FREE SHIPPING ON US ORDERS $65+

Body wash shower gel peppermint tea tree tube with 'Beauty by Earth' branding on a light gray background
Body Wash Shower Gel
Vanilla Coconut Body Scrub jar with visible scrub on a light gray background
Body Scrub Vanilla Coconut
Bottle of Beauty by Earth After Sun Cooling Aloe Vera Spray on a light gray background
After Sun Cooling Spray
Bottle of Aloe Vera Gel with a green label on a light gray background
Aloe Vera Gel
Heavy exfoliating gloves with packaging labeled 'Beauty by Earth' on a light gray background
Exfoliating Gloves (Heavy Exfoliation)
Medium exfoliating gloves with packaging labeled 'Beauty by Earth' on a light gray background
Exfoliating Gloves (Medium Exfoliation)
Exfoliating Loofah - Beauty by Earth
Exfoliating Loofah
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BUNDLE BUILDER Best Sellers Tanners

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Self Tanner Drops

Self Tanner Drops

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Self Tanner Body Mousse

Self Tanner Body Mousse

$67.00

Face Self Tanner Lotion

Face Self Tanner Lotion

$65.00

Body Wash Shower Gel

Body Wash Shower Gel

$26.00

Exfoliating Gloves (Heavy Exfoliation)
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  • Tube of Beauty by Earth Self Tanner Tanning Lotion on a light gray background Self Tanner Body Lotion BEST-SELLER $15.60 OFF • code SMBIZ
    Self Tanner Body Lotion
    $52.00 $36.40 (30% OFF)
  • Bottle of Beauty by Earth Self Tanner Mousse on a light gray background Before and after comparison of a person using self tanner TRENDING $20.10 OFF • code SMBIZ
    Self Tanner Body Mousse
    $67.00 $46.90 (30% OFF)
  • face st lotion m2d Face Self Tanner Lotion BEST-SELLER $19.50 OFF • code SMBIZ
    Face Self Tanner Lotion
    $65.00 $45.50 (30% OFF)
  • Beauty by Earth self Tanner tanning drops bottle on a light gray background Self Tanner Drops TRENDING $18.90 OFF • code SMBIZ
    Self Tanner Drops
    $63.00 $44.10 (30% OFF)
  • Self Tanner Face Serum - Medium to Dark Before - After. One application, lasting results. $14.10 OFF • code SMBIZ
    Self Tanner Face Serum
    $47.00 $32.90 (30% OFF)
  • Oil control face moisturizer tube on a light gray background Before and after comparison of a woman applying oil control moisturizer product to her face. TRENDING $11.10 OFF • code SMBIZ
    Oil Control Moisturizer
    $37.00 $25.90 (30% OFF)
    Need a facial moisturizer to give your oily or combinat...
  • Makeup brush with wooden handle and black bristles on a light gray background White bikini worn by a model on a beige background $10.20 OFF • code SMBIZ
    Self Tanner Blending Body Brush
    $34.00 $23.80 (30% OFF)
    Let this silky-soft brush do its magic to achieve an ev...
  • Self Tanner Body Tanning Spray - Medium to Dark Before - After. Develops in 6 hours. $17.70 OFF • code SMBIZ
    Self Tanner Body Spray
    $59.00 $41.30 (30% OFF)
  • Makeup Remover Makeup Remover $10.80 OFF • code SMBIZ
    Makeup Remover
    $36.00 $25.20 (30% OFF)
    Our natural makeup remover makes it easy to say au revo...
  • Beauty by Earth self-tanning water bronzing face mist bottle on a light gray background Before and after comparison of a woman's face with a natural glow, showing long-lasting effect. $15.60 OFF • code SMBIZ
    Self Tanning Water Bronzing Face Mist
    $52.00 $36.40 (30% OFF)
  • Sea Salt & Texturizing Spray bottle with blue label Ocean Waves on a light grey background Before and after comparison of a man's hairstyle with 'Natural Waves' text. $10.20 OFF • code SMBIZ
    Sea Salt Spray Hair Texturizer
    $34.00 $23.80 (30% OFF)
  • Beauty by Earth handmade in the USA bath bombs light gray background Bath bomb being used in the bathtub with flowers $16.50 OFF • code SMBIZ
    Bath Bomb Gift Set - 6 Pack
    $55.00 $38.50 (30% OFF)
    Transform your bathtub into a tranquil oasis with Beaut...
  • Green jade gua sha tool with 'Beauty by Earth' branding on a light gray background Person using a green gua sha tool on their skin $9.90 OFF • code SMBIZ
    Jade Gua Sha
    $33.00 $23.10 (30% OFF)
    Gua Sha is the perfect way to take a moment and focus o...
  • Bottle of Beauty by Earth self Tanner mousse on a light gray background Before and after comparison of a person wearing a white bikini. $16.50 OFF • code SMBIZ
    Self Tanner Body Mousse (Travel Size)
    $55.00 $38.50 (30% OFF)
  • Black back applicator with a strap on a light gray background Before and after comparison of a person's back with 'Silky, even glow' text. $7.80 OFF • code SMBIZ
    Self Tanning Back Applicator
    $26.00 $18.20 (30% OFF)
    Skip the streaks and missed spots! This silky-soft self...
  • Dry Brush With Cellulite Massager Dry Brush With Cellulite Massager - Girl using it ⚡️SALE $9.60 OFF • code SMBIZ
    Dry Brush With Cellulite Massager
    $32.00 $22.40 (30% OFF)
    Give your skin a chance to be its best! Our round body ...
  • Bamboo makeup brush with black bristles on a light gray background Side-by-side comparison of a woman with and without makeup on a neutral background $8.70 OFF • code SMBIZ
    Self Tanner Kabuki Facial Brush
    $29.00 $20.30 (30% OFF)
    Sometimes, the most difficult part about getting a grea...
  • Self Tanner Body Mousse Basics Bundle - M2D Before After Self Tanner Body Mousse Basics Bundle $19.50 OFF • code SMBIZ
    Self Tanner Mousse Basics Bundle
    $65.00 $45.50 (30% OFF)
  • Hairbrush with wooden handle and bristles on a white background Boar Bristle Hair Brush $11.40 OFF • code SMBIZ
    Boar Bristle Hair Brush
    $38.00 $26.60 (30% OFF)
    Want shiny, healthy, manageable hair? No sweat. Our Boa...
  • Four organic lip balm tubes with different flavors on a white background Lips before and after application with text 'Up to 24H Hydration', 'Made in USA', and USDA Organic logo. $6.30 OFF • code SMBIZ
    Organic Superfruit Lip Balm
    $21.00 $14.70 (30% OFF)
    You'll love our Organic Superfruit Lip Balms. We take a...
  • White and green roller with Beauty by Earth branding on a light gray background Before and after comparison of a woman's face with text about cooling relief for puffiness, dark circles, and redness. $10.52 OFF • code SMBIZ
    Ice Roller
    $32.92 $22.40 (32% OFF)
    Say goodbye to puffy, tired skin with our Ice Roller! T...
  • Beauty By Earth - Pumice Stone Beauty By Earth - Pumice Stone - Before and After $7.80 OFF • code SMBIZ
    Pumice Stone
    $26.00 $18.20 (30% OFF)
    When was the last time you kicked off your shoes withou...
  • Vanilla Coconut Body Scrub jar with visible scrub on a light gray background Comparison of legs with and without hair removal using a hair removal product. $15.60 OFF • code SMBIZ
    Body Scrub Vanilla Coconut
    $52.00 $36.40 (30% OFF)
    This exfoliating sugar scrub revitalizes dull skin for ...
  • Bottle of Aloe Vera Gel with a green label on a light gray background Before and after comparison of a woman's shoulder with relief of itching text. $11.40 OFF • code SMBIZ
    Aloe Vera Gel
    $38.00 $26.60 (30% OFF)
    Your skin works hard, give it a little something back w...
Prudence holding a tube of 'Beauty by Earth' self-tanner in a home setting.
Hand holding a tube of 'Beauty by Earth' self Tanner in an outdoor setting.

