FOR IMMEDIATE RELEASE

Carrollton, TX — October 2025 — Beauty by Earth, the clean beauty brand redefining what “natural” can do, is taking a bold stance in the deodorant aisle: it’s time to stop normalizing aluminum in personal care.

Their newest launch — the Magnesium Deodorant Collection — challenges the decades-long assumption that blocking sweat with aluminum is the only way to stay fresh. Instead, Beauty by Earth uses magnesium hydroxide and botanical ingredients to neutralize odor naturally, allowing the body to do what it’s meant to do: breathe, balance, and detox.

“For years, we’ve been told that plugging our sweat glands with aluminum is just part of staying ‘fresh,’” says Jenny Smith, Marketing Director at Beauty by Earth. “But your body is designed to sweat — it’s one of the ways it keeps you healthy. This launch isn’t just about smelling good. It’s about taking back what ‘clean’ and ‘healthy’ really means.”

Nature-Powered Confidence

Every stick in the new line is formulated with arrowroot powder, coconut oil, shea butter, and avocado oil — a blend that nourishes skin, absorbs moisture, and keeps odor at bay without irritation or residue.

The scents are as thoughtfully curated as the ingredients:

• Feel Good Citrus — A burst of orange peel and sunshine for your morning ritual.
  
  

• White Tea Mood — Calm, clean, and quietly confident.
  
  

• Sweet Amber Moment — Warm, nostalgic, and comforting.

And Beauty by Earth promises even more unique scents are planned to be released in months ahead.

Why You’ll Love It

• Odor-Fighting Power: Magnesium and Zinc work together to neutralize odor naturally.

• Skin-Nourishing: Avocado Oil, Shea Butter, and Aloe Vera keep underarms soft and hydrated.

• Clean Ingredients: Made with thoughtfully sourced ingredients for a safer, sustainable routine.

• Gentle (or Upllifting or whatever) Aroma: Wildflower scent offers a subtle, lasting & uplifting naturally-derived aroma.

A Founder’s Promise

“We’ve spent over a decade proving that clean ingredients can perform just as powerfully — if not better — than conventional beauty,” says Prudence Millsap, Founder of Beauty by Earth. 

“This launch is more than ”just another deodorant. It’s a line in the sand. We’re done settling for formulas that put convenience over well-being.”

A Personal Mission

For Jenny Smith, this launch carries deep personal significance.

“Dementia runs in my family, so I’ve always been mindful of what I eat or put on my skin,” Smith shares. “While research on aluminum and neurodegenerative disease is still evolving, even the potential risk is enough for me to choose differently. This isn’t about fear — it’s about awareness. Clean beauty is my way of mindfully making healthier choices for myself and my family every single day.” 

“As a team, we’ve always believed that doing things the right way might take longer — but it’s worth it,” says Dani Krichbaum, Chief Operations Officer at Beauty by Earth. “When we decided from the start that our deodorants would never contain aluminum, it wasn’t just a product choice — it was a values-choice. Transparency and integrity have always been at the heart of how we operate, and this line represents that in every sense. It’s proof that clean, effective, and ethical can coexist beautifully.” 

“We don’t test on animals,” she says with a grin. “But we definitely test on ourselves. The White Tea Mood scent has been my go-to since day one — even though the testing phase ended months ago, I still carry this little guy everywhere. It’s just that good.”

“If there’s one message I hope people take away from this launch, it’s that we deserve transparency and choice,” says BBE founder Millsap. “If a product we use daily might contribute — even slightly — to long-term health risks, we have the power to say ‘no more.’ That’s what this line represents to me: prevention, empowerment, and peace of mind.”

About Beauty by Earth

Founded in 2014, Beauty by Earth has become one of the most trusted voices in clean personal care, offering high-performing, plant-based products without compromise. From the brand’s viral Self Tanner Body Lotion to its award-winning skincare line, Beauty by Earth continues to redefine what clean beauty looks — and feels — like.

The Magnesium Deodorant Collection is now available at www.beautybyearth.com.

Media Contact:

Jenny Smith
Marketing Director, Beauty by Earth
[email protected] | 469.777.6501