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Best Glow Of Your Life

99% of customers surveyed would recommend Beauty by Earth

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4.8 ★★★★ • Based on 14,689 reviews

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  • Self Tanner Mousse with applicator mitts on a beige background White bikini worn by a model on a plain background - BEFORE AFTER TRENDING
    Self Tanner Mousse Kit
    $49.99
    Light
  • Tube of Beauty by Earth self Tanner tanning lotion with a black mitt on a beige background Before - After
    Self Tanner Body Lotion Basics Bundle
    $39.99
    Medium
  • Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background Before and after comparison of a woman holding a tube of lotion. BEST-SELLER
    Self Tanner Body Lotion
    $35.99
    Medium
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin BEST-SELLER
    Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin
    $29.99
    Light
  • Self Tanner Tanning Drops Before and after comparison of a woman with long blonde hair, wearing a black headband. TRENDING
    Self Tanner Drops - Customizable Face Tanner
    $33.00
    Light
  • Beauty by Earth - Self Tanner Mousse - Single / Fair to Medium - 221ml Self Tanner Mousse (Light)
    Self Tanner Mousse (Light)
    $34.99
  • Self Tanner Face Serum - Medium to Dark Before - After. One application, lasting results.
    Self Tanner Face Serum
    $29.99
    Medium
  • Two tubes of 'Beauty by Earth' tanning lotion on a beige background Side-by-side comparison of a woman before and after using self tanning body lotion wearing a black sports bra and leggings against a neutral background. 16% OFF
    Self Tanner Lotion Duo – Face & Body Bundle
    $54.99
    Light
  • Beauty by Earth self tanning mousse and face tanner lotion medium. Self Tanner Mousse Duo – Face & Body Bundle 16% OFF
    Self Tanner Mousse Duo – Face & Body Bundle
    $54.99
    Light
  • Self Tanner Blending Body Brush White bikini worn by a model on a beige background
    Self Tanner Blending Body Brush
    $18.99
    Let this silky-soft brush do its magic to achieve an even, streak-free tan on those hard-to-blend areas. Just apply tanner, blend with the brush and voila, a gorgeous, natural-looking tan is heading your way! It's the perfect tool for blending tricky areas like hands, feet, knees, elbows, and face. Our vegan self tanner blending body brush is made with a sustainably sourced bamboo handle and the softest bristles you've ever felt!
  • Self Tanner Body Tanning Spray - Medium to Dark Before - After. Develops in 6 hours.
    Self Tanner Body Spray
    $29.99
    Medium
  • Dry brush with natural bristles on a beige background Dry Brush With Cellulite Massager - Girl using it ⚡️SALE 69% OFF
    Dry Brush With Cellulite Massager
    $5.00
    Give your skin a chance to be its best! Our round body brush smooths, exfoliates, and rejuvenates, all with a few simple strokes. It is a seamless addition to any morning or evening routine.
  • Beauty by Earth self-tanning water bronzing face mist bottle Before and after comparison of a woman's face with a natural glow, showing long-lasting effect.
    Self Tanning Water Bronzing Face Mist
    $29.99
    Medium
  • Kabuki facial brush on a beige background Side-by-side comparison of a woman with and without makeup on a neutral background
    Self Tanner Kabuki Facial Brush
    $18.99
    Sometimes, the most difficult part about getting a great tan is achieving even coverage. Trust this silky-soft brush to make it easy for you! Just apply some of our vegan self tanner and blend with ease. Poof - you can have a beautiful tan year around in no time. Our vegan self tanners pair perfectly with this kabuki facial brush. The facial tanner brush features a sustainably sourced bamboo handle and 100% vegan bristles.
  • Beauty by Earth Coffee Bean Eye Cream tube Before and after comparison of eye area with text indicating product's effect on puffiness and dark circles. AWARD-WINNER
    Coffee Bean Eye Cream for Dark Circles & Puffiness, Vegan Formula
    $25.99
    Target under-eye dark circles and puffiness with Coffee Bean Eye Cream—a vegan solution formulated for sensitive skin, designed to brighten and hydrate using natural, certified ingredients. This clean beauty essential helps revitalize tired-looking eyes in as little as two weeks, supporting healthy skin renewal without synthetic chemicals. Key Features & Specs Primary ingredients: Organic coffee seed extract (caffeine), aloe vera leaf juice, cranberry extract, vitamin A, jojoba oil Benefits: Reduces visible dark circles and puffiness; hydrates and strengthens the delicate eye area; brightens tired-looking eyes Skin compatibility: Tested suitable for all skin types, including sensitive and mature skin. Vegan & cruelty-free: No animal-derived ingredients, never tested on animals Save to use: Free from parabens, sulfates, synthetic dyes, and artificial fragrance.  Texture: Lightweight, fast-absorbing cream for daily AM/PM use Recommended Use Cases Daily brightening and hydration for those with mild to moderate under-eye circles Reducing appearance of puffiness after poor sleep or extended screen time Soothing and revitalizing for sensitive or mature skin seeking gentle, certifiably clean ingredients Layering under makeup to smooth the eye area without residue Long-term maintenance for users preferring vegan and cruelty-free skincare Frequently Asked Questions What makes coffee bean eye cream effective for dark circles and puffiness? Coffee seed extract delivers natural caffeine, supporting microcirculation and visibly reducing dark circles and under-eye puffiness. Aloe vera and antioxidants further soothe and hydrate, as confirmed by clinical customer surveys. How does this compare to aloe vera-based or retinol eye creams? Coffee bean eye cream offers targeted anti-puffiness and brightening without synthetic actives or risk of irritation—ideal for beginners and those with sensitive skin—while retinol/peptide formulas focus on wrinkle reduction but may increase sensitivity. Is this eye cream safe for very sensitive skin? Yes, the formula is dermatologist-reviewed for sensitive skin and free from synthetic fragrance, dyes, parabens, and sulfates. Always patch test before first use. How soon can I expect visible results? Most customers see brighter, less puffy eyes in 14–21 days with daily use. Are multipacks more cost-effective for long-term use? Multipack options offer a lower per-unit cost and ensure consistent use, which supports best results for long-term skin health. Packaging is fully recyclable.
