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Self Tanner Body Lotion

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Feel confident in your body with a tan that's luxuriously hydrating and leaves skin bronzed and glowing🌟 We've infused our best selling tanner loti...

Feel confident in your body with a tan that's luxuriously hydrating and leaves skin bronzed and glowing🌟 We've infused our best selling tanner lotion with nature's finest, like coconut oil, shea butter, cranberries, and a sugar-beet derived DHA. The tanning lotion doesn't just tan — it rejuvenates, hydrates, and cares for your skin deeply.

As you smoothly apply our lotion, you'll feel the rich, creamy texture pampering every inch of your skin. The subtle, natural scent of coconuts transports you to beach-side vistas while skin transforms to bronzed. Reveal a gorgeous, natural-looking tan that looks and feels as if you've just returned from a tropical holiday.

The best part? You're nurturing your skin with every application, thanks to our commitment to clean, skin-loving ingredients!

Join the 500,000+ glowing customers who have transformed their look with our Self Tanner. It's time to get the best tan of your life.

Self Tanner Body Lotion

  • DHA (Dihydroxyacetone)

    DHA is the core tanning ingredient in nearly every self tanner out there. Our DHA is uniquely derived from non-GMO sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.

  • Coconut Icon - Ingredients

    COCONUT OIL (Cocos nucifera)

    Infuses skin with moisture, enhancing shine, elasticity, and youthful glow to hair and skin.

  • Witch Hazel Icon - Ingredients

    WITCH HAZEL (Hamamelis Virginiana)

    Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

  • Shea Butter Icon - Ingredients

    SHEA BUTTER (Butyrospermum Parkii)

    Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.

Self Tanner Body Lotion Ingredients:

Aqua, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, *Argania Spinosa Kernel (Argan) Oil, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract 
 *Certified Organic Ingredients


Step: 1

Exfoliate!

Exfoliate!

Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan last as long as possible. Give your feet, ankles, wrists and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas). PRO TIP: wait a day or two after shaving before using our self tanner.

Step: 2

Apply Self Tanner:

Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

Step: 3

Let your tan develop!

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour.

Step: 4

Maintain Tan:

Help your tan last by daily applying moisturizer to your skin.

EXFOLIATE!

Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan last as long as possible. Give your feet, ankles, wrists and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas). 

PRO TIP: wait a day or two after shaving before using our self tanner.  

Apply Self Tanner

Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

Let Your Tan Develop:

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour. Most people wait about 4-7 days before reapplying to maintain the perfect glow, but do what works for you. Apply lotion daily for longest lasting results.

Maintain that GLOW!

For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour.

  • While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any potentially harmful additives.

  • The Fair to Medium Self Tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

    The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your veins are greenish or invisible when you look at the underside of your wrist, this is likely the formula for you. 

    As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

    (Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

  • The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

  • We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

  • Prep Your Skin:

    Exfoliate: For an even tan, start with smooth skin. Shower and gently exfoliate your skin, focusing on dry areas like elbows, knees, and ankles.

    Moisturize Trouble Spots:  Once your skin is dry, lightly moisturize areas that tend to soak up more tanner lotion, such as elbows, knees, feet and hands. This prevents the tanner from absorbing too much and turning those areas darker than the rest of your body.


    Apply Self Tanner:

    Apply a quarter-size amount of our clean-ingredient self tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and work your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a back applicator or grab a friend to help.

    Wait for Tan To Develop:

    For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour. 

    Maintain Tan:

    Help your tan last by daily applying moisturizer to your skin. 

  • Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of ingredients here:

    Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

  • Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

  • Absolutely, but if you’d rather, try out our natural Face Self Tanner—specially formulated for the unique needs of your face. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hairline, your neck and ears too.

  • Our Self Tanner is perfectly safe for expectant women. Though if there is ever a question or concern it is always best to check in with your Doctor or Midwife. 


  • Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

  • Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

  • We sure do! Find out more on our wholesale info page or drop us a line at wholesale@beautybyearth.com and we’ll get you taken care of.

  • Our self tanner is filled with natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

  • As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

  • Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

RETURNS POLICY

100% Happiness Guarantee

If you're not obsessed with your purchase, it's on us. Items purchased within the last 60 days are returnable. For subscription returns, please email info@beautybyearth.com. Freebies, promotional gifts, and gift cards are not returnable.

If you have any questions or concerns, we’d love for you to reach out!

Submit a return request

Click the profile icon in the store's navigation, or go to the refund policy or a returns page, and then request a return.


For One-Time Purchase Orders

1. Log in to your account:

 -  In the Email field, enter your email address, and then click Continue.

 - In your email account, open the email sent from our store and copy the six-digit verification code included in the email.

 - Go back to the online store, and then enter a six-digit verification code.

2. Click the order that you want to submit the return for.*

3. If your order has more than one item, then select the items that you want to return.

4. Select a return reason and add a note for the store.

5. Click Request return.

If your return request is approved and requires shipping, then you receive an email with shipping instructions and a return shipping label. After the product is returned, you receive a refund.

