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  • Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background Before and after comparison of a woman holding a tube of lotion. BEST-SELLER
    Self Tanner Body Lotion
    $35.99
    Medium
  • Self Tanner Body Mousse Before and after comparison of a person using self tanner TRENDING
    Self Tanner Body Mousse
    $35.99
    Light
  • Tube of Beauty by Earth Face Tanner Lotion on a beige background Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin BEST-SELLER
    Face Self Tanner Lotion - Vegan Ingredients for Sensitive Skin
    $29.99
    Light
  • Self Tanner Tanning Drops Before and after comparison of a woman with long blonde hair, wearing a black headband. TRENDING
    Self Tanner Drops - Customizable Face Tanner
    $33.00
    Light
  • Two tubes of 'Beauty by Earth' tanning lotion on a beige background Side-by-side comparison of a woman before and after using self tanning body lotion wearing a black sports bra and leggings against a neutral background. 16% OFF
    Self Tanner Lotion Duo – Face & Body Bundle
    $54.99
    Light
  • Self Tanner Tanning Lotion Kit Before - After
  • Face wash cleansing gel bottle Before and after comparison of a woman's face with acne on the left and clear skin on the right. BEST-SELLER
    Superfruit & Sea Kelp Face Wash Gel for Oily & Combination Skin
    $28.99
  • Tube of Beauty by Earth Cleansing Face Scrub on a beige background Before and after comparison of a woman applying a skincare product to her face. STAFF PICK
    Vegan Cleansing Face Scrub (2-in-1 Exfoliating Scrub for Acne & Blackheads)
    $28.99
  • Self Tanner Face Serum - Medium to Dark Before - After. One application, lasting results.
    Self Tanner Face Serum
    $29.99
    Medium
  • Self Tanner Blending Body Brush White bikini worn by a model on a beige background
    Self Tanner Blending Body Brush
    $18.99
    Let this silky-soft brush do its magic to achieve an even, streak-free tan on those hard-to-blend areas. Just apply tanner, blend with the brush and voila, a gorgeous, natural-looking tan is heading your way! It's the perfect tool for blending tricky areas like hands, feet, knees, elbows, and face. Our vegan self tanner blending body brush is made with a sustainably sourced bamboo handle and the softest bristles you've ever felt!
  • Beauty by Earth self-tanning water bronzing face mist bottle Before and after comparison of a woman's face with a natural glow, showing long-lasting effect.
    Self Tanning Water Bronzing Face Mist
    $29.99
    Medium
  • Self Tanner Mousse with applicator mitts on a beige background White bikini worn by a model on a plain background - BEFORE AFTER TRENDING
    Self Tanner Mousse Kit
    $49.99
    Light
  • Self Tanner Body Tanning Spray - Medium to Dark Before - After. Develops in 6 hours.
    Self Tanner Body Spray
    $29.99
    Medium
  • Self Tanning Back Applicator Before and after comparison of a person's back with 'Silky, even glow' text.
    Self Tanning Back Applicator
    $12.99
    Skip the streaks and missed spots! This silky-soft self tanner back applicator helps you achieve the perfect sunless tan for even those hard-to-reach spots. No more wooden spoon hacks or awkward help from friends. . . With this baby, you can self tan with ease, even on the tricky spots!
  • Glowing & Radiant Organic Facial Oil Organic Glow Facial Oil – Argan, Jojoba & Moringa Blend BEST-SELLER
    Organic Glow Facial Oil – Argan, Jojoba & Moringa Blend
    $41.99
    Unlock visible radiance, hydration, and skin barrier support in a single step with this certified organic facial oil. Designed for all skin types—including oily and mature skin—our plant-powered formula absorbs quickly for daily use, even under makeup. Why Choose Organic Glow Facial Oil? Multi-Oil Complex: Features organic argan, jojoba, and moringa oils (USDA certified organic), clinically shown to improve hydration by up to 36% after 2 weeks.* Antioxidant Protection: Pomegranate and passion fruit oils defend against environmental stressors (free radicals, urban pollution) and improve skin luminosity. Non-Comedogenic: Won't clog pores (<3 on the comedogenic scale), suitable for oily and acne-prone skin. Elasticity Support: High in vitamin E, supports visible firmness and reduces rough texture in mature skin. Fast-Absorbing, Light Citrus Scent: Sinks in quickly; lightweight feel leaves skin soft and prepped for makeup without greasy residue. How Does It Compare? Ingredient Hydration Pore Safety Best For Argan Oil Deep moisture Non-clogging Dry, aging skin Moringa Oil Lasting nourishment Lightweight Sensitive, dull skin Jojoba Oil Balances sebum Non-comedogenic Oily, acne-prone Certifications & Safety USDA & COSMOS Certified Organic ingredients Dermatologist-tested (ISO 10993-10, irritation rating: none) Vegan, cruelty-free, and non-toxic Free from synthetic fragrances, parabens, silicones, mineral oil, and phthalates How to Use Apply 2-4 drops to clean, slightly damp skin morning and/or night Press gently into face and neck Safe for use under SPF and makeup base Frequently Asked Questions What is the best organic facial oil for glowing, radiant skin?This blend combines clinically proven organic oils to visibly enhance radiance, with antioxidant-rich botanicals and a non-comedogenic, all-skin-suitable formula. How does argan oil compare to moringa or jojoba for hydration?Argan provides deep hydration and elasticity; moringa offers light, antioxidant-rich nourishment; jojoba matches sebum and balances oil production, making the trio effective for all skin types. Will this facial oil clog pores or cause breakouts?No—each oil in the formula is below 3 on the comedogenic scale and specifically chosen to minimize breakouts even for oily or acne-prone skin. Is facial oil better than moisturizer for mature skin?Facial oils like this one improve hydration and restore lipid balance, providing enhanced benefits for mature or aging skin compared to water-based moisturizers alone. Can I wear this oil daily under makeup?Yes—the lightweight, fast-absorbing texture makes it ideal as a makeup base, leaving no heavy or greasy residue while supporting skin smoothness. *Based on third-party study. For references and test data, email [email protected]
  • Makeup remover bottle with a beige background Makeup Remover
    Makeup Remover
    $21.99
    Our natural makeup remover makes it easy to say au revoir to even the most stubborn cosmetics. Carefully formulated to gently and naturally cleanse your complexion, our makeup remover lets you clear everything off your face‚ except your smile!
