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Hyaluronic Acid Serum
Barrier Protection Mineral Sunscreen Duo (SPF 50)
60-DAY Money back guarantee
Want that sun-kissed glow but don't want to spend hours baking in the sun? Our clean Self Tanner is the solution you are looking for! You'll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow.
COCONUT OIL (Cocos nucifera)
Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.
WITCH HAZEL (Hamamelis Virginiana)
From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).
SHEA BUTTER (Butyrospermum Parkii)
Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.
POMEGRANATE EXTRACT (Punica Granatum)
Rich in vitamins A and C essential for collagen production, pomegranates also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.
We're so sure you'll love your products that we offer a 60-day money back guarantee! If you're not obsessed with your purchase, we'll give you a full refund for up to 60-days from your purchase date.*
For questions or help with subscription returns, please email [email protected].
Refer to our Returns policy for more details. *Freebies, promotional gifts, and gift cards are not returnable.
Shipping Charges are a flat rate based on the method of shipment.
United States (continental)
- FREE on orders $65+*
- $5.49 on orders under $65*
For subscription returns, please email [email protected]. Freebies, promotional gifts, and gift cards are not returnable.
If you have any questions or concerns, we’d love for you to reach out!
Shipping Charges are a flat rate based on the method of shipment as follows:
For all other shipping info, visit our shipping page.
They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*
*of those surveyed.
Naturally, the best tan you've ever had.
Flawless Glow
Potent Botanicals
Happiness Guarantee
Made in Small Batches in the USA
No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy every second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.
Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days
Customers praised this non-toxic lotion for delivering natural-looking, buildable color that "lasts for weeks." Many loved the subtle vanilla scent and hydrating formula that doesn't stain. However, one very pale customer found it appeared orange. Most said it's "easy to use" and provides a "believable deep color" without typical fake tan smell.
Love this tanning lotion, love that I can see where I’m putting it and can get dressed right away, no transfer.
This stuff the amazing!
I have really sensitive skin, especially on my face, and this is the only one I use. For anyone worried about orange, Don't be! It's all about the shade, NOT the formula. Orange happens when the tanning ingredient is too strong for your skintone. If you're really fair and burn easily, definitely go for LIGHT. DO NOT do medium. Red heads gotta look out for one another ;)
The shade isnt about your end result but your skin's starting point. I wish someone had told me this, so I hope it helsp.
This is really the Best self tanner ! I try to stick with the cleaner ingredients and this one is great and smells good too. I’ll apply it usually every 3 days to keep the tan
It's so easy to use and goes on evenly. It leaves a beautiful bronze glow. My skin looks beautiful without exposing it to the sun
Hi Rana! We're thrilled to hear you're loving your self tanner and the beautiful glow it gives. Thanks for sharing your experience with us!
Love it!
It is such a natural looking tan!
Hi Staci! We're so happy to hear you love the natural glow from our Self Tanner Body Lotion. Thanks for sharing your wonderful feedback!
I love the whole Beauty By Earth self-tanning line. I find the Self Tanner Body Lotion to work best (and most even tan) for me. I use it in tandem with the Beauty By Earth Face Tanner Lotion. I've used MANY different self-tanners (trust me--I've run the gamut!) and this is the BEST ever! Quick drying, bronze glow, and less odor, and less transfer to clothing/bed sheets.
Love this tanning lotion I use medium and apply it 1-3 times a week to prepare for the weekend it goes on easy doesn’t stink and my tan is almost believable like so natural looking no orange and no bad chemicals love this product
Hi Cheryl, we're so happy to hear you love our Self Tanner Body Lotion! Thanks for sharing your experience and for choosing us to help you achieve a natural-looking tan. We appreciate your support!
I like the smell and feel of the lotion. It doesn’t smell like chemicals and is only a little tacky at first I wear it all day with loose fitting clothes and shower before bed
Hi Tina, we're so happy to hear you love the natural glow and scent of our Self Tanner Body Lotion! Thanks for sharing your experience, and enjoy your beautiful skin!
I was very skeptical, but decided to give it a try. It was worth the effort. I have a nice soft glow no streaks!! I did have a small amount of staining on my hands around any calluses so I should’ve washed my hands a couple of times while it was drying, but all in all very happy with the color it even survived having a pedicure scrub😍 we’ll purchase this again
Hi Michelle, we're so glad you love the glow! Thanks for sharing your experience, and we look forward to your next purchase. Remember to wash your hands after application next time for an even better finish! 😊
Excellent !!!!!
Hi Rachel! We're thrilled to hear you love the Self Tanner Body Lotion. Thanks so much for your wonderful review!
Gave me a reaction on my arms and chest with a rash of little bumps
Hi Jordan, we're sorry to hear about your reaction. Please discontinue use and consider consulting a healthcare professional. We appreciate your feedback and are here to help if you need further assistance.
It went on why it did not get on anything which I was happy about, but you must wear gloves because your hands will turn orange. I would get the light instead of medium because the medium is very dark for pale skin person. It is also very drying so you must put lotion on after it sets.
Hi Cynthia, thank you for your detailed feedback! We're glad you liked how it applies and appreciate the tips for best results. We'll take your suggestions into account to improve the product. If you need any assistance, feel free to reach out!
I am very fair skinned. I stumbled on an ad for this product and decided to order it and give it a try. It's gorgeous. I love the color it gives my very pasty skin. I will order it again. Wash your hands well or wear gloves.
Hi Rana, we're so happy to hear you love the self-tanner! Thanks for the tip about gloves—it's a great reminder for everyone. Looking forward to your next order!
It’s ok, I just don’t like how it turns my feet and elbows orange
Hi Michelle, thanks for sharing your feedback. We’re sorry to hear about the color change on your feet and elbows. Please consider using a lighter application on those areas and thoroughly washing your hands afterward. We appreciate your input and hope you enjoy your future products with us!
I absolutely love this stuff. As a Porcelain Queen who seems to repel the sun, this gives me a glow without the pain of a sunburn. 10 out of 10 for me
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