LIMITED TIME OFFER
Self Tanner Kabuki Brush Set (DEAL)
$30.98$21.59
Clean & Clear Bundle (DEAL)
$48.98$31.89
60-DAY Money back guarantee
Self Tanner Face Serum
No more baking your face in the sun. The Beauty by Earth Self Tanner Face Serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours.
Our custom formula is filled with natural, plant-based ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence!
Remember: because this self tanner face serum contains zero dyes, it goes on clear. New to tanning? We'd recommend our face self tanner lotion instead.
Self Tanner Face Serum
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DHA (Dihydroxyacetone (Derived from Sugar Beets))
Our DHA is derived by non-gmo sugar beets to provide you with that flawless glow. How does DHA work? Good question, DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.
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WITCH HAZEL (Hamamelis Virginiana)
Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.
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HYALURONIC ACID ()
the ingredient you’ll want more of in all of your skincare products. To get a little technical on you, hyaluronic acid is actually a sugar molecule that occurs naturally in your skin already. However, applying it regularly to your face has some serious benefits, especially as our skin ages and tends to produce less of it. It promotes healthier and more supple skin, all while keeping you *way* hydrated. Additionally, this ingredient has been shown to help with inflammation, and keep skin plump due to its ability to help retain moisture.
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ALOE VERA (Aloe Barbadensis)
Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.
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GREEN TEA FLOWER EXTRACT (Camellia Sinesis)
Another knockout antioxidant you want in your corner, camellia sinesis a.k.a. green tea flower extract will keep your skin looking youthful, for longer. This extract protects skin against aging, provides hydration, and has anti-inflammatory properties that soothe even the most sensitive of skin types. Not only does this gem intensely nourish your skin, but it also fights acne and blemishes like a pro.
This is a major key to getting an even, natural looking glow. Which is why you’ll want to use your favorite BBE cleanser and/or exfoliator to get rid of any dry skin, and to ensure you’ll get the smoothest application of self tanner.
Although this nourishing self tanner absorbs into the skin easily, we want you to be streak free, always babe. Once you’re done spritzing, gently rub the product into your skin as you typically would any other self tanner. If you’re not using a mitt, rinse off your palms as soon as you’re done!
Letting our self tanner face serum develop will never feel like torture, we promise. Forget sitting around with the funky smell of regular self tanner. Our self tanner face serum goes on just like any other facial serum but, and will have you glowing up a storm, real quick. After you’ve waited 4-6 hours, feel free to wash your face as usual!
Never, babe. Our plant-based products are great for sensitive skin, and this self tanner face serum is no exception.
Babe, of course. We created this serum with you in mind, too! If you’re fair skinned, applying a few drops of our self tanning serum to your regular moisturizer is the best way to ensure you’re getting natural looking results.
No chance. This self tanner serum is *way* easy to apply, blends seamlessly into the skin, and will never leave streaky or blotchy results behind. We always recommend cleansing and exfoliating your face before application to ensure the best results possible.
Nope. Our lightweight self tanner serum will sink into your skin and dry quickly, so you don’t have to worry about ruining your pillowcase!
Our self tanner serum smells like sweet orange oil with hints of luscious vanilla. The smell won’t linger for long after you’ve applied it to your face, and have let it dry.
For sure. If you choose to use our self tanner serum multiple times a week, you’ll notice that you get a deeper, lusher tan. What’s more, applying our self tanner serum to your face every 2 days is a sure way to maintain the best results.
Nope. We don’t mess with those.
Yes, yes, yes. This self tanner serum is nourishing for your skin, and won’t take forever to absorb. Meaning, you can move on to other steps in your skincare or makeup routine after you’ve applied it!
We sure do! Find out more on our wholesale info page or drop us a line at [email protected] and we’ll get you taken care of.
Great question! The Fair to Medium self tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist.
The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your viens are greenish or invisbible when you look at the underside of your wrist, this is likely the formula for you. As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!
60-Day Money Back Guarantee
We're so sure you'll love your products that we offer a 60-day money back guarantee! If you're not obsessed with your purchase, we'll give you a full refund for up to 60-days from your purchase date.*
For questions or help with subscription returns, please email [email protected].
Refer to our Returns policy for more details. *Freebies, promotional gifts, and gift cards are not returnable.
SHIPPING
Shipping Charges are a flat rate based on the method of shipment.
United States (continental)
- - Standard Shipping (5-8 Business Days):
- FREE on orders $65+*
- $5.49 on orders under $65*
- - Expedited Shipping (2 Days):
- $8.95 - - Express Shipping (1 Day):
- $35
For all other shipping questions, please refer to our shipping policy. *Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.
For subscription returns, please email [email protected]. Freebies, promotional gifts, and gift cards are not returnable.
If you have any questions or concerns, we’d love for you to reach out!
SHIPPING POLICY
Shipping Charges are a flat rate based on the method of shipment as follows:
Continental United States
- Standard Shipping (5-8 Business Days) FREE on orders $65+*
- Standard Shipping (5-8 Business Days) $5.49
- Expedited Shipping (2 Days) $8.95
- Express Shipping (1 Day) $35.00
*Free shipping is restricted to the 48 contiguous states, excluding Hawaii and Puerto Rico.
For all other shipping info, visit our shipping page.
Results Don't Lie.
They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*
*of those surveyed.
Naturally, the best tan you've ever had.
Flawless Glow
Potant Botanicals
Lasts for Days
Happiness Guarantee
Made in Small Batches in the USA
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
60-Day Happiness Guarantee
We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
Switch to a Better Tan
You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days
Free Shipping over $65
Get free shipping on USA* orders over $65
60-Day Guarantee
We're so sure you'll love it, we give you a 60-day money-back guarantee.
Free & Easy Returns:
No hassle returns. We make it easy!
Customer Reviews
Little to no odor. Nice effect
Thank you so much! <3
Clean and safe products to use on your skin. Gives a nice glow and I really like the serum.
Thank you! <3
Works fantastic will definitely be purchasing more in the future
Thank you so much for your glowing review of our Self Tanner Face Serum. We're thrilled to hear that it worked fantastically for you and that you'll be purchasing more in the future. That's exactly what we want for all of our customers - a great product that they'll continue to love. Thanks again for your support and we look forward to serving you again in the future!
The best face tanner I've found. Keeps you looking natural and you need less makeup while using it.
Thank you so much! <3
Im so in love with the results. My skin looks amazing and with a perfect glow ✨✨✨✨
Thank you so much for sharing your positive experience with our Self Tanner Face Serum. We're thrilled to hear that you're loving the results and have a gorgeous glow. Your satisfaction is our top priority and we truly appreciate your support. Keep shining ✨✨✨✨
