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15% OFF + Free Shipping For Life NEW BUNDLE BUILDER Best Sellers Tanners

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Self Tanner Kabuki Brush Set
$30.98 $21.59

Clean & Clear Bundle
$45.69 $31.89

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Invisible matte barrier defense ceramide sunscreen serum SPF 30 - BEAUTY BY EARTH

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$29.99

Self Tanner Body Mousse

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Hyaluronic Acid Serum

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Best Glow Of Your Life

99% of customers surveyed would recommend Beauty by Earth

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4.8 ★★★★ • Based on 14,689 reviews

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  • Sea Salt Spray Hair Texturizer bottle for natural volume and texture, vegan formula, on beige backdrop Sea Salt Spray Hair Texturizer before-after results on men's hair, showing enhanced natural waves
    Sea Salt Spray Hair Texturizer
    $19.99
  • Self Tanner Tanning Drops Before and after comparison of a woman with long blonde hair, wearing a black headband. TRENDING
    Self Tanner Drops - Customizable Face Tanner
    $33.00
    Light
  • Self Tanner Mousse with applicator mitts on a beige background White bikini worn by a model on a plain background - BEFORE AFTER TRENDING
    Self Tanner Mousse Kit
    $49.99
    Light
  • Self tanning lotion with kabuki body brush applicator on a light gray background Before and after with a blonde model holding Beauty by Earth self tanning body lotion in the after picture.
    Self Tanner Body Lotion Brush Bundle
    $53.99
    Medium
  • Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!' 3% OFF
    Self Tanner Facial Serum and Kabuki Facial Brush Bundle
    $44.99
    Medium
  • Beauty by Earth Vitamin C Serum bottle on a beige background Two bottles of Beauty by Earth Vitamin C serum, one with an old pump and the other with a new dropper, on a beige background. STAFF-PICK
    Hyperactive Anti-Aging Vitamin C Serum
    $49.99
    Say goodbye to dull skin and hello to a firmer, more youthful complexion! Our HyperActive Anti-Aging Vitamin C Serum is formulated to not only protect against external damage and free radicals, but also reduce fine lines and wrinkles. You'll be glowing in no time!
  • ICE ROLLER Before and after comparison of a woman's face with text about cooling relief for puffiness, dark circles, and redness. 41% OFF
    Ice Roller
    $11.99
    Say goodbye to puffy, tired skin with our Ice Roller! This icy-cool addition to your skincare routine will leave you feeling refreshed and relaxed. Say hello to smoother, calmer skin!
  • Bottle of Beauty by Earth Bakuchiol Face Serum with Hyaluronic Acid - Botanical Retinol Alternative on a beige background Two bottles of 'Beauty by Earth Youth Restoration Bakuchiol Face Serum , one with an old pump and the other with a new dropper, on a beige background. ANTI-AGING
    YouthRestoration Bakuchiol Face Serum
    $29.99
    Harness the power of Bakuchiol the natural alternative to Retinol! This silky serum helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! It fights wrinkles, fine lines, evens out your skin tone, and can even ease breakouts. Other guys out there are a little too harsh for our liking. Bakuchiol is the real MVP when it comes to achieving skincare greatness.
  • HyperActive Anti-Aging® Vitamin C Toner - Single - EC - Beauty by Earth Before and after comparison of a person's face with text indicating dark spot reduction.
    HyperActive Anti-Aging Vitamin C Toner
    $29.99
    Formulated with our exclusive HyperActive Anti-Aging blend, this toner packs in a blend of hydrating + antioxidant rich ingredients like Apple Fruit Cell Culture, Green Tea, White Tea and Hyaluronic Acid. Together, this Vitamin C Toner formula works to add moisture, brighten, and reduce redness while also offering protection against free-radicals.
  • Self Tanner Tanning Lotion Kit Before - After
    Self Tanner Body Lotion Kit with Applicator Mitt – No Dyes, No Orange, Clean, Natural Ingredients
    $49.99
    Medium
  • Two tubes of 'Beauty by Earth' tanning lotion on a beige background Side-by-side comparison of a woman before and after using self tanning body lotion wearing a black sports bra and leggings against a neutral background. 16% OFF
    Self Tanner Lotion Duo – Face & Body Bundle
    $54.99
    Light
  • Bottle of Aloe Vera Gel with a green label on a beige background Before and after comparison of a woman's shoulder with relief of itching text.
    Aloe Vera Gel
    $19.99
    Your skin works hard, give it a little something back with Beauty by Earth's 98% Organic Aloe Vera Gel. It's the next best thing to the plant itself, giving you a reliable and natural solution to life's little irritations.
  • After sun cooling aloe vera spray bottle on a beige background After Sun Cooling Spray
