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Best Glow Of Your Life

99% of customers surveyed would recommend Beauty by Earth

Shop $25 Gift Card with Your First Order

4.8 ★★★★ • Based on 14,689 reviews

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  • $25 E-Gift Card $25 E-Gift Card
    $25 E-Gift Card
    $25.00
  • Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt Before and after model using self tanning lotion with body applicator mitt and the results after using medium to dark
    Self Tanner Lotion Ultimate Bundle
    $77.99
    Light
  • Self Tanner Mousse with applicator mitts on a beige background White bikini worn by a model on a plain background - BEFORE AFTER TRENDING
    Self Tanner Mousse Kit
    $49.99
    Light
  • Self Tanner Tanning Lotion Kit Before - After
  • Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background Before and after comparison of a woman holding a tube of lotion. BEST-SELLER
    Self Tanner Body Lotion
    $35.99
    Medium
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin BEST-SELLER
    Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin
    $29.99
    Light
  • Self Tanner Tanning Drops Before and after comparison of a woman with long blonde hair, wearing a black headband. TRENDING
    Self Tanner Drops - Customizable Face Tanner
    $33.00
    Light
  • Packaging of 'Beauty by Earth' shower steamers and tablets on a beige background Shower Steamers (3-Pack) LIMITED EDITION 🌸
    Shower Steamers (3-Pack)
    $58.00
  • Bakuchiol Face Serum Two bottles of 'Beauty by Earth Youth Restoration Bakuchiol Face Serum , one with an old pump and the other with a new dropper, on a beige background. ANTI-AGING
    YouthRestoration Bakuchiol Face Serum
    $29.99
    Harness the power of Bakuchiol the natural alternative to Retinol! This silky serum helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! It fights wrinkles, fine lines, evens out your skin tone, and can even ease breakouts. Other guys out there are a little too harsh for our liking. Bakuchiol is the real MVP when it comes to achieving skincare greatness.
  • YouthRestoration Bakuchiol Face Toner BEFORE AFTER ACNE ANTI-AGING
    YouthRestoration Bakuchiol Face Toner
    $29.99
    Harness the power of Bakuchiol, the natural alternative to Retinol! This lightweight toner helps improve skin's brightness, tone, and texture while minimizing pores and diminishing fine lines. It's perfect for helping you achieve firmer, plump-looking skin using some of nature's best ingredients! Loaded with antioxidants and anti-inflammatory properties, this effective yet gentle ingredient will take your skincare game to the next level in an easy-to-apply toner! 
  • Tube of Hyaluronic Acid Eye Gel on a beige background Before and after comparison of a woman's eye area with text indicating reduction of puffiness and fine lines. 65% OFF
    Hyaluronic Acid Eye Gel
    $10.00
    Looking to erase the signs of aging around your eyes? This Hyaluronic Acid Eye Gel is just what you need! The antioxidant-rich formula helps to smooth out puffiness and fine lines, while the cooling stainless steel applicator provides a soothing sensation.  So say goodbye to those tired-looking eyes and hello to youthful-looking skin!
  • Jar of Hyaluronic Acid Face Cream with 'Beauty by Earth' branding on a beige background girl holding hyaluronic acid face cream
    Hyaluronic Acid Face Cream
    $29.99
    Are regular moisturizers just not cutting it for you? This hyaluronic acid face cream will have you waking up with radiant and hydrated skin in no time. Hyaluronic acid works to smooth the skin and is a serious wrinkle fighter. Sleep your way to plumper, firmer skin, and watch fine lines disappear. It's that easy!
  • Hyaluronic Acid Serum bottle with blue label on beige background Hyaluronic Acid Serum ⚡️BACK IN STOCK
    Hyaluronic Acid Serum
    $29.99
    Ready to get radiant? Look no further than this mighty serum! Hyaluronic Acid Serum hydrates skin by attracting and locking in moisture. It plumps, firms, and smoothes skin while diminishing fine lines and wrinkles, giving your face the dewy, youthful glow of yesteryear.
  • Hyaluronic Acid Face Toner & Facial Mist bottle on a beige background Before and after HA Acid face toner 65% OFF
