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Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background
Before and after comparison of a woman holding a tube of lotion.
Close-up of smooth body lotion self tanner
Hand holding a tube of 'Beauty by Earth' self Tanner with lotion being applied to a black mitt.
Woman wearing a black sports bra and shorts set against a light-colored wall.
Person using a black wax strip on their leg with a white background
Before and after of tanning lotion
Self Tanner Body Lotion
Self Tanner Body Lotion - Before and after
Self Tanner Body Lotion - Before and after
body lotion with data
Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background
Before and after comparison of a woman holding a tube of lotion.
Close-up of smooth body lotion self tanner
Hand holding a tube of 'Beauty by Earth' self Tanner with lotion being applied to a black mitt.
Body tanning lotion application video
Woman wearing a black sports bra and shorts set against a light-colored wall.
Person using a black wax strip on their leg with a white background
Before and after of tanning lotion
Self Tanner Body Lotion
Self Tanner Body Lotion - Before and after
Self Tanner Body Lotion - Before and after
body lotion with data

Lotion autobronzante pour le corps

The Best Tan comes with the Best Ingredients....

Épuisé
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Visible Glow
Vegan
Pregnancy Safe
Hydrating
Dermatologically Tested
  • Ultra clean & natural ingredients
  • Exceptionally hydrating custom formula
  • Goes on white for easy, beginner-friendly application
  • Smells like subtle coconuts (no gross smells)
  • Zero Orange - pairs perfectly with your natural skintone
  • Zero Streaks or Mess

Offrez-vous un teint hâlé, luxueux et sans traces grâce à notre lotion autobronzante best-seller . Enrichie en huile de coco, beurre de karité et extrait de canneberge , sa formule va bien au-delà du simple bronzage : elle nourrit, régénère et hydrate en profondeur pour une peau aussi belle à regarder qu’agréable à sentir.

Sa texture crémeuse et à absorption rapide glisse sans effort sur la peau, l'enveloppant d'un doux parfum tropical tout en lui conférant un hâle éclatant et ensoleillé , sans traces ni effet orangé. Des ingrédients sains et respectueux de la peau garantissent un éclat aussi naturel qu'il en a l'air.

  • Hydrate, nourrit et sublime votre peau
  • DHA d'origine naturelle pour un teint hâlé et impeccable
  • Zéro orangé, zéro trace – juste un éclat pur
  • Plus de 500 000 clients ravis ne jurent que par lui
DHA (sugar cane-derived)

DHA (sugar cane-derived) (Dihydroxyacetone) Vegan

Native To: Germany

Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.

Also Found in:

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Coconut Oil

Coconut Oil (Cocos nucifera) Vegan

Native To: Philippines

Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.

Also Found in:

Witch Hazel

Witch Hazel (Hamamelis Virginiana) Vegan

Native To: North America

Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).

Also Found in:

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Shea Butter

Shea Butter (Butyrospermum Parkii) Vegan

Native To: Africa

Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.

Also Found in:

  1. Prep
    Start by exfoliating with a loofah, exfoliating pad or body scrub to remove dead skin cells — this helps your tan go on evenly and last longer. Apply a light layer of moisturizer to your feet, ankles, wrists, and elbows with moisturizer beforehand, as these areas are more porous and can absorb more product. Tip: wait a day or two after shaving before applying.
  2. Apply
    Squeeze a quarter-size amount onto your mitt or applicator brush and start from your legs, working your way up in long sweeping motions for a seamless, streak-free finish. Go lighter on your wrists, ankles, and hands and blend well — these areas absorb product more readily. For your back, a back applicator helps ensure even coverage. If you're using your hands, make sure to wash them after.
  3. Develop
    Wait at least an hour before showering, swimming, or doing any kind of exercise. Your full tan will show up beautifully after 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  4. Maintain
    Keep skin moisturized daily — hydrated skin holds onto your tan much longer.

While it is not certified organic, our Self Tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any potentially harmful additives.

Light is perfect for pink or cool undertones, fair skin, or a very subtle tan. Not sure if this is you? Choose Light if you burn easily, freckle, or see blue or purple veins on the underside of your wrist.

