Beauty by Earth's Self Tanner Lotion wins the first-ever Shop TODAY Beauty Awards!

Beauty by Earth's Self Tanner Lotion wins the first-ever Shop TODAY Beauty Awards!

Did you hear our news? The Today Show's SHOP TODAY BEAUTY AWARDS 2023 selected our Self Tanner Body Lotion as winner! It's the first-ever award of its kind, designed to recognize beauty products that are made with natural ingredients and deliver exceptional results. Our Self Tanner Lotion is packed with aloe vera, shea butter and other nourishing ingredients that make it hydrating, long-lasting and sunless. Hear what they had to say about our fan-fave tanner:
Beauty by Earth's Self Tanning Body Lotion Wins Best Tanner Award from the Today Show

"If you're new to self-tanning, this lotion is a great starting point. Made with clean ingredients like aloe vera and green tea leaf extract, this gradual tanner won't leave you with streaky and orange skin.

Assistant partnerships editor Lauren Witonsky has tried many tanners and said, "I've never had a lotion give me such a nice color, almost as dark as a [traditional mousse tanner]. I don’t have to use a mitt to apply or shower it off before wearing it out since it’s a regular white lotion."


Award: Best Gradual Self Tanner

Wanna try it for yourself? Get your glow on with our extensive clean self tanners collection!

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