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Self Tanner Kabuki Brush Set (DEAL)

Self Tanner Kabuki Brush Set (DEAL)

$30.98$21.59

Clean & Clear Bundle (DEAL)

Clean & Clear Bundle (DEAL)

$48.98$31.89

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Self Tanner Tanning Lotion - Medium to Dark
Before - After
Texture
Apply to mitt
Before - After
Application
Before - After
Key Ingredients - Coconut Oil, Sugar Beet derived DHA, Japanese Green Tea, Shea Butter, Aloe Vera
Application
Self Tanner Tanning Lotion - Medium to Dark
Before - After
Texture
Apply to mitt
Before - After
Application
Before - After
Key Ingredients - Coconut Oil, Sugar Beet derived DHA, Japanese Green Tea, Shea Butter, Aloe Vera
Application

Self Tanner Body Lotion Kit

Shade: Medium to Dark

Choose a shade
Quantity
Select the quantity you want to purchase

Autoship automatically renews and delivers your order on the schedule you choose. Cancel anytime.

Ultra Hydrating
Pregnancy Safe
Vegan
Award-Winner

The best tan of your life smells like coconuts & has zero dyes! Get a gorgeous sun-kissed glow without spending hours baking in the sun or risking an orange, uneven color.

  • Ultra-light formula. 
  • Non-Sticky. No Stinky Smells!
  • Plant-Based Ingredients. No Dyes, sulfates, or parabens. 
  • Results in just 6-8 hours.
  • ZERO Orange.

✨ NOW WITH NEWLY IMPROVED APPLICATOR MITTS

Choose the right formula for you by your skin tone's natural darkness. Are you very fair? Choose our Fair to Medium formula. More caramel tones? Try our Medium to Dark formula. Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!‚

    While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.

    The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

    The full list of ingredients can be found below:

    Self Tanner Ingredients

    Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

    We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days. We recommend doing a thorough exfoliation session with a dry brush or exfoliating glove before application for the longest possible tan.

    Our self tanner bundle includes our self tanning lotion and our application mits set, including an exfoliator mitt, a finger mit, and a body mit. It has everything you need for the perfect glow.

    We get this question a lot! Here's a helpful guide to applying self Tanner:

    Step One: Do Everything Else

    There are a lot of things that can mess with your self tanner if you don’t do them first. Painting your nails, coloring your hair, and shaving your legs can all remove the tanner before it has time to do its work, so make sure you get these tasks done beforehand.

    …but not too close beforehand. Before I knew how to apply self tanner I didn’t realize that it’s not a great idea to shave right before you use it. I ended up with all of my pores showing up as little orange dots. Not very classy. I definitely recommend waiting several hours after you shave before applying any self tanner.

    Step Two: Exfoliate

    Self tanner has a way of sinking in to dry skin and creating weird little dark patches. You can make sure you skip this problem by exfoliating your skin before applying self tanner. Use a natural exfoliating scrub to slough off any flakes, paying special attention to your knees, elbows, ankles, and other rough areas. Use a gentle exfoliator to make sure your face is clear as well.

    Step Three: Start From the Bottom

    If you start by applying self tanner to your shoulders and torso, you may end up with some weird streaks when you bend over to do your legs. Make sure you get a nice, even tan by starting from the bottom and working up.

    When you get to your face, use the application finger mitt for more consistent results. Put about a dime-sized amount of tanner on your finger mitt and massage gently into your skin. don't neglect your neck and around your hairline and ears!

    Step Four: Use Circles

    Squeeze a small amount of self tanner (about a teaspoon or so) into a clean hand. If you prefer, you can wear latex gloves. Work the lotion into your skin using a circular motion. I usually apply tanner to my legs, arms, torso, and face, being careful to avoid sensitive areas like my eyes.

    Step Five: Tread Carefully

    Be especially cautious when applying self tanner to areas where skin tends to be loose and dry. This includes elbows, knees, and the areas around your nose and top lip. The skin in these areas tends to pick up more color than the surrounding skin, making it easy to end up with dark spots.

    It is always a good idea to moisturize these types of areas prior to applying self tanner so you get a more even look. It will also help ensure these areas don’t come out darker than everywhere else.

    Step Six: Wash Up

    If you decided not to use gloves to apply your self tanner, wash your hands immediately afterwards. This will keep you from ending up with off-color palms. If you end up with streaks or splotches, don’t fear – rub the area with half a lemon then buff it away with a damp towel. It’ll be like it never happened.