Medium is perfect for neutral, olive, or warm undertones — or anyone wanting a deeper tan. If you tan easily or your wrist veins look greenish (or are hard to see), Medium is likely your match.

Any of our dye-free formulas can work on any skin tone — pick your level of tan and the version that best matches your undertones.

(Note: Previously labeled Fair to Medium and Medium to Dark — those names are now Light and Medium.)

The active ingredient in our self tanner is Dihydroxyacetone (DHA, sugar cane-derived), which gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

  1. Prep
    Start by exfoliating with a loofah, exfoliating pad or body scrub to remove dead skin cells — this helps your tan go on evenly and last longer. Apply a light layer of moisturizer to your feet, ankles, wrists, and elbows with moisturizer beforehand, as these areas are more porous and can absorb more product. Tip: wait a day or two after shaving before applying.
  2. Apply
    Squeeze a quarter-size amount onto your mitt or applicator brush and start from your legs, working your way up in long sweeping motions for a seamless, streak-free finish. Go lighter on your wrists, ankles, and hands and blend well — these areas absorb product more readily. For your back, a back applicator helps ensure even coverage. If you're using your hands, make sure to wash them after.
  3. Develop
    Wait at least an hour before showering, swimming, or doing any kind of exercise. Your full tan will show up beautifully after 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  4. Maintain
    Keep skin moisturized daily — hydrated skin holds onto your tan much longer.

Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of ingredients here:

Water (Aqua), *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (DHA, sugar cane-derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel (Argan) Oil, Propanediol, Ethylhexylglycerin, Potassium Sorbate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.
*Certified Organic Ingredients

Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

Absolutely, but if you'd rather, try out our Face Self Tanner—specially formulated for the unique needs of your face. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer. Get all the way to your hairline, your neck and ears too.

Our Self Tanner is perfectly safe for expectant women. Though if there is ever a question or concern it is always best to check in with your Doctor or Midwife.

Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a Self Tanner is the best way to go.

We sure do! Find out more on our wholesale info page or drop us a line at [email protected] and we'll get you taken care of.

Our self tanner is filled with natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

An orange or overly dark tan usually means too much DHA for your skin tone — not that self tanner "doesn't work" on you. The fix is choosing the right shade and undertone match, then building your color gradually.

Here's how to pick the right formula for you:

Light is perfect for pink or cool undertones, fair skin, or a very subtle tan. Not sure if this is you? Choose Light if you burn easily, freckle, or see blue or purple veins on the underside of your wrist.

Medium is perfect for neutral, olive, or warm undertones — or anyone wanting a deeper tan. If you tan easily or your wrist veins look greenish (or are hard to see), Medium is likely your match.

Any of our dye-free formulas can work on any skin tone — pick your level of tan and the version that best matches your undertones.

(Note: Previously labeled Fair to Medium and Medium to Dark — those names are now Light and Medium.)

When in doubt, start with the lighter shade and add a second application once you know how your skin responds. You can always build — correcting orange is harder than going one step darker next time.

Yes — if you apply with bare hands and don't wash and exfoliate them properly, self tanner can collect on palms, knuckles, and cuticles and look orange.

We recommend applying with a tanning mitt, brush, or gloves for the most even, natural-looking results. If you prefer using your hands, you absolutely can — just make sure you REALLY exfoliate your hands beforehand and wash them thoroughly (including between fingers and around nails) as soon as you're done applying.

Every DHA-based self tanner can develop a characteristic "tanner" scent as the color activates — that's normal. Many brands mask it with heavy synthetic fragrances; we don't.

Our formula uses a gentle, subtle scent instead of loading up on artificial fragrance. You may notice a light DHA aroma while your tan is developing — it typically fades after you rinse off in the shower.

Yes — free standard shipping on US orders of $65+. Applies to the 48 contiguous United States only (excludes Alaska, Hawaii, and Puerto Rico). Orders below $65 and excluded regions are charged standard shipping rates.

