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Body wash shower gel peppermint tea tree tube with 'Beauty by Earth' branding on a light gray background
Body Wash Shower Gel
Magnesium Deodorants - Wild Mint - Beauty by Earth
Magnesium Deodorants
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Body Scrub Vanilla Coconut
body scrub
Peppermint Tea Tree Body Scrub
Bottle of Beauty by Earth After Sun Cooling Aloe Vera Spray on a light gray background
After Sun Cooling Spray
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Aloe Vera Gel
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Exfoliating Gloves (Heavy Exfoliation)
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Exfoliating Gloves (Medium Exfoliation)
Exfoliating Loofah - Beauty by Earth
Exfoliating Loofah
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BUNDLE BUILDER Best Sellers Tanners

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Self Tanner Kabuki Brush Set (DEAL)

Self Tanner Kabuki Brush Set (DEAL)

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Fragrance-Free
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We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

Results Don't Lie.

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.

93%

felt more confident in their own skin after using our self tanner.*

93%

experienced a significant improvement in their overall skin glow.*

86%

rated the texture of our lotion as excellent.*

100%

experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*

92%

rated this self tanner as excellent compared to other tanners they’ve used in the past.*

*of those surveyed.

Naturally, the best tan you've ever had.

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Flawless Glow

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Potant Botanicals

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Lasts for Days

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Happiness Guarantee

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Made in Small Batches in the USA

Side-by-side comparison of a woman's legs labeled 'Before' and 'After'. showing her tan

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.

Potent Botanicals

Potent Botanicals

Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.

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Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

Happiness Guaranteed

60-Day Happiness Guarantee


We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of glowing reviews

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

 Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing. 

45k five star reviews

45k+ 5-Star Reviews

Fast shipping from Carrollton, TX

Fast Shipping from Carrollton, TX

Free & Easy Returns

Excellent Customer Service

Excellent Customer Service

Try it for 60 Days

Your Sun-Kissed Glow Awaits

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Prudence holding a tube of 'Beauty by Earth' self-tanner in a home setting.

A Better-for-You Tan

When I was pregnant with my second kid, I started realizing there just wasn't a clean self tanner on the market. Everything was filled with dyes, harsh chemicals, and fragrances.

I wanted to create a sunless tanner that I felt good about putting on my body. Something that I could even use while pregnant and breastfeeding, without the fear of scary health risks. Because all of us deserve products with better-for-you ingredients and even better results.

Potent botanical ingredients | Shea Butter | Coconut Oil | Aloe Vera | Sugar Beet-derived DHA

93% felt more confident in their own skin | 100% saw visible results*
*Of those surveyed

I'm confident you'll fall in love with your tan.

Don't settle for toxic spray tans.
Make the switch to a clean self tanner, powered by organic ingredients.

Prudence M. | Founder

Need Help?

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Contact Us
M-F 9 a.m. - 5 p.m. CST
469-777-6501
Email:
[email protected]

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