
  • Kabuki facial brush on a beige background Side-by-side comparison of a woman with and without makeup on a neutral background $3.79 OFF • code OVERSTOCK 20% OFF
    Self Tanner Kabuki Facial Brush
    $18.99 $15.20 (20% OFF)
    Sometimes, the most difficult part about getting a great tan is achieving even coverage. Trust this silky-soft brush to make it easy for you! Just apply some of our vegan self tanner and blend with ease. Poof - you can have a beautiful tan year around in no time. Our vegan self tanners pair perfectly with this kabuki facial brush. The facial tanner brush features a sustainably sourced bamboo handle and 100% vegan bristles.
  • Boar Bristle Paddle Hair Brush with Detangling Pins from Beauty by Earth on a beige background Person holding a hairbrush with bristles against their hair, blurred background $3.79 OFF • code OVERSTOCK 20% OFF
    Paddle Boar Bristle Hair Brush
    $18.99 $15.20 (20% OFF)
    Want shiny, healthy, manageable hair? No sweat. Our Boar Bristle Paddle Hair Brush detangles as it distributes the natural oils from your roots to the tip of your hair. No more breakage, no more split ends, not more frizz: just strong, healthy, beautiful hair.
  • Self Tanner Blending Body Brush White bikini worn by a model on a beige background $3.79 OFF • code OVERSTOCK 20% OFF
    Self Tanner Blending Body Brush
    $18.99 $15.20 (20% OFF)
    Let this silky-soft brush do its magic to achieve an even, streak-free tan on those hard-to-blend areas. Just apply tanner, blend with the brush and voila, a gorgeous, natural-looking tan is heading your way! It's the perfect tool for blending tricky areas like hands, feet, knees, elbows, and face. Our vegan self tanner blending body brush is made with a sustainably sourced bamboo handle and the softest bristles you've ever felt!
  • Dry brush with natural bristles on a beige background Dry Brush With Cellulite Massager - Girl using it ⚡️SALE $11.99 OFF • code OVERSTOCK 75% OFF
    Dry Brush With Cellulite Massager
    $15.99 $4.00 (75% OFF)
    Give your skin a chance to be its best! Our round body brush smooths, exfoliates, and rejuvenates, all with a few simple strokes. It is a seamless addition to any morning or evening routine.
  • Derma Roller on beige background Before and after comparison of skin with gentle exfoliation showing smoother texture. $3.99 OFF • code OVERSTOCK 20% OFF
    Derma Roller
    $19.99 $16.00 (20% OFF)
    Get ready to roll! Our derma rollers use the natural healing power of micro-needling to keep your skin at its best. Roll regularly to painlessly reduce wrinkles, fine lines, and the appearance of acne scars.
  • Self Tanning Back Applicator Before and after comparison of a person's back with 'Silky, even glow' text. $2.59 OFF • code OVERSTOCK 20% OFF
    Self Tanning Back Applicator
    $12.99 $10.40 (20% OFF)
    Skip the streaks and missed spots! This silky-soft self tanner back applicator helps you achieve the perfect sunless tan for even those hard-to-reach spots. No more wooden spoon hacks or awkward help from friends. . . With this baby, you can self tan with ease, even on the tricky spots!
  • Medium exfoliating gloves Comparison of skin before and after treatment with exfoliating gloves and with text 'Effectively removes dead skin cells for younger, healthier skin'. $2.39 OFF • code OVERSTOCK 20% OFF
    Exfoliating Gloves (Medium Exfoliation)
    $11.99 $9.60 (20% OFF)
    Scrub away dry, flakey, bumpy, and dead skin from the comfort of your own shower. These medium exfoliating gloves refresh your body, making you look and feel amazing. Grab your favorite natural body wash, your medium exfoliating gloves, and hit that shower! You might never want to leave . . .
  • Blue exfoliating gloves with packaging on a beige background Comparison of skin before and after treatment with heavy exfoliating gloves and text 'Effectively removes dead skin cells for younger, healthier skin!'. ⚡️SALE $2.39 OFF • code OVERSTOCK 20% OFF
    Exfoliating Gloves (Heavy Exfoliation)
    $11.99 $9.60 (20% OFF)
    Scrub away dry, flakey, bumpy, and dead skin from the comfort of your own shower. These heavy exfoliating gloves refresh your body, making you look and feel amazing. Grab your favorite natural body wash, your heavy exfoliating gloves, and hit that shower! You might never want to leave . . .
  • ICE ROLLER Before and after comparison of a woman's face with text about cooling relief for puffiness, dark circles, and redness. $10.39 OFF • code OVERSTOCK 52% OFF
    Ice Roller
    $19.99 $9.60 (52% OFF)