BOGO codes apply in pairs. Add all qualifying items to your cart before entering the code at checkout. In each pair, the item of equal or lower price is discounted (often free, depending on the promotion). Examples: 4 eligible items → 2 discounted; 5 items → still 2 discounted. Minimum 2 qualifying items required. One coupon per order. Subscription lines include 15% off year-round and generally cannot stack with additional codes. Eligible products vary by promotion — use only active codes shown for that offer.

We're so confident you'll love your glow that we back every purchase with our 60-day money-back guarantee. If it's not the right fit, contact us within 60 days of purchase for a full refund of the original product price — no questions asked, hassle-free.

We're confident you'll love your glow. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.

The Ultimate Glow - Results Don't Lie

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*

*of those surveyed

Naturally, the best tan you've ever had.

Flawless Glow

Potent Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing.
45k+ 5-Star Reviews
Fast Shipping from Carrollton, TX
Free & Easy Returns
Excellent Customer Service
Try it for 60 Days

Customers praised this lotion for its natural-looking, streak-free tan that doesn't transfer to clothes. Many noted "it leaves no streaks" and delivers a "beautiful, subtle tan." The formula is moisturizing with clean ingredients. However, some experienced splotchy application or orange tones. Most found it easy to apply and buildable, with results lasting up to a week.

  • By far the BEST!! It does not come off on your clothes even when you sweat.
  • Gave me a beautiful, subtle tan that went on evenly without looking streaky or orange.
  • Best self tanner I've used - doesn't streak at all, and fades like a 'normal' tan.
  • 5 stars: 2027 (80%)
  • 4 stars: 208 (8%)
  • 3 stars: 115 (5%)
  • 2 stars: 80 (3%)
  • 1 star: 113 (4%)
Some of the reviews shown are from related products the merchant grouped with this one.
S
Shari K. (Concord, CA)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Improvements: Although it doesn’t smell as others, wish it didn’t smell at all. Won’t stop me from using or buying more.
Love this tanning lotion, love that I can see

Love this tanning lotion, love that I can see where I’m putting it and can get dressed right away, no transfer.

r
rachel g.
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Amazing for sensitive skin! Red heads out there, choose shade light

This stuff the amazing!
I have really sensitive skin, especially on my face, and this is the only one I use. For anyone worried about orange, Don't be! It's all about the shade, NOT the formula. Orange happens when the tanning ingredient is too strong for your skintone. If you're really fair and burn easily, definitely go for LIGHT. DO NOT do medium. Red heads gotta look out for one another ;)
The shade isnt about your end result but your skin's starting point. I wish someone had told me this, so I hope it helsp.
This is really the Best self tanner ! I try to stick with the cleaner ingredients and this one is great and smells good too. I’ll apply it usually every 3 days to keep the tan

R
Rana R. (McAllen, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product works, and the sale made it affordable.
Improvements: There is a smell that follows me when I wear it for the day.
Glowing Skin.....

It's so easy to use and goes on evenly. It leaves a beautiful bronze glow. My skin looks beautiful without exposing it to the sun

Hi Rana! We're thrilled to hear you're loving your self tanner and the beautiful glow it gives. Thanks for sharing your experience with us!

S
Staci N. (Phoenix, AZ)
Medium
Love it!It is such a natural looking

Love it!
It is such a natural looking tan!

Hi Staci! We're so happy to hear you love the natural glow from our Self Tanner Body Lotion. Thanks for sharing your wonderful feedback!

K
Karen P. (Crosbyton, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Even tan, very little transfer of dye, low odor
Improvements: Product is great! More BOGO sales!
I love the whole Beauty By Earth self-tanning line

I love the whole Beauty By Earth self-tanning line. I find the Self Tanner Body Lotion to work best (and most even tan) for me. I use it in tandem with the Beauty By Earth Face Tanner Lotion. I've used MANY different self-tanners (trust me--I've run the gamut!) and this is the BEST ever! Quick drying, bronze glow, and less odor, and less transfer to clothing/bed sheets.