    Step Seven: Repeat as Needed

    You should reach your desired color within six hours. If you don’t, just reapply the following day. I usually end up reapplying every 4-7 days to keep my color consistent, but that number may vary based on what works best for you.

    Step Eight: Don’t Forget Sunscreen 

    Self tanner does not protect against UV radiation. If you plan to spend any time in the sun after using a self tanner, be sure to apply sunscreen.

    Sure you can! Just remember, though, that our self tanner is a bit heavier than our face formula. If you're prone to breakouts, we recommend using the face self tanner instead. It's non-comegenic and won't cause you any breakouts! If you've got easy-going skin, though, the body self tanner will work perfectly fine on your face!

    Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

    Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

    Our self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

    As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

    Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

    We sure do! Find out more on our wholesale info page or drop us a line at [email protected] and we’ll get you taken care of.

    Exfoliate! Ready to tan? Start by exfoliating your skin.

    Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – the self tanning application kit will give you all the tools you need for a perfect tan.This will help make sure your tan lasts as long as possible. It’s also a good idea to paint your nails before applying your tanner – unless you like orange-y nails, that is. Give your feet a little moisturizing love beforehand to help make sure they don’t end up darker than your body. Finally, wait a day or two after shaving before using our self tanner. If you apply to newly shaved skin, all of your pores will show up as little orange dots.

    Apply Self Tanner

    When you’re ready, apply a thin layer of natural self tanner evenly over your legs, arms, torso, and face (avoid your eyes). Be careful when working on loose areas of skin (such as the elbows, feet, hands and knees). These areas are more absorbent, so it’s easy to overdo it and end up with dark spots. Wearing latex gloves can help you get a more even tan, and will prevent colored palms if you don't have a mitt. If you decide not to wear gloves, wash your hands immediately after tanning.


    Maintain that GLOW! ✨

    Your skin should reach your desired color within six hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin!

    Self Tanner Ingredients

    Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.
     

    • No synthetic colors certified
    • No synthetic fragrance certified
    • No parabens certified
    • No sulfates certified
    We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

    Results Don't Lie.

    They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.

    93%

    felt more confident in their own skin after using our self tanner.*

    93%

    experienced a significant improvement in their overall skin glow.*

    86%

    rated the texture of our lotion as excellent.*

    100%

    experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*

    92%

    rated this self tanner as excellent compared to other tanners they’ve used in the past.*

    *of those surveyed.

    Naturally, the best tan you've ever had.

    sparkling stars icon

    Flawless Glow

    potant botanicals icon

    Potant Botanicals

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    Lasts for Days

    happiness guaranteed heart icon

    Happiness Guarantee

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    Made in Small Batches in the USA

    Side-by-side comparison of a woman's legs labeled 'Before' and 'After'. showing her tan

    Glow On. Zero Orange.

    No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.

    Potent Botanicals

    Potent Botanicals

    Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.

    Hand applying cream onto a makeup brush by a pool.

    Made in Small Batches in the USA

    Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

    Happiness Guaranteed

    60-Day Happiness Guarantee

    We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

    Better for you. Better for the planet.

    Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

    Thousands of glowing reviews

    Thousands of Glowing Reviews

    Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

     Switch to a Better Tan

    You'll be shocked how many people will think your tan is the real thing. 

    45k five star reviews

    45k+ 5-Star Reviews

    Fast shipping from Carrollton, TX

    Fast Shipping from Carrollton, TX

    Free & Easy Returns

    Excellent Customer Service

    Excellent Customer Service

    Try it for 60 Days

    Your Sun-Kissed Glow Awaits

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    Customer Reviews

    Based on 1522 reviews
    86%
    (1306)
    8%
    (116)
    3%
    (45)
    2%
    (32)
    2%
    (23)
    K
    Krista

    Absolutely love this product! It leaves you with a subtle tan that is buildable!! Highly recommended 👌

    Thank you so much! <3

    K
    Krista

    Absolutely love this product! It leaves with a subtle tan that is buildable. Highly recommended

    Thank you so much! <3

    L
    Lorie

    I love the tan and lasted a week

    Oh that's great to hear! Thank you so much for this amazing review.

    L
    L.C.

    Amazing im in love!

    Awww :blushing: thank you so much for this review. We appreciate it!

    L
    Leina

    Great product! No awful smell with it. Love the color i git from it. Nice tan (no orange).

    Yaay thank you so much. We appreciate you leaving us this review. <3