24H ONLY SALE:  BUY 2, GET 1 FREE!

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★★★★★ Trusted by 400K+

Cheat Code to the Perfect Tan

Our self tanners' obsessively natural ingredients and unique, skin-nourishing formulas make tanning a breeze. Only what your skin loves. Zero junk allowed.

  • Natural & organic Ingredients
  • Beautiful, buildable glow
  • Subtle coconut scent
  • Won't stain clothes or sheets
  • Won't turn you orange
  • Zero dyes or harsh chemicals
  • Eco-consciously & ethically sourced
  • All formulations made in the USA
  • Certified Cruelty-free

STEP 1 - PICK ANY 2 PRODUCTS

Self Tanner Body Lotion -
Self Tanner Body Lotion -
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Self Tanner Mousse -
Self Tanner Mousse -
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Face Self Tanner -
Face Self Tanner -
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Self Tanner Face Serum -
Self Tanner Face Serum -
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Self Tanner Body Spray -
Self Tanner Body Spray -
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Bronzing Face Mist -
Bronzing Face Mist -
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STEP 2 - PICK YOUR FREEBIE - $32 VALUE

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⚡️⚡️Checkout in the next 5 min & pick a BONUS freebie!

FAST-ACTION BONUS - $16 Value

Self Tanning Back Applicator - {{variant_title}} - Beauty by Earth
Self Tanning Back Applicator
Exfoliating Loofah - {{variant_title}} - Beauty by Earth
Exfoliating Loofah
Self Tanner Blending Body Brush - {{variant_title}} - Beauty by Earth
Self Tanner Blending Body Brush

FEATURED ON

Before & Afters

19,642 REVIEWS

Liz

VERIFIED BUYER

I LOVE these tanners! I will absolutely be a life-long subscriber and recommend these to everyone!

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Morgan

VERIFIED BUYER

A coworker recommended this to me after I noticed her flawless tan. I’ve tried many self tanning products and this one is by far my favorite. As for the application a little goes a long way but it is so easy to apply, the smell isn’t over powering. Love the natural ingredients. As always be careful around the wrist and ankles but overall it leave a beautiful, more natural tan without an orange result. I’ve received many compliments after using this tanning lotion.

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Clara

VERIFIED BUYER

Loved my tan! I also purchased the beauty by earth set of mits (exfoliating mit, body application, and face mit) and I feel like those helped me get a better result.

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Hannah

VERIFIED BUYER

I decided I loved it SO much that I HAD to leave a review for other gingers out there looking for any self tanner that's been reviewed by another ginger (I spent hours doing that). I'm naturally strawberry blonde (for people looking for a ginger's opinion, I'm not shockingly red, but more golden blonde) and I have seriously seriously pale skin/blue eyes. So it's easy to go too dark with any self tanner I use. I have to say, this stuff is seriously awesome. To all my ginger friends out there, I promise, this is the self tanner you've been looking for.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium

Amy T.

VERIFIED BUYER

I brought this with me on a “two week trip”… ended up staying for 5 months and this was my only full-sized item! I ran out of my face moisturizer quickly and started using this and OMG such a good hack! It’s so moisturizing and gives you the BEST natural looking tan on the face! Also of course it’s amazing for the body.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium

Olivia

VERIFIED BUYER

The most moisturizing self tanner I have ever used! This tanner is amazing! I have gone through a number of self tanning products and this one by far is the most moisturizing. It still has a self tanner smell but it’s not too bad. I am very pale most of the year and this gave a very natural looking tan. Will definitely be buying again and I am probably going to try the face tanner as well.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium

Justine

VERIFIED BUYER

After reading the reviews I decided to give this bottle of heavenly glow a shot and I was not disappointed. There are a lot of reviews about how long it takes to rub in and after 34 long sleepless nights rubbing away at my skin it finally settled. The product moistened my skin leaving it silky smooth like a babies bottom and the odur touched the hairs of my nostrils in such a way that left a sweet, pleasant, fragrance. My skin gradually darkened as if I’d been transforming from snow flake to beach sand and I found myself becoming a tanned goddess.

ITEM TYPE:

Self Tanner Basics Bundle: Medium to Dark

Pascal

VERIFIED BUYER

Simply the best!! Don't try anything else! What can I say that hasn’t already been said? I have tried st tropez, Expensive brands at Sephora, spray tans, alllll the drug store self tanners, Jergens etc... I will never ever ever buy another tanner again.

The product is forgiving- I am a klutz, I’m impatient and I didn’t use a glove.... how did this look better than when I tried to meticulously apply a luxury brand for over an hour?! It’s Magic.

ITEM TYPE:

Self Tanner Basics Bundle: Fair to Medium