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Best Glow Of Your Life

99% of customers surveyed would recommend Beauty by Earth

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4.8 ★★★★ • Based on 14,689 reviews

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  • Self Tanner Kabuki Brush Set kabuki-bristles-design 31% OFF
    Self Tanner Kabuki Brush Set (CART DEAL)
    $21.59
    Achieve a flawless, streak-free tan with our Self Tanner Kabuki Brush Set. Designed for precision and smooth blending, this duo makes applying self-tanner effortless—whether it’s your face or your body. This set includes: Kabuki Body Blending Brush: Soft, dense bristles ensure even, streak-free coverage on arms, legs, and torso. Kabuki Face Brush: Perfectly sized for the face, blending your self-tanner seamlessly for a natural, radiant glow. Crafted to deliver professional-quality results at home, this brush set makes tanning simple, precise, and luxurious. Say goodbye to streaks and hello to your most flawless glow yet.
  • Logo of package protection with a box and checkmark on a beige background Logo of package protection with a box and shield icon on a beige background
    Shipping Protection PLUS
    $0.98
  • Self Tanner Mousse (Medium) - EC Self Tanner Mousse (Medium to Dark) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Medium) - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Medium to Dark skin tones. NOTE:  For Medium to Dark skin tones (Warm Undertones) - The Medium to Dark self tanners are perfect for people with green - olive or warm undertones, darker skin, who don't easily freckle or burn. If you're rocking a fair to medium complexion, please try our Fair to Medium formula. 
  • Self Tanning Water Bronzing Face Mist (Medium to Dark) - EC Self Tanning Water Bronzing Face Mist - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Medium to Dark) - EC
    $0.00
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Essentials Club - {{variant_title}} - Beauty by Earth Essentials Club - {{variant_title}} - Beauty by Earth 42% OFF
    Essentials Club - 3 Products
    $56.00
    Craft the perfect Essential Box for you and your family! Savings are so big it feels like stealing! Select between 3-6 products and the subscription frequency that fits your lifestyle.    Life is easier with the subscription - set it and forget it! Everyday clean living just got easier, cheaper, and more convenient.  Not sure what frequency is going to work for you? No worries you can change it anytime for any reason. Want to swap and change up products? Easy-Peasy with just a few clicks! 
  • Self Tanner Body Spray (Medium to Dark) - EC Self Tanner Body Spray - {{variant_title}} - Beauty by Earth
    Self Tanner Body Spray (Medium to Dark) - EC
    $0.00
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC Self Tanning Water Bronzing Face Mist (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanning Water Bronzing Face Mist (Fair to Medium) - EC
    $0.00
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Self Tanner Body Spray (Fair to Medium) - EC Self Tanner Body Spray - {{variant_title}} - Beauty by Earth
    Self Tanner Body Spray (Fair to Medium) - EC
    $0.00
    No more baking in the sun. This self tanner body spray has all the bronzed-babe glow without the sun damage. Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives you a full-body glow in just a few sprays!  Because this self tanner body spray is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • After sun cooling aloe vera spray bottle on a beige background After Sun Cooling Spray - {{variant_title}} - Beauty by Earth
    After Sun Cooling Spray - EC
    $0.00
    Sometimes, you just need to cool off (figuratively and literally)! Use your After Sun Cooling Spray for a little refreshment throughout the day, or as an added touch of luxury after your shower. Our spray feels nourishing and reviving on the skin, and it’s the perfect cherry on top of your get clean routine!  
  • Self Tanner Face Serum - Fair to Medium / Single - Beauty by Earth Self Tanner Face Serum - {{variant_title}} - Beauty by Earth
    Self Tanner Face Serum (Fair to Medium) - EC
    $0.00
    No more baking your face in the sun. This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar cane, gives your face glowing confidence! Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
  • Essentials Club - {{variant_title}} - Beauty by Earth Essentials Club - {{variant_title}} - Beauty by Earth 54% OFF
    Essentials Club
    $90.00
  • Self Tanner Body Lotion (Medium) - EC Self Tanner - {{variant_title}} - Beauty by Earth
    Self Tanner Body Lotion (Medium) - EC
    $0.00
    Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our clean Self Tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow. This product was previously called "Self Tanner Body Lotion (Medium to Dark)." 222ml / 7.5 fl.oz
  • YouthRestoration Bakuchiol Face Serum - Single YouthRestoration Bakuchiol Face Serum - {{variant_title}} - Beauty by Earth
    YouthRestoration Bakuchiol Face Serum - EC
    $0.00
    Harness the power of Bakuchiol! This silky serum helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! It fights wrinkles, fine lines, evens out your skin tone, and can even ease breakouts. Other guys out there are a little too harsh for our liking. Bakuchiol is the real MVP when it comes to achieving skincare greatness.
