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Tube of Beauty by Earth self Tanner tanning lotion with black mitts on a beige background
Self Tanner Tanning Lotion Kit
A side-by-side comparison of a woman modeling a light blue bikini top, with text at the bottom reading 'Sun-Kissed, Never Orange. Brynlee is using Medium shade (2 applications).
A woman in a black tank top sits on a light beige studio floor next to a bottle of Beauty By Earth Tanning Lotion. Text on the left reads 'Your Most Natural Tan Yet.
Self Tanner Tanning Lotion Texture Macro Shot
3 black beauty mitts arranged on a warm beige background with text labels: exfoliating mitt, tanning mitt, and face mitt. The image includes the headline 'Everything You Need To Glow.
Beauty by Earth Self Tanner Tanning Lotion tube displayed with shea butter, coconut, and sugarcane props on a beige background with product benefits text.
A woman in a swimming pool holds up a brown and white tube of Beauty by Earth Self Tanner Tanning Lotion.
A woman in a beige sports bra and black shorts stands in a bathroom applying a tan body treatment. Text on the left reads 'Apply Tonight.
Beauty by Earth Self Tanner Tanning Lotion results.
A promotional comparison graphic titled 'A Better Way to Self-Tan' with a product bottle labeled Self Tanner Tanning Lotion at the bottom left and a feature comparison table against typical self tanners.
A hand holding an open tube of tanning lotion with white cream visible at the tip, set against a beige background with marketing text and icons.
A comparison infographic titled 'Whats the difference?' comparing BBE Self Tanners The graphic features a detailed table below comparing finish, depth, key benefits, application, and skin type.
Tube of Beauty by Earth self Tanner tanning lotion with black mitts on a beige background
Self Tanner Tanning Lotion Kit
A side-by-side comparison of a woman modeling a light blue bikini top, with text at the bottom reading 'Sun-Kissed, Never Orange. Brynlee is using Medium shade (2 applications).
A woman in a black tank top sits on a light beige studio floor next to a bottle of Beauty By Earth Tanning Lotion. Text on the left reads 'Your Most Natural Tan Yet.
Self Tanner Body Lotion Kit with Applicator Mitt – No Dyes, No Orange, Clean, Natural Ingredients
Self Tanner Tanning Lotion Texture Macro Shot
3 black beauty mitts arranged on a warm beige background with text labels: exfoliating mitt, tanning mitt, and face mitt. The image includes the headline 'Everything You Need To Glow.
Beauty by Earth Self Tanner Tanning Lotion tube displayed with shea butter, coconut, and sugarcane props on a beige background with product benefits text.
A woman in a swimming pool holds up a brown and white tube of Beauty by Earth Self Tanner Tanning Lotion.
A woman in a beige sports bra and black shorts stands in a bathroom applying a tan body treatment. Text on the left reads 'Apply Tonight.
Beauty by Earth Self Tanner Tanning Lotion results.
A promotional comparison graphic titled 'A Better Way to Self-Tan' with a product bottle labeled Self Tanner Tanning Lotion at the bottom left and a feature comparison table against typical self tanners.
A hand holding an open tube of tanning lotion with white cream visible at the tip, set against a beige background with marketing text and icons.
A comparison infographic titled 'Whats the difference?' comparing BBE Self Tanners The graphic features a detailed table below comparing finish, depth, key benefits, application, and skin type.

Self Tanner Body Lotion Kit with Applicator Mitt – No Dyes, No Orange, Clean, Natural Ingredients

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Bronzing
Quick-Dry
Non-Sticky
Hydrating
Vegan
Cruelty-Free
  • Lotion that goes on white so you can see exactly where you’ve applied — beginner-friendly
  • Silky and ultra hydrating — ideal for dry, mature, or sensitive skin
  • Buildable color plus the tools/products you need for an even, streak-free glow
  • Great for normal skin too
  • Vegan formulas with natural and clean ingredients

Plant-Based Self Tanner Body Lotion Kit — Natural Glow in 6–8 Hours, Zero Orange

This self tanning kit delivers a buildable, sun-kissed glow using a plant-based, dye-free formula. Developed for health-conscious skin, it combines a lightweight self tanning lotion with an improved applicator mitt for streak-free, even coverage — results visible in 6–8 hours, no UV exposure required.