    Say goodbye to puffy, tired skin with our Ice Roller! This icy-cool addition to your skincare routine will leave you feeling refreshed and relaxed. Say hello to smoother, calmer skin!
  • Green jade gua sha tool with 'Beauty by Earth' Person using a green gua sha tool on their skin $10.39 OFF • code OVERSTOCK 52% OFF
    Jade Gua Sha
    $19.99 $9.60 (52% OFF)
    Gua Sha is the perfect way to take a moment and focus on yourself a little each day. Each of our gua sha stones are as unique as you. 
  • Brown pumice stone with a white string on a beige background Beauty By Earth - Pumice Stone - Before and After $2.19 OFF • code OVERSTOCK 20% OFF
    Pumice Stone
    $10.99 $8.80 (20% OFF)
    When was the last time you kicked off your shoes without worrying about calluses or cracked heels? Our pumice stone is exactly what you need to give your feet a little love. Completely natural and 100% unique, our volcanic stones leave even the roughest feet light, bright, and glowing.
  • Reusable Microfiber Makeup Remover Pads (5-Pack) - Beauty by Earth Reusable Microfiber Makeup Remover Pads (5-Pack) - Beauty by Earth - Girl Using the Pads $10.31 OFF • code OVERSTOCK 55% OFF
    Reusable Microfiber Makeup Remover Pads (5-Pack)
    $18.99 $8.68 (55% OFF)
    Stop filling up landfills with disposable makeup wipes! These eco-friendly microfiber makeup remover pads are reusable, washable, and incredibly soft. They are perfect for helping you gently remove makeup, oils, sweat, and dirt from the day's comings and goings. The 5 microfiber rounds stay strong for wash after wash. Just throw them in their 100% polyester laundry bag and wash away! Set includes 5 eco-friendly, reusable rounds and 1 polyester, drawstring laundry bag.
  • Mask Applicator & Face Brush - Beauty by Earth Mask Applicator & Face Brush $5.19 OFF • code OVERSTOCK 52% OFF
    Mask Applicator & Face Brush
    $9.99 $4.80 (52% OFF)
    Looking for an easy and hygienic way to apply your facial masks? This handy little, pink-bubblegum tool features a silicone applicator on one end and a brush on the other, making it easy to get every nook and cranny of your face. Plus, the soft bristles help to remove all of the mask residue so you can achieve that flawless finish.
  • foot file with wooden handle Foot File - {{variant_title}} - Beauty by Earth $1.99 OFF • code OVERSTOCK 34% OFF
    Foot File
    $5.99 $4.00 (34% OFF)
    When was the last time you kicked off your shoes without worrying about calluses or cracked heels? Our foot file is exactly what you need to give your feet a little love. Completely natural and 100% unique, our foot file will leave even the roughest feet light, bright, and glowing.
  • Self Tanner Kabuki Brush Set Close-up of a hand with a manicured nail touching dark fur. $6.19 OFF • code OVERSTOCK 20% OFF
    Self Tanner Kabuki Brush Set
    $30.98 $24.79 (20% OFF)
    Achieve a flawless, streak-free tan with our Self Tanner Kabuki Brush Set. Designed for precision and smooth blending, this duo makes applying self-tanner effortless—whether it’s your face or your body. This set includes: Kabuki Body Blending Brush: Soft, dense bristles ensure even, streak-free coverage on arms, legs, and torso. Kabuki Face Brush: Perfectly sized for the face, blending your self-tanner seamlessly for a natural, radiant glow. Crafted to deliver professional-quality results at home, this brush set makes tanning simple, precise, and luxurious. Say goodbye to streaks and hello to your most flawless glow yet.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Prudence holding a tube of 'Beauty by Earth' self-tanner in a home setting.

A Better-for-You Tan

When I was pregnant with my second kid, I started realizing there just wasn't a clean self tanner on the market. Everything was filled with dyes, harsh chemicals, and fragrances.

I wanted to create a sunless tanner that I felt good about putting on my body. Something that I could even use while pregnant and breastfeeding, without the fear of scary health risks. Because all of us deserve products with better-for-you ingredients and even better results.

Potent botanical ingredients | Shea Butter | Coconut Oil | Aloe Vera | Sugar Cane-derived DHA

93% felt more confident in their own skin | 100% saw visible results*
*Of those surveyed

I'm confident you'll fall in love with your tan.

Don't settle for toxic spray tans.
Make the switch to a clean self tanner, powered by organic ingredients.

Prudence M. | Founder

Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.