  • 100% Boar Bristle Hair Brush A woman with frizz before and after with no frizz
    Boar Bristle Hair Brush
    $19.99
    Want shiny, healthy, manageable hair? No sweat. Our Boar Bristle Hair Brush detangles as it spreads oil from your roots to the tip of your hair. No more breakage, no more split ends, not more frizz: just strong, healthy, beautiful hair.Crafted with high-quality boar bristles, our brush is perfect for all hair types and lengths. The natural bristles help to stimulate your scalp, promoting healthy hair growth and a natural shine. Plus, the lightweight and ergonomic design allow for easy handling and styling, making it a must-have tool for your haircare routine. No need for harsh chemicals or expensive treatments, our Boar Bristle Hair Brush does all the work for you. It gently massages your scalp, improving blood circulation and promoting healthier hair follicles. And with consistent use, you'll notice a visible difference in the overall appearance and texture of your hair. 
  • Beauty by Earth Self Tanner Mousse bottle on a beige background Before and after comparison of a person wearing a white bikini.
    Self Tanner Body Mousse (Travel Size)
    $24.99
    Light
  • Tube of Hyaluronic Acid Eye Gel on a beige background Before and after comparison of a woman's eye area with text indicating reduction of puffiness and fine lines. 65% OFF
    Hyaluronic Acid Eye Gel
    $10.00
    Looking to erase the signs of aging around your eyes? This Hyaluronic Acid Eye Gel is just what you need! The antioxidant-rich formula helps to smooth out puffiness and fine lines, while the cooling stainless steel applicator provides a soothing sensation.  So say goodbye to those tired-looking eyes and hello to youthful-looking skin!
  • Hyaluronic Acid Face Toner & Facial Mist bottle on a beige background Before and after HA Acid face toner 65% OFF
    Hyaluronic Acid Face Toner and Facial Mist
    $10.00
    This hyaluronic acid toner is one step in your routine that you'll never want to skip. Hyaluronic acid works to retain the moisture and elasticity in our skin. Spritz your way to a tighter, firmer, and more youthful-looking complexion. Oh and, don't forget to pair this gem with its equally amazing hyaluronic sidekicks from BBE.
  • Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background Before and after comparison of a woman wearing a black arm sleeve and a blue bikini.
    Self Tanner Body Lotion (Travel Size)
    $27.99
    Medium
  • Two skincare products, a serum and a facial toner spray, from Beauty by Kairo on a light gray background. Before and after comparison of a woman's eye area with text promoting skin firmness.
    Hyperactive Anti-Aging® Vitamin C Duo
    $74.99
    Formulated with our exclusive HyperActive Anti-Aging blend, this powerful serum and toner duo gives your skin a barrier-boost to fend off environmental damage & free radicals, improve the appearance of fine lines, wrinkles, and loss of firmness. Get ready for that natural skin glow!
  • Bottle of Beauty by Earth Nail & Cuticle Oil on a beige background Before and after comparison of nails with organic, non-toxic, and mineral oil-free labels. 11% OFF
    Nail & Cuticle Oil
    $16.99
    Do dry and raggedy cuticles have you wishing for a manicurist (or a miracle)? Our cuticle oil hydrates and protects with the perfect combination of organic oils and extracts to keep your nail beds looking *way* fresh. Trust us babe, this cuticle oil is your ticket to healthy, shiny, and long nails!
  • Boar Bristle Paddle Hair Brush with Detangling Pins from Beauty by Earth on a beige background Person holding a hairbrush with bristles against their hair, blurred background
    Paddle Boar Bristle Hair Brush
    $18.99
    Want shiny, healthy, manageable hair? No sweat. Our Boar Bristle Paddle Hair Brush detangles as it distributes the natural oils from your roots to the tip of your hair. No more breakage, no more split ends, not more frizz: just strong, healthy, beautiful hair.
  • Three skincare products from Beauty by Earth on a beige background Hyperactive Anti-Aging Vitamin C Trio 11% OFF
    Hyperactive Anti-Aging Vitamin C Trio
    $116.97
    Infused with our exclusive HyperActive Anti-Aging Blend, this potent trio—serum, toner, and moisturizer—delivers everything your skin needs to stay resilient, radiant, and youthful. Each product in this collection is crafted to strengthen your skin’s natural barrier, helping it to defend against environmental damage and free radicals that contribute to premature aging. The serum penetrates deeply to smooth the appearance of fine lines and wrinkles, while the toner gently balances and refreshes, preparing your skin for optimal moisture absorption. The moisturizer seals in hydration, restoring firmness and elasticity for a plump, youthful look. Together, these formulas work in harmony to address signs of aging, leaving your skin with a luminous, natural glow that radiates health and vitality. Get ready to embrace your most radiant skin yet!
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
[email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.