  • Hyperactive Anti-Aging® Vitamin C Serum - Single - EC - Beauty by Earth Hyperactive Anti-Aging® Vitamin C Serum - {{variant_title}} - Beauty by Earth
    Hyperactive Anti-Aging® Vitamin C Serum - EC
    $0.00
    Formulated with our exclusive HyperActive Anti-Aging® blend, this serum not only helps the skin fend off environmental damage & free radicals, but improves the appearance of fine lines, wrinkles, and loss of firmness while kicking dull skin to the curb.
  • Face Wash - EC Face Wash - {{variant_title}} - Beauty by Earth
    Face Wash - EC
    $0.00
    Give that pretty face of yours the treatment it deserves with our Natural Face Wash made with Superfruits & Sea Kelp. Loaded with nourishing fruit oils and extracts, this natural facial cleanser gently cleanses and supports combination and oily skin!
  • Essentials Club - {{variant_title}} - Beauty by Earth 41% OFF
    Essentials Club - 4 Products
    $65.00
    Craft the perfect Essential Box for you and your family! Savings are so big it feels like stealing! Select between 3-6 products and the subscription frequency that fits your lifestyle.    Life is easier with the subscription - set it and forget it! Everyday clean living just got easier, cheaper, and more convenient.  Not sure what frequency is going to work for you? No worries you can change it anytime for any reason. Want to swap and change up products? Easy-Peasy with just a few clicks! 
  • Essentials Club - {{variant_title}} - Beauty by Earth 54% OFF
    Essentials Club - 6 Products
    $90.00
    Craft the perfect Essential Box for you and your family! Savings are so big it feels like stealing! Select between 3-6 products and the subscription frequency that fits your lifestyle.    Life is easier with the subscription - set it and forget it! Everyday clean living just got easier, cheaper, and more convenient.  Not sure what frequency is going to work for you? No worries you can change it anytime for any reason. Want to swap and change up products? Easy-Peasy with just a few clicks! 
  • Jar of Hyaluronic Acid Face Cream with 'Beauty by Earth' branding on a beige background Hyaluronic Acid Hydrating Night Cream - Beauty by Earth
    Hyaluronic Acid Face Cream - EC
    $0.00
    New Packaging. Same Amazing Formula.  Are regular moisturizers just not cutting it for you? This hyaluronic acid hydrating face cream will have you waking up with radiant and hydrated skin in no time. Hyaluronic acid works to smooth the skin and is a serious wrinkle fighter. Sleep your way to plumper, firmer skin, and watch fine lines disappear. It's that easy! 
  • Rose Water Facial Toner bottle with a beige background Rose Water Facial Toner - EC 100% OFF
    Rose Water Facial Toner - EC
    $0.00
    Nurture your skin with our witch hazel and rose petal water facial toner. It’s time to give your skin some love – using our toner is a great way to clear oil and dead skin cells while feeling refreshed, cleansed, and soothed.
  • Hyaluronic Acid Serum - {{variant_title}} - Beauty by Earth Hyaluronic Acid Serum - {{variant_title}} - Beauty by Earth
    Hyaluronic Acid Serum - EC
    $0.00
    Ready to get radiant? Look no further than this mighty serum! Hyaluronic Acid Serum hydrates skin by attracting and locking in moisture. It plumps, firms, and smoothes skin while diminishing fine lines and wrinkles, giving your face the dewy, youthful glow of yesteryear.
  • Rose Quartz facial roller Woman using a face roller on her face with a blurred background 100% OFF
    Rose Quartz Roller (CART FREE)
    $0.00
    Enhance your daily routine with our quartz roller. High-quality and a joy to use, our roller is the perfect way to show your skin a little extra love. It's the ideal self-care and relaxation gift for all the natural beauties on your list!
  • Facial Scrub - EC Facial Scrub - {{variant_title}} - Beauty by Earth
    Facial Scrub - EC
    $0.00
    Stop blackheads, blemishes, and breakouts in their tracks: our exfoliating facial scrub is the perfect solution for all your skincare woes. With a balanced combination of chlorophyll, superfruit extracts, and hydrating ingredients, this 2-in-1 face wash and scrub gently cleans and exfoliates at the same time.
  • Hyperactive Anti-Aging Vitamin C Cream - Single - Beauty by Earth Hyperactive Vitamin C Cream - EC 100% OFF
    Hyperactive Vitamin C Cream - EC
    $0.00
    *New Look! Same Formula* Formulated with our exclusive HyperActive Anti-Aging® blend, this intense blend of hydrating ingredients mingles with powerful anti-oxidants. The result is a rich moisture that repairs and protects the skin's barrier. Revive otherwise dry, lackluster, aging skin into a glowing, youthful complexion.
  • Self Tanner Mousse (Fair to Medium) - 7.5 oz / Single - Beauty by Earth Self Tanner Mousse (Fair to Medium) - {{variant_title}} - Beauty by Earth
    Self Tanner Mousse (Light) - EC
    $0.00
    This quick-drying tanning mousse gives you a natural-looking glow without synthetic chemicals or other junk. Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away. As always, no dyes, sulfates, or parabens. Just a nice, golden glow from plant-based ingredients.  Results in 6-8 hours Lightweight formal ZERO orange No Stink! Clean, fresh scent Not sticky Buildable tan - want darker results? Just reapply after 1 hour. Perfectly formulated for those with Fair to Medium skin tones. Perfect for Fair - Medium skin tones (cool undertones) - The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
[email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.