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Overstock

Up to 60% off. Use code BF60.

Use code: BF60
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Add the items you want, then enter code BF60 at checkout.

Self Tanner Mousse and Self Tanner Drops are not included.

Last chance picks

Beauty by Earth Rose Quartz Facial Roller featuring two natural pink quartz stones, rose-gold metal hardware, and a branded pink stone handle, standing upright against a warm beige background with soft directional shadows.

Rose Quartz Roller

$24.99

$17.49

30% OFF

Self Tanning Back Applicator

Self Tanning Back Applicator

$19.99

$13.99

30% OFF

Packaging of Beauty by Earth Eucalyptus Mint Shower Steamers on a beige background

Shower Steamers (7-Pack)

$23.99

$16.79

30% OFF

foot file with wooden handle

Foot File

$24.69

$13.29

46% OFF

Self Tanner Blending Body Brush

Self Tanner Blending Body Brush

$25.99

$18.19

30% OFF

Self Tanning Application Kit (3-Piece Set)

Self Tanning Application Kit (3-Piece Set)

$16.99

$11.89

30% OFF

Kabuki facial brush on a beige background

Self Tanner Kabuki Facial Brush

$21.99

$15.39

30% OFF

After sun cooling aloe vera spray bottle on a beige background

After Sun Cooling Spray

$40.00

$20.99

47% OFF

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  • Beauty by Earth Rose Quartz Facial Roller featuring two natural pink quartz stones, rose-gold metal hardware, and a branded pink stone handle, standing upright against a warm beige background with soft directional shadows. Side-by-side before-and-after comparison of a woman's face showing visibly reduced under-eye puffiness in the after image. Text reads “Cool, Calm Skin” and “Cool, calming stones for a de-puffed look.” $7.49 OFF • code BF60 30% OFF
    Rose Quartz Roller
    $24.99 CAD $17.50 CAD (30% OFF)
  • Self Tanning Back Applicator Back of a woman's bare shoulders and upper back with a split-screen comparison showing uneven tan staining on the left and even coverage on the right. Text at the bottom reads, 'Seamless Glow, Front to Back. $5.99 OFF • code BF60 30% OFF
    Self Tanning Back Applicator
    $19.99 CAD $14.00 CAD (30% OFF)
  • Packaging of Beauty by Earth Eucalyptus Mint Shower Steamers on a beige background A woman with long brown hair closes her eyes while holding a shower steamer near her face, with the text 'Breathe Deep. Feel Fresh. $7.19 OFF • code BF60 30% OFF
    Shower Steamers (7-Pack)
    $23.99 CAD $16.80 CAD (30% OFF)
  • foot file with wooden handle Foot File - {{variant_title}} - Beauty by Earth $11.39 OFF • code BF60 47% OFF
    Foot File
    $24.69 CAD $13.30 CAD (47% OFF)
  • Self Tanner Blending Body Brush A split-screen lifestyle image showing a woman modeling a light blue bralette and black shorts against a plain light background, with text at the bottom reading 'Streak-Free. Every Time. $7.79 OFF • code BF60 30% OFF
    Self Tanner Blending Body Brush
    $25.99 CAD $18.20 CAD (30% OFF)
  • Self Tanning Application Kit (3-Piece Set) A side-by-side comparison of a woman modeling a white ribbed bikini top and matching bottoms against a light gray studio background, with the text 'Streak-Free. Every Step. $5.09 OFF • code BF60 30% OFF
    Self Tanning Application Kit (3-Piece Set)
    $16.99 CAD $11.90 CAD (30% OFF)
  • Kabuki facial brush on a beige background A smiling woman with long brown hair applies face tan using a kabuki brush with a bambii handle. Text at the bottom reads 'Streak-Free. $6.59 OFF • code BF60 30% OFF
    Self Tanner Kabuki Facial Brush
    $21.99 CAD $15.40 CAD (30% OFF)
  • After sun cooling aloe vera spray bottle on a beige background After Sun Cooling Spray $19.00 OFF • code BF60 48% OFF
    After Sun Cooling Spray
    $40.00 CAD $21.00 CAD (48% OFF)
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Prudence holding a tube of 'Beauty by Earth' self-tanner in a home setting.