Key Benefits

  • Zero orange tone: DHA derived from sugar cane produces a natural bronze finish across all skin tones
  • No artificial dyes, sulfates, or parabens: formulated with certified clean, plant-based ingredients
  • Subtle coconut scent: no harsh self-tanner odor during or after development
  • Ultra-light, non-sticky texture: absorbs quickly without residue or transfer on clothing
  • Moisturizing base: Organic Aloe Vera, Shea Butter, and Coconut Oil support skin hydration while the tan develops
  • Blurs the appearance of stretch marks, veins, and uneven skin tone: buildable coverage for a more uniform finish
  • Sensitivity-friendly: suitable for sensitive skin types

How to Choose Your Shade

Your Natural Skin Tone Recommended Formula Expected Result
Very fair to light Fair to Medium Light, natural sun-kissed glow
Light to caramel / olive Medium to Dark Deeper, buildable bronze tone

Note: If you use the Beauty by Earth Face Self Tanner regularly, the original formula is now classified as Light-Medium.

How to Use

  1. Exfoliate and dry skin thoroughly before application
  2. Apply lotion to the included applicator mitt in circular motions
  3. Blend evenly across the body, using less product on knees, elbows, and ankles
  4. Wash hands immediately after application
  5. Allow 6–8 hours before rinsing; avoid sweating or water contact during development

Key Ingredients

  • Coconut Oil (Cocos Nucifera) — Philippines: moisturizes and enhances skin elasticity
  • Organic Aloe Vera (Aloe Barbadensis) — North Africa & Southern Europe: soothes and hydrates during tan development
  • Shea Butter (Butyrospermum Parkii) — Africa: nourishes dry skin and supports a smooth, even base
  • Organic Witch Hazel (Hamamelis Virginiana) — North America: minimizes inflammation and supports skin clarity
  • Cranberry Extract (Vaccinium Macrocarpon) — North America: antioxidant protection and brightening
  • Organic Pomegranate Extract (Punica Granatum) — Middle East & Mediterranean: anti-aging antioxidant support

What's in the Kit

  • Self Tanning Body Lotion (shade of choice: Fair to Medium or Medium to Dark)
  • 3 Pc Applicator Kit which includes a Tanning Mitt, a Finger Mitt and an Exfoliating Glove.

Frequently Asked Questions

Will this self tanner make me look orange?
No. The formula uses sugar cane-derived DHA and contains zero artificial dyes, producing a natural bronze tone rather than an orange cast.
How long does it take to see results?
Color develops fully in 6–8 hours. For a deeper tan, a second application can be layered after the first has fully developed.
Does it smell like a traditional self tanner?
The lotion carries a subtle coconut scent during and after development. It does not produce the sulfur-like odor common to many DHA-based tanners.
Is this self tanner safe for sensitive skin?
Yes. The formula is free from dyes, sulfates, and parabens, and is formulated to be suitable for sensitive skin types.
Can I use this on my face?
This kit is formulated for the body. Beauty by Earth offers a dedicated Face Self Tanner for facial use.
What skin tones does this work for?
Both shades are available to suit a range of skin tones. The Light formula suits lighter complexions; the Medium formula is designed for olive to deeper skin tones.

 

 

Coconut Oil

Coconut Oil (Cocos nucifera) Vegan

Native To: Philippines

Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.

Also Found in:

Organic Witch Hazel

Organic Witch Hazel (Hamamelis Virginiana) Vegan

Native To: North America

Benefits: Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.

Cranberries

Cranberries (Vaccinium Macrocarpon) Vegan

Native To: North America

Benefits: Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

Aloe Vera

Aloe Vera (Aloe Barbadensis) Vegan

Native To: North America + Southern Europe

Benefits: Brimming with antioxidants Vitamin A, Vitamin C, and enzyme. Aloe Vera fights inflammation and soothes irritated and dry skin. Aloe also helps combat acne and eczema. Help nourish and soothe sunburns and small cuts. It has anti-inflammatory effects so it works great for inflammatory forms of acne, eczema, and psoriasis flare-ups.

Also Found in:

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Shea Butter

Shea Butter (Butyrospermum Parkii) Vegan

Native To: Africa

Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.

Also Found in:

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Organic Pomegranate Extract

Organic Pomegranate Extract (Punica Granatum) Vegan

Native To: Middle East, South Asia, and Mediterranean

Benefits: Rich in vitamins A and C essential for collagen production, pomegranates also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.