  • Beauty by Earth Coffee Bean Eye Cream tube Before and after comparison of eye area with text indicating product's effect on puffiness and dark circles. AWARD-WINNER
    Coffee Bean Eye Cream for Dark Circles & Puffiness, Vegan Formula
    $25.99
    Target under-eye dark circles and puffiness with Coffee Bean Eye Cream—a vegan solution formulated for sensitive skin, designed to brighten and hydrate using natural, certified ingredients. This clean beauty essential helps revitalize tired-looking eyes in as little as two weeks, supporting healthy skin renewal without synthetic chemicals. Key Features & Specs Primary ingredients: Organic coffee seed extract (caffeine), aloe vera leaf juice, cranberry extract, vitamin A, jojoba oil Benefits: Reduces visible dark circles and puffiness; hydrates and strengthens the delicate eye area; brightens tired-looking eyes Skin compatibility: Tested suitable for all skin types, including sensitive and mature skin. Vegan & cruelty-free: No animal-derived ingredients, never tested on animals Save to use: Free from parabens, sulfates, synthetic dyes, and artificial fragrance.  Texture: Lightweight, fast-absorbing cream for daily AM/PM use Recommended Use Cases Daily brightening and hydration for those with mild to moderate under-eye circles Reducing appearance of puffiness after poor sleep or extended screen time Soothing and revitalizing for sensitive or mature skin seeking gentle, certifiably clean ingredients Layering under makeup to smooth the eye area without residue Long-term maintenance for users preferring vegan and cruelty-free skincare Frequently Asked Questions What makes coffee bean eye cream effective for dark circles and puffiness? Coffee seed extract delivers natural caffeine, supporting microcirculation and visibly reducing dark circles and under-eye puffiness. Aloe vera and antioxidants further soothe and hydrate, as confirmed by clinical customer surveys. How does this compare to aloe vera-based or retinol eye creams? Coffee bean eye cream offers targeted anti-puffiness and brightening without synthetic actives or risk of irritation—ideal for beginners and those with sensitive skin—while retinol/peptide formulas focus on wrinkle reduction but may increase sensitivity. Is this eye cream safe for very sensitive skin? Yes, the formula is dermatologist-reviewed for sensitive skin and free from synthetic fragrance, dyes, parabens, and sulfates. Always patch test before first use. How soon can I expect visible results? Most customers see brighter, less puffy eyes in 14–21 days with daily use. Are multipacks more cost-effective for long-term use? Multipack options offer a lower per-unit cost and ensure consistent use, which supports best results for long-term skin health. Packaging is fully recyclable.
  • Beauty by Earth self tanner tanning lotion and face lotion tubes, next to the self tanning applicator kit with body, face and exfoliating mitt Before and after model using self tanning lotion with body applicator mitt and the results after using medium to dark
    Self Tanner Lotion Ultimate Bundle
    $77.99
    Light
  • Beauty by Earth self Tanner mousse, mitt, and packaging on a beige background Before After Self Tanner Body Mousse Basics Bundle
    Self Tanner Mousse Basics Bundle
    $42.99
    Light / 7.5oz
  • Self Tanning Application Kit (3-Piece Set) Before and after comparison of a woman in a brown bikini against a neutral background.
    Self Tanning Application Kit (3-Piece Set)
    $18.99
    Skip the streaks – get the natural-looking tan you want with our self tanner mitts. This professional-grade applicator kit includes everything you need for a perfect tan, including self tanner applicator mitts for the body and face and an exfoliating mitt. VERSATILE 3-PIECE SET - The tanning mitt set features a mitt for self tanner, tanning glove for face application, and an exfoliating mitt to prep your skin for a flawless suntan.
