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Natural Self Tanner

Rated 4.91 out of 5 based on 150 customer ratings
(150 customer reviews)


Want that sun-kissed glow but don’t want to spend hours baking in the sun? Our natural self tanner is the solution you’re looking for! You’ll get the beautiful, healthy tan you want without exposing your skin to harsh UV rays or the potentially dangerous chemicals used in conventional self tanners.

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  • SAY GOODBYE TO GHOSTLY WHITE SKIN: Pale, lifeless skin really isn’t your best look. But that’s why we’re here. Our vegan, cruelty-free, and natural self tanner transforms even the palest skin from “meh” to “marvelous.” Build your tan one layer at a time to get your ideal level of bronze (and cover up blemishes, veins, or imperfections) without any of those nasty streaks, blotches, or dark spots.
  • GET A SUN-KISSED TAN WITHOUT THE SUN DAMAGE: Love that sun-kissed glow but hate the thought of sunburns, early aging, and skin cancer? We think that sounds pretty reasonable. We also think that you don’t have to put up with dangerous sun exposure to get the tan you want. Our self tanning lotion harnesses the power of natural ingredients to give you a beautiful, natural looking tan – no radiation required.
  • DO YOUR SKIN A FAVOR: Ever read the back of a conventional tanner? You need a PhD to pronounce all those ingredients. We use only simple, natural ingredients in our natural self tanner, so you’ll never have to worry about what you’re putting on your body. With ingredients like organic shea butter, organic coconut oil, and Japanese green tea leaf extract, your skin will thank you by looking and feeling incredible.
  • SAFE FOR EVERYONE (Even You, Mama!) AND YOU WONT BE AN ORANGE OOMPA LOOMPA: If you have sensitive skin, maintaining that summer glow can be uncomfortable. Our self tanner’s meticulously crafted formulation is free of anything toxic, so everyone can enjoy the confidence that comes from knowing your skin looks amazing. And who wants to look like an Oompa Loompa? Not you. Our self tanner gives you a glow so convincing your friends will wonder when you had time to go on a trip to the Bahamas.
  • GUARANTEE – LOVE IT OR LET US KNOW: We know you’re gonna love what our self tanning lotion can do. We’re so confident that we’ll even guarantee it. Every product we sell comes with a 30 Day, 100% Customer Satisfaction Guarantee. If at any point over the next month you don’t love your self tanner, send it back and we’ll give you a full refund – no awkward questions required.

The Most Beautiful Thing You Can Wear is Confidence

Kick pale, pasty skin to the curb and greet the world with confidence with the best self tanner out there. When you’re rocking a safe, natural tan, you’ll face life with the certainty that comes from knowing you look your best. And when you use our natural, vegan, cruelty-free tanning lotion you’ll have the added bonus of knowing your beauty will never cost you your health or your integrity.

So what makes our natural self tanner the quickest way to a brand new you? It starts with a few carefully chosen ingredients. We collect high quality, nourishing, and natural ingredients from around the world to create a tanner that gives natural color without exposing your body to anything harmful. Ingredients like organic shea butter, organic green tea extract, and organic coconut oil care for your skin while supporting a streak-free sunless tan. Add color one application at a time to build a glow that will make everyone wonder when you had time to take a tropical vacation.

We know you’re picky about what you put on your skin. So are we! That’s why we offer a 100% customer satisfaction guarantee. If you’re not completely satisfied with your self tanning experience, just let us know.

We’ll give you a full refund up to a month after your purchase. And if you’re still not convinced, take a look at what other discerning tanning enthusiasts have to say. With over 1000 rave reviews, we’re pretty sure we’re doing something right! Remember – there’s only a limited amount of our sunless tanner available, so don’t wait any longer to add us to your cart and say “adios” to that ghostly skin.