  • Step 1 — Prep
    Begin with gentle exfoliation using a loofah, exfoliating pad, or body scrub to remove dead skin cells for an even, longer-lasting result. Apply a light layer of moisturizer to feet, ankles, wrists, and elbows beforehand, as these areas absorb product more readily. Allow one to two days after shaving before application.
  • Step 2 — Apply
    Dispense a quarter-size amount onto a mitt or applicator brush. Begin at the legs and work upward in long, sweeping motions for a seamless finish. Use a lighter touch on wrists, ankles, and hands, blending carefully. For the back, a back applicator helps ensure even coverage. Wash hands thoroughly if applying without a mitt.
  • Step 3 — Develop
    Wait at least one hour before showering, swimming, or exercising. Full color develops within 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  • Step 4 — Kit
    Use the included applicators and brushes as directed on each product label for face and body application.

While it is not certified organic, our Self Tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.

The active ingredient in our self tanner is Dihydroxyacetone (DHA, plant-derived from sugar cane or vegetable glycerin), which gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It's backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn't love a bit of fruitiness in their self tanner?).
The full list of ingredients can be found below:
Self Tanner Ingredients
Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Plant Based DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days. We recommend doing a thorough exfoliation session with a dry brush or exfoliating glove before application for the longest possible tan.

Our self tanner bundle includes our self tanning lotion and our application mits set, including an exfoliator mitt, a finger mit, and a body mit. It has everything you need for the perfect glow.

We get this question a lot! Here's a helpful guide to applying self Tanner:
Step One: Do Everything Else
There are a lot of things that can mess with your self tanner if you don’t do them first. Painting your nails, coloring your hair, and shaving your legs can all remove the tanner before it has time to do its work, so make sure you get these tasks done beforehand.

…but not too close beforehand. Before I knew how to apply self tanner I didn’t realize that it’s not a great idea to shave right before you use it. I ended up with all of my pores showing up as little orange dots. Not very classy. I definitely recommend waiting several hours after you shave before applying any self tanner.

Step Two: Exfoliate
Self tanner has a way of sinking in to dry skin and creating weird little dark patches. You can make sure you skip this problem by exfoliating your skin before applying self tanner. Use a natural exfoliating scrub to slough off any flakes, paying special attention to your knees, elbows, ankles, and other rough areas.

Use a gentle exfoliator to make sure your face is clear as well.

Step Three: Start From the Bottom
If you start by applying self tanner to your shoulders and torso, you may end up with some weird streaks when you bend over to do your legs. Make sure you get a nice, even tan by starting from the bottom and working up.
When you get to your face, use the application finger mitt for more consistent results.

Put about a dime-sized amount of tanner on your finger mitt and massage gently into your skin. don't neglect your neck and around your hairline and ears!

Step Four: Use Circles
Squeeze a small amount of self tanner (about a teaspoon or so) into a clean hand. If you prefer, you can wear latex gloves. Work the lotion into your skin using a circular motion. I usually apply tanner to my legs, arms, torso, and face, being careful to avoid sensitive areas like my eyes.

Step Five: Tread Carefully
Be especially cautious when applying self tanner to areas where skin tends to be loose and dry. This includes elbows, knees, and the areas around your nose and top lip. The skin in these areas tends to pick up more color than the surrounding skin, making it easy to end up with dark spots.

It is always a good idea to moisturize these types of areas prior to applying self tanner so you get a more even look. It will also help ensure these areas don’t come out darker than everywhere else.
Step Six: Wash Up
If you decided not to use gloves to apply your self tanner, wash your hands immediately afterwards.

This will keep you from ending up with off-color palms. If you end up with streaks or splotches, don’t fear – rub the area with half a lemon then buff it away with a damp towel. It’ll be like it never happened.

Step Seven: Repeat as Needed
You should reach your desired color within six hours. If you don’t, just reapply the following day. I usually end up reapplying every 4-7 days to keep my color consistent, but that number may vary based on what works best for you.

Step Eight: Don’t Forget Sunscreen
Self tanner does not protect against UV radiation. If you plan to spend any time in the sun after using a self tanner, be sure to apply sunscreen.

Sure you can! Just remember, though, that our self tanner is a bit heavier than our face formula. If you're prone to breakouts, we recommend using the face self tanner instead. It's non-comegenic and won't cause you any breakouts! If you've got easy-going skin, though, the body self tanner will work perfectly fine on your face!

Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery.

And don’t even get us started on the cancer risk… No way around it – self tanning with a Self Tanner is the best way to go.

Our self tanner is filled with natural ingredients that are gentle on sensitive skin—especially when paired with a moisturizer/lotion your skin already loves. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas.

As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

We sure do! Find out more on our wholesale info page or drop us a line at [email protected] and we'll get you taken care of.

We're so sure you'll love your products that we offer a 60-day money-back guarantee and free, easy returns.
Before
After

See the transformation

Watch how our product delivers visible results in just hours.

