FREE SHIPPING ON US ORDERS $65+

Body wash shower gel peppermint tea tree tube with 'Beauty by Earth' branding on a light gray background
Body Wash Shower Gel
Vanilla Coconut Body Scrub jar with visible scrub on a light gray background
Body Scrub Vanilla Coconut
Bottle of Beauty by Earth After Sun Cooling Aloe Vera Spray on a light gray background
After Sun Cooling Spray
Bottle of Aloe Vera Gel with a green label on a light gray background
Aloe Vera Gel
Heavy exfoliating gloves with packaging labeled 'Beauty by Earth' on a light gray background
Exfoliating Gloves (Heavy Exfoliation)
Medium exfoliating gloves with packaging labeled 'Beauty by Earth' on a light gray background
Exfoliating Gloves (Medium Exfoliation)
Exfoliating Loofah - Beauty by Earth
Exfoliating Loofah
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  • Bottle of Beauty by Earth After Sun Cooling Aloe Vera Spray on a light gray background After Sun Cooling Spray $11.70 OFF • code SMBIZ
    After Sun Cooling Spray
    $39.00 $27.30 (30% OFF)
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  • Heavy exfoliating gloves with packaging labeled 'Beauty by Earth' on a light gray background Comparison of skin before and after treatment with heavy exfoliating gloves and text 'Effectively removes dead skin cells for younger, healthier skin!'. ⚡️SALE $8.40 OFF • code SMBIZ
    Exfoliating Gloves (Heavy Exfoliation)
    $28.00 $19.60 (30% OFF)
    Scrub away dry, flakey, bumpy, and dead skin from the c...
  • Beauty by Earth Charcoal Face Bar on a light gray background A woman applying charcoal face bar to face and washing it off demo $6.30 OFF • code SMBIZ
    Charcoal Face Bar
    $21.00 $14.70 (30% OFF)
    Clean, refreshed, and acne-banashing? Yes, please! Our ...
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    Our Natural Lip Balm Gift Set 12-pack of Beauty by Eart...
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    Jade Roller
    $33.00 $23.10 (30% OFF)
    Our Jade Facial Roller is a versatile tool that’s perfe...
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    Organic Vanilla Lip Scrub
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    You deserve a smile that always looks its best. Our org...
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    Rose Quartz Roller
    $33.00 $23.10 (30% OFF)
    Enhance your daily routine with our quartz roller. High...
  • Tube of Beauty by Earth Self Tanner Tanning Lotion on a light gray background Before and after comparison of a woman wearing a black arm sleeve and a blue bikini. $11.70 OFF • code SMBIZ
    Self Tanner Body Lotion (Travel Size)
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    Self Tanner Body Lotion Basics Bundle
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    Shower Steamers (14-Pack)
    $52.00 $36.40 (30% OFF)
  • 100% Boar Bristle Hair Brush - {{variant_title}} - Beauty by Earth 100% Boar Bristle Hair Brush - {{variant_title}} - Beauty by Earth $11.40 OFF • code SMBIZ
    100% Boar Bristle Hair Brush
    $38.00 $26.60 (30% OFF)
    Give your hair a health and shine boost with this 100% ...
  • Set of organic beeswax lip balms with visible branding on a light gray background Before and after comparison of lips with a cosmetic product application. $6.30 OFF • code SMBIZ
    Organic Unflavored Lip Balm
    $21.00 $14.70 (30% OFF)
    There are two paths to the soft, healthy lips you are l...
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    Organic Mint Lip Scrub
    $23.00 $16.10 (30% OFF)
    Treat your lips to a little pampering with our organic ...
  • Three tubes of peppermint lip balm with USDA Organic labels on a light gray background Before and after comparison of lips with a cosmetic product application. $6.30 OFF • code SMBIZ
    Organic Peppermint Lip Balm
    $21.00 $14.70 (30% OFF)
    There are two paths to the soft, moisturized lips you a...
  • Exfoliating Loofah - Beauty by Earth Exfoliating Loofah - Beauty by Earth - Application on Leg $8.40 OFF • code SMBIZ
    Exfoliating Loofah
    $28.00 $19.60 (30% OFF)
    Scrub away dry, flakey, bumpy, and dead skin from the c...
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    Foot File
    $25.00 $17.50 (30% OFF)
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    Organic Berry Lip Scrub
    $23.00 $16.10 (30% OFF)
    Grab our organic lip scrub and treat your smile right! ...
  • Rose Water Facial Toner bottle with pink label on a light gray background Before and after comparison of a woman's face with visible skin improvement. $9.90 OFF • code SMBIZ
    Rose Water Facial Toner
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    Nurture your skin with our witch hazel and rose petal w...
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    Want shiny, healthy, manageable hair? No sweat. Our Boa...
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    Face Wash Gel (4 oz) - with Super Fruits & Sea Kelp
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    Refresh and rejuvenate your face with every wash! Loade...
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    Cleansing Face Scrub (4 oz)
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    Scrub away dirt and oils to reveal your natural, flawle...
Prudence holding a tube of 'Beauty by Earth' self-tanner in a home setting.
Hand holding a tube of 'Beauty by Earth' self Tanner in an outdoor setting.

A Better-for-You Tan

When I was pregnant with my second kid, I started realizing there just wasn't a clean self tanner on the market. Everything was filled with dyes, harsh chemicals, and fragrances.

I wanted to create a sunless tanner that I felt good about putting on my body. Something that I could even use while pregnant and breastfeeding, without the fear of scary health risks. Because all of us deserve products with better-for-you ingredients and even better results.

Potent botanical ingredients | Shea Butter | Coconut Oil | Aloe Vera | Sugar Beet-derived DHA

93% felt more confident in their own skin | 100% saw visible results*
*Of those surveyed


I'm confident you'll fall in love with your tan.

Don't settle for toxic spray tans.
Make the switch to a clean self tanner, powered by organic ingredients.

Prudence M. | Founder


Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed

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*Exclusions apply as well as for Standard Shipping to HI, AK, and Puerto Rico.

Need it by Hanukkah? See order cutoffs here.

Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Fair to Medium or Medium to Dark?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily?Choose our Fair to Medium formula.

2: More yellow or caramel tones? Try our Medium to Dark formula.

Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.