Summer 2025 comes with fresh trends in fashion, skincare, and haircare that are all about feeling good, looking effortless, and keeping things clean and uncomplicated. Whether you're planning pool days, beach getaways, or backyard barbecues, now's the time to upgrade your self-care routine with this season's essentials.
Here’s your guide to the top summer 2025 beauty trends and the must-have Beauty by Earth products that fit right in.
Summer trend #1: Undone Hair, Done Right
Messy texture and lived-in volume are the hair goals this summer. From barely-there waves to slicked-back buns, hair that looks great without a full wash and blowout is winning.
Your Summer Hair Care Essential: Beauty by Earth Dry Shampoo
Say goodbye to oily roots and hello to fresh, voluminous hair in seconds. Made with clean, natural ingredients (no talc, no aerosols), our dry shampoo soaks up oil without the white cast or stickiness. Perfect for post-beach refreshes or skipping wash day before brunch.
@_govictoria Okay this dry shampoo powder from @Beauty By Earth ♬ original sound - govictoria
Summer trend #2: Glow Goals All Season Long
The sun-kissed look never goes out of style, but baking in the sun definitely does. In 2025, self tanning is better, cleaner, and more customizable than ever.
Add a few drops to your favorite moisturizer for a customizable and buildable tan. It’s perfect for maintaining that golden glow all summer long—no streaks, no toxic ingredients, just radiant skin. Bonus? They're fragrance-free and made with skin-loving ingredients.
@beauty.by.earth How to use self tanning drops? 🤔 "This is my first at home tan using these self tanning drops from Beauty by Earth in the shade light. I put a little bit of moisturizer on both cheeks, the forehead, chin and neck. One drop for each section. It took about 8 hours for the tan to develop, and I'm absolutely loving the results."
♬ I Can Make It - CRi
Summer trend #3: Sensory Self-care
Summer 2025 self-care is about more than just results—it’s about rituals. Think refreshing textures, energizing scents, and products that make you feel like you're at a spa (even if you're at home).
Turn your shower into an aromatherapy escape. Our shower steamers come in relaxing scents like eucalyptus, citrus, and lavender to refresh your senses and help you start or end the day right. They're perfect for winding down after a hot summer day or gearing up for a busy weekend.
Summer Trend #4: Skinimalism & Clean Beauty
Heavy makeup and multi-step routines are out. Minimal, breathable, glowing skin is in. With rising temps and increased outdoor time, consumers are choosing clean, lightweight skincare over complicated regimens.
Pro Tip: Hydrate from the inside out, use gentle cleansers, and always apply SPF. A clean, buildable self tanner can give your skin that even, glowy tone without needing much else.
In a Nutshell
Summer 2025 is the season of intentional, simplified beauty. Whether it’s skipping a wash with dry shampoo, glowing up with tanning drops, or enjoying a quick spa moment with a shower steamer—Beauty by Earth has you covered with clean, USA-made products that make you feel like your best self.
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