What customers say

The Ultimate Glow - Results Don't Lie

They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
  • 93% felt more confident in their own skin after using our self tanner.**
  • 93% experienced a significant improvement in their overall skin glow.**
  • 86% rated the texture of our lotion as excellent.**
  • 100% experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.**
  • 92% rated this self tanner as excellent compared to other tanners they’ve used in the past.**

*of those surveyed

Naturally, the best tan you've ever had.

Flawless Glow

Potent Botanicals

Lasts for Days

Happiness Guarantee

Made in Small Batches in the USA

Glow On. Zero Orange.

No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

Potent Botanicals

Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

Made in Small Batches in the USA

Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

60-Day Happiness Guarantee

We're so sure you'll love our self tanners, we give you 60-days to try it for a full money-back guarantee.

Better for you. Better for the planet.

Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

Thousands of Glowing Reviews

Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

Switch to a Better Tan

You'll be shocked how many people will think your tan is the real thing.

Make the switch

45,000+ five-star reviews

  • 60-Day Happiness Guarantee
  • Free & easy returns
  • Fast shipping from Carrollton, TX
  • Excellent customer service

Customers praised this self tanner for delivering a "natural looking tan" without orange tones or streaking. The kit's mitt makes application easy, and most found "it doesn't transfer" to clothes or sheets. While the majority loved the color and ease of use, some reported issues with orange undertones, uneven application, or skin reactions. A few noted the typical self-tanner smell develops after hours.

  • HANDS DOWN the best self-tanner I have ever used!! No streaking, no weird orange tint
  • It dries quickly and gives me the most natural tan I have ever had.
  • I am never orange and it moisturizes upon application.
  • 5 stars: 2598 (78%)
  • 4 stars: 271 (8%)
  • 3 stars: 169 (5%)
  • 2 stars: 110 (3%)
  • 1 star: 201 (6%)
Some of the reviews shown are from related products the merchant grouped with this one.
S
Shelby H. (Snow Hill, NC)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: My mom has already bought some too!
Improvements: Nothing
It’s the best I have ever tried

It’s the best I have ever tried. My husband even said it doesn’t stink and the color is best yet! I’m fair skinned but used medium and it’s perfect!

Hi Shelby! We're so happy to hear you love the self tanner and that it works perfectly for you. Thanks for sharing your experience and for choosing Beauty by Earth!

A
Anonymous (Houston, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: How easy it is to use and how lightweight it is
Improvements: Make a bigger bottle
I absolutely love this product

I absolutely love this product. I have tried so many tanning lotions, foams gels. This is by far the best I have ever used to date. It’s a little thick when it goes on, but once you rub it in it dries quickly, it does not get on your clothes or bleed or drip off your skin when you sweat. The color is perfect and it lasts for days. It’s also buildable and lightweight. It doesn’t smell. Once it dries within a few minutes. You’re good to go for the rest of the day.

Hi there! We're thrilled to hear you love our Self Tanner Body Lotion and that it works so well for you. Thank you for sharing your experience and for choosing Beauty by Earth!

B
Becki (Branchdale, PA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy application, no mess, no stained hands and feet, affordable.
Improvements: Just keep the buy one get one sale going!!
It is worth the try!!!

I was skeptical but decided to buy it for my daughter because she is fair skinned and loves a natural tan look all year round. I couldn’t take looking at the orange fingers, toes, elbows, and knees from all the expensive creams! THIS product is so great! Goes on smooth and leaves you feeling moisturized but not at all oily. Within hours it has you looking like you spent the afternoon in the sun. No orange tone, no orange stains left on skin or clothes. I use it now and I have so many friends that are now using it after commenting on my beautiful tan!

Hi Becki, thank you so much for sharing your wonderful experience! We're thrilled to hear that you and your friends are loving the natural tan look without any mess or orange tones. Your kind words made our day! If you or your daughter need anything else, we're here to help.

S
Shoogscatering (Aledo, TX)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The color it gives
Improvements: Can’t think of anything
I’ve used many self tanners and this one by far

I’ve used many self tanners and this one by far is the best smelling and most natural color I’ve used! Will definitely continue to buy this product!

Hi Amanda! We're so happy to hear you love our Self Tanner Body Lotion. Thank you for your kind words and for trusting us with your self-tanning routine. We look forward to your next purchase!

A
Angela (Marietta, GA)
Love how clean this formula is and low odor!

Love how clean this formula is and low odor! However, very much not streak proof. Not much of a tan as I was hoping.

