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Self Tanner Kabuki Brush Set
Barrier Protection Mineral Sunscreen Duo (SPF 50)
60-DAY Money back guarantee
The Best Tan comes with the Best Ingredients....
Shade: Medium
Indulge in a luxuriously hydrating, streak-free glow with our best-selling Self Tanner Lotion. Infused with coconut oil, shea butter, and cranberry extract, this formula does more than tan—it deeply nourishes, rejuvenates, and hydrates for skin that looks as good as it feels.
With a creamy, fast-absorbing texture, it glides effortlessly, enveloping skin in a soft, tropical scent while developing into a radiant, sun-kissed bronze—no streaks, no orange. Clean, skin-loving ingredients ensure your glow is as natural as it looks.
DHA (sugar cane-derived) Dihydroxyacetone (DHA, sugar cane-derived) Vegan
Native To: Germany
Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.
Also Found in:
Coconut Oil (Cocos nucifera) Vegan
Native To: Philippines
Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.
Also Found in:
Witch Hazel (Hamamelis Virginiana) Vegan
Native To: North America
Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).
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Shea Butter (Butyrospermum Parkii) Vegan
Native To: Africa
Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.
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*of those surveyed
Flawless Glow
Potent Botanicals
Lasts for Days
Happiness Guarantee
Made in Small Batches in the USA
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
60-Day Happiness Guarantee
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
Customers praised this lotion for its natural-looking, streak-free tan that doesn't transfer to clothes. Many noted "it leaves no streaks" and delivers a "beautiful, subtle tan." The formula is moisturizing with clean ingredients. However, some experienced splotchy application or orange tones. Most found it easy to apply and buildable, with results lasting up to a week.
This is seriously the best self tanner! Such a natural looking tan! I get compliments on my tan all the time. I’ve used many brands of self tanner over the years and this one is by far the best!
It's so easy to use and goes on evenly. It leaves a beautiful bronze glow. My skin looks beautiful without exposing it to the sun
Love it!
It is such a natural looking tan!
Hi Staci! We're so happy to hear you love the natural glow from our Self Tanner Body Lotion. Thanks for sharing your wonderful feedback!
Product arrived exploded with tanner all over the boxes and packaging as well as inside my mailbox and all over my bar and floor. I sent photos to the company to request refund or that new product be shipped if they thought they could ship them well enough to prevent explosion. Zero reply. How sad is it that I ordered this through TikTok previously and they did a better job shipping!
I love the whole Beauty By Earth self-tanning line. I find the Self Tanner Body Lotion to work best (and most even tan) for me. I use it in tandem with the Beauty By Earth Face Tanner Lotion. I've used MANY different self-tanners (trust me--I've run the gamut!) and this is the BEST ever! Quick drying, bronze glow, and less odor, and less transfer to clothing/bed sheets.
Love this tanning lotion I use medium and apply it 1-3 times a week to prepare for the weekend it goes on easy doesn’t stink and my tan is almost believable like so natural looking no orange and no bad chemicals love this product
Hi Cheryl, we're so happy to hear you love our Self Tanner Body Lotion! Thanks for sharing your experience and for choosing us to help you achieve a natural-looking tan. We appreciate your support!
I like the smell and feel of the lotion. It doesn’t smell like chemicals and is only a little tacky at first I wear it all day with loose fitting clothes and shower before bed
Hi Tina, we're so happy to hear you love the natural glow and scent of our Self Tanner Body Lotion! Thanks for sharing your experience, and enjoy your beautiful skin!
I was very skeptical, but decided to give it a try. It was worth the effort. I have a nice soft glow no streaks!! I did have a small amount of staining on my hands around any calluses so I should’ve washed my hands a couple of times while it was drying, but all in all very happy with the color it even survived having a pedicure scrub😍 we’ll purchase this again
Hi Michelle, we're so glad you love the glow! Thanks for sharing your experience, and we look forward to your next purchase. Remember to wash your hands after application next time for an even better finish! 😊
Excellent !!!!!
Hi Rachel! We're thrilled to hear you love the Self Tanner Body Lotion. Thanks so much for your wonderful review!
Gave me a reaction on my arms and chest with a rash of little bumps
Hi Jordan, we're sorry to hear about your reaction. Please discontinue use and consider consulting a healthcare professional. We appreciate your feedback and are here to help if you need further assistance.
It went on why it did not get on anything which I was happy about, but you must wear gloves because your hands will turn orange. I would get the light instead of medium because the medium is very dark for pale skin person. It is also very drying so you must put lotion on after it sets.
Hi Cynthia, thank you for your detailed feedback! We're glad you liked how it applies and appreciate the tips for best results. We'll take your suggestions into account to improve the product. If you need any assistance, feel free to reach out!
I am very fair skinned. I stumbled on an ad for this product and decided to order it and give it a try. It's gorgeous. I love the color it gives my very pasty skin. I will order it again. Wash your hands well or wear gloves.
Hi Rana, we're so happy to hear you love the self-tanner! Thanks for the tip about gloves—it's a great reminder for everyone. Looking forward to your next order!
It’s ok, I just don’t like how it turns my feet and elbows orange
Hi Michelle, thanks for sharing your feedback. We’re sorry to hear about the color change on your feet and elbows. Please consider using a lighter application on those areas and thoroughly washing your hands afterward. We appreciate your input and hope you enjoy your future products with us!
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