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Logo of package protection with a box and checkmark on a beige background
Logo of package protection with a box and shield icon on a beige background
Protección de envío PLUS
Logo of package protection with a box and checkmark on a beige background
Logo of package protection with a box and shield icon on a beige background
Protección de envío PLUS

Protección de envío PLUS

Agotado
Vegan
Cruelty-Free
Clean Beauty
Plastic-Neutral
Sustainable Packaging
60-Day Guarantee
We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

Effortlessly Radiant. Unapologetically You.

Nourishing Formulas

Potent Botanicals

Long-Lasting

Happiness Guarantee

Made in Small Batches in the USA

Uncompromising Glow

Indulge in every step of your ritual — from our radiance-boosting facial oils and calming shower steamers to ultra-hydrating lotions and weightless serums and sprays. Each formula melts seamlessly into your skin, never sticky, always gentle. Because your beauty routine should feel as good as it looks — pure, powerful, and uncompromising for your skin, your health, and the planet.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our products, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Glow

Discover a glow so natural, you’ll wonder how you ever went without it.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days

Customers are confused about this shipping insurance service. Many positive reviews mistakenly reference self-tanning products. When evaluated correctly, shoppers appreciate the protection for gifts and timely delivery. However, concerns include billing issues, additional fees, and ineffectiveness when products don't arrive.

  • It helps a lot when you are gifting, so you know that your shipment is protected.
  • The shipping protection is insurance.
  • It arrived when expected + arrived in great shape. No complaints.
  • 5 stars: 14 (70%)
  • 4 stars: 1 (5%)
  • 3 stars: 0 (0%)
  • 2 stars: 1 (5%)
  • 1 star: 4 (20%)
S
Shanon M. (Douglasville, GA)
Best self tanner

I love the coconut fragrance and the smoothness of the lotion. Coverage is even and it doesn’t transfer on to clothes and bedding. I did notice a mild self tanner smell developed after a few hours but it was tolerable. Once I showered the morning after my bedtime application, the smell was gone completely. I have used a lot of tanning products and this is by far the best I have ever tried!!

R
Richard

Charged twice. Customer aervice doesnt respond

Hey Richard, the team has checked all means of communication. We didn't see any requests by this name and email. Please let us know how you've reached out. We'd love to address the issue. Either way our team has accepted the chargeback, please let us know if you need anything else.

L
Linda

Fine!

Thank you so much for sharing this with us! It means a lot 🥹

A
Anonymous (New York, NY)
$3.13
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Suntan lotion is protection !!
Improvements: For me don’t change
It’s insurance

I have given your products as gifts and I love everything. The shipping protection is insurance.

Hi there! We're so glad to hear you love our products and appreciate the shipping protection. Thanks for sharing, and happy gifting!

R
Raquel

It helps a lot when you are gifting, so you you know that your shipment is protected.

Yes! Thank you so much for sharing this with us❤️

J
Jennifer S. (Galva, IL)
$2.13
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Improvements: Making sure your customer’s received the product.
No use

Shipping protection did t do much, didn’t receive the product I ordered.

Hi Jennifer, we're sorry to hear about your experience. Please contact our support team so we can assist you with your order. Thank you for your feedback.

L
Logan

Came in time, doesnt smell or streak

S
Sofia

Great

A
Angelique

In my opinion, shipping protection should be included with the orginal shipping fees even if it’s free. A customer should not have to pay for additional protection.

We understand your perspective and appreciate the feedback 🤍 Shipping protection is offered as an optional add-on so customers can choose what works best for them, but we’ll definitely pass this along to our team ✨

A
Amanda

Love

L
L.B.

I picked the shade medium/dark (middle shade) and i used it yesterday and feel like it barely gave me a “light” tan and i used it so now i cant swap it.

Oh no! We're so sorry to hear that <3 Can you please reach out to us so we can make things right for you?

B
Becky

Do not like
Dried my skin out and smell is not good

Oh no!! We're so sorry to hear that <3 Sending you an email!

R
Rachel

Love these products!! I’ve been using them for 3 years now and have no complaints… gorgeous tan finish, no mess, streak free. THE BEST.

THANK YOU!!! <3

J
Juan

Well I didn't have to use it so it was worth it just to be safe

Agreed!! <3

K
Kathleen

Came fast and very nice product!

Thank you!! <3

E
Essie

It arrived when expected + arrived in great shape. No complaints.

We appreciate your support <3

m
mariel

Amazing brand. Clean ingredients, even, natural looking tan.

We appreciate your support! <3

M
M.

love this product

Thank you! <3

L
Lisa

This stuff is amazing!

Thank you so much!! <3

M
Michelle

I love this self tanner. Best color ever and no transfer. Good ingredients make a difference!

Thank you sooooo much <3