A Better-for-You Tan

When I was pregnant with my second kid, I started realizing there just wasn't a clean self tanner on the market. Everything was filled with dyes, harsh chemicals, and fragrances.

I wanted to create a sunless tanner that I felt good about putting on my body. Something that I could even use while pregnant and breastfeeding, without the fear of scary health risks. Because all of us deserve products with better-for-you ingredients and even better results.

Potent botanical ingredients | Shea Butter | Coconut Oil | Aloe Vera | Sugar Beet-derived DHA

93% felt more confident in their own skin | 100% saw visible results*
*Of those surveyed


I'm confident you'll fall in love with your tan.

Don't settle for toxic spray tans.
Make the switch to a clean self tanner, powered by organic ingredients.

Prudence M. | Founder


Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed

Get it by December 24

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Order by 11:59 PM PST on the day indicated above

*Exclusions apply as well as for Standard Shipping to HI, AK, and Puerto Rico.

Need it by Hanukkah? See order cutoffs here.

Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Fair to Medium or Medium to Dark?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily?Choose our Fair to Medium formula.

2: More yellow or caramel tones? Try our Medium to Dark formula.

Note: If you're an avid BBE user, our original Face Self Tanner is now considered the Light-Medium!✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do your BOGO coupons work?

Buy One, Get One (BOGO) Offers—When you use BOGO coupons at our store, you will need to first add all of the desired products to the cart. Once you’ve added the products and the coupon code, the coupon will give you the 2nd matching and/or lowest price item(s) for free.

(Note, in order to get BOGO to multiply, you must add all desired items. Once all are added, within every pair or every other product, the item of equal of lowest price will be discounted at checkout.

Please note, all desired products MUST be added to the cart before applying the code. BOGO can only work in pairs, meaning if you have 4 products in your cart you will receive 2 free. If you have 5 items in your cart, you will only receive 2 free. Please be sure to add items in sets of 2. Must add a minimum of 2 items for the code to work.)

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

How can I get freebies with my order?

We love freebies too!

1: Download our App and shop! We've always got freebies available on the app that unlock at various price points. On the app, you can CHOOSE which freebie you'd like if you've met the price threshold!

2: Checkout on our website and unlock cart freebies!
These change from time to time as does the price threshold to unlock them. PSST.. yes you can get more than one!

3: Subscribe to our Essentials Club! You'll get FREE, full-sized products on your 2nd and 4th renewals. PLUS, you'll unlock a bonus 200 beauty bucks in rewards (with $10 store credit) on your 5th renewal. Sounds good, amiright?

What is your return policy?

RETURNS POLICY
Love it or get your money back!If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email [email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.