A Better-for-You Tan

When I was pregnant with my second kid, I started realizing there just wasn't a clean self tanner on the market. Everything was filled with dyes, harsh chemicals, and fragrances.

I wanted to create a sunless tanner that I felt good about putting on my body. Something that I could even use while pregnant and breastfeeding, without the fear of scary health risks. Because all of us deserve products with better-for-you ingredients and even better results.

Potent botanical ingredients | Shea Butter | Coconut Oil | Aloe Vera | Sugar Cane-derived DHA

93% felt more confident in their own skin | 100% saw visible results*
*Of those surveyed

I'm confident you'll fall in love with your tan.

Don't settle for toxic spray tans.
Make the switch to a clean self tanner, powered by organic ingredients.

Prudence M. | Founder

Free Shipping over $65

Free Shipping over $65

Get free shipping on USA* orders over $65

60-Day Guarantee

60-Day Guarantee

We're so sure you'll love it, we give you a 60-day money-back guarantee.

Free & Easy Returns:

Free & Easy Returns:

No hassle returns. We make it easy!

FAQ

Your Questions, Answered

Which shade of self tanner should I use: Light or Medium?

✨ How to easily choose the right formula for you by your skin tone's natural darkness.

1: Are you very fair? Burn easily? Choose our Light formula.

2: More yellow or caramel tones? Try our Medium formula.

Note: If you shopped with us before, Fair to Medium is now labeled Light and Medium to Dark is now labeled Medium.✨

Are all your products vegan?

The majority of our products are vegan with the exception of a few products that use boar hair or beeswax. We’re a certified cruelty-free company and are big animal lovers! If you have questions about how any of our products are developed, feel free to reach out at [email protected]

How do I get Free Shipping on my order?

SHIPPING POLICY

ALL US* orders $65+ ship FREE!* We pride ourselves on fast, accurate delivery, and great service.

Need help? Give us a shout!

*Free shipping is restricted to the 48 continental states, excluding Hawaii, Alaska, and Puerto Rico.

What is your return policy?

RETURNS POLICY
Love it or get your money back!
If you’re not satisfied with your purchase you can return it within 30 days – HASSLE FREE and we will refund the original purchase price of the product. It’s really that simple.

HOW IT WORKS
1. Email 
[email protected] your return request with the following information:a. Contact information (name, phone number, email address)b. Place of Purchase (Website, Amazon, etc.)c. Order Numberd. Item Purchasede. Reason for Return

2. Beauty by Earth will email you a shipping label to return the item.

3. Mail your return, using the label provided, back to Beauty by Earth with the following included in the shipment:

a. Original Purchase Receipt

b. A Note Stating Reason for Return

Refunds are processed within 2 to 5 days and will be re-credited to the original method of payment.

Please note the following items are non-refundable:

-Original Shipping Charges and Shipping Protection Charges

-Gift Cards

-Beauty Bloopers

-Gifts, freebies, or samples.

How do I apply to collaborate with your brand?

We're delighted you're interested in collaborating with us!

As a small business, we don’t currently offer paid content campaigns, but would be happy to send gifted products in exchange for posts or videos. You can also sign up to be an affiliate with us and earn cash when you bring in sales!

If that sounds amenable to you, please sign up here.

How do subscriptions work?

Our Subscriptions are super simple!

1: Select a delivery period that fits your needs (every 30 days, 45 days, 60 days, or 90 days.)

2: Save 15% off of your subscription. Better still, get FREE SHIPPING* when you order $65 or more!

3: You can pause or cancel your subscription at any time. Just log in to your account and click on manage subscriptions.


*Free shipping only applies to orders of $65 or more sent within any of the contiguous states within the USA. Does not apply to Alaska, Hawaii, or Puerto Rico.