"This self tanner is great! It goes on smoothly and the results look so natural. " –Elizabeth M.

Sunshine in a bottle, minus the damage.

Self Tanner

Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our natural self tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the potentially dangerous chemicals used in conventional self tanners.

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Great For
  • Getting a beautiful tan without the sun damage
  • Hiding stretch marks, scars, and viens
  • Infuse a healthy glow in sallow skin
The DEETS
SKIN TYPE Great for all! (Sensitive skin, babe? Yup, it’s good for even you.)
SCENT + TEXTURE Subtle coconut scent with a smooth, creamy texture.
AMOUNT Use enough self tanner to cover your entire body thoroughly. (Remember to go easy on all joints, hands, and feet.)
FREQUENCY Self Tanner lasts 4 - 6 days for most people, so 1 time a week is usually just right. It’s buildable, so repeat sooner for a darker tan.
TIME TO RESULTS You’ll see results from your self tan within six to eight hours.
REPLENISHMENT 2 - 3 months is usually the replenishment rhythm most beach babes prefer.
What's Inside
Select an ingredient to see where it’s from, why we picked it, and other products with similar ingredients. 
SEE ALL INGREDIENTS
Coconut Oil (Cocos nucifera)
Located: Philippines
Benefits: Infuses skin with moisture, enhancing shine, elasticity, and youthful glow to hair and skin.
Organic Witch Hazel (Hamamelis Virginiana)
Located: North America
Benefits: Relieves Inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.
Cranberries (Vaccinium Macrocarpon)
Located: North America
Benefits: Rich in vitamins A and C essential for collagen production, cranberries also fight signs of aging by keeping skin hydrated and fighting off wrinkle-causing free radicals.
Aloe Vera (Aloe Barbadensis)
Located: North Africa + Southern Europe
Benefits: Brimming with antioxidants Vitamins A and C, and enzymes, Aloe Vera fights inflammation and soothes irritated and dry skin skin. Aloe also helps combat acne and eczema.
Shea Butter (Butyrospermum Parkii)
Located: Africa
Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combatting inflammation.
SEE ALL INGREDIENTS Self Tanner Ingredients

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Cane Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

 

Self Tanner Ingredients

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Cane Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

 

“I have used self tanner for at least 20 years. This is hands-down the best self tanner on the market.”

Pam M.
How to USE
Step 1: Exfoliate! +

Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan lasts as long as possible. It’s also a good idea to paint your nails before applying your tanner – unless you like orange-y nails, that is. Give your feet a little moisturizing love beforehand to help make sure they don’t end up darker than your body. Finally, wait a day or two after shaving before using our self tanner. If you apply to newly shaved skin, all of your pores will show up as little orange dots.

Step 2: Apply Self Tanner. +

When you’re ready, apply a thin layer of natural self tanner evenly over your legs, arms, torso, and face (avoid your eyes). Be careful when working on loose areas of skin (such as the elbows and knees). These areas are more absorbent, so it’s easy to overdo it and end up with dark spots. Wearing latex gloves can help you get a more even tan, and will prevent colored palms. If you decide not to wear gloves, wash your hands immediately after tanning.

Step 3: Maintain that GLOW! +

Your skin should reach your desired color within six hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin!

BEFORE/AFTER
Our Natural Self Tanner is Different!

Our self tanner has no dyes, artificial fragrances, and WONT stain clothing or sheets. Unlike other self tanners, you don’t have to worry about horrible smells, nasty toxic chemicals, or streaks.

  • Nutrient-rich ingredients that nourish skin
  • Won’t stain or streak
  • Won’t leave you orange tomorrow
400,000+ Happy Customers and Counting!
Frequently Asked Questions
Is this an organic self tanner?

While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.

Which natural self tanner ingredients are used in this product?

The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. It’s 100% natural and non-GMO. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

How long does the color from this self tanning lotion last?

We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days. We recommend doing a thorough exfoliation session with a dry brush or exfoliating glove before application for the longest possible tan.

How do I use self tanner?

We get this question all the time! So often, in fact, that we wrote a blog post about it. Check it out here.

Does this self tanning cream contain any parabens?

Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of what we do (and don’t) include on our product page.

Will my skin end up blotchy or streaked after using this self tanner?

Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa quality self tanner applicator mitts are your best bet.

Can this be used as a face self tanner?

Absolutely, but if you’d rather, try out our natural Face Self Tanner—specially formulated for the unique needs of your face. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hairline, your neck and ears too.

 

Is this self tanner made with SPF or do I need to use sunscreen also?

Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

Do you wholesale your self tanner?

We sure do! Find out more on our wholesale info page or drop us a line at [email protected] and we’ll get you taken care of.

Can using a natural self tanner help prevent the signs of aging?

Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

Is this a good self tanner for sensitive skin?

Our self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

How often can I use your self tanner?

As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

How do I extend the life of my self tan?

Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

What's NOT inside
What's NOT inside
We'll never put these bad dudes in any of our products.
Nope:
Parabens, Sulfates, or other toxic junk.
No way:
Synthetic Fragrances or Dyes

Real reviews by real people

The Most Beautiful Thing You Can Wear is Confidence
Kick pale, pasty skin to the curb and greet the world with confidence with the best self tanner out there.

When you’re rocking a safe, natural tan, you’ll face life with the certainty that comes from knowing you look your best. And when you use our natural, vegan, cruelty-free tanning lotion you’ll have the added bonus of knowing your beauty will never cost you your health or your integrity.

So what makes our natural self tanner the quickest way to a brand new you? It starts with a few carefully chosen ingredients. We collect high quality, nourishing, and natural ingredients from around the world to create a tanner that gives natural color without exposing your body to anything harmful. Ingredients like organic shea butter, organic green tea extract, and organic coconut oil care for your skin while supporting a streak-free sunless tan. Add color one application at a time to build a glow that will make everyone wonder when you had time to take a tropical vacation.

We know you’re picky about what you put on your skin. So are we! That’s why we offer a 100% customer satisfaction guarantee. If you’re not completely satisfied with your self tanning experience, just let us know.

We’ll give you a full refund up to a month after your purchase. And if you’re still not convinced, take a look at what other discerning tanning enthusiasts have to say. With over 1000 rave reviews, we’re pretty sure we’re doing something right! Remember – there’s only a limited amount of our sunless tanner available, so don’t wait any longer to add us to your cart and say “adios” to that ghostly skin.

 

  • SAY GOODBYE TO GHOSTLY WHITE SKIN: Pale, lifeless skin really isn’t your best look. But that’s why we’re here. Our vegan, cruelty-free, and natural self tanner transforms even the palest skin from “meh” to “marvelous.” Build your tan one layer at a time to get your ideal level of bronze (and cover up blemishes, veins, or imperfections) without any of those nasty streaks, blotches, or dark spots.
  • GET A SUN-KISSED TAN WITHOUT THE SUN DAMAGE: Love that sun-kissed glow but hate the thought of sunburns, early aging, and skin cancer? We think that sounds pretty reasonable. We also think that you don’t have to put up with dangerous sun exposure to get the tan you want. Our self tanning lotion harnesses the power of natural ingredients to give you a beautiful, natural-looking tan – no radiation required.
  • DO YOUR SKIN A FAVOR: Ever read the back of a conventional tanner? You need a Ph.D. to pronounce all those ingredients. We use only simple, natural ingredients in our natural self tanner, so you’ll never have to worry about what you’re putting on your body. With ingredients like organic shea butter, organic coconut oil, and Japanese green tea leaf extract, your skin will thank you by looking and feeling incredible.
  • SAFE FOR EVERYONE (Even You, Mama!) AND YOU won’t BE AN ORANGE OOMPA LOOMPA: If you have sensitive skin, maintaining that summer glow can be uncomfortable. Our self tanner’s meticulously crafted formulation is free of anything toxic, so everyone can enjoy the confidence that comes from knowing your skin looks amazing. And who wants to look like an Oompa Loompa? Not you. Our self tanner gives you a glow so convincing your friends will wonder when you had time to go on a trip to the Bahamas.
  • GUARANTEE – LOVE IT OR MONEY BACK: We know you’re gonna love what our self tanning lotion can do. We’re so confident that we’ll even guarantee it. Every product we sell comes with a 30 Day, 100% Customer Satisfaction Guarantee. If at any point over the next month you don’t love your self tanner, send it back and we’ll give you a full refund — no awkward questions required.