See the transformation
Watch how our product delivers visible results in just weeks.
Self Tanner Kabuki Brush Set (DEAL)
$30.98$21.59
Clean & Clear Bundle (DEAL)
$48.98$31.89
Shade: Medium
For a limited time, get your first month free. Then $40/month, billed every 30 days until canceled. Members receive free shipping, 15% off, 5% back in store credit on eligible orders, and $40 in shoppable store credit starting with first renewal. LEARN MORE
Cancel anytime. Membership fees are non-refundable once benefits have been activated.
For a limited time, get your first month free. Then $40/month, billed every 30 days until canceled. Members receive free shipping, 15% off, 5% back in store credit on eligible orders, and $40 in shoppable store credit starting with first renewal. LEARN MORE
Cancel anytime. Membership fees are non-refundable once benefits have been activated.
Just pump the lightweight formula onto a tanner mitt or applicator brush and buff away for a nice, golden glow from plant-based ingredients.
While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.
The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).
We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.
While its smooth + foamy texture easily glides onto the skin, if you feel dry or tacky after application apply lotion to moisturize the skin.
Our self tanner is filled with natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.
Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan lasts as long as possible. It’s also a good idea to paint your nails before applying your tanner – unless you like orange-y nails, that is. Give your feet a little moisturizing love beforehand to help make sure they don’t end up darker than your body. Finally, wait a day or two after shaving before using our self tanner. If you apply to newly shaved skin, all of your pores will show up as little orange dots.
When you’re ready, apply a thin layer of natural self tanner evenly over your legs, arms, torso, and face (avoid your eyes). Be careful when working on loose areas of skin (such as the elbows, feet, hands and knees). These areas are more absorbent, so it’s easy to overdo it and end up with dark spots. Wearing latex gloves can help you get a more even tan, and will prevent colored palms if you don't have a mitt. If you decide not to wear gloves, wash your hands immediately after tanning.
Your skin should reach your desired color within six hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin!
Aloe Vera (Aloe Barbadensis)
Native To: North America + Southern Europe
Benefits: Brimming with antioxidants Vitamin A, Vitamin C, and enzyme. Aloe Vera fights inflammation and soothes irritated and dry skin. Aloe also helps combat acne and eczema. Help nourish and soothe sunburns and small cuts. It has anti-inflammatory effects so it works great for inflammatory forms of acne, eczema, and psoriasis flare-ups.
Also Found in:
Grape Seed Extract (Vitis Vinifera)
Native To: Western Asia
Benefits: This organic ingredient will help your skin bounce back, every time. Thanks to its high amount of antioxidants and omega chain fatty acids, grapeseed oil helps to maintain the skin’s moisture levels and is proven to make it more elastic. Moreover, it also helps your precious skin stay free of breakouts and blemishes. We especially love how grape seed oil also protects skin against sun damage, and how well it complements the use of Vitamin E.
Also Found in:
Witch Hazel (Hamamelis Virginiana)
Native To: North America
Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).
Also Found in:
Yerba Mate Leaf Extract (Ilex Paraguariensis)
Native To: South America
Benefits: Yerba Mate is overflowing with amazing nutrients for your skin. It has a variety of Vitamins like A, B12, and C that work to keep free radicals from attacking the skin and help boost skin cell production. Yerba Mate is also great for kickstarting collagen production, meaning firmer skin and prevention of fine lines and wrinkles.
Pine Bark Extract (Pinus Strobus)
Native To: The Mediterranean
Benefits: Pine Bark Extract has many anti-aging and antioxidant properties that boost cell regeneration. It can also help with Hyaluronic Acid + Collagen production which are two natural substances key in firming and smoothing out the skin.
Watch how our product delivers visible results in just weeks.
They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves. Check it out!
*of those surveyed
Flawless Glow
Potent Botanicals
Lasts for Days
Happiness Guarantee
Made in Small Batches in the USA
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
100% Money-Back Guarantee
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days