TRY BEFORE YOU BUY - Shipping & Handling (1 pack)

Effortlessly Radiant. Unapologetically You.

Nourishing Formulas

Potent Botanicals

Long-Lasting

Happiness Guarantee

Made in Small Batches in the USA

Uncompromising Glow

Indulge in every step of your ritual — from our radiance-boosting facial oils and calming shower steamers to ultra-hydrating lotions and weightless serums and sprays. Each formula melts seamlessly into your skin, never sticky, always gentle. Because your beauty routine should feel as good as it looks — pure, powerful, and uncompromising for your skin, your health, and the planet.

Potent Botanicals

Better-for-you ingredients with the best results. Every drop is infused with nature’s most powerful botanicals.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our products, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Glow

Discover a glow so natural, you’ll wonder how you ever went without it.

45k+ 5-Star Reviews

Fast Shipping from Carrollton, TX

Free & Easy Returns

Excellent Customer Service

Try it for 60 Days

Prudence holding a tube of 'Beauty by Earth' self-tanner in a home setting.

A Better-for-You Tan

When I was pregnant with my second kid, I started realizing there just wasn't a clean self tanner on the market. Everything was filled with dyes, harsh chemicals, and fragrances.

I wanted to create a sunless tanner that I felt good about putting on my body. Something that I could even use while pregnant and breastfeeding, without the fear of scary health risks. Because all of us deserve products with better-for-you ingredients and even better results.

Potent botanical ingredients | Shea Butter | Coconut Oil | Aloe Vera | Sugar Beet-derived DHA

93% felt more confident in their own skin | 100% saw visible results*
*Of those surveyed

I'm confident you'll fall in love with your tan.

Don't settle for toxic spray tans.
Make the switch to a clean self tanner, powered by organic ingredients.

Prudence M. | Founder