How to Use Your Natural Self Tanner

1. Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan lasts as long as possible. It’s also a good idea to paint your nails before applying your tanner – unless you like orange-y nails, that is. Give your feet a little moisturizing love beforehand to help make sure they don’t end up darker than your body. Finally, wait a day or two after shaving before using our self tanner. If you apply to newly shaved skin, all of your pores will show up as little orange dots.

2. When you’re ready, apply a thin layer of natural self tanner evenly over your legs, arms, torso, and face (avoid your eyes). Be careful when working on loose areas of skin (such as the elbows and knees). These areas are more absorbent, so it’s easy to overdo it and end up with dark spots. Wearing latex gloves can help you get a more even tan, and will prevent colored palms. If you decide not to wear gloves, wash your hands immediately after tanning.

3. Your skin should reach your desired color within six hours. If it doesn’t, reapply the following day. We find that reapplying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin!

Additional information

Weight 9.2 oz
Dimensions 8.5 x 2.25 x 2.25 in

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Cane Derived), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera, (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract
Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract
Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract

150 reviews

  1. Rated 5 out of 5

    Kelly Burney

    Product is perfect – smells great unlike most self tanners and it gives a natural color to my skin!

  2. Rated 5 out of 5


    This stuff is incredible. I’m preparing for a figure show and I’m super pale. I don’t want to use tanning beds or sit in the sun and the spray tans always look terrible on me. I bought this stuff on amazon based on reviews, but was still skeptical. It’s amazing. I don’t look orange at all. Looks completely natural and I’m MUCH darker, but it’s not obvious… Some of my male friends just thought I was wearing makeup when I asked if I looked different. No makeup at all. Just a nice color to my face and body. It lasted about 3 days and I started to notice my face was getting a little lighter (I exfoliate and use toner daily), but it still was fading nicely.

  3. Rated 5 out of 5


    This is a great self tanner. I love the smell – it’s tropical, like coconuts and doesn’t have a strong self tanner smell. This is my first time using a self tanner that did not have a color guide so I was worried about streaking. I rubbed the lotion into my skin until I could no longer see it and it turned out beautifully! NO STREAKING! The color is buildable. I applied it twice and got a beautiful tan. I am really pale and the color is not orange at all!!! Plus, I feel good about using an organic product on my skin.

  4. Rated 5 out of 5

    Aspen LaPierre

    I am in my third trimester of my third pregnancy and have found this product to be an absolute blessing! It is safe and works well. I still struggle with it grabbing around my knees and ankles, even though I do moisturize first, but I have exceptionally dry skin. I actually like the smell and haven’t once been bothered by it. I do highly recommend it to all of my friends and family!

  5. Rated 5 out of 5


    The self tanner works perfectly when directions are followed. Use sparingly and rub in evenly. The tan remains for several days without reapplying. Another plus is that the scent is very calm–not overwhelming and there are no harmful ingredients.

    Would certainly recommend the product.

    Cally April 5, 2017

  6. Rated 5 out of 5


    I am truly in love with this product! I love that this self tanner gives me a gorgeous natural tan! I have been using self tanning lotions for years and a year or so ago I switched all of my products to natural/organic products and this is by far my favorite product! I love that the ingredients are safe and I use this product daily. I even use it on my face and it does not cause breakouts! Thank you Beauty By Earth for making such an amazing product!

  7. Rated 5 out of 5

    G Faina

    The greatest. Super easy to apply and really subtle. Just looks natural. One of my friends at the beach was like “your legs look great!” – I was like “yeah, that’s the self-tanner my sister gave me – Beauty by Earth baby!” Anyway, made me look more like a knock-out rather than Kasper the friendly ghosts’ twin sister. LOL :)

  8. Rated 5 out of 5


    I ordered this product after randomly finding it on Amazon and redirected to the website to learn more about the company– to my surprise, they are a pretty small company working out of Texas– I thought it would be a large corporatin. The company has AMAZING customer service. I ordered on a Sunday and realized I put the wrong address. Called them and left a voicemail. They responded to my call within hours and via email– I honestly thought my order would be lost forever, but they helped me right away! And then shipping only took two days to arrive.