  • Hyaluronic Acid Serum bottle with blue label on beige background Hyaluronic Acid Serum ⚡️BACK IN STOCK
    Hyaluronic Acid Serum
    $29.99
    Ready to get radiant? Look no further than this mighty serum! Hyaluronic Acid Serum hydrates skin by attracting and locking in moisture. It plumps, firms, and smoothes skin while diminishing fine lines and wrinkles, giving your face the dewy, youthful glow of yesteryear.
  • Vitamin C Serum Bottle Two bottles of Beauty by Earth Vitamin C serum, one with an old pump and the other with a new dropper, on a beige background. STAFF-PICK
    Hyperactive Anti-Aging Vitamin C Serum
    $29.99
    Say goodbye to dull skin and hello to a firmer, more youthful complexion! Our HyperActive Anti-Aging Vitamin C Serum is formulated to not only protect against external damage and free radicals, but also reduce fine lines and wrinkles. You'll be glowing in no time!
  • Shaving soap bar with a logo on a beige background Before and after comparison of smooth skin on legs with text 'Silky Smooth Precision' and 'Say goodbye to razor burns!'.
    Shave Bar for Sensitive Skin
    $12.99
    Experience a close, comfortable shave with our Shave Bar, formulated for sensitive skin and eco-conscious routines. This plant-derived bar creates a rich lather that cushions skin and minimizes razor burn, thanks to saponified sunflower seed and coconut oils. Vegan and free from synthetic fragrances and colorants, it hydrates and soothes while reducing environmental impact with minimal packaging. Key Benefits Sensitive Skin Friendly: Formulated without sulfates, parabens, or synthetic additives; minimizes irritation. Plant-Based Oils: Sunflower seed oil and coconut oil provide a creamy lather for smoother glide and softer skin post-shave. Eco-Conscious Packaging: Bar format reduces single-use plastics; recyclable paper wrap conforms to sustainable standards. Multi-use: Suitable for legs, face, underarms, and body, ideal for all genders and ages. How to Use Wet the shaving bar and area to be shaved. Lather directly onto damp skin or with a shaving brush. Shave as usual; rinse and moisturize as desired. Comparison Table: Shaving Soap Bar vs. Canned Foam Feature Natural Shaving Soap Bar Canned Foam Ingredients Natural oils, no propellants, USDA Certified Organic Propellants, synthetic additives Eco Impact Biodegradable, low waste Single-use plastic/tin Skin Health USDA certified organic ingredients May contain irritants Lather Quality Creamy, long-lasting Quick, can dry fast Frequently Asked Questions   Is a shaving soap bar better for sensitive skin than shaving cream? Our shaving soap bar uses plant-based oils and contains no propellants, artificial fragrances, or dyes—preferred for sensitive skin and less likely to cause irritation compared to conventional shaving creams or foams. What are the benefits of using a natural shaving soap bar over canned foam? A natural shaving soap bar delivers a rich lather with gentle, non-irritating ingredients and sustainable packaging. It avoids aerosols and synthetic chemicals found in canned foams, making it better for both skin and planet. How do you use a shaving soap bar for a close shave? For best results, soak the bar and a shaving brush or hands in warm water, lather onto cleansed damp skin, shave, then rinse. Brush application intensifies lather and lift. Does shaving soap help prevent razor burn or bumps? Yes, a shaving bar cushions the skin and softens hair, promoting a smoother glide that can help prevent razor burn and bumps—especially with saponified natural oils and proper lathering technique.
  • Balance & Restore Luxury Face Oil Before and after comparison of a person's face with text indicating skincare results.
    Balance & Restore Luxury Face Oil
    $41.99
    Your skin craves harmony. Balance & Restore Face Oil is expertly crafted with potent botanicals to deeply nourish, hydrate, and restore your complexion. Designed to soothe irritation, reduce redness, and replenish moisture, this lightweight yet powerful elixir absorbs effortlessly—leaving your skin calm, radiant, and beautifully balanced. This oil offers subtle woodsy notes of Rosemary, Frankincense, and Myrrh. Each use not only rejuvenates your skin but also connects you with the calming essence of nature. We intentionally priced this exquisite oil at 1/3 of the average price similar blends from other brands.  Deeply Nourishing: Enriched with Jojoba and Argan Oils, this luxurious face oil deeply moisturizes, leaving skin silky and smooth. Skin Tone Correction: Enhanced with Rosehip Oil, rich in Vitamin C, it works effectively to even out skin tone and reduce redness, making it ideal for managing rosacea and acne. Reduce Appearance of Acne: Contains Gotu Kola and Eyebright Extracts, known for their soothing properties, helping to calm inflammation and reduce the appearance of acne. Youthful Complexion: Features Gotu Kola and Eyebright Extracts, known for their soothing and rejuvenating effects, helping to reduce fine lines and promote youthful skin. Protective Antioxidants: Packed with Green Tea and White Tea Extracts, providing antioxidant protection against environmental stressors.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

 

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
[email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.