    After Sun Cooling Spray
    $19.99
    Sometimes, you just need to cool off (figuratively and literally)! Use your After Sun Cooling Spray for a little refreshment throughout the day, or as an added touch of luxury after your shower. Our spray feels nourishing and reviving on the skin, and it's the perfect cherry on top of your get clean routine!
  • Tube of Hyaluronic Acid Eye Gel on a beige background Before and after comparison of a woman's eye area with text indicating reduction of puffiness and fine lines. 65% OFF
    Hyaluronic Acid Eye Gel
    $10.00
    Looking to erase the signs of aging around your eyes? This Hyaluronic Acid Eye Gel is just what you need! The antioxidant-rich formula helps to smooth out puffiness and fine lines, while the cooling stainless steel applicator provides a soothing sensation.  So say goodbye to those tired-looking eyes and hello to youthful-looking skin!
  • YouthRestoration Bakuchiol Face Toner BEFORE AFTER ACNE ANTI-AGING
    YouthRestoration Bakuchiol Face Toner
    $29.99
    Harness the power of Bakuchiol, the natural alternative to Retinol! This lightweight toner helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! Loaded with antioxidants and anti-inflammatory properties, this effective yet gentle ingredient will take your skincare game to the next level in an easy-to-apply toner! 
  • Two skincare products, a serum and a facial toner spray, from Beauty by Kairo on a light gray background. Before and after comparison of a woman's eye area with text promoting skin firmness.
    Hyperactive Anti-Aging® Vitamin C Duo
    $74.99
    Formulated with our exclusive HyperActive Anti-Aging blend, this powerful serum and toner duo gives your skin a barrier-boost to fend off environmental damage & free radicals, improve the appearance of fine lines, wrinkles, and loss of firmness. Get ready for that natural skin glow!
  • Self Tanning Water Bronzing Face Mist (Medium to Dark) Self Tanning Water Bronzing Face Mist (Medium to Dark) - Beauty by Earth - Before and After
    Self Tanning Water Bronzing Face Mist (Medium to Dark)
    $29.99
    Give your face a natural-looking glow without the sun damage! This luxurious face bronzing mist will give your face a natural-looking, buildable tan within 4-6 hours. Easy to apply and paired with hydrating superstar Hyaluronic acid, you've got the key to a Bali tan without the sun damage.  Because this Self Tanning Water Bronzing Face Mist is formulated with a water base and has zero dyes, it goes on clear. New to tanning? We'd recommend our self tanner body lotion instead, as the naturally white lotion provides a bit of guidance.
  • Tube of Beauty by Earth self Tanner tanning lotion with a black mitt on a beige background Before - After
    Self Tanner Body Lotion Basics Bundle
    $39.99
    Medium
  • Sea Salt Spray Hair Texturizer Duo Bundle with Ocean Breeze and Citrus Breeze scents, for beachy waves Sea Salt Spray Hair Texturizer bottle for natural volume and texture, vegan formula, on beige backdrop 10% OFF
    Sea Salt Spray Hair Texturizer Duo – Beach Waves & Volume
    $35.99
    Sea Salt Spray Hair Texturizer Duo – For Effortless Beach Waves & Volume Answer in Short: Achieve natural, textured beach waves and fuller hair at home with our sea salt spray duo, crafted with plant-based ingredients and suitable for all hair types—including kids and sensitive scalps. Key Features Textures and Volumizes: Sea salt adds structure and lift to fine, flat, or frizzy hair, creating natural waves without crunchiness. Results visible within 1 use. Natural Ingredients: Formulated with sea salt, aloe vera, and radish root to nourish hair and scalp. Free from sulfates and synthetic fragrances. Vegan. Dermatologist tested. Dual Scent Bundle: Includes Ocean Breeze and Citrus Breeze scents for flexible, everyday styling. Kid & Sensitive Scalp Friendly: Lightweight formula reviewed by customers with delicate hair and skin. Clean, Sustainable Beauty: Packaged responsibly; over 95% naturally derived content. Real-World Use Case Comparison Texturizing Spray Mousse Light, non-crunchy texture; enhances natural waves Thicker hold; can weigh down fine hair Ideal for daily touch-ups; air or blow dry Best for structured styles or curls Plant-based; low residue Often contains synthetic polymers Frequently Asked Questions Will this help add beachy waves to fine hair?Yes, the sea salt formula boosts texture and volume even for fine, limp strands. Is this spray suitable for children or sensitive scalps?Yes, it is free from harsh chemicals and reviewed by parents for gentle performance. How does this compare to mousse?Sea salt sprays are lighter, providing natural, touchable texture rather than stiff hold. Are the ingredients certified organic?The formula includes organic components but is not fully certified. All ingredients meet strict safety and sustainability standards.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.