    As for the lotion, I am so incredibly pleased with the product. I’ve used hundreds of different products and brands (mousse, lotion, drops, sprays, etc) over the past decade and nothing ever left my skin feeling so soft, moisturized, and clean. I’ve been looking for a product that is better for my skin and less harmful.

    I have no smell with application or in the following days. I had no streaks either. I apply using the mitt. The mitt set is also incredibly well made and soft. There is a slight rubber smell, but after airing out of the packing for an hour, it was gone.

    The color development looks natural and it builds well. I applied two days in a row with a shower in between. On day 3 (no shower this morning) and it still looks great. While it is January, it gives me a nice glow that doesn’t look fake (I’m really pale and so having a bit of extra color throughout the winter makes me feel that I’m not a ghost). Make sure to follow directions, exfoliate, and put a regular lotion on dry patches (elbows, knees, armpits, ankles, etc) before applying the tanner. A little goes a long way. I read some reviews about it not soaking into skin… I think those people were using too much. Use little bits at a time and apply in circular motions all over your body until you cover all the skin you want darkened.

    I wore white clothing after applying and nothing came off on my clothes– though that comes with warning. Be sure to be entirely dry and that you don’t sweat (a lot) while wearing it, otherwise the color will wipe off onto clothes.

    I’ve never left a review for a self tanner before, but I honestly couldn’t be happier with a product. I’m ordering my second bottle now! They have a new loyal customer.

    • prudence

      Wow! Thank you so much for your feedback. We love to hear this.

  9. Rated 5 out of 5


    In my lifetime, I have probably tried well over 30 different types of self tanners. THIS is my favorite of all time! It does not have that stink like other self tanners-that chemical smell. There is no streaking. IT LOOKS SO natural on me. Brown not orange. I have been using this self tanner for a year. People truly believe I lay out in the sun-but I don’t. A little bit goes a long way. There is no stickiness, and my skin is so soft after applying it.

  10. Rated 5 out of 5


    i just received this product and i absolutely love it! no streaking, no orange color, and no harmful chemicals! what more can you ask for in a self tanner?!

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Product FAQ

Question: Is this an organic self tanner?

Answer: While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.

Question: What natural self tanner ingredients are used in this product?

Answer: The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. It’s 100% natural and non-GMO. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

Question: How long does the color from this self tanning lotion last?

Answer: We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

Question: How do I use self tanner?

Answer: We get this question all the time! So often, in fact, that we wrote a blog post about it. Check it out here.

Question: Does this self tanning cream contain any parabens?

Answer: Uh-uh, no way. We never use parabens, phthalates, sulfates, artificial fragrances, or any other junk that has no business getting near your skin. And that rule applies to all our products, not just our self tanner. You can find a complete list of what we do (and don’t) include on our product page.

Question: Will my skin end up blotchy or streaked after using this self tanner?

Answer: Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa quality self tanner applicator mitts are your best bet.

Question: Is this self tanner made with SPF or do I need to use sunscreen also?

Answer: Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.

Question: Can using a natural self tanner help prevent the signs of aging?

Answer: Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.

Question: Is this a good self tanner for sensitive skin?

Answer: Our self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.

Question: How often can I use your self tanner?

Answer: As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.

Question: How do I extend the life of my self tan?

Answer: Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.

Question: Can this be used as a face self tanner?

Answer: Absolutely. We recommend using a face moisturizer first and then applying the self tanner just as you would a moisturizer.  Get all the way to your hair line, your neck and ears too.

Question: Do you wholesale your self tanner?

Answer: We sure do! Drop us a line at and we’ll get you taken care of.

SHIPPING: ALL US orders for $50 or more ship FREE! All in stock items ship within 24 Hours of order receipt (Monday through Friday) and usually same day if order placed by Noon . . . we’re pretty fast! Have other questions? Check out our Shipping FAQ for additional information.

RETURNS: Handle Returns in 3 easy steps. Check out our Returns FAQ for more details.

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