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Self Tanner tanning lotion 222ml
Self Tanner - {{variant_title}} - Beauty by Earth
The best self tanner - Before / After - Beauty by Earth Self Tanning Lotion
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner Lotion (Fair to Medium) - {{variant_title}} - Beauty by Earth
Self Tanner tanning lotion 222ml
Self Tanner - {{variant_title}} - Beauty by Earth
The best self tanner - Before / After - Beauty by Earth Self Tanning Lotion
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner - {{variant_title}} - Beauty by Earth
Self Tanner Lotion (Fair to Medium) - {{variant_title}} - Beauty by Earth

Self Tanner Body Lotion (Fair) - EC

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Bronzing
Quick-Dry
Non-Sticky
Hydrating
Vegan
Cruelty-Free

Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our clean Self Tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the dyes, fragrances, and fillers used in conventional self tanners. This ultra-hydrating tanning lotion has zero dyes or synthetic junk, all while giving you a natural-looking glow.

  • 222ml / 7.5 fl.oz
Coconut Oil

Coconut Oil (Cocos nucifera) Vegan

Native To: Philippines

Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.

Also Found in:

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Witch Hazel

Witch Hazel (Hamamelis Virginiana) Vegan

Native To: North America

Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).

Also Found in:

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Shea Butter

Shea Butter (Butyrospermum Parkii) Vegan

Native To: Africa

Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.

Also Found in:

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Pomegranate Extract

Pomegranate Extract (Punica Granatum) Vegan

Native To: Middle East, South Asia, and Mediterranean

Benefits: Rich in vitamins A and C essential for collagen production, pomegranates also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

Also Found in:

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We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

The Ultimate Glow - Results Don't Lie

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves. Check it out!
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*

*of those surveyed

Naturally, the best tan you've ever had.

Flawless Glow

Potent Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days
  • 5 stars: 2027 (80%)
  • 4 stars: 208 (8%)
  • 3 stars: 115 (5%)
  • 2 stars: 80 (3%)
  • 1 star: 113 (4%)
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
S
Shari K. (Concord, CA)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Improvements: Although it doesn’t smell as others, wish it didn’t smell at all. Won’t stop me from using or buying more.
Love this tanning lotion, love that I can see

Love this tanning lotion, love that I can see where I’m putting it and can get dressed right away, no transfer.

r
rachel g.
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Amazing for sensitive skin! Red heads out there, choose shade light

This stuff the amazing!
I have really sensitive skin, especially on my face, and this is the only one I use. For anyone worried about orange, Don't be! It's all about the shade, NOT the formula. Orange happens when the tanning ingredient is too strong for your skintone. If you're really fair and burn easily, definitely go for LIGHT. DO NOT do medium. Red heads gotta look out for one another ;)
The shade isnt about your end result but your skin's starting point. I wish someone had told me this, so I hope it helsp.
This is really the Best self tanner ! I try to stick with the cleaner ingredients and this one is great and smells good too. I’ll apply it usually every 3 days to keep the tan

R
Rana R. (McAllen, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product works, and the sale made it affordable.
Improvements: There is a smell that follows me when I wear it for the day.
Glowing Skin.....

It's so easy to use and goes on evenly. It leaves a beautiful bronze glow. My skin looks beautiful without exposing it to the sun

Hi Rana! We're thrilled to hear you're loving your self tanner and the beautiful glow it gives. Thanks for sharing your experience with us!

S
Staci N. (Phoenix, AZ)
Medium
Love it!It is such a natural looking

Love it!
It is such a natural looking tan!

Hi Staci! We're so happy to hear you love the natural glow from our Self Tanner Body Lotion. Thanks for sharing your wonderful feedback!

K
Karen P. (Crosbyton, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Even tan, very little transfer of dye, low odor
Improvements: Product is great! More BOGO sales!
I love the whole Beauty By Earth self-tanning line

I love the whole Beauty By Earth self-tanning line. I find the Self Tanner Body Lotion to work best (and most even tan) for me. I use it in tandem with the Beauty By Earth Face Tanner Lotion. I've used MANY different self-tanners (trust me--I've run the gamut!) and this is the BEST ever! Quick drying, bronze glow, and less odor, and less transfer to clothing/bed sheets.