    Hyaluronic Acid Face Toner and Facial Mist
    $10.00
    This hyaluronic acid toner is one step in your routine that you'll never want to skip. Hyaluronic acid works to retain the moisture and elasticity in our skin. Spritz your way to a tighter, firmer, and more youthful-looking complexion. Oh and, don't forget to pair this gem with its equally amazing hyaluronic sidekicks from BBE.
  • Vitamin C Serum Bottle Two bottles of Beauty by Earth Vitamin C serum, one with an old pump and the other with a new dropper, on a beige background. STAFF-PICK
    Hyperactive Anti-Aging Vitamin C Serum
    $29.99
    Say goodbye to dull skin and hello to a firmer, more youthful complexion! Our HyperActive Anti-Aging Vitamin C Serum is formulated to not only protect against external damage and free radicals, but also reduce fine lines and wrinkles. You'll be glowing in no time!
  • HyperActive Anti-Aging® Vitamin C Toner - Single - EC - Beauty by Earth Before and after comparison of a person's face with text indicating dark spot reduction.
    HyperActive Anti-Aging Vitamin C Toner
    $29.99
    Formulated with our exclusive HyperActive Anti-Aging blend, this toner packs in a blend of hydrating + antioxidant rich ingredients like Apple Fruit Cell Culture, Green Tea, White Tea and Hyaluronic Acid. Together, this Vitamin C Toner formula works to add moisture, brighten, and reduce redness while also offering protection against free-radicals.
  • Three skincare products from Beauty by Earth on a beige background Hyperactive Anti-Aging Vitamin C Trio 11% OFF
    Hyperactive Anti-Aging Vitamin C Trio
    $116.97
    Infused with our exclusive HyperActive Anti-Aging Blend, this potent trio—serum, toner, and moisturizer—delivers everything your skin needs to stay resilient, radiant, and youthful. Each product in this collection is crafted to strengthen your skin’s natural barrier, helping it to defend against environmental damage and free radicals that contribute to premature aging. The serum penetrates deeply to smooth the appearance of fine lines and wrinkles, while the toner gently balances and refreshes, preparing your skin for optimal moisture absorption. The moisturizer seals in hydration, restoring firmness and elasticity for a plump, youthful look. Together, these formulas work in harmony to address signs of aging, leaving your skin with a luminous, natural glow that radiates health and vitality. Get ready to embrace your most radiant skin yet!
  • Two skincare products, a serum and a facial toner spray, from Beauty by Kairo on a light gray background. Before and after comparison of a woman's eye area with text promoting skin firmness.
    Hyperactive Anti-Aging® Vitamin C Duo
    $74.99
    Formulated with our exclusive HyperActive Anti-Aging blend, this powerful serum and toner duo gives your skin a barrier-boost to fend off environmental damage & free radicals, improve the appearance of fine lines, wrinkles, and loss of firmness. Get ready for that natural skin glow!
  • Self Tanner Body Mousse Before and after comparison of a person using self tanner TRENDING
    Self Tanner Body Mousse
    $35.99
    Light
  • Self Tanner Face Serum - Medium to Dark Before - After. One application, lasting results.
    Self Tanner Face Serum
    $29.99
    Medium
  • Self Tanner face serum medium to dark with a kabuki facial brush on a light gray background Before and after comparison of a woman's face after using Beauty by Earth self tanning serum and facial kabuki brush with text 'One application, Lasting Results!' 3% OFF
    Self Tanner Facial Serum and Kabuki Facial Brush Bundle
    $44.99
    Medium
  • Two tubes of 'Beauty by Earth' tanning lotion on a beige background Side-by-side comparison of a woman before and after using self tanning body lotion wearing a black sports bra and leggings against a neutral background. 16% OFF
    Self Tanner Lotion Duo – Face & Body Bundle
    $54.99
    Light
  • Beauty by Earth self tanning mousse and face tanner lotion medium. Self Tanner Mousse Duo – Face & Body Bundle 16% OFF
    Self Tanner Mousse Duo – Face & Body Bundle
    $54.99
    Light
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
[email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.