C
Cheryl k. (Chatsworth, GA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy application
Improvements: Answering e-mails
Love this tanning lotion

Love this tanning lotion I use medium and apply it 1-3 times a week to prepare for the weekend it goes on easy doesn’t stink and my tan is almost believable like so natural looking no orange and no bad chemicals love this product

Hi Cheryl, we're so happy to hear you love our Self Tanner Body Lotion! Thanks for sharing your experience and for choosing us to help you achieve a natural-looking tan. We appreciate your support!

T
Tina K. (Reading, PA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The ease of use and results
Improvements: It can be a little pricey but compared to spray tans, I guess it’s not too bad.
I don’t look orange!!

I like the smell and feel of the lotion. It doesn’t smell like chemicals and is only a little tacky at first I wear it all day with loose fitting clothes and shower before bed

Hi Tina, we're so happy to hear you love the natural glow and scent of our Self Tanner Body Lotion! Thanks for sharing your experience, and enjoy your beautiful skin!

M
Michelle D.D. (Corpus Christi, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It absorbed quickly
Improvements: It’s not broke don’t fix it. It’s a good product. I’ll mess it up.
Soft glow

I was very skeptical, but decided to give it a try. It was worth the effort. I have a nice soft glow no streaks!! I did have a small amount of staining on my hands around any calluses so I should’ve washed my hands a couple of times while it was drying, but all in all very happy with the color it even survived having a pedicure scrub😍 we’ll purchase this again

Hi Michelle, we're so glad you love the glow! Thanks for sharing your experience, and we look forward to your next purchase. Remember to wash your hands after application next time for an even better finish! 😊

R
Rachel W. (Nampa, ID)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: No streaks
Improvements: Bigger bottle ;)
Tanner

Excellent !!!!!

Hi Rachel! We're thrilled to hear you love the Self Tanner Body Lotion. Thanks so much for your wonderful review!

J
Jordan R. (Knoxville, TN)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The color of the tan
Improvements: Not sure on ingredients as something caused a reaction
Gave me a reaction

Gave me a reaction on my arms and chest with a rash of little bumps

Hi Jordan, we're sorry to hear about your reaction. Please discontinue use and consider consulting a healthcare professional. We appreciate your feedback and are here to help if you need further assistance.

C
Cynthia S. (Carmel Valley, CA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Ease of use
Improvements: Better instruction
Color & dry skin

It went on why it did not get on anything which I was happy about, but you must wear gloves because your hands will turn orange. I would get the light instead of medium because the medium is very dark for pale skin person. It is also very drying so you must put lotion on after it sets.

Hi Cynthia, thank you for your detailed feedback! We're glad you liked how it applies and appreciate the tips for best results. We'll take your suggestions into account to improve the product. If you need any assistance, feel free to reach out!

R
Renee (McAllen, TX)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product works and doesn't bother my skin.
Improvements: It's pricey, but the sales make it more affordable. The lotion does have a smell to it that could be better.
Works like a charm!

I am very fair skinned. I stumbled on an ad for this product and decided to order it and give it a try. It's gorgeous. I love the color it gives my very pasty skin. I will order it again. Wash your hands well or wear gloves.

Hi Rana, we're so happy to hear you love the self-tanner! Thanks for the tip about gloves—it's a great reminder for everyone. Looking forward to your next order!

M
Mossbrooks (Ridgway, PA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It sure does work quickly
Improvements: Recommend not to use on certain body parts due to the skin turning orange
It’s ok

It’s ok, I just don’t like how it turns my feet and elbows orange

Hi Michelle, thanks for sharing your feedback. We’re sorry to hear about the color change on your feet and elbows. Please consider using a lighter application on those areas and thoroughly washing your hands afterward. We appreciate your input and hope you enjoy your future products with us!

K
Karla S. (Phoenix, AZ)
Light
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: True glow and no orange
Improvements: Delivery time
I absolutely love this stuff

I absolutely love this stuff. As a Porcelain Queen who seems to repel the sun, this gives me a glow without the pain of a sunburn. 10 out of 10 for me