C
Cheryl k. (Chatsworth, GA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy application
Improvements: Answering e-mails
Love this tanning lotion

Love this tanning lotion I use medium and apply it 1-3 times a week to prepare for the weekend it goes on easy doesn’t stink and my tan is almost believable like so natural looking no orange and no bad chemicals love this product

Hi Cheryl, we're so happy to hear you love our Self Tanner Body Lotion! Thanks for sharing your experience and for choosing us to help you achieve a natural-looking tan. We appreciate your support!

T
Tina K. (Reading, PA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The ease of use and results
Improvements: It can be a little pricey but compared to spray tans, I guess it’s not too bad.
I don’t look orange!!

I like the smell and feel of the lotion. It doesn’t smell like chemicals and is only a little tacky at first I wear it all day with loose fitting clothes and shower before bed

Hi Tina, we're so happy to hear you love the natural glow and scent of our Self Tanner Body Lotion! Thanks for sharing your experience, and enjoy your beautiful skin!

M
Michelle D.D. (Corpus Christi, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It absorbed quickly
Improvements: It’s not broke don’t fix it. It’s a good product. I’ll mess it up.
Soft glow

I was very skeptical, but decided to give it a try. It was worth the effort. I have a nice soft glow no streaks!! I did have a small amount of staining on my hands around any calluses so I should’ve washed my hands a couple of times while it was drying, but all in all very happy with the color it even survived having a pedicure scrub😍 we’ll purchase this again

Hi Michelle, we're so glad you love the glow! Thanks for sharing your experience, and we look forward to your next purchase. Remember to wash your hands after application next time for an even better finish! 😊

R
Rachel W. (Nampa, ID)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: No streaks
Improvements: Bigger bottle ;)
Tanner

Excellent !!!!!

Hi Rachel! We're thrilled to hear you love the Self Tanner Body Lotion. Thanks so much for your wonderful review!

J
Jordan R. (Knoxville, TN)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The color of the tan
Improvements: Not sure on ingredients as something caused a reaction
Gave me a reaction

Gave me a reaction on my arms and chest with a rash of little bumps

Hi Jordan, we're sorry to hear about your reaction. Please discontinue use and consider consulting a healthcare professional. We appreciate your feedback and are here to help if you need further assistance.

C
Cynthia S. (Carmel Valley, CA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Ease of use
Improvements: Better instruction
Color & dry skin

It went on why it did not get on anything which I was happy about, but you must wear gloves because your hands will turn orange. I would get the light instead of medium because the medium is very dark for pale skin person. It is also very drying so you must put lotion on after it sets.

Hi Cynthia, thank you for your detailed feedback! We're glad you liked how it applies and appreciate the tips for best results. We'll take your suggestions into account to improve the product. If you need any assistance, feel free to reach out!

R
Renee (McAllen, TX)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product works and doesn't bother my skin.
Improvements: It's pricey, but the sales make it more affordable. The lotion does have a smell to it that could be better.
Works like a charm!

I am very fair skinned. I stumbled on an ad for this product and decided to order it and give it a try. It's gorgeous. I love the color it gives my very pasty skin. I will order it again. Wash your hands well or wear gloves.

Hi Rana, we're so happy to hear you love the self-tanner! Thanks for the tip about gloves—it's a great reminder for everyone. Looking forward to your next order!

M
Mossbrooks (Ridgway, PA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It sure does work quickly
Improvements: Recommend not to use on certain body parts due to the skin turning orange
It’s ok

It’s ok, I just don’t like how it turns my feet and elbows orange

Hi Michelle, thanks for sharing your feedback. We’re sorry to hear about the color change on your feet and elbows. Please consider using a lighter application on those areas and thoroughly washing your hands afterward. We appreciate your input and hope you enjoy your future products with us!

K
Karla S. (Phoenix, AZ)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: True glow and no orange
Improvements: Delivery time
I absolutely love this stuff

I absolutely love this stuff. As a Porcelain Queen who seems to repel the sun, this gives me a glow without the pain of a sunburn. 10 out of 10 for me