*Please note, the order must be fulfilled or partially fulfilled for return eligibility.

For Subscription Purchase Orders

1: Click this link to view your active subscriptions.

2: Click on the subscription you would like to cancel. 

3: On the left-hand side, click the link at the bottom of the sidebar that says, "Cancel Subscription." Next, select why you're canceling and click "cancel subscription."

That's it! Now you're canceled.

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SHIPPING POLICY

Shipping Charges are a flat rate based on the method of shipment as follows:

Continental United States

  1. Standard Shipping (5-8 Business Days) FREE on orders $40+

  2. Standard Shipping (5-8 Business Days) $4.99

  3. Expedited Shipping (2 Days) $8.95

  4. Express Shipping (1 Day) $35.00

Alaska/Hawaii / Puerto Rico

  1. Standard Shipping (5-7 Days) $14

  2. Expedited Shipping (2-4 Days) $19

  3. Express Shipping (1 Day) $40.00

Canada

  1. Standard International Economy Shipping (6 - 10 Business Days) $8.99


Mexico

  1. Economy International (5-10 Days) $18

International

  1. International Flat Shipping (3-10 Days) $28.00

Note: Shipping charges are assessed at a flat rate however any duties & taxes charges that become due in order to receive the shipment are the responsibility of the consignee to pay so the shipment can be delivered.

United Kingdom – UNAVAILABLE FOR SHIPMENTS

Currently, we are unable to offer shipping options serving the United Kingdom (UK).

*Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.

BBE Package Protection

Get peace of mind with Delivery Guarantee. If your order is damaged, stolen, or lost during transit, we will send you a new one right away for just a small percentage of your order's value. If you select this service, you’ll pay a variable fee (depending on your order total) at checkout for the confidence that we will fix any issues you experience with your order free of charge. This includes a full replacement of any items damaged, lost, or stolen in transit.

This shipping protection is completely optional and not required to purchase. The option to remove this is at the bottom of the checkout page on the shipping stage of checkout.

Bronze Up with Beauty by Earth Self Tanner Body Lotion - Clean Ingredients
Easy Application Self Tanner Body lotion
Beauty by Earth - Cruelty Free - Vegan - Organic and Natural Ingredients - Made in the USA - Happiness Guarantee
Which formula is right for you? Fair skin that freckles or burns easily? Try Fair to Medium. Olive tones or tan really easily? Try Medium to Dark
1 - Exfoliate 2- rinse 3- moisturize trouble areas 4- apply 5- wait 6-8 hours 6- reapply moistruzier to maintain glow
So many happy fans!
Skin loving natural ingredients - *GREEN TEA EXTRACT - Evens out discoloration
*SHEA BUTTER Keeps skin moisturized radiant
Find the right formula for you: Beginners or dry skin - Self Tanner Body Lotion. Pro tanner - Self Tanner Mousse or Body spray. Forgiving formula - Self Tanner Body Spray
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Customer Reviews

Based on 1225 reviews
88%
(1075)
7%
(90)
2%
(23)
2%
(22)
1%
(15)
T
Terri

Love this stuff

Thank you SO much <3

C
Catherine D. (Round Lake, IL)
Best self tanner!

The tanning lotion has no scent and leaves my skin very soft and nourished. This is the best self tanner I’ve ever used and leaves a nice natural looking glow, I have super sensitive skin and had absolutely no problems so far!

Thank you for your amazing review! We're so happy to hear that our self tanner has become your new favorite. We pride ourselves on creating a product that not only gives a natural glow, but also nourishes and takes care of your skin. We're glad it worked well with your sensitive skin. Keep on glowing!

D
Dana F. (Houston, TX)
Best self tanner

I love this self tanner. The color is great!

Thank you for your positive review of our Self Tanner Body Lotion! We're so happy to hear that you love the color it provides. Happy tanning!

S
Sara L. (South Jordan, UT)
The best self tanner

A couple decades ago I used to use Jergens tanning lotion but was sad when I learned the ingredients were so harmful. Imagine my delight when I found this tanning lotion which is even better without al the nasty ingredients. I like the tanning mouse and drops too but this lotion is my favorite. It looks like a natural glow and is easy to level up the color if you want it darker. I recommend it to any friends looking to clean up their tanner.

We're so happy to hear that you're loving our product and that it's even better than the one you used to use! We take pride in using safe and clean ingredients, so it's great to know that our efforts are appreciated. Thank you for recommending our lotion to your friends. We appreciate your support! Keep glowing!

D
Darla S. (Lexington, KY)
Best Self Tanner Ever!

I've used countless self-tanners over the years, Beauty By Earth is by far the best! I also get more for my $! I put tic's keeping tracts of how many applications I get out of one bottle and I know I counted at least 10 times! That alone is amazing!!!!!!! Darla

We are thrilled to hear that you have found our product to be the best and that you are getting great value for your money. We are happy to provide you with a long-lasting and effective self-tanning experience. Thank you for counting and sharing with us, 10 applications from one bottle is truly amazing!

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