7 Latino Beauty & Lifestyle Influencers to Follow in 2022

7 Latino Beauty & Lifestyle Influencers to Follow in 2022


If you're looking for some Latino beauty & lifestyle inspiration, look no further! In this blog post, we will be highlighting seven influencers who are killing the game in 2022. These individuals come from all walks of life and represent a variety of backgrounds, but they all have one thing in common: they know how to slay when it comes to beauty, fashion, lifestyle, & more. Keep reading to learn more about these amazing people and be sure to follow them on social media for daily doses of glamour!

Latino Beauty Influencers to Follow

David Lopez @davidlopezzz



“Here to help you feel good & degenderize the beauty space”

If you're looking for someone who is truly passionate about Latino beauty, look no further than David Lopez. Not only is he an incredible makeup artist, but they are also on a mission to help people feel good about themselves and to degenderize the beauty industry. He frequently posts tutorials and tips on his YouTube channel and Instagram account, so be sure to check them out if you're in need of some Latino beauty inspiration!

We love their reels, in particular!

Michele Marsii @micheleamarsili



If you're looking for an influencer with a unique perspective, Michele Marsii is definitely someone to follow. She is of Bontoc + Kankanaey Benguet Igorot descent and is Mixed Xicana, so she brings a truly one-of-a-kind viewpoint to the Latina beauty community.

Jaina Azalea @jainaAzalea


"Your self proclaimed spiritual journey-er, self love and body positivity advocate"

Jaina is a huge influence for the midsized community, posting fashion tips and inspiration to aid in your journey of self love and body positivity. Latina or not, Jaina is an advocate for all and wants you to feel your best!

Gabriela Salas @gabwsalas



Gab posts all about design, fashion, and lifestyle. Her aesthetically-gifted mind makes her feed oh-so pleasant to scroll through! This Latina creator is originally from Mexico, but is now based in the U.S. But that's not all! Be sure to check out her funny TikToks as well.


Lauren Giraldo @laurengiraldo



"skincare obsessed latina"

You may recognize Lauren Giraldo from her YouTube channel, where she posts a variety of content ranging from vlogs to challenges to story times. This Latina beauty is also active on Instagram and TikTok, so be sure to follow her there for even more fun!

Desireé @dez_a_la_mocha_


Born and raised in Panama, Desireé is now based in the U.S. where she runs her various social media accounts alongside her businesses Afro Latina Travel and Gems By Mocha. She is passionate about sharing her Afro-Latin culture with others and propping up the representation of Afro-Latin creators in the Latina space.

Yadira Marquez @yadeemua



Yadira is a chicana makeup artist based in Los Angeles. Her makeup looks are absolutely stunning and always full of color! If you're in need of some Latina beauty inspiration, be sure to check out her Instagram account.

So there you have it, seven Latino beauty & lifestyle influencers to follow in 2022! We hope you enjoyed learning a little bit more about each one of them and that you'll take the time to follow them on social media for daily doses of glamour. Latino beauty is truly something to be celebrated!

Do you have a favorite Latino influencer? Leave us a comment below.


**Updated terminology 5/16/22Thank you for those who reached out to inform that the term "Latinx"  is not recognized by the Latino community. A non-binary creator was recognized in this article, so the term was substituted in an effort to be more inclusive—however, more research should have been done to the term itself. We apologize for this oversight, as our intention was not to offend our customers but rather elevate Latino creators. 


join the conversation

Please note, comments need to be approved before they are published.

Keeping Our Word

Our Promise to you

Plant-Based Ingredients. No Harmful Toxins or Chemicals. Never Tested On Animals. Affordable Prices. Environmentally Sustainable. All Formulations Made in the USA. Plastic Neutral.

Always made without these toxins: Sulfates · Parabens · Phthalates · Synthetic Dyes/Fragrences · Triclosan · Petroleum · Gluten