Hi Angela, thank you for your feedback! We're glad you appreciate the clean formula and low odor. We're sorry to hear the tan wasn't as streak-free or as tan as you'd hoped. Your comments are helpful, and we'll pass them along to our team. If you need any tips or assistance, feel free to reach out!

L
Lisa W. (Salt Lake City, UT)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy
Improvements: Nothing
I love this stuff! Do you want to know why? The

I love this stuff! Do you want to know why? The color is not fake looking, it’s s rich tan color and the other reason is the scent is a subtle and pure. It’s awesome and I’ve already bought 2 bottles! Highly recommend!

Hi Lisa, thank you so much for your lovely review! We're thrilled to hear you love our Self Tanner Body Lotion and appreciate the natural color and scent. Thanks for recommending us and for your continued support!

A
Anonymous (Milton, FL)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product
Improvements: Nothing
This is the best product on the market by far! I

This is the best product on the market by far! I have used a lot of products and they all turned me orange BUT beauty by earth is amazing NO ORANGE!!

Hi there! We're thrilled to hear you love our Self Tanner Body Lotion and that it gives you a beautiful, natural glow without any orange tones. Thanks so much for your kind words and support!

M
Mollee M. (Norwell, MA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The easy blending and beautiful shade of brown.
Improvements: Just keep the pricing low enough so I can use it daily.
I love the shade of brown this product creates

I love the shade of brown this product creates. I put it on and then put on a white bathing suit on and no transfer. I notice it doesn’t brown my face as much so I may need more intense drops.

Hi Mollee! We're so glad you love the shade and that it works well for you. If you're looking for a more intense color on your face, the drops are a great option to customize your tan. Thanks for sharing your experience!

A
Anonymous (Chicago, IL)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: easy application
Improvements: orange
leaves skin very orange if you try to reapply too soon

leaves skin very orange if you try to reapply too soon, but nice that you can do it with clothes on

Hi there, thank you for sharing your experience. We’re glad you appreciate the convenience of reapplying with clothes on, but sorry to hear about the orange tint. For best results, try spacing out applications and following the instructions. We appreciate your feedback!

H
Hjohnson (Crescent City, CA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Nothing
Improvements: Responding to your emails
Worst ordering experience I have ever had

Worst ordering experience I have ever had. I ended up getting the product three months later and it was not even earthy beauty. It was some offbrand that you can buy online for $18. In the span of the three months they charged me for another order that I never received. I have tried to get a hold of them multiple times. No one will respond to me. No one will get back to me if you really want this product order it on Amazon I wish I would’ve known it was on Amazon.

Hi Hollee, we're sorry to hear about your experience. Please contact our customer service team directly so we can resolve this issue promptly. Thank you for bringing this to our attention.

M
Melinda S. (Oak Park, MI)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was as described. Does not smell and it delivered quickly.
Improvements: I can’t think of anything.
The best tanner I’ve found

The best tanner I've found. It does not transfer and I’ve gotten so many compliments on the color. I’ve tested 4 other products for my daughter and I for her wedding. It’s important it looks natural and doesn’t transfer. I highly recommend.

Hi Melinda, we're thrilled to hear you love our Self Tanner Body Lotion! Thank you for sharing your experience and for recommending us. Wishing you and your daughter a beautiful wedding day!

J
Jenni (Austin, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Liked that it went on white so u could tell where u were applying it.
Improvements: Everything
Don’t waste your money

Don’t waste your money. I have used just about every self tanner on the market, and had really high hopes for this one based on the instagram ad and several influencer recommendations…they clearly are sponsored because there’s no way they would recommend this if they weren’t. I am pale/milky white. This give me absolutely NO color whatsoever! I’ll stick with my tried and true Loving Tan.

K
Krystal H. (Roanoke, VA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was easy and on sale
Amazing self tanner

This tanner, by far, is the easiest to use. It looks natural and doesn’t smell awful. It never streaks and rubs right in. Thanks for actually making one that works!

S
Shannon S.

Can you still suntan in the sun?

Beauty by Earth

Yes! ☀️ You can still tan in the sun while using our self-tanner, but please remember that it doesn’t contain SPF and won’t protect your skin from UV rays. Be sure to apply a broad-spectrum sunscreen of SPF 30 or higher whenever you’re outdoors! 💛

k
kim

how long does tan last

Beauty by Earth

The tan typically lasts around **5–7 days**, depending on your skin, shower routine, and how often you exfoliate. 😊 Keeping your skin moisturized can